From the man behind the football king to the football king

When people are at the crossroads of life, they are easily attracted by the beautiful scenery in the distance and choose this direction impulsively. But when they finally came to the scenery, they found that it was just a huge outdoor billboard.

Attracting your eyes and attention is the purpose of these billboards, but the price you pay on this road is not what they consider and are responsible for.

The future of the other path may not seem so beautiful, or even a little bleak, but if you insist on walking on it, you will gain something real and see a more real beauty.

Bruno is able to be relatively rational because he had such an experience in another time and space.

For every Chinese, the college entrance examination is a key node in achieving a leap in life.

The application process is just like Bruno choosing which team to go to last year and which brand to sign with now.

Bruno chose a wealthy family at the beginning. Although when the final scores came out, he was indeed lucky enough to get on the bus to the most prestigious university. However, when he really started college life, he discovered that life at a top prestigious university was How tough.

Bruno denied it again: "My friend, having a meal together and chatting can be regarded as a vacation."

Bruno's appearance just fills this gap. JOMA promises that Bruno will become their company's number one spokesperson as long as he signs a contract.

For Bruno, another advantage of choosing JOMA is that in terms of the number of endorsement stars, JOMA is far behind the three major brands of Nike, Adidas and Puma.

He used to be someone else's child, enjoying praise and applause everywhere, but now he has become the scumbag he once scorned. He is facing huge pressure, both psychologically and realistically, which even makes him doubt his life.

As a human who has been specially trained to play ball through the training master system, Bruno's ball ball can be called the pinnacle and gives people a sense of art.

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Afterwards, Bruno and Giaretta sat down in front of the reporters, picked up their pens, and signed their names on their contracts.

Bruno first transferred to Madrid, Spain, and then went to a small place called Portillo in Toledo Province, which is the headquarters of JOMA.

But apart from money, in other aspects, they did not give a very detailed and convincing image-building plan.

Although the conditions offered by the three major brands, Nike, Adidas and Puma, are not as good as Bruno and Mendes expected, they are definitely not low. For ordinary players, they are considered sky-high prices.

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This experience made Bruno understand the importance of preferring to be the head of a chicken rather than the tail of a phoenix.

However, it is impossible for that person to know that there is an Eastern soul in the body of the target in front of everyone.

However, in the 2010s, JOMA really has no outstanding stars.

Bruno had a smile on his face and did not look very excited. Perhaps he took it for granted.

After the two parties had some simple conversations, they came out of the office and went to the small auditorium dedicated to signing contracts, where more than fifty reporters were already waiting at the scene.

The filming went very smoothly. It only took half a day for Bruno to finish all the filming and then left Spain.

Bruno was also helpless about this.

Most of them were journalists from Portugal and Italy. What surprised Bruno was that he actually found an Oriental with black hair and yellow skin among this group of reporters.

For this matter, perhaps we can only rely on whether the antidote of time can dilute the impact.

What he said was quite plain, without any rhetoric, which was quite in line with Bruno's character. He is not the kind of person who is good at saying things that sound exciting in front of the media.

In fact, from the time they appeared in front of everyone, the reporters never let go of their fingers on the shutter. The room was filled with the continuous sound of shutters, and the flash had eclipsed the original lighting in the room.

But what he does on the court always makes people excited. Tens of thousands of spectators in the stands of the Stadio Friuli witnessed this countless times last season.

As a result, the two parties hit it off and quickly agreed on the terms.

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Then, Bruno could only silently greet the evil American emperor in his heart.

"Udinese is a team that is good at developing and using young players, and I am very happy that Bruno has continued this tradition. His outstanding performance last season proved that his future is extremely promising, and we are very happy You can continue to move forward with him," Giaretta said with a smile, looking at Bruno for a while and looking at the reporter for a while.

Bruno continued to rush to Trieste non-stop. This port city on the northeastern border of Italy is the headquarters of Generali Insurance.

Bruno also persuaded Vanessa to move to Udine so that it would be more convenient for the two of them to meet. But Vanessa didn't agree. She was worried that if she went to Udine, the relationship between the two would be exposed accidentally, which would be much more likely to have a negative impact on Bruno.

