Carefree Prince In Tang Dynasty

Chapter 211 IKEA Furniture Store

Li Xin had already estimated the situation of the second opening of Changyi Building.

As the old saying goes, go all out, then decline, and exhaust three times. Changyilou suddenly closed for a month when it was most prosperous, which of course had a great impact on its operation. During this period of time, all other restaurants are trying their best to recover the market occupied by Changyilou. And after all, they are all old restaurants in Chang'an that have been famous for a long time, so they naturally have some tricks in their hands. Although these unique tricks are not as unique as Li Xin's, they can still attract many customers.

If it opened quietly like Changyilou without displaying any new and eye-catching things, it will naturally be difficult to attract these lost guests back. This is the direct reason why Changyilou, which opened for the second time, will be in a state of "declining again".

Moreover, apart from this, the most fundamental reason for the decline in the popularity of the first floor lies with Li Xin himself.

In the beginning, Li Xin's main purpose of opening the first floor was just to make money by running Erguotou himself. It wasn't until he saw with his own eyes what kind of life these hardworking and lovely Tang people lived that he came up with the idea of ​​helping them. So, he decided to use the platform on the first floor of Chang'an to promote pork by the way. Objectively speaking, this purpose has almost been completed.

With the grand occasion when Changyilou opened for the first time, pork has completely washed away the previous stigma in people's hearts, and has become a kind of edible meat that can be transformed into delicious food. Countless people are willing to donate generously and come to Changyilou to taste the taste of pork. However, in Li Xin's eyes, this is not enough.

If you want to truly establish a pork market and let it form a virtuous circle, the most important step is to promote the way pork is eaten. Only when everyone can make good dishes with pork, and everyone likes to eat it, will there be a large enough market demand to promote the expansion of upstream production. And this step is difficult to achieve only by growing the first floor.

Therefore, during the month when Changyi Building was closed, Li Xin was not idle. He quietly spread the word about several simple recipes for pork, and they became very popular. Now, many people in Chang'an can cook very delicious pork at home, and the motivation to go to the first floor of Chang'an to satisfy their appetite has naturally dropped a lot.

Although the operation of Changyi Building has been somewhat affected, Li Xin does not feel it is a pity. Because compared to his personal profit, what he values ​​more is that if animals like pigs can become another important agricultural livestock, how will it improve Datang's national strength! What's more, in any case, he is very clear about where his abilities are. He can confidently say that if he really puts all his energy into making money, within three years, he will definitely be rich beyond compare. This is the self-confidence of the reborn!

After the pork craze started on the first floor of Chang'an, people in counties around Chang'an have started to raise pigs one after another. Although it is not as good as the villagers in Lantian County who have the first-mover advantage and enjoy a lot of premium profits, the pig farmers in these counties have also tasted the sweetness and improved their lives. This is exactly what Li Xin hopes to see.

Therefore, in this case, the temporary cold on the first floor is not a big deal. What's more, Li Xin still has a trick like a drama that hasn't been released yet. With the hole cards in hand, I naturally don't panic.

In addition to the trend of pork, another trend that Li Xin triggered by taking advantage of the first floor is furniture.

Whether it's a table or a chair, these simple things can bring such an excellent experience, and all customers who have visited the first floor will never forget this. Some smart speculators saw this early on, and immediately imitated the furniture on the first floor, and sold it recklessly, making a lot of money. Wang Gui was very dissatisfied with this situation, and was so angry that he jumped at home, scolding these unscrupulous merchants for wanting to make money. He knew very well that for every penny this group of people earned, their Chu Palace would lose a penny.

In this regard, Li Xin just smiled and appeased. He is very clear that the so-called capital is something that exists in pursuit of profit. In the face of profit, even the name can be given up, let alone what face?

During the month when Changyi Building was closed, Li Xin finally found a reliable timber supplier. His plans for the "IKEA" furniture line, which had been stranded, got off the ground again. He has trained a large number of carpenters earlier, and now he will officially open the furniture store after three times and five times.

As a result, IKEA furniture with the words "Royal Tribute" began to appear in Chang'an's market.

Just imagine, to be able to afford furniture, at least one must have a house in Chang'an City, right? Most of them are from well-to-do families, especially some officials and famous families. How could they resist the temptation of the words "royal tribute"? This is a status symbol! What's more, this furniture store named "IKEA" was signed by the emperor himself, which shows the emperor's love for IKEA.

Even Li Xin did not expect that buying furniture with the word "IKEA" turned out to be a way for these officials to show their loyalty to the emperor.

When the servants of many officials' families came to buy furniture, they opened their mouths with ten sets of cabinets, tables and chairs, as if they wished to replace all the wooden furniture in the house with IKEA products, so that their families and themselves could be bathed in the greatness of His Majesty Li Er. In the brilliance of Li Er, so as to better understand His Majesty Li Er's thoughts and serve him better!

In this regard, Li Xin just wants to say that your ideas are too correct!

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