Heads Up Hollywood

Michael Eisner is furious!

The box office of "Pearl Harbor" was miserable, and even the "fraud door" scandal broke out, which seriously affected Disney's image.

Since entering the new century, Disney's stock price and brand value have been declining.

The big reason is that Disney's performance in the film market is weak!

If Disney had a chance to explain last year, then this year's "Pearl Harbor" has no room for maneuver.

What's the explanation for the scandal?

Although Disney has adopted a variety of public relations methods during this period of time, the declining stock price is still entangled in the hearts of every Disney shareholder.

Michael Eisner has been in charge of Disney for almost 20 years. This time, he feels unprecedented pressure!

Although the revenue of movies is not high, it is the core industry of Disney.

If there is a problem in the film industry, it will affect the whole body and affect the industrial structure of Disney's entire kingdom.

On the board of directors, the second-in-command Roy Disney, who had been suppressed by Michael Eisner for more than ten years, even asked him severely whether he could solve the movie crisis?

Although Michael Eisner quickly quelled the restlessness on the board of directors with the prestige he had accumulated for more than ten years, the signal was already obvious.

The Disney family has spoken out, and they're upset with Michael Eisner!

Although the shares of the Disney family in the company have been diluted to a very small amount, and there is only one shareholder, Roy Disney, their influence is beyond doubt.

Many Disney seniors still miss the Disney family.

If Roy Disney raised his arms, the consequences would be disastrous!

"Jerry Bruckheimer, is a piece of shit!"

Sitting in his office, Michael Eisner casually picked up a book on his desk and threw it out viciously.

Mess everywhere!

In order to ensure the success of "Pearl Harbor", Michael Eisner was even alarmed during the production and promotion stages of the film.

He personally visited the "Pearl Harbor" set and post-production center three times, just to supervise the production and ensure its success.

Disney was continuously humiliated by Twain Films last year, and this summer, it must avenge its shame!

Jerry Bruckheimer also assured him that "Pearl Harbor" will be an epoch-making classic movie, comparable to "Titanic" and recorded in history!

Now, two weeks after the film was released, the box office in North America has not exceeded 100 million.

Judging from market feedback, it is impossible for "Pearl Harbor" to be comparable to "Titanic", but it has indeed been recorded in the annals of history.

The "Fraudgate" incident... The notoriety of "Pearl Harbor" is definitely a stain worthy of a special book in the history of movies.

Even Disney has become a background board!

It is only logical that Michael Eisner would be so outraged by such a shameful humiliation.

But after all, he is a veteran who has been immersed in shopping malls for decades. He even brushed shoulders with death in the 1990s, and encountered even greater setbacks. This setback disappointed him, but he did not lose his mind.

"An old thing half buried in the ground, not caring for his life, but thinking about seizing power, and not seeing if you have the strength!"

Michael Eisner snorted softly, disdainful of Roy Disney.

In the 1980s, Roy Disney was president and his brother-in-law Ray Miller was CEO. As a result, the two were busy fighting for power and profit all day long, and made a mess of the company.

That was the most difficult stage in Disney's history. The capital chain was broken and it was almost bankrupt.

If it weren't for Roy Disney's first confession, the board of directors made a decisive move, and hired professional manager Michael Eisner, Disney's end might be even worse than MGM.

From the day he entered Disney, Michael Eisner has adopted a management style that focuses on me, and he doesn't take Roy Disney seriously.

He only cares about one thing - Disney's stock price!

Because "Pearl Harbor" was crushed by "Unsinkable" at the box office and the "Fraud Gate" incident, Disney's stock price fell by 7%. Michael Eisner's first task is to regain the confidence of investors and Wall Street!

"Disney... must find new profit points!"

Michael Eisner sat back in the boss's chair. He had no time to target Tang En at all. The first priority was to maintain the stability of the stock price. He half-closed his eyes, pondered for a long time, and then sighed, but there was a look of determination on his face.

He sat up straight, picked up the office phone on the table, and dialed a familiar number.

"Which one?"

"Rupert? Haha, it's me, Mike! Michael Eisner!"

Michael Eisner's voice is warm and hearty, the opposite of his angry expression.

"Oh, it's you!" Rupert Murdoch smiled slightly, "If you still want to talk about the Fox Family Channel, I can only say sorry, I can't explain to shareholders if the price is less than $5 billion .”

"No, you can explain."

"oh?"

Michael Eisner said lightly: "I agree to the $5.3 billion transaction plan!"

Murdoch was silent for a while, and then said after a while: "3 billion US dollars in cash, plus 2.3 billion US dollars in debt commitment?"

"That's right!"

"Hehe, I heard that you have encountered some troubles recently?"

