This star doesn’t work overtime

Hongxing’s official Weibo account instantly became one of the most popular Weibo accounts on the Internet.

Originally there was only Chat Chat, an account followed by tens of thousands of people, but almost no one left a message on a regular basis. Only a few dozen people left messages about the new product launch news previously released...

At this time, after Hongxing's official Weibo announced the news of its cooperation with Wang Cheng, it gained hundreds of thousands of followers in just a few minutes.

The number of people leaving messages in the comment area immediately soared, with tens of thousands more people.

However, most of the speeches left were unclear and emotional.

"Hongxing? What do you do?"

"Red Star was a second-tier sports brand ten years ago, and now it's almost bankrupt."

"It's almost going bankrupt, but you still have money to hire Wang Cheng as an endorsement?"

"This is Wang Cheng's first endorsement, so watch on."

"Hahahaha, Wang Cheng is still making money from endorsements. Did he agree not to have any fans?"

"While making money by holding concerts, cutting leeks by accepting junk brand endorsements, and saying I don't want fans..."

"A brand that is about to go bankrupt...is Wang Cheng completely letting himself go?"

…

Almost everyone said they couldn't understand it when they saw Wang Cheng endorsing Hongxing.

Han Xiao and Li Jing heard a few days ago that Rubik's Cube Entertainment was discussing Wang Cheng's endorsement with the brand. They only knew that it was not a big brand, but they didn't know which one it was...

Therefore, Han Xiao told Wang Cheng in advance to prepare him mentally.

However, Han Xiao did not expect that it would be this Hongxing who was about to go bankrupt.

Looking at the news on the Weibo page, Han Xiao said with some helplessness: "Magic Cube Entertainment is really using any means. The Hongxing brand is almost gone, and Wang Cheng is asked to speak for it. When the time comes, Hongxing will go bankrupt, and Wang Cheng will think about it again." It will be difficult to find new big-name endorsements. No big-name brand is willing to hire a celebrity who has ruined the brand to endorse!"

Li Jing also said speechlessly: "Yes, those big-name shareholders and bosses are very superstitious and will never do anything unlucky! Wang Cheng's current reputation itself is on a downward trend. If the brand he endorses goes bankrupt again, his The commercial value of the endorsement will be greatly reduced, which will have a huge impact on his own image."

"Rubik's Cube Entertainment is really unscrupulous! It's a pity that a super-potential newcomer like Wang Cheng was ruined by them like this!"

"If Wang Cheng leaves it to me to run it, he will definitely surpass Liu Qianhua and become the number one person in the Chinese entertainment industry within half a year. His annual endorsement income will not be less than one billion, and he will definitely select all the top domestic and foreign brands..."

"It's a pity that this time I am representing Hongxing. Once Hongxing goes bankrupt, it is unlikely that those big names will hire Wang Cheng again."

"What a pity……"

As an agent, Li Jing really felt pity for Wang Cheng.

Han Xiao was also very uncomfortable at first, but she felt better when she thought that Wang Cheng seemed to be determined to quit the industry when the contract expired. By then, Wang Cheng would have quit the industry anyway, and these endorsements and negative images would not matter. It can no longer affect Wang Cheng.

She knew that even if Wang Cheng did nothing for the next year and a half, and would not release a new song in the future, he would be able to survive for the rest of his life just by relying on the copyrights and sales shares of the dozen or so works he had already released, which would be no better than those tens of billions. A billionaire is missing.

However, the money she has saved may not be enough...

Han Xiao said to Li Jing: "Sister Jing, I want to make as much money as possible in the past two years, please help me!"

When she wants to retire from the industry and live in seclusion with Wang Cheng, she must make as much money and save as possible so that she doesn't have to worry about money for the rest of her life.

A trace of doubt flashed in Li Jing's eyes, wondering why it was in the past two years? However, she smiled and said: "Don't worry, I have a commission from my agent. Of course I will try my best to help you make more money without affecting your long-term development. This is also making money for me."

Han Xiao nodded: "Okay, sorry for bothering you, Sister Jing!"

After saying that, Han Xiao walked out, picked up the phone and called Wang Cheng.

Tuk-tuk-tuk...

The call was connected.