When the signing was completed, Giaretta told reporters that Bruno's contract extension was a very important thing for the club.

This is something he has done frequently in the past two or three months, basically once a week.

After a busy few days, there is only the last day left before the Udinese players gather.

However, considering that CCTV is still broadcasting Serie A games and he is currently a heavyweight star in Serie A, it is possible to send someone from China to witness this contract renewal.

Bruno knew that his relationship with Vanessa was somewhat shady, so naturally he would not tell Mendes, and denied it again: "Where did you want to go?"

Bruno quickly interrupted him and said: "Okay, okay, let's not mention this matter for now. I just want to play football well now."

"Have you made a date?" Mendes' professional sensitivity came to mind, and he immediately thought of a business-related date.

It was Bruno's turn to speak. He said: "I am very happy to renew my contract with Udinese. For me, this is a very important thing. I hope to continue my outstanding performance after renewing my contract."

After returning to Udine, Mendes continued to work on Kante and Cancelo's contract renewal with Udinese, while Bruno hid his whereabouts and quietly bought a train ticket from Udine to Milan. Rushed to Milan overnight.

Finally, the two exchanged contracts and faced the camera with a smile, allowing reporters to take this photo.

In the first decade of the new century, JOMA also had influential stars such as Morientes and Alguera.

In the early days of JOMA, it signed many top stars who played for Real Madrid and Barcelona, ​​including Butragueno, Martin Vazquez, Miguel Soler, Begiristain, Alfonso and others.

But JOMA is different, because JOMA has not signed top stars for a long time.

Next, Bruno will sign these three contracts.

Giaretta was very happy that Bruno finally chose to renew his contract with the club. He told Bruno that the whole club had high hopes for him.

On July 10, Bruno, accompanied by his agent Mendes, appeared in the office of the club's general manager Giaretta.

Bruno showed off his footwork in front of the cameramen and lights.

Nike, Adidas, Puma, or the seemingly unknown JOMA?

The contract renewal time agreed with Udinese is at noon on July 10, local time, which is the third day before Udinese players return to start training.

After signing a contract with Puma, Bruno had to work non-stop to participate in the shooting of the first print advertisement prepared for him by JOMA.

JOMA held a special signing ceremony for Bruno and invited many reporters from European media.

Mendes expressed understanding: "No problem, you really need to rest."

After completing the contract with JOMA, Bruno returned directly to Italy to complete the signing of a contract extension with Udinese Club and signed a contract with Generali Insurance.

The dust of Bruno's contract extension has finally settled, and Guidolin and Giaretta can finally breathe a sigh of relief.

The location was in Portillo, where JOMA is headquartered. We found an indoor football field and set up a photo studio.

Hearing what he said, Mendes was obviously disappointed, and then said: "Bruno, I think you should consider finding a girlfriend..."

Many people don’t understand that this is obviously a weakness, so how can it be considered a benefit?

But in Bruno's view, this means that JOMA can invest more resources in him, unlike big brands such as Nike, Adidas and Puma, which have too many players unless he becomes the top player. , otherwise it would be impossible to enjoy too many resources before this.

On the contrary, JOMA not only gave more money, but also had a very sincere plan to build Bruno's image.

Just like when he chose which university to apply for, Bruno now faces a choice.

According to JOMA's plan, before the start of the new season, these photos of him will appear in every JOMA store around the world, as well as on outdoor advertising boards in some cities.

This time the two parties have just completed the contract and will have to find another time to shoot the commercial. But Trieste is not far from Udine, less than an hour's drive, and Bruno can come over at any time.

As for asking Vanessa to issue a public apology through her social account, Bruno never thought about it, because he didn't think there was anything wrong with Vanessa's original remarks, so why should she apologize?

Bruno told Mendes that no matter what activities there were, they could not be scheduled on this day.

Bruno shook his head and said, "No, I'm not taking a break, I just made a date with someone."

"Oh, I wish you have a good time. And by the way... are they male or female?" Mendes asked with a smile.

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Bruno began to think about whether he should take time to learn how to get an Italian driver's license, which would make it much easier to travel between the two cities.

The journey is 400 kilometers, and the entire journey is on highways. If you drive by yourself, it will only take three hours.