Wealth

Vol 2 Chapter 54: Advertising Effect in the Spring Festival Gala + 55th

As the exclusive sponsors of the Spring Festival Gala, Fan and his son are sitting in very eye-catching positions.

Zhang Mei, who was far away in Panshi City, was also waiting by the TV at this time. When they saw Fan Wuyin and his father Fan Heng sitting in the CCTV studio with full faces, the family cheered.

Not only the family, but also the people in the Pingyuan factory saw it. Some acquaintances came over and asked, is the deputy director Fan Heng on the TV? Even the city leaders called to ask Zhang Mei, which made her not even optimistic about the party.

The monotonous program was removed, and the gap between the programs was tightened. The host of the news network was specially invited to the program site as the host. The rhythm of the whole party was much better, and the layout of the scene was also solemn, rather than hanging. The two colored **** dealt with the matter, and the overall atmosphere came out as soon as the lighting effect came out.

After watching the show, the leaders all said that the show was well run and should be praised. The director’s face smiled so much that the pleats came out, and he didn’t close his mouth all night.

Under Fan Wuyi's guidance, the director paid special attention to the camera problem. Several camera positions were properly arranged, and some problems were discovered in the rehearsal beforehand, which were also dealt with accordingly. At this time, he seemed to be comfortable and comfortable. .

The hotline has also been activated, and the director has arranged childcare. Therefore, the performance process is basically not affected. The interspersed various programs will not cause cross talks or songs to join together. The audience The enthusiasm for participation is also very high. The four hotlines originally arranged and the six additional hotlines under Fan Wu's proposal have never been interrupted. The ten operators were so busy.

After Ma Ji finished talking about the cross talk of Universe Brand Cigarettes, everyone's laughter had not disappeared. When the camera turned around, they suddenly came to Fan Wubing and Fan Heng's father and son.

I saw the father and son hung up a headset and grabbed a player in their hands. He was listening with gusto.

The supporter walked over with the microphone and asked curiously, "Isn't this Comrade Fan Heng? Ha. And Teacher Xiao Fan, what are you doing? Everyone is watching the show, why did you get a headset to hang on your body? ? And this little box, let me see what it is?"

Fan Wuyi stood up. Raised the stand-alone player in his hand. I showed it in front of the camera, and then said to the host, "This is a good thing! Thunder brand player! Listening to music, learning foreign languages, everything is indispensable! The Universe brand cigarettes that Mr. Ma just now are counterfeit, we are not! Our patent is registered and sold to more than ten countries overseas!"

In order to demonstrate, Fan Wubing turned on the machine and took out a tape to replace it. Then press the play button, unplug the earphones, and move to the host’s microphone. Li Guyi’s "Hometown Love" sang from inside immediately, and the hall suddenly became lively. Everyone's expressions were a little unnatural. The faces of several leaders sitting in the hall suddenly changed. Although the song "Hometown Love" is sung a lot by the folks. It is also very popular with the masses, but on formal occasions, it has not been broadcast in the past two years.

Prior to this, Hong Kong and Taiwan songs have always been banned from listening and singing. For example, Teresa Teng’s songs have been denounced as stigmatizing and banned, while "Hometown Love" has been criticized as "not expressing the nostalgia of healthy love for the mountains and rivers of the motherland." In a speech, a senior executive in charge of ideology named Lin Lei and criticized "Country Love", and according to Teresa Teng’s name, he said that there is now a "Li Lijun" in the sixth year. He said, of course, it was the scene of Li Gu's Spring Festival Gala, and it came from this small single player. What should I do about this matter?

The leaders at the scene were all sitting on wax. The Minister of Radio, Film and Television had the most power, but he was also hesitant. Suddenly the hotline rang. After receiving the slip, the host said to the scene, At present, we have received dozens of hotline calls, all requesting to order Teacher Li Guyi’s "Hometown Love", and hope that the director department can arrange it. Ah, we have received more than a dozen calls, and they are also on-demand for Teacher Li’s "Hometown Love". !"