Wang Cheng's calm voice, which seemed to never change, came from the phone: "Yes!"

Han Xiao felt comfortable all over, and her mood suddenly improved a lot. She smiled and said, "I saw you signed an endorsement contract with Hongxing? Do you know Hongxing?"

Wang Cheng said calmly: "The overall market value is one billion, and the debt is 900 million. There may be water in it! It can almost be said that it is insolvent. It has been losing money for three years. It paid me 90 million in endorsement fees for one and a half years in advance. The company There may be no money left, and it may go bankrupt at any time!”

Han Xiao was surprised. She thought Wang Cheng might not know much about it, but she didn't expect that Wang Cheng already knew it in detail and anticipated the consequences.

Then why do you still need to sign an endorsement deal with Hongxing?

Han Xiao: "Then why do you still agree to the endorsement? I think if you don't agree, Rubik's Cube Entertainment wouldn't dare to force you, right?"

Wang Cheng still said calmly: "Anyway, we have to endorse, what's the difference?"

Forehead……

All right!

Han Xiao understood, this was Wang Cheng's logic.

Whether Hongxing goes bankrupt or not makes no difference to Wang Cheng.

Anyway, if you don’t sign with Hongxing, you will sign with other companies for endorsement.

It is impossible for any brokerage company to ignore Wang Cheng's commercial value and not cash out...

Wang Cheng can only get 10% of the endorsement fee. The difference between two and three million is insignificant to Wang Cheng who has already earned over one billion.

Of course, this is Han Xiao's understanding.

In fact, Wang Cheng has no idea about this money and has no idea of ​​making more money.

Anyway...

He's running out of money.

After Han Xiao was silent for a while, he said, "I'm going to Jiangsu and Zhejiang TV to make an announcement tomorrow. I have work to do later, so I won't be able to accompany you these days."

Wang Cheng said indifferently: "I understand."

After saying that, Wang Cheng hung up the phone.

Han Xiao felt a little disappointed when she heard the busy signal when she hung up the phone.

Then, she took a deep breath and cheered up again.

A smile appeared on her lips again, and she knew that she was almost successful.

She is now one of the few people who can make Wang Cheng answer the phone and see Wang Cheng at any time.

Apart from her, only Zhang Hanwen has this kind of treatment.

No one else has this qualification.

…

Mo Jinhua personally came to Wen Yixiao's mansion in the Magic City today to personally arrange Wen Yixiao's work for the next few days.

The two program teams from Jiangsu and Zhejiang Satellite TV and Xiangnan Satellite TV are urging us, hoping to go there to record tomorrow and the day after tomorrow.

Wen Yixiao sat on the sofa and listened to Mo Jinhua's words.

Mo Jinhua said quickly: "Go to Jiangsu and Zhejiang Satellite TV to record a program tomorrow. The program team has invited several newcomers who will become famous as idols of tomorrow to record with you and make a nostalgic program."

Bagua teammates asked curiously: "Sister Mo, who are there?"

Mo Jinhua said: "There are Du Wei, Wu Han, Ma Yunfei, and judge Han Xiao!"

They are all acquaintances on the idol stage of tomorrow.

Bagua teammates immediately asked: "Where is Wang Cheng? Is Wang Cheng coming?"

Mo Jinhua shook his head: "They sent an invitation to Wang Cheng, but it was temporarily rejected by Rubik's Cube Entertainment. They offered a sky-high price of 29 million for a single period, but they didn't even invite Wang Cheng. This can bring Wang Cheng It is impossible for Rubik's Cube Entertainment to let Wang Cheng attend a program that has a positive impact for the time being."

"Wen Yixiao's advertising fee is only over 11 million, but this is already a high price for a super celebrity..."

The price of a single issue of 29 million has also shocked and envied many people in the industry.

Wen Yixiao's announcement fee of more than 11 million for a single period is also the highest besides Wang Cheng.

Wen Yixiao looked a little disappointed when she heard that Wang Cheng was not going. When she heard that Han Xiao was going, something strange flashed in her eyes. She picked up her phone and looked at Wang Cheng's news, and suddenly saw that Wang Cheng had accepted Hongxing's endorsement. , immediately looked at Mo Jinhua and asked: "Sister Mo, do you know about Wang Cheng's endorsement of Hongxing?"

