Carefree Prince In Tang Dynasty

After experiencing the baptism of consumerism that prevailed in later generations, even if Li Xin was not an excellent businessman, he was at least a passable businessman. As the saying goes, if you haven't eaten pork, haven't you seen a pig run? There are so many means of stimulating consumption by merchants in the later generations, so that countless consumers unknowingly took out the little money left in their pockets. Even if Li Xin only learned 10% of it, it would be enough for him to make money in the university. Tang has become a businessman.

Therefore, Li Xin keenly captured this way of thinking of people, and took it as the most important publicity concept of IKEA during this period, trying to bind IKEA with the concept of loyalty to the monarch and patriotism. Of course, that being said, he would definitely not say it so stupidly in an overly straightforward way, so as not to arouse the disgust of others, but made a slight detour.

Outside the store of IKEA Furniture in Dongshi, Li Xin asked his carpenters to hang up a sign, which read: If a worker wants to do a good job, he must first sharpen his tools.

Why?

The current main products of IKEA furniture are well-designed office desks and chairs, bookcases, shelves, etc., and those who need these things most are so many scholars and officials in Chang'an City. As I said earlier, the literacy rate in Datang was not high, and those who could read were from relatively well-to-do families. They are the target customers who really have considerable purchasing power and deserve to be targeted by Li Xin. Being able to realize this, Li Xin is far superior to those pirated furniture merchants who put all their efforts into making simple tables, chairs and benches.

For scholars, a good set of desks and chairs can make them read and study more comfortably, thereby improving their learning efficiency and increasing their probability of success in the imperial examination in the future. This also means that they are more likely to enter the court and become the subjects of His Majesty Li Er. As for officials who have become courtiers, good office conditions can certainly improve their work efficiency so that they can better serve His Majesty Li Er. If this is not loyalty to the emperor and patriotism, what is loyalty to the emperor? patriotic?

This is the rhetoric Li Xinjiao gave to these guys in the store, and it is also the "whisper of the devil" hidden in the slogan outside the store. No one will refuse to interpret in this direction, because everyone wants to gain a reputation of loyalty, and this is exactly what Li Xin wants to see most. This is the most commonly used method by merchants in later generations: combining products with a very positive concept to stimulate people's desire to buy.

For example, it is easy to see words like "a beautiful woman should have something" in various advertisements. Although it sounds fine, the intention behind these slogans is actually It is to implant a concept in the minds of consumers: after owning something, one can become a beautiful woman. Of course there is no logical logic in this. Just imagine, if a woman is not a beauty herself, how can she suddenly become a beauty just because she possesses something?

However, just look at the frantic shopping of women next to the cosmetics counters in later generations, and you will know that shopping desire has nothing to do with logic. It is an impulse. This is the key reason why these little tricks always work over and over again.

A successful businessman must learn how to mobilize this impulse and use it for his own profit. There is no doubt that Li Xin is walking on this broad road.

The IKEA furniture store has already taken advantage of the momentum of His Majesty's autograph, coupled with Li Xin's excellent marketing copywriting, it has quickly become a powerful trend in Chang'an City. Everyone who can afford to buy furniture for themselves, their first choice must be IKEA furniture. Even people who have already bought other furniture first want to buy a new set of IKEA furniture. As for the original set at their house, throw it in the warehouse to mold or give it to the servants, anyway, it's not short of that little money.

It is conceivable that Li Xin's IKEA furniture store brought huge profits to the Chu Palace immediately after its opening. People who want to buy furniture are pouring in, and all the carpenters in the entire furniture store are working at full capacity and cannot meet the needs of customers. Therefore, many customers can only put down the money, and then take a piece of paper called "order" and leave. This is also a first for IKEA.

IKEA promises that after the custom-made furniture is finished, this order can be used to pick up their own furniture.

This type of transaction is also unprecedented. Some people are apprehensive and decide to wait until they are available. Others put down the money very readily, took a small order and left. Because the masters behind them are all princes and generals, who dares to take their account after eating Xiongxin Leopard? At that time, don't say that the business can't be done, it is true to be careful that your legs are interrupted, and there is no reason to reason.

Those timber merchants who thought they could seize the opportunity and make a fortune were all dumbfounded. Except for those ordinary people with no money, no one asks them to buy furniture at all!