Hollywood Hunter

Chapter 446 Amazon (2)

Remember in one second [End of the God Station] Mobile phone user input address: m.xinwanben.com

At the end of the conference, the two functions of the application store and online payment of the Igreat portal were officially opened.

Simon's afternoon work schedule is mostly about e-commerce.

It's just that ystore's current software and game content resources will eventually appear thin.

In order to promote the application of the ypay tool, Ygrit also cooperated with Compaq to launch an online purchase promotion.

This is also the reason why Compaq executives specially took the stage to promote the "Internet computer" developed by Compaq at the press conference.

Users can get a discount of up to 300 US dollars by applying for a special credit card or activating their ypay account through a point card, and placing an online order to buy several types of computers specially designed by Compaq.

Of course, to place an order online, users still have to pick up the goods in an offline store.

In addition, AOL has also opened the ypay payment channel, and users can directly pay the network fees of the AOL account online. Moreover, users can also get a certain degree of discount by doing so.

These two additions to ystore can greatly promote the enthusiasm of users to use ypay tools.

However, this is still not enough.

So, Igreit decided to start another e-commerce plan ahead of schedule. Igreit has already registered a subsidiary brand, Amazon, in advance.

Because of the need to coordinate various aspects such as supply, warehousing, and logistics, ypay also needs a certain test time. Amazon's online store did not release the two products at the same time, but plans to start business in January next year.

Although Westeros has a strong advantage in audiovisual entertainment.

However, this time, the Amazon online store will still focus on book sales in the early stage of development. This is also a decision made by Simon after careful consideration and with reference to a lot of information in his memory.

At present, e-commerce is still in the era of just sowing, not even the budding. Except for Simon, there are no other cases of the same type that can be used as a reference. Therefore, it is necessary to take a stable development path.

Selling books through the Internet also has great advantages over other commodities.

On the one hand, most of the users who access the Internet at this stage belong to the upper-middle-class social elite group. These people have a higher education level and are more inclined to buy books for daily reading, which has a consumption base.

On the other hand, online shopping malls can also provide book types that far exceed physical bookstores. Even the largest physical bookstores can provide only tens of thousands of books, but online shopping malls can provide hundreds of thousands of books for users. choose.

Plans for the Amazon Web Store were discussed until 5 p.m.

In a conference room at the headquarters of Igret, other people dispersed, and Simon finally stopped Tim Berners-Lee, Jeff Bezos and Carol Bartz.

Simon did not sit down at the conference table again, but leaned against the edge of the table and looked at the projection screen in the conference room and said to the three: "There are still some things to discuss with you, I am afraid that everyone will be off work later."

Even if they were not stopped by Simon, it was difficult for the three of them to get off work on time during this time.

The female assistant operated on the computer connected to the projector for a moment, and a tree diagram of the current business products of Igreat appeared on the projection screen.

The three looked over together.

This tree diagram is different from the daily conception of the three people. Inside the Igret company, if it is divided according to the 'mountain' of Jeff Bezos and Carol Bartz, the tree diagram is the second level should be two branches.

In front of the tree diagram, the second level has three branches, namely network services, portal websites, and e-commerce.

Further down from the three sub-branches, the portal website has more branches, including six items of e-mail, news, online games, online forums, search engines, and social blogs. The other two secondary branches also derive multiple sub-branches.

Tim Berners-Lee, Jeff Bezos and Carol Bartz first thought of Simon's cool butler Ellie when they saw Simon suddenly showing them this tree map. Silk Ferguson.

The development of the ystore system has always been the responsibility of the housekeeper herself.

The housekeeper has actually been in San Francisco for the past few days, and of course she attended today's press conference. However, this time, she did not take the stage to personally promote the project she was in charge of, but Jeff Bezos came forward.

Originally thought that Simon was going to officially push Alice Ferguson to the top, but Simon asked about something else: "Tim, Jeff, and Carly, about this picture in front of you, if you want to give up How do you choose a part of the business?"

After more than a year of rapid expansion, compared with most of the Internet companies that are just starting out in the same industry, Igreit can be described as a 'monster'.

In Simon's memory, Yahoo had only 150 employees before and after going public in 1995.

In contrast, the number of employees of Igreat has exceeded 2,300 at this stage. Not only San Francisco, but Los Angeles, Seattle, New York, Boston, Chicago and other cities already have branches of Igreat. Great Britain has already begun to deploy in overseas markets such as the United Kingdom, Japan, and Australia.

On the tree diagram of the projection screen, the three major branches and the sub-branch of the next level are all divided into one by one by the staff of Igreit with more than 2,000 people.

The specific project team is in charge.

Because of the ambitions of the Igreit team, the more than 2,300 people are still unable to meet the needs of the Igreat company, so the company has been continuously absorbing relevant talents.

Hearing Simon's question, the three of them were stunned. Does Simon think that Igret's scale is too bloated?

After thinking for a moment, Jeff Bezos took the lead and said, "Simon, I think Igret's businesses now have great prospects for development and do not need to be streamlined."

Simon also nodded directly and said: "Of course, in the short term, Igret will only continue to expand, because the Internet industry is a wasteland that has not been cultivated at all, and we can plant any seeds we can think of on this land at will. . However, you should know that the energy is too scattered, and the result is often nothing to do well. So, I hope everyone starts to focus on it now."

After Simon finished speaking, he gestured to the projection screen and said, "Consider it carefully."