People's hearts are available! The Minister of Radio, Film and Television nodded slightly to the director.

The director who had been watching the minister suddenly breathed a sigh of relief and nodded to the host. The host immediately announced with excitement, "The director's department has agreed to the audience's request. Next, let Mr. Li Guyi come on stage to sing, the song "Hometown Love"!"

After Li Guyi's singing sounded, the Minister of Radio, Film and Television asked the director sitting next to him in a low voice, "What happened to that just now? Did you arrange it, or was it an occasional incident?"

The director was also in a cold sweat, and replied in a low voice, "An event! It is definitely an event! Those two are the advertising business of our Taiwan exhibition this year. They also sponsored the event tonight, and they paid hundreds of dollars in advance a year. Million in advertising revenue!"

"What kind of manufacturer is it?" The Minister of Radio, Film and Television was a little surprised. He prepaid millions of advertising fees a year. This is a big customer, so he asked.

"The Pingyuan factory in Panshi City, the project of converting military to civilians, and the product that Hong Kong companies cooperated with is the single player they just took. In fact, the tape recorder has no recording function and can only play tapes and cannot record songs." The head of the station knew a little, so he answered honestly.

"This thing is a bit sensitive—" the minister thought.

"It's specially approved above, it's okay." The director replied.

"Yeah." The minister nodded and said nothing.

As a result, Li Guyi received requests for several songs. If the director did arrange some childcare under Fan Wuyi's guidance, her solo concert would be inevitable. Another result that everyone did not expect was that the "Thunder" single player was the first to play Li Guyi's "Hometown Love", and it suddenly became the focus of attention of the people across the country. Luoyang paper is expensive for a while.

Tonight's hotline call, on the one hand, is to order songs, on the other hand, is to inquire about the "Thunder" single player.

In the end, Fan Wubing had to write down the contact hotline for purchasing Thunder Stand-alone on a white tablecloth, and then held the tablecloth in front of the camera for two minutes.

After the show was over, I returned to the hotel. A dozen long-distance calls have already been made from the Pingyuan Factory.

Overnight, the Pingyuan factory received as many as 200,000 domestic orders!

It's fire, it's really fire this time!

Chapter 55 Bigger and Stronger

On the third day of the new year. Fan Wubing and his father Fan Heng finally returned to Panshi.

The leaders of the Pingyuan Factory basically picked up the train at the train station. After seeing Fan's father and son getting off the train, they immediately rushed up and pulled the two people into the car. Swiftly drove into the factory office building.

"What's the matter. Don't wait for us to go home and clean up--" Fan Heng complained.

The factory director Wang Fuming sat next to Fan Heng and said with a smile, "We have been here anxiously for three days, and you are finally back! If you don't come back, I'm afraid I will have to go to Beijing. I picked you up!"

"It won't be--" Fan Heng smiled bitterly.

"Why not?" Party Secretary Lin Feng turned his head from the front co-pilot's seat and said to Fan Heng, climbing on the back of the seat, "You don't know how busy our factory's hotline is! It's a war. It’s never been so lively before!"

Fan Wubing nodded secretly, thinking that I still underestimated the effect of CCTV's advertising. No wonder the counterfeit and shoddy ones that first advertised on CCTV turned out to be fine. In this era, the people's trust in CCTV can basically be 100% converted into net profit.

The office building of the Plains Factory is a Soviet-style building, heavy but clumsy, which fits their usual polar bear image. Before 1960. There are also many Soviet experts in the Pingyuan factory. He withdrew only after Sino-Soviet exchanges. In the following decades, the Pingyuan Plant has been independently researching torpedo products. Of course, some of the finished products of other countries are inevitably referenced.

The old office building can no longer meet daily needs. The factory is preparing to build a new office building directly opposite the factory door. The change of production causes too much pressure on the capital, which can be dragged down into a mess.

Even before his rebirth, Fan Wubing did not visit the factory much, but when he was in high school chemistry class, the teacher led them into the electroplating workshop to observe the electroplating process from start to finish. device of. It's just that there are very few students willing to stay in the electroplating workshop. Except for some girls, most of them went to the assembly workshop not far away to see the torpedoes placed all over the floor.

