Wall Street Legend

Wanting to let the facts speak for themselves, Ye Dongqing had no excuse at the moment. He didn't think Amazon had any chance to win the market in China. Soon, the investment would be out of proportion to the return, and he would sell off the China website in despair to make money. .

At that time, Ye Dongqing can eat this piece of meat and take over the resources and channels that Amazon has invested in. Anyway, he has invested in it. It is nothing more than a matter of left hand and right hand. Even if he loses, he will not lose too much.

Wu Zhi shrugged and reminded directly: "You are the CEO. You can make the decision on this kind of development strategy, but it is best not to invest too much energy there. Although you are more experienced, I am better than you." Look further and analyze more thoroughly, the market environment there is different from what you imagine."

On such divisive issues, it is pointless to dwell too much. Mr. Jeff Bezos is relatively stubborn. This kind of personality is both a good thing and a bad thing for the CEO. He is not willing to let China go easily until he has tasted the pain. That big piece of cake naively thought that with experience, he would be able to replicate the success in China just like in other countries.

He nodded and said to Ye Dongqing: "I will consider your suggestion."

Well, obviously he didn't take it to heart. Ye Dongqing also stopped talking about this topic and said: "I saw in the media that Amazon is recruiting economists like crazy this year? My Danshui Investment Group also went to Harvard , Yale, Columbia and other prestigious schools are recruiting employees, but they are not as crazy as you, and there are fifty Ph.D.s in economics at once, are you sure it will be effective?"

"Of course it works. They don't just write papers. I'm trying to develop new machine learning algorithms and let these people help me evaluate whether the price is reasonable, accurate user needs, and whether the advertising is effective, etc.

If we can have an automated decision-making mechanism, Amazon will take the initiative in the competition. I can learn a lot from Walmart's success, and it is also learning from us. In fact, the most invincible way is to combine Wal-Mart with Amazon. However, when they sent a team to try to acquire Amazon as a whole, I refused directly. This company has also recently tried to take the road of online shopping. Fortunately, it is only for Wal-Mart. There are still many shortcomings in shopping mall services. "

Ye Dongqing's heart skipped a beat when he heard this, and he became a little worried. Wal-Mart has money, transit warehouses all over the world, and ready-made logistics and transportation channels. If it really competes with Amazon, it will have the absolute upper hand.

He went back to before this era.

Regardless of size or capital strength, Walmart is the only retailer capable of competing with Amazon. As far as I can remember, Walmart has been taking aggressive actions since 2010 to compete with Amazon's online business.

Amazon is trying to find a way to integrate all kinds of physical retail stores into its online shopping empire, hoping to achieve a development model that combines online and offline.

If history is changed with his appearance, causing Wal-Mart Group to pay attention to online sales channels in advance, then Ye Dongqing will re-evaluate Amazon's growth potential. After all, the opponent is too powerful. If forced by Wal-Mart's online business, Amazon will It is very likely that a considerable part of the potential retail market will be lost. In that case, let alone the market value exceeding one trillion U.S. dollars, whether it can reach 100 billion U.S. dollars in ten years is a question.

Thinking that he couldn't be so unlucky, he quickly asked: "So what did Wal-Mart do after being rejected by you? I just continued to try the online mall business that Amazon is developing now. You should know that if people sit at home, If you can use your computer to purchase various products from Wal-Mart online and provide short-term door-to-door delivery services, then our company will be in trouble. There are Wal-Marts everywhere, all over the world, and we can't compete with them!"

Mr. Bezos made a low-pitched gesture and organized his words before answering Ye Dongqing's question: "I have thought about this too, but it should be fine in the short term. Amazon's business volume is still very small compared to Wal-Mart, and its profits are also very small." Not high, they have no reason to enter this market yet.

At that time, I was also worried that Wal-Mart would become a competitor of Amazon. I was shocked when it started to recruit programmers in large numbers. Later, I sent someone to investigate and found that they just wanted to develop a way for users to place orders online and then go to Wal-Mart to settle the bill. And the process of taking away the goods further facilitates people's shopping, so Amazon is still safe until now. "

It’s no wonder that the two of them are a little nervous. They are really not confident enough to compete with a retail giant with hundreds of stores and a market value of more than 200 billion US dollars. Even if Wal-Mart has some thoughts of getting involved in this area, go to Investing in eBay, etc., is enough to crush Amazon with its huge capital flow.

None of this has happened yet, but it could happen.

Ye Dongqing lowered his voice and suggested: "Perhaps when those economic Ph.D.s come to work under you, the first project should be to assess the possible threats posed by Wal-Mart.

However, considering that the market has a long-term tolerance for low gross profits and losses of Internet companies, Wal-Mart is just the opposite. It is close to finalizing and has become an established retailer. Perhaps its managers will not allow Wal-Mart to suffer long-term losses. Phenomenon. "

"...I have never thought about this, but it is indeed possible. Since Wal-Mart can achieve profitability with its existing resources, why should it sell at a loss through online merchant channels? I remember that its net profit margin is not high, and only transportation costs are It was enough to crush the entire project.”

Just hearing the name of Wal-Mart made Mr. Bezos feel tremendous pressure. He breathed a sigh of relief and continued: "Unless they are willing to create a new online shopping company independent of Wal-Mart, there should be no trouble." Too big, right?”

Ye Dongqing didn't know, so he nodded subconsciously, more like comforting himself and reassuring himself.

But there was always a voice in his heart telling him that if Wal-Mart managers made a desperate move, Amazon would be in big trouble. After analyzing the current market situation, he felt that the possibility existed, but it was not high. After all, the entire online shopping market was The scale is still small, and it is not worth the efforts of the retail giant.

The current foundation is still too weak, and they only dare to develop secretly under the nose of Wal-Mart. Ye Dongqing said: "Don't provoke Wal-Mart or other retail chain giants in the past few years. The more I think about it, the more I feel that the current situation is very dangerous. In my opinion, the most critical factor to win is the centralized logistics and distribution center. The profit difference of two or three US dollars for one item is enough for us to win in the online merchant market. Have you ever thought about using packaging boxes? Cheaper?"

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