Michael Eisner raised his eyebrows, and his tone changed slightly, "Rupert, you don't mean to take advantage of the fire, do you?"

"How come?" Murdoch laughed loudly, "As a businessman, reputation comes first, and the agreed plan will not change!"

...

Roy Disney has been hanging out with Twain for several months. Now that Disney's stock price has fallen, "Pearl Harbor" has failed at the box office, and the "Fraudgate" scandal broke out, this old guy can't sit still, and finally makes an appointment with Twain.

only……

See you if you want to see, or disappear if you don't want to see?

This is too presumptuous!

Today's Hollywood is no longer the time when he was in power.

As a shareholder of Disney, Roy Disney definitely doesn't want the company's stock price to drop, but what does this have to do with Tang En?

Tang En replied directly: "Let's talk about it after "Atlantis: The Lost Empire" is released!"

Tang En respected his seniors very much, but an old guy like Roy Disney, who was so well-mannered and pretentious, was very annoying.

Even media giants like Redstone and Murdoch were extremely enthusiastic when they shook hands with Tang En. Why did this Roy Disney come to him and leave him immediately?

Tang En went directly to New York!

It's June, and half of that game of chess is closed.

In fact, many newspapers on Wall Street have already disclosed this matter. In the past six months, Tang En Capital has aggressively shorted the stocks of NASDAQ and NYSE.

Tang En, known as the "God of Stocks" and "God of Small Stocks", made another short sale, which aroused great repercussions in the industry!

The last time Tang En made a short sale, it directly made him on the "Forbes" rich list.

Short this time...

The results were astonishing!

loss!

And it's a terrible loss!

According to incomplete statistics, in the two months of March and April this year alone, Tang En Capital shorted 207 stocks. Because of insufficient margin, they were forced to close their positions, and their estimated losses... exceeded 400 million US dollars!

And that's just a small part of it!

According to an anonymous survey report by "Business Weekly", Dunn Capital shorted 583 stocks in January, including 56 stocks on the Nasdaq and 527 stocks on the New York Stock Exchange.

Now, 207 stocks have been confirmed to be forced to liquidate, what about the remaining 276 stocks?

Perhaps a few individual stocks have indeed fallen in price, after all, the bubble crisis is not over yet.

But the NYSE is different!

With the introduction of the Bush administration's tax cut policy, it means that the company's net profit has increased, and the stock prices on the New York Stock Exchange have almost been rising all the way.

In other words, the previous loss of 400 million US dollars may be only a small part, and Tang En Capital will face even greater losses!

Tang En personally came to Manhattan and had a detailed discussion with Scott Swift, who was in charge of the financial business.

"The outside reports are not good for us!"

Scott Swift looked very ugly.

If such a huge loss is placed in other companies, the person in charge of the business will definitely be fired.

Even if all of these were Dun En's orders, his face was dull.

In the past few years, Scott Swift, as the general manager of Dunn Capital, has managed billions of dollars of assets for him. He has flourished in Manhattan and is a popular figure on Wall Street.

There are even many young and beautiful girls who take the initiative to post to send tenderness, which is definitely the most wonderful memory.

But in the past one or two months, the situation has taken a sharp turn for the worse.

Many colleagues in the industry looked at him with a bit of sarcasm. Many people secretly laughed at him for losing Tang En's wealth.

Scott Swift can't explain it, he can only blame him, want to cry but have no tears!

Tang En smiled. He seemed to be in a good mood. He was not disturbed by any bad news from the outside world. He jokingly asked, "Scott, are you discouraged?"

Scott Swift shook his head bitterly, "Twain, what are you going to do? Money...it's not like this."

Tang En laughed loudly, "You have to lose to win! Especially in the financial market, how can you only make money without losing money?"

Scott Swift can't help but laugh.

It's such a time, Tang En can still laugh out loud, what a big heart!

Tang En glanced back at the office door. Scott Swift walked over and locked it, then turned on the radio in the office, turned up the volume, and turned on the signal screen.

Tang En sat down next to Scott Swift, "Don't worry, everything is under control!"

"Under control?"

Scott Swift's eyes widened.

Tang En smiled, and felt that there were some things that could not be said directly, so he pretended to say: "The tax cut policy is just drinking poison to quench thirst. What is really related to the economic tide is the exchange rate of the US dollar. Now that the price of the US dollar is so high, if the Fed does not raise interest rates and depreciate, the economic crisis will It's a matter of time."

This is of course an afterthought, and this cliché was repeated many times by many economists during the bursting stage of the Nasdaq bubble crisis.

However, Scott Swift understood Tang En's deep meaning, "So...do you think the US stock market will have a big drop?"