Game Entertainment Empire

As "My World" became more and more popular, especially Amiibo, a toy unique to Nebula games, as "My World" sold well, it became the second best-selling building block toy in China, which made the old brand Building block toy maker Lego saw something special.

Although in terms of total sales volume and brand history, Lego is much higher than Amiibo of Xingyun Games, but it does not mean that they ignore this point.

And as the game industry grows larger, Lego also intends to enter this field. After all, games are also a kind of toy in a sense.

They have tried several times before, but they all ended in failure, but Nebula Games' "Minecraft" made them see a business opportunity.

This is simply a way of playing tailor-made for them Lego!

Block games have a lot to offer!

…………

Three days later, in the conference room of Xingyun Games, after signing the relevant contract, Yang Chen who was next to him looked at the happy smiles on the faces of Xu Yu and Lego CEO, and took a sip of coffee silently.

It's too ruthless to make toys, Yang Chen couldn't help expressing emotion in his heart when he thought about the Amiibo strategy that Xu Yu had just discussed with the other party.

For example, the channels in Lego’s hands, as well as the toy copyrights of various IPs in Hollywood, these Lego parties can take the lead in getting Nebula Games to contact and then carry out authorized cooperation.

There are also some DLC content on "My World", such as the authorization of some movie IPs, which are added to "My World" to present a copy level, such as the latest Hollywood superhero blockbuster 'superman'.

The plot in the movie is made into a plot level for players to decrypt and break through the level in the game.

The content is free, and the appearance is charged.

Simultaneously launched Amiibo building block toys such as superman. Ordinary players can only use Steve when they enter the game, while players with Amiibo can incarnate superman. Not only has a special appearance, but also has a separate voice. Send a girlfriend.

At this time, you players still don’t buy, buy, buy?

Yang Chen also said that it is very good. For the players, this is actually just a free content mod, and it does not have any impact on the game itself.

…………

After confirming the cooperation with Lego, Lego held a press conference. At the same time, Lego also provided some help on the overseas promotion channels of "Minecraft".

Although Nebula Games still needs to pay for it.

With the promotion of various channels, the popularity of overseas "Minecraft" has also risen rapidly.

A week after the overseas version of the game was launched, there are more and more videos about "Minecraft" on major video sites.

It is not much different from domestic video websites, and foreign videos are mainly these types.

One is an honest introduction to beginners, telling players who don't know this game what kind of game "Minecraft" is, how it is played, and what is interesting about it.

There is also an ordinary entertainment-oriented video, such as the chicken farm of the factory manager, who built his own home through vicissitudes in the survival mode of the game, and then started raising chickens.

The other kind belongs to the construction direction, the houses built by themselves, and the players who bought Amiibo from the shopping agent will shoot various buildings into videos and show them to other players.

As for the last one, it is a type of video that is completely absent in China-handling!

Some foreign video creators overcame the wall to China and uploaded some excellent videos with translations back to Youtube and other video sites, and this type of transported videos mainly focused on construction videos and the content in multiplayer mode.

Overseas players are also quite interested in the multiplayer mode in "Minecraft".

'My God, how many people is this fighting, thousands of people fighting? too exaggerated! So exciting! '

‘These Huaxia players actually elected the mayor in the game? This is so much fun! '

'Is it just me who is curious about these buildings? I saw the Arc de Triomphe, God! I feel like the embossed pattern on it is exactly the same,’

'These videos must be a hoax! I also built a house in single player mode, and the house that took me an hour to build is completely different from the ones in these videos! '

'Why isn't our multiplayer open yet? We need multiplayer! '

‘+1, I hope the Nebula game can move faster, I can’t wait to play the multiplayer mode. '

The popularity of "Minecraft" overseas can be said to have reached a peak.

Because of the region, the overseas selling price is lower than that in some special countries such as Russia, and the selling price in most countries is much higher than the domestic selling price.

But this does not affect the popularity of "Minecraft" at all. There are even a large number of spiritual shareholders of Nebula Games overseas. Like some players in China, they think that Nebula Games' price for "Minecraft" is too low. Worried about whether they will be able to make money.

While overseas players were curious about "Minecraft", a special video on domestic video sites suddenly became popular.

"Thank you? "My World" allows him to communicate with his children?" Listening to the notification at the front desk, he has temporarily withdrawn his attention from "My World", thinking about the next step Yang Chen, who was about to go live with the release of "Silent Hill", was a little surprised by what method should be used to link up so that cute players can experience it.

Out of curiosity, Yang Chen opened the video website, only to see a video on the homepage of the click list ranked first.

The video lasted only about one minute in total, and Yang Chen clicked in. In the video, there was a middle-aged man behind him and a monitor showing the screen of "Minecraft".

In the video, the "old player" in his forties said in a very excited tone, because once, when he inadvertently showed the game to his child, he suddenly found that his son had an emotional response because of the game character, the game Every "running and jumping" that happened in the game can give him feedback, and he even laughed because the buttons can control the character, so he quickly seized the opportunity to formulate a "father and son fun" game time.

In "Minecraft", his child's performance is better than before, and even it is difficult for him to sit down and write. He can spend hours building buildings in "Minecraft" and learn some The skills of the game, and even in the game, he can express some inner thoughts smoothly, which is something he never dared to think about before.

Looking at the excited father player in the video, Yang Chen crossed his hands to support his chin.

Including "My World" in dream memory has actually had an impact in this regard, but it does not mean that he can really treat autism.

What made Yang Chen think a little bit was that maybe he should not just make some cool and great games like before.

Just like "Minecraft", ordinary players can get happiness in the game world, and children-level players can also experience happiness in the game.

After watching the video, Yang Chen felt a little touched in his heart. At the same time, he also had a general idea in his heart. He also had a general idea in his heart about trying the next game.

In addition to games such as "The Elder Scrolls: Skyrim", "Resident Evil", "Metal Gear: The Phantom Pain", he also wants to make games that can make all ages feel happy.

However, in addition to games, it seems that a new platform medium is needed.

Yang Chen recalled the contents of the dream memory and touched his chin.

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