Another moment of silence, Tim Berners-Lee said this time: "Simon, I think it is difficult to give up various businesses at this stage even in the future, even if it is to be divided, it is just one point, the company's The three major businesses of the company are completely covered by one account system. Users can use almost all services such as space leasing, email, online games, online forums, online payment and application stores through their e-mail accounts. At the same time, according to the company's marketing team These services have very good business prospects.”

Carol Bartz also said at this time: "Even if we really can't take care of everything, we have the confidence to do our best for most of the services."

"Okay, I'll tell you the result of my choice directly, you can think about it in private," Simon straightened up from the edge of the conference table and took two steps forward, looking at the projection screen in front of him: "I remember I said before, The positioning of Igreat should be a technology company, and it should never be a media company that produces content. Because with the expected user scale of the Internet industry, no one can satisfy everyone's differentiated content with the power of one company. need."

All three nodded slightly, and they all remembered Simon's remarks in that memo, and felt very reasonable.

However, because of the most conspicuous portal website relationship, many media now identify Igreit as an Internet media company, and the concept of Internet media has gradually been hyped up.

Simon knew the thoughts of the three people and said: "The Igreit portal is just a guide website that guides users to obtain content in the early stage of the industry. Once users are familiar with the Internet, they will no longer rely on the portal, and even resist the recommendation of the portal. Therefore, what we should do is to establish a corresponding technical platform to allow other people to produce the content that users need on this platform, and we obtain corresponding service fees through platform channels. Network services can provide enterprise users with space platform; online payment, which can provide a payment platform for the entire Internet e-commerce transaction; search engine, which can provide a display platform for Internet sites that have begun to explode; online mall, which can provide a platform for physical items such as books, clothing, daily necessities, and electronic products; Social blogs can provide a platform for Internet users to express themselves. Therefore, these five areas are the areas we should focus on.”

After the three of them waited for Simon to finish speaking, they re-looked at the tree diagram in front of them, and found that if Simon's thinking was followed, many of Igret's business at this stage would be marginalized or even abandoned.

For example, the news that supports the largest part of the traffic of the Igreit portal.

Such as very active online forums.

Even the e-mail service that is very popular with users of Igrit.

After a moment, Jeff Bezos asked, "Simon, where's the App Store?"

"The app store will be merged into the physical mall in the future, and because of the 30% cut of the app store, although we have an advantage now, there will definitely be competitors of the same type in the future. Large software or game makers may also follow suit. They tend to sell products on their official website and avoid our commission. Physical malls are different. Few brands build an online mall to sell their products. We provide an integrated sales platform from payment to logistics. It has a strong moat advantage.”

"The payment system is a big problem," Carol Bartz said: "Simon, ordinary software or game makers, can't support a payment system either, they have to find a universal payment tool, our ypay just can By doing that, we can also use this advantage to force them to switch to the app store."

Simon shook his head and said, "Doing this will only lead to the emergence of the second payment tool. You must be aware of the recently established aim alliance between Apple, IBM and Motorola."

Tim Berners-Lee said: "Simon, aren't you optimistic about the aim alliance at the noon cocktail party?"

"Of course I'm not optimistic, but this does not mean that our future competitors will be as unlucky as the aim alliance."

Jeff Bezos re-looked at the tree map on the projection screen for a moment, and said, "Simon, what should we do next?"

Simon glanced at Bezos with admiration, admired the executive's pragmatic attitude, and said: "Focus, since we have decided to focus on these services, which is the future development focus of Igret, we must focus on it. Moreover, I can make one point now, because Igreit is involved in too many Internet businesses, and in the future, whether it is voluntary or forced, this company needs to be split. In this case, I prefer to take the initiative step by step. split."

Tim Berners-Lee heard this and couldn't help but watch it

Eyes of Jeff Bezos and Carol Butts.

If Igreit wants to split, it must first dismantle their two responsible departments.

Simon also smiled and followed Li's eyes and looked at them separately, and said: "Yes, the first step is to complete the separation of basic services and network services, which will be carried out before the Igreit IPO."

The three were a little surprised, and Carol Bartz subconsciously said, "Before ipo?"

"Yes," Simon nodded and added: "But rest assured, unless you voluntarily, your contract will not change. After the split, according to the original agreement, you can get the due equity rewards of the two companies. "

With the continuous expansion of Igret, especially after Cisco and AOL went public one after another and broke through the market value of 10 billion US dollars, the three of them became more and more aware that the five-year plan that Simon re-drawn for them last year is expected to They each bring a reward agreement of 5% of Igrit equity, which may mean a very large fortune in the future.

Just comparing the size of Cisco and AOL, a 5% stake would be $500 million.

There are not many people in the world who can become billionaires as executives.

Moreover, all three believe that the potential of Igreit is likely to be more than ten billion dollars.

Simon is more aware of the development prospects of Igret, but with the 5% stake in Igret, the three of them will easily become millionaires at the peak of the new technology wave in the future.

Of course, Simon would love to see it happen.

As the Westeros system continues to grow and develop, Simon is now even inclined to create a group of billionaires and billionaires by himself.

Even, the entire Westeros system, the treatment of its employees should be far better than other companies in the same industry.

Doing so can not only cultivate the superiority and cohesion of Westeros system employees, but also improve the execution of Westeros system corporate teams with superior treatment, and ultimately create a powerful super business empire.

After continuing the discussion for a while, Simon said: "Jenny will leave a document for you later. I hope that from now on, you will adjust according to the plan I just said in Ygritte."

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