It was the period when the Pingyuan Factory was at its worst. Fan Wubing remembered clearly that there were not many people working in the workshop. A dozen torpedoes were placed on the concrete floor. It's not finished, and you can even see the exposed battery pack inside. There are dozens of propellers scattered on the ground. Pick it up and weigh it. It's quite heavy.

It is said that these propellers are the most popular things. They are all very good steel. If you take them out and use the machines in the factory to process them a little bit, they will be very sharp stainless steel knives.

Fan Wubing shook his head, got rid of these memories, and followed the factory leaders into the small meeting room.

"First, get Mr. Fan something to eat--" Lin Feng confessed to the secretary, then greeted everyone to sit down, and said to Fan Wuyao, "Well, you are going out to play or stay here and wait. After we have the meeting?"

"You guys just talk about it, I don't care." Fan Wubing said it didn't matter.

The secretary moved quickly and brought two bowls of hot and sour noodle soup with two poached eggs in it. The cilantro taste was refreshing. Fan Heng was also hungry. You are not welcome at the moment. The father and the son have one bowl each. , Ate it sputteringly.

Factory director Wang Fuming was not idle. He first read the orders received over the past few days to Fan Heng, and then concluded, “This time, it’s the right bet! Here, our party committee members represent all The factory employees and their family members unanimously expressed their gratitude to Comrade Fan Heng. If you hadn't found this project and persisted in it, we would not have today!"

Wang Fuming is right to say this. Fan Heng has always been in contact with the stand-alone project from beginning to end, and the funds were brought back by him (of course they didn’t know that the project and the funds were all from Fan Wuyi’s hands), and now the stand-alone project The net profit created by the project for the factory has exceeded one million yuan, and the orders received in three days have exceeded 400,000 units. In other words, these orders alone can bring a profit of seven or eight million yuan to the Pingyuan factory this year. .

And because you can enjoy policy preferences at the early stage of the transition from military to civilian, these profits can basically become the company’s own funds. With this capital, many things that you dare not think about before can be brought up for discussion. The schedule is up.

"Hehe, I'm working hard for the future of the factory, don't say that I am so great." Fan Heng finished eating his noodles, and when everyone was looking at him, he smiled easily.

"There is one more thing we need to discuss." Factory Director Wang Fuming continued, "Now our monthly production capacity is only 40,000 units. It is still necessary to mobilize employees to work in three shifts. It is sufficient to meet the existing orders. In ten months, where can we talk about supplying more demand? If this capacity problem is not solved, we still can't show up!"

"What does it mean in the factory?" Fan Heng is the only representative in contact with the "Hong Kong businessmen" at this time. The decision in the factory must be through him and the "Hong Kong businessmen" to reach a consensus, otherwise they will hold the right to sell. ,One-vote veto.

"There are two sets of plans in the factory~www.wuxiaspot.com~ One set is funded by Hong Kong companies to expand production, otherwise, orders will definitely be affected. The other set of plans is that our factory provides part of the funds to expand the production line by ourselves. We have reached the production scale of 250,000 units per month, but we cannot spend the money in vain. After all, this will increase our operational risks and increase our labor and capital investment. Therefore, we require a portion of the shares to be renewed in accordance with the investment ratio. Distribution of profits." Party Secretary Lin Feng replied.

"Oh, it turned out to be like this--" Fan Heng groaned for a while, did not speak, but began to meditate.

Many things are like this. When there is no proven prospects, everyone’s enthusiasm will not be very high, but if you see high profits and put it in front of your eyes, no one can help but step forward to divide a piece of cake. After the factory suddenly discovered that an optional small cooperative project suddenly became a sweet potato, the idea of ​​redistributing the profit distribution table was born, which is understandable.

It's just that, in this matter, it is necessary to dig a wall from Fan Heng's son! Fan Heng couldn't help but glanced at his son Fan Wuyi, and saw that he was sitting still like a mountain.

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