From the man behind the football king to the football king

Bruno looked at the terms of the contract and found that there were no problems, so he called Mendes and told him that he could make an appointment with the club to sign a contract.

In addition to signing with the club, he also signed an endorsement contract.

Because of Bruno's outstanding performance in his first season in Serie A, coupled with the fact that he has always maintained a healthy personal image and has never been exposed to negative news, he has become the target of many brands.

Because there are many partners to choose from, Bruno also has a choice, which naturally raises the threshold for partners.

If there are only well-known companies in Udine, Bruno will not consider them. The partners he chooses to cooperate must at least be well-known companies in Italy and even Europe.

In fact, the Friuli-Venice Giulia region where Udine is located is one of the top three regions in Italy in terms of economic strength. It is famous for its developed manufacturing industry and is home to many multinational companies involved in machinery, steel, and information software development. , aviation parts, shipbuilding, furniture, wine, food, coffee, tourism and many other industrial industries.

The more well-known ones include electrical appliance manufacturer Zanussi Electrolux, Italy's largest insurance company Generali Insurance, Danieli Group, one of the two top international metallurgical equipment manufacturers, and Fincantieri, the world's largest shipbuilding company. Group, Moroso, the leader in the global furniture industry, Gervasoni, a century-old furniture brand known as the creator of modern life, Illycoffee, the world's largest coffee roaster, etc.

So far, Mendes has only confirmed one endorsement brand, and that is Generali Insurance.

Therefore, local companies come to Bruno the most, including the above-mentioned multinational companies.

But the three companies are not stupid, and they are not easily led by their brokers.

Compared to Udinese, JOMA is undoubtedly more optimistic about Bruno, so it also approached Mendes and wanted to sign Bruno, and offered much better conditions than the three major brands, showing great sincerity.

Naturally, they all made assessments about Bruno.

In the end, the two parties filled out a three-year contract. Within three years, the world's top ten insurance companies will pay Bruno one million euros per year, and Bruno will serve as the global ambassador of Generali Insurance Company during this period. The contract is exclusive.

Among them, the ones most likely to bring a large amount of income to Bruno are naturally the sponsors of sports brands.

Bruno had this philosophy when choosing his team, otherwise he would already be playing in a wealthy team. It could be Arsenal, it could be Borussia Dortmund, it could even be Real Madrid.

Some people just think it's good to be a substitute for a giant like Barcelona, ​​whether it's for a dream or for the vanity of a giant.

Therefore, wealthy clubs have an incomparable attraction for players. In order to go to a wealthy club, many players even fall out with their old clubs and engage in things like going on strike. Some even pay out of their own pockets to go to a wealthy club.

This detailed evaluation report determines how much business value the new talent can bring to the company, and how much money the company is worth betting on him.

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What these people do is actually not wrong. After all, water flows to lower places, and people go to higher places.

However, considering the strength of this brand, Bruno did not agree to Mendes' suggestion.

The first person to pay attention to Bruno was not Adidas or Nike, but Udinese's jersey sponsor HS Football.

This evaluation report determines how much confidence they will have in Bruno and how much money and resources they are willing to pay for Bruno.

HS Football is a young sports brand that was only established in 2011. Their slogan is "only for football."

If you can go to a wealthy club, you will naturally be a wealthy player, even if you are a substitute, you will be a wealthy player.

In fact, it's the same as player transfer choices. Which one do you choose between a wealthy club and a mid-range team?

Most people will choose a wealthy club without hesitation, and most of the remaining people will choose a wealthy club after hesitation. There are very few people who actually choose a mid-range team.

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Everyone has different values, so when faced with a choice, different people will make completely different choices.

These are actually matters of personal choice.

In the world of sports brands, there are many brands, but not many can be called world-class brands. The most famous ones are Adidas and Nike.

However, HS Football, which has only been established for three years, does not want to renew the contract, because in their view, Udinese is completely trying to raise the price.

Unless they have no choice, few people can bear the call from a wealthy club. Even if they know that there are many problems in going to a wealthy club, they may not be able to play as the main force, and the pressure will be much greater than in a mid-range team, but these factors are all The players cannot be given up on the idea of ​​going to wealthy clubs.

Because it has to do with vanity and it has to do with money.

This situation leaves Bruno and Mendes facing new choices.

