Wealth

Vol 2 Chapter 81: Cooperation and disputes

There are three signing representatives from the Pingyuan factory, the director Wang Fuming, the deputy chief engineer Ma Qing, and the chief of the finance department Chen Xiaoming. They are some of the heavyweights in the Pingyuan plant. On CCTV’s path, you might be thinking about going it alone in the future.

Although there is now the National Patent Office and Fan Wubing has also applied for related patents, due to various reasons, the official "Patent Law" that has been under planning has not yet been promulgated. At this time, the protection of related patents is not in place, especially In terms of positioning, all patents should belong to the state, and only certain rewards are given to individual inventors. In this case, all state-owned entities have the right to enjoy national patents.

But there is also one point. In fact, the issue of the ownership and rights of individual patents has basically been carried out with reference to international standards. It is just that no formal laws and regulations have been formed. The introduction of this official version of the Patent Law also It's just a matter of time.

Fan Wubing received the news that the draft "Patent Law" has actually entered the stage of closing the palace. As long as it waits for the National People's Congress to formally put it into operation, the meeting will probably be held next year.

"The good day is coming soon." Fan Wubing glanced at the three members of the Pingyuan Factory who were sitting face to face with Lao Chen in distress. He felt a little mocking in his heart. "

Originally, Fan Wuyao was unwilling to compete with Pingyuan Factory for these petty profits, but the other party was really a little bit impenetrable, and step by step into Fan Wuyao’s private pockets, was it tolerable or unbearable? Even the clay figurines are three-pointers rustic, let alone a person like Fan Wubing who is very conceited?

Fan Wubing thought of some old handsome guy's lines in the movie. "It's yours that the emperor father gave you. You can't ask for what the emperor father didn't give you."

Haha, let me be the copyright holder, and the founder of the stand-alone player is here to leave it alone. Do you really want to easily bypass me and openly take away the part of my interests that originally belonged to me? How can there be such a simple advantage in the world?

Although Lao Chen couldn't say that he was disgusted by the behavior of Pingyuan Factory's horizontal sticking, he also couldn't say that he liked it. After all, he had always been talking with Fan and his son, and the process was very simple. The cooperation was also very pleasant, and now the people from the Pingyuan factory suddenly came up with three signing representatives, although they were just participating. But it makes his work process a lot more complicated, and it consumes too much time.

It is undeniable that this advertisement is a big business, and it is a great promotion for CCTV’s domestic advertising business that has just started, but it cannot be ignored. Dealing with SOEs such as state-owned enterprises is too restrictive and restrictive. More energy-consuming, time-consuming and brain-intensive.

therefore. As far as Lao Chen is concerned. He is more willing to deal with equity owners like Fan Wubing who can decide on their own with ease and freedom. The size of the business is one thing, but it is true that it is easy to do things! Otherwise, the cumbersome process that drags around all the time has exhausted everyone's energy.

"We still have some opinions on the advertising plan." After reading the detailed rules of the advertising protocol, the chief financial officer of the Pingyuan plant first expressed his disagreement. It’s undeniable. The creativity of the advertisement is excellent and the effect is gratifying. However, we have also noticed that in the entire advertising process, the concept of trademark or brand is simply strengthened. It is not effective for our Pingyuan factory. Propaganda. This is what we are worried about, and it is also unacceptable."

Old Chen glanced at Chen Xiaoming, Chief of Finance of Pingyuan Factory, where he spoke first. He looked at the plant manager Wang Fuming and deputy chief engineer Ma Qing sitting next to him, and then turned his eyes to Fan Heng, whose expression was a little unnatural, and finally fell to the point where he closed his eyes and rested his mind. Fan Wubing sighed secretly in his heart. Benefits really are the only way to drive everyone's intrigue!

However, according to the contract, he still has to clarify some things.

"Well—" Old Chen rubbed the corners of his eyes, flipped through the advertising contract casually, and then replied slowly, "You said the main point, I understand, it's just that the publicity of the factory itself is not enough. ."

Chen Xiaoming nodded, expressing that this is the case, waiting for Old Chen to follow.

