Heads Up Hollywood

This night, Tang En failed to have an in-depth exchange with Jack Welch on Tang En Pictures' management and strategic issues, mainly because the occasion was wrong.

Fortunately, the feedback given by Jack Welch was good. He said that he would go to Silicon Valley to attend a symposium on the chip field in a few days, and he would fly to Los Angeles again, so he could have a detailed discussion with Twain then.

Dunn was looking forward to the second meeting with Jack Welch.

As for the focus now, of course it is movies.

Once Tang En and Universal Pictures changed their promotional strategy for "Unsinkable", they immediately changed the current movie market like a restructuring.

"Pearl Harbor", which has been compared with "Titanic", has become worse and worse!

Although Tang En didn't say it clearly, and Universal Pictures also avoided this point in the publicity, but the indisputable fact is that the movie related to "Titanic" is "Unsinkable", not "Unsinkable", which was previously promoted with great fanfare and high profile. Pearl Harbor!

This makes movie fans feel an illusion of being cheated!

Obviously "Pearl Harbor" has nothing to do with "Titanic", so why would Disney dare to use this kind of gimmick to promote it?

Isn't it just to deceive movie fans and let everyone be deceived into buying tickets?

If Tang En hadn't accepted an exclusive interview, the entire United States would have been kept in the dark!

Film critics from major media originally gave "Pearl Harbor" a very bad evaluation, but now they have encountered "fraud" and the film's reputation has plummeted even more.

Even though Disney has made many statements, Michael Bay also publicly stated that he has never had the idea of ​​deceiving the audience, but this kind of remedial public relations has no effect.

The box office prospects of "Pearl Harbor" have taken a sharp turn for the worse!

In contrast, "Unsinkable", which had been low-key and steady before, took advantage of the publicity of the second "Titanic", and immediately became the hottest topic of discussion in the United States!

Produced by Dunn Walker and directed by James Cameron, this is an ace combination!

The two of them worked together to create the miracle of "Titanic". This time, they cooperated again after four years. Will "Unsinkable" be less exciting?

In particular, "Unsinkable" promotes a positive American heroism value, which not only shows the bravery and courage of the Coast Guard rescue team, but also shows the greatness of human nature in the face of life and death choices.

This is a disaster film, but it is also an optimistic inspirational film!

In the past two years, affected by the NASDAQ bubbling crisis, the overall US economy has declined, and the Bush administration has also introduced a major tax cut policy. At this time, the people of the whole country should unite to survive the immediate economic crisis!

"Unsinkable" is the best encouragement to the hearts of the people!

"New York Times", "Time Magazine", "Washington Post", "Los Angeles Times", "Wall Street Journal" and other most influential media in the United States have reported on the latest movie "Unsinkable".

Even at the presidential press conference on Wednesday, when President Bush answered questions about tax reform, he also quoted what Charlize Theron said when encouraging the crew in "Unsinkable": "In the face of difficulties, we may not be able to do it. We must make the most correct choice, but we must show the strongest belief!"

In short, under the promotion of Disney's second "Titanic", Tang En's personality charm, Universal Pictures' publicity influence, the president's appeal and many media promotions, James Cameron's new film "Forever" Unsinkable", completely on fire!

In the second week of its release, the box office performance of "Unsinkable" in the first few days was not good.

Monday, $7.57 million; Tuesday, $4.67 million; Wednesday, $4.81 million.

But on Thursday, it was as if a small flame suddenly met gasoline, and a huge wave of flames ignited with a "whoosh"!

On Thursday, "Unsinkable" earned a box office of 16.89 million US dollars in a single day!

By the end of the week, this momentum has become more and more fiery. This momentum is like the previous year's "Star Wars Episode 1: The Phantom Man's Menace" and last year's "Spider-Man", which is out of control!

NBC's "Movie Watch" column launched another market survey, this time at 3:30 pm.

"Hello, sir, ma'am..."

The beautiful host Hannah saw a movie fan walking out of the movie theater, walked up quickly, first introduced herself, gave a small gift, and then asked directly: "Excuse me... did you watch "Unsinkable" just now?" ?"

The general trend is set, "Unsinkable" is the hottest movie at the moment.

"Yeah, the movie is very good-looking, the plot is wonderful, and the special effects are realistic! The joint work of Director Walker and Director Cameron is really good-looking!"

Hannah smiled, "If A+ is the highest rating, how much do you think this movie can score?"

"A+! No doubt about it! The movie didn't get off to a great start, so we watched "Pearl Harbor" last weekend and regretted it to death."

After the husband finished speaking, the lady rushed to say: "But it's okay now, but there are too many people watching "Unsinkable". It's only afternoon, and we almost didn't get tickets!"

"Oh no?"

"It's true, there are too many people queuing up to buy tickets! I can guarantee that by tomorrow, the screening hall of "Unsinkable" will be full!"

...

On that day, Friday, the box office of "Unsinkable" was 26.58 million US dollars!

On Saturday, the single-day attendance rate of "Unsinkable" exceeded 79%, and it earned a box office of 38.78 million US dollars, creating the highest single-day box office in Hollywood history!

On Sunday, the single-day box office still exceeded 30 million, reaching 32.43 million US dollars!

In the first week of its release, "Unsinkable" only earned a North American box office of US$43.69 million. In the second week... "Unsinkable" completed its counterattack, raking in a box office of US$123.15 million, and became the top box office of the week without any suspense. Box office champion!

The North American box office of "Unsinkable" also reached 166.84 million US dollars!

On the other hand, last week's box office champion "Pearl Harbor", the next week's results plummeted - 13.42 million, 4.39 million, 3.28 million, 2.21 million, 5.47 million, 6.98 million, 4.67 million... The accumulated box office in a week only got 40.42 million US dollars .

The cumulative box office in two weeks has not even broken through 100 million, only 94.05 million US dollars!

Although both "Unsinkable" and "Pearl Harbor" were only released 10 days ago, the results of victory and defeat have been completely separated.

Disney invested 140 million U.S. dollars and spent 70 million U.S. dollars in publicity expenses for "Pearl Harbor", which ended in a disastrous failure!

Although the entire release period is still very long, the evaluation agency has once again raised the box office expectation of "Pearl Harbor", and the North American box office...only 125 million US dollars!

In other words, during the release period of the next six months, the evaluation agency believes that "Pearl Harbor" can still get a box office of 30 million US dollars in the North American market.

It's just horrible!

With the announcement of the latest expected data of the box office of "Pearl Harbor" by a number of evaluation agencies, Disney's new wave of blows has finally arrived.

Affected by the sluggish box office of "Fraud Gate" and "Pearl Harbor", Disney's stock price fell by 7%, and its market value increased by US$3.1 billion!

...

After waiting for several months, Tang En finally received a call from Disney's second boss, Roy Disney.

Request an appointment!