But some people choose to have chicken heads instead of phoenix tails.

Although Mendes' GestiFute agency is strong, it also has many big names, so it can't arrange them all and can only push the schedule back.

This is still directly related to Udinese.

These two points are the biggest advantages for the team, but for these sports brands, they are very fatal shortcomings, which means that the commercial value of the players is limited.

As Bruno's performance became more and more outstanding, he attracted more people's attention, and giants such as Adidas, Nike and Puma were naturally attracted.

While Bruno performs well on the football field, his shortcomings are also very obvious, that is, this man has almost no social activities, and his personal appearance is not outstanding.

At the beginning, Mendes hoped to let these three families fight to the death, and then he and Bruno would reap the benefits.

Unlike those cases where famous stars are poached from competitors, signing contracts with giants like Nike, Adidas and Puma seems like a gamble for the young talents who are constantly flocking to them every year. If you win the bet, you will make money. If you lose the bet, it won't matter. Anyway, such a big company can afford to lose, but there will definitely still be some frustration.

But Bruno did not go to Arsenal or Dortmund. He even rejected the invitation from Real Madrid because Bruno knew exactly what he wanted.

The two parties could not negotiate to go together, so Udinese naturally found another way out and quickly reached a contract with JOMA, which was expanding its business. Starting from the new season, Udinese's jersey sponsor will be changed to a Spanish brand.

Naturally, this company found Bruno because of Bruno's amazing performance in European football last season. In addition, Bruno's personal image also fits well with Generali Insurance's brand image, so Generali Insurance has a very firm attitude towards Bruno.

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Mendes and Bruno carefully analyzed the pros and cons of choosing these brands.

Bruno's performance in the first season was very outstanding, and the data speaks for itself. This is why the three major brands, Nike, Adidas and Puma, came to him.

The media and fans are cheering for Bruno every week, but the professional teams of Nike, Adidas and Puma cannot be led by the media. They must keep a cool head amidst the cheers and carefully analyze this person.

You can also get a lot of exposure opportunities in a wealthy family, which will also greatly increase your commercial value and get more endorsement opportunities.

What he wants is not the vanity of joining a wealthy club, but the most beneficial choice for his career.

Last season, Udinese was also a team with unlimited glory in European football. After all, they also won the small double crown of Italian Cup and Europa League.

When a new talented player emerges, every company will make a relatively comprehensive assessment of the player, evaluate his current abilities, and predict his future abilities.

Just when the three major brands are still waiting and watching, one brand unexpectedly emerges, that is the Spanish fashion sports brand JOMA.

Because there were so many companies looking for Bruno, it took Mendes a lot of time and energy to filter them out, which also led to the signing negotiations in this area not proceeding very quickly.

The three major brands of Nike, Adidas and Puma all believe that Bruno has huge potential in the football field, but his potential in commercial value is not great. Therefore, the conditions they offered Bruno were not so positive, or in other words, they were not in line with Mendes' positioning of Bruno.

In addition to the Generali endorsement contract, Mendez told Bruno that other contracts are still being negotiated.

First come first served basis. When Bruno moved to Udinese, HS Football also wanted to sign Bruno.

At this time, Udinese was somewhat dissatisfied with the jersey sponsorship contract signed with HS Football. In addition, there are only two years left in the contract between the two parties, and Udinese hopes to complete the contract extension and increase the sponsorship amount at the same time.

Because Bruno brought Udinese, the pride of the Friuli Venezia Giulia region, the only two major championships in its century-old history, his local fame soared to an unimaginable level and he truly became a household name.

In other words, Bruno can no longer sign endorsement contracts with other insurance corporate brands in the past three years, otherwise it will be considered a breach of contract and he will have to pay compensation.

These two families are sworn enemies in the football world, and the grievances and resentments between them cannot be explained clearly for three days and three nights, but when it comes to Bruno's endorsement, they are not the protagonists.

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You know, last summer, Real Madrid offered Novara 20 million euros to take him to the Bernabeu Stadium.

Udinese was the first team signed by HS Football, when the two parties signed a five-year jersey sponsorship contract.

Udinese, who are willing to promise him a starting position and are sincere in the transfer fee, is obviously the most correct choice.

The experience of the past season also proved that Bruno's original choice was correct.