Mo Jinhua was stunned for a moment, then asked in surprise: "Have you signed the contract yet? I heard the news two days ago!"

Song Xue and her Bagua teammates quickly picked up their phones and started looking at it. At this time, the incident was being circulated on several major social platforms, and most people were complaining.

First, this brand will close down and disappear at any time. It is somewhat incomprehensible for Wang Cheng to endorse it.

The second is that this disappearing brand may take advantage of Wang Cheng’s popularity to cut leeks, which is somewhat inconsistent with what Wang Cheng said before...

Wen Yixiao quickly said: "It has just been officially announced!"

Mo Jinhua frowned and said: "I heard a few days ago that Rubik's Cube Entertainment is talking about Wang Cheng's endorsement. I have contacted many brands, and I have the most contact with Red Star. At that time, I was not sure whether it was Red Star. But now it seems, Rubik's Cube Entertainment really wants to completely remove the halo from Wang Cheng."

"Use a brand that is about to go bankrupt to significantly destroy Wang Cheng's commercial value."

Wen Yixiao clicked on the address book, found Wang Cheng's name, clicked on it, and dialed. There was only a busy signal that no one answered. She sighed helplessly as usual and said: "Is the price offered by Hongxing high? ?”

Mo Jinhua shook his head: "I heard from Mr. Yu that the price offered by Hongxing is about 50 to 60 million yuan in endorsement fees per year, and the endorsement period is the same as Wang Cheng's agency contract period! Therefore, Hongxing needs to pay it all at once Rubik's Cube Entertainment's endorsement fee is around 90 million. This money was obtained by Red Star by mortgaging the company's factory loan. After paying the endorsement fee, Red Star had almost no money left and could go bankrupt at any time due to a break in the capital chain! "

Several people were shocked when they heard that Hongxing's situation was so serious and that he had almost emptied his fortune to hire Wang Cheng as his spokesperson!

Rubik's Cube Entertainment really knows how to choose!

Song Xue asked curiously: "What conditions did other companies give Wang Cheng?"

Mo Jinhua said in a complicated tone: "Ma Ning offered the highest bid. It is said that he offered 90 million a year. There are also rumors that Tayun offered 100 million a year. I don't know whether it is true or not. This price is too exaggerated. Wang Cheng's current The popularity is at its peak, and the commercial value is also at its peak. Big brands at home and abroad are rushing to buy it. But Rubik's Cube Entertainment specially selected Hongxing for Wang Cheng, just to disgust Wang Cheng..."

Song Xue: "With such a huge price gap, isn't it too obvious for Rubik's Cube Entertainment?"

Mo Jinhua smiled and said with a hint of sarcasm: "I heard that Hongxing also gave a 10% sales share of the product!"

Teammate Bagua muttered: “It’s almost going bankrupt, what’s the use of the sales share?”

Mo Jinhua continued: "Hongxing also asked Wang Cheng to compose a suitable advertising song for them. The copyright and song income belong to Wang Cheng personally. Hongxing only needs the right to use the advertising! It may be released with the advertising in two days. release……"

Song Xue's eyes lit up: "Then there are new songs by Wang Cheng that you can listen to? This is a good thing! It would be best if he could record and upload the farewell and When You Get Old songs together."

Wen Yixiao's eyes lit up when she heard that Wang Cheng could sing. She also hoped that Wang Cheng could upload his two previous works. She liked them very much.

She doesn't mind that much about Wang Cheng's endorsement of Hongxing. Hongxing is still useful if Wang Cheng can sing.

However, Mo Jinhua smiled bitterly and said: "There is not much hope! I heard Mr. Yu say that in order to build a good relationship with Wang Cheng, Penguin Music encouraged him to upload new songs and directly divided all previous sales into a one-time payment, totaling more than ten Billions, I called Wang Cheng all at once. However, so far, Wang Cheng has not uploaded the two songs Farewell and When You Are Old."

"Director Guo sent a message to Wang Cheng through Han Xiao, but Wang Cheng ignored it. I don't know what he thought. Anyway, he doesn't seem to be interested in releasing songs now."