"But you also have to know that advertising on CCTV is actually very stressful!" Old Chen raised his head, looked at the ceiling with both eyes, and then began to flicker, "Everyone can see the CCTV advertisements. The effect is huge, but I didn’t notice how hard it takes to put an advertisement on CCTV. In order to put on a new advertisement, we need to try out new products a few months in advance, or find a professional appraisal department for technology. Identification, if it is a relatively new electronic product, the process is relatively cumbersome and unavoidable. Therefore, while you see that counting money in our station is refreshing, but you don’t know the hard work we have put in before, which will cause all kinds of puzzles. , This is also understandable."

"They are all for the people, and CCTV comrades are also very hard! It is worth learning from our comrades in these places—" Factory director Wang Fuming saw that Lao Chen seemed to be slightly dissatisfied, so he made his way.

"Long live understanding!" Old Chen nodded to Wang Fuming in response, and then said, "The focus of the advertisement is not to promote specific manufacturers, but to promote a certain product, a very simple and clear specific product. Only then can you be responsible to consumers and to the people! For example, your factory has a variety of products, and we choose one of them for TV advertising, but you require that you focus on promoting the manufacturer. This has led to the need to strengthen The effect is not strengthened, and it is out of the nature of advertising. What if your manufacturer has many kinds of products? What if your manufacturer keeps launching new products that we don’t know about? What if the quality of your new products is not satisfactory? What if these are not satisfactory Has the new product brought a bad influence to the people? These are very specific issues!"

He glanced at the three high-levels of the Pingyuan factory who had been speechless by himself, and then at Fan Wuyao, who was sitting next to him with a smile and nodded. The equity you hold is not enough! Advertising costs have always been paid by Hong Kong capital. People have not shown themselves in the advertisements, so naturally they can’t let you break the rules of the game. If you really want to change all of this, you must first become a major shareholder In this way, you can obtain absolute control rights. Right now, you only have the right to enjoy the benefits of equity distribution and the right to speak. Therefore, we are unable to promote the opinions of the manufacturers in the advertisement. We only ask for your understanding!"

After the three of them sat there and listened to Old Chen's words, they suddenly felt cold in their hearts.

When they first got the equity, they weren't very upright. At this time, they wanted to get more benefits in the advertisement, so they were naturally less down-to-earth in their hearts. Hearing what Old Chen said, they suddenly realized that they were not taking the initiative. , But the partner did not use this thing to threaten themselves at all, after all, it seems that they still look down on this little profit!

Chen Xiaoming looked at the factory director Wang Fuming, looking helpless.

Wang Fuming finally said, "Forget it, since there are still so many worries about this matter, then we don't want to make it difficult for us. This time we also thank Comrade Chen for this matter. On behalf of the more than 6,000 employees of the Pingyuan Factory, we solemnly express to you. grateful!"

"Where and where, they all serve the people--" Old Chen smiled faintly.

In the end, the people from the Pingyuan factory still failed to take advantage of the CCTV advertising. Wang Fuming felt a little bit ashamed, so he made an excuse to report to the ministry, and left with two people, leaving Fan Heng here to do the finishing work.

Fan Wubing watched the rehearsal of the CCTV Spring Festival Gala again, and sponsored 500,000 yuan in the name of Versace Apparel Co., Ltd. he founded ~www.NovelMTL.com~ and pointed out some of the problems and raised them. After rectifying suggestions, the director followed good advice and adopted them in their entirety.

In return, CCTV will do a simple interview with Versace Apparel Co., Ltd. at the party because they are also very interested in Fan Wuyi’s sponsorship of the Olympic Chinese delegation. After all, this is the first time a Chinese sports delegation has gone to the United States to participate in large-scale sports. The event has far-reaching impact and great significance.

In addition, Fan Wubing made a small request. His request was to put some elaborately designed high-end humidifiers in the CCTV Spring Festival Gala studio and between the seats of the guests.

"Your kid really got into the eyes of money, and you can always think of making full use of all the resources around you to create profits. I really don't know how your head is constructed when you are so small?" Old Chen said to Fan at this time. I also understood the details of Wubing. After hearing Fan Wubing's request, although I agreed to it, I still felt a little bit emotional in my heart.

"Haha, the ancients said that when the armpits become a fur, no matter how small a mosquito is, it is meat." Fan Wuyi said with a smile, "We have one of the fine traditions of the Chinese nation. We must be diligent and thrifty in our family!"

"You, you, I really don't know what to say--" Old Chen said with a smile and pointed at Fan Wuyao.

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