On the Internet, many people are looking forward to Wang Cheng uploading the unknown ballad that Wang Cheng sang at the concert. Everyone has directly named it When You Get Old based on the lyrics!

Good guy...

Song Xue and her Bagua teammates heard this and their eyes widened.

Wen Yixiao was also slightly surprised.

Wang Cheng was paid a share of more than one billion yuan at a time.

However, Wang Cheng is still not interested in releasing songs?

Just don’t want to make money?

Too much money?

Although Wen Yixiao has never had any idea about money, she doesn't mind having too much money. She hopes to make more money and become independent from home.

And Wang Cheng transferred more than one billion in cash in just a few months...

This ability to attract money is already stronger than more than 95% of domestic listed companies.

The new songs released by Wen Yixiao also have high sales, but they are far behind Wang Cheng. The total sales so far are only a few hundred million, and the maximum he can get is about 200 million. According to Penguin Music's process, it is estimated that it will take half a year. They are getting it one after another. If she can earn one billion in one fell swoop, she will immediately become independent from her family.

Mo Jinhua Yaoyao's head couldn't understand what Wang Cheng was thinking, and said: "Now there is a lot of pressure on Rubik's Cube Entertainment. Because Wang Cheng has more than one billion in cash, he can pay 200 million in default fees at any time. , just break the contract and leave.”

Wen Yixiao shook his head after hearing this: "He won't do that. He is incredibly principled and will not waver on what he believes in. He is paranoid about the contract and may fulfill the contract."

Thinking of her contact with Wang Cheng, Wen Yixiao thought she knew Wang Cheng relatively well, and then sighed.

She doesn't ask for anything else now. She just wants to make a phone call with Wang Cheng and listen to Wang Cheng's voice.

But……

But she wasn't even qualified to call Wang Cheng.

Wang Cheng didn't answer her call once.

Mo Jinhua knew Wen Yixiao's infatuation with Wang Cheng and comforted her: "Don't think so much, you are all still young, and there is still a long time to come! It is almost impossible for Wang Cheng to be promoted in the future after being treated like this by Rubik's Cube Entertainment , Yi Xiao, this is your chance, when your number of fans exceeds that of Wang Cheng, I think he will notice you."

can you?

Mo Jinhua didn't know.

Wen Yixiao didn't know either.

However, they all guessed that there was a high probability that it would not happen.

because.

Wang Cheng may not care about this.

In fact, no one knows what Wang Cheng cares about - except for the strange work and rest time.

Wen Yixiao smiled bitterly. She didn't want to think about the consequences. She just wanted to give. She believed that her contribution would sooner or later impress Wang Cheng.

Seeing that there are many media and self-media on the Internet starting to set the pace for Black King Cheng...

Wen Yixiao immediately started typing and fighting, and spoke for Wang Cheng on Weibo: "Does Wang Cheng care about money? Penguin Music begs Wang Cheng to send two songs: Farewell and When You Get Old, based on the sales of Wang Cheng's previous works. , these two songs will generate hundreds of millions in revenue once uploaded. If Wang Cheng wants to make money, will he not upload it until now?"

"Did Wang Cheng decide the endorsement brand alone? Why not ask the agency?"

"Hongxing is about to go bankrupt. Is it Wang Cheng's fault? Why don't you ask the boss of Hongxing how he manages it?"

"Wang Cheng is cutting leeks? He doesn't even have an official fan management team. How can he cut leeks if he doesn't post on Weibo for months?"

…

Wang Cheng walked all the way back to the apartment dormitory instead of taking a car back. He took a good look at this completely different magic city along the way and was in a good mood.

Before he arrived, Shen Shenghui's assistant sent Hongxing Company's product information.

The assistant did not dare to offend Wang Cheng, so he waited at the door of the apartment dormitory for more than an hour. When he saw Wang Cheng coming back, he hurriedly got out of the car and handed a stack of information to Wang Cheng: "Wang Cheng, this is the information sent by Hongxing. They said they hope you can write a new song soon!”

Wang Cheng took it casually, without looking at it or saying anything, and walked directly back to the dormitory.

The assistant said goodbye to Wang Cheng's back: "Then I'll leave first. Contact us anytime if necessary."

Then, after watching Wang Cheng walk into the dormitory and disappear, the assistant got in the car and left, and then immediately called Shen Shenghui to report the situation.

Shen Shenghui was busy with other things at this time and didn't care about these. He was already waiting for the news of Hongxing's bankruptcy in the company. When the time comes, he would mention the contract renewal to Wang Cheng again...

Wang Cheng returned to the dormitory with the information and looked at it casually. The design drawings of new products, the design concepts, and the spirit he hoped Wang Cheng could express, etc., were all marked.

Wang Cheng raised his eyebrows slightly and his expression became slightly serious, knowing that he had underestimated Hongxing before.

This Hongxing, which can go bankrupt at any time, may really make a counterattack if its new products can be successfully launched...

the most important is.

Wang Cheng likes these new products very much.

It is obvious that the style is national and Wang Cheng likes it, and it is also in line with the trend of official promotion and promotion of traditional culture in recent years.

Moreover, it also has new technologies independently developed by it, which is not inferior to top international brands such as Ma Ning Tayun.

I hope Wang Cheng can compose an advertising song as soon as possible to coordinate with the launch of new products!

Wang Cheng read the information for a while and took the initiative to call Shen Shenghui.

The call was connected in almost a second.

Shen Shenghui said slightly excitedly: "Wang Cheng...do you want something from me?"

This was the first time Wang Cheng took the initiative to call him.

Wang Cheng said softly: "I will use the company's recording studio tomorrow. Then inform Hongxing that I will record songs in the morning and shoot commercials in the afternoon. I will only give them two days of shooting time tomorrow and the day after tomorrow. The shooting time must be consistent with my working hours. Unanimous!"

Shen Shenghui was stunned for a moment and said slightly disappointedly: "Okay, I will communicate with Hongxing immediately! Wang Cheng, has the advertising song been composed?"

Wang Cheng: "Well, almost..."

Shen Shenghui asked in a low voice: "Wang Cheng, if you are willing to renew your contract with the company..."

Snapped!

Wang Cheng hung up the phone directly, put aside the Hongxing Company information, and began to boil water and soak his feet in preparation for bed.

Shen Shenghui, who was at the headquarters of Rubik's Cube Entertainment, looked at the phone, smiled helplessly, and said to Qin Yuhai: "Wang Cheng called and said that he would use the company's recording studio to record a new song tomorrow morning, a commercial song for Hongxing! The commercial will be shot tomorrow and the day after tomorrow. …”

Qin Yuhai hummed casually: "Yeah! Hongxing will go bankrupt at any time. Has the 90 million endorsement fee been paid in full?"

Shen Shenghui nodded: "Well, the payment will be in place this afternoon! I only agreed to sign the contract after they deposited the 90 million endorsement fee into a designated account in the bank. I was also worried that they had no money, so the money must be received before signing the contract. They The subsequent collapse will have nothing to do with us.”

Qin Yuhai: "Is Wang Cheng in mood?"

Shen Shenghui shook his head: "I can't see anything."

Qin Yuhai: "I hope to renew my contract with Wang Cheng within half a year!"

Qin Yuhai also doesn't want Wang Cheng to lose too much commercial value, so he hopes to make a quick decision and renew his contract with Wang Cheng as soon as possible, and then make up for the fans who manage Wang Cheng.

Shen Shenghui said seriously: "Mr. Qin, I will try my best! I have been in contact with several TV stations to choose a program for him that is not famous and that young people don't like to watch. This will break his myth of ratings. This is what he has done before. The main source of his popularity, once his ratings myth is broken, the blow will be the biggest."

Qin Yuhai waved his hand: "It's up to you!"

Shen Shenghui walked out of Qin Yuhai's office and immediately called Hongxing. He relayed Wang Cheng's words and Hongxing's people immediately took action.

After hearing this, Liu Xing almost jumped up in the office with excitement and said excitedly: "Great! The loan from the bank here and the loan from my relative will be available on Monday, and the procedures have been completed. Weekends I finished filming Wang Cheng’s commercial in two days, and as soon as the money arrives on Monday, new products will be produced and launched immediately!”