There is a Problem with This Online Game Planning

The person in charge of the 'Meal Delivery' is named Tian Barrier.

It's not a good name.

Anyway, in Tian Barrier's own opinion, it's not good.

Of course, he was just venting his anger, just like when many people are unlucky or unhappy in life, they subconsciously wonder if the feng shui at home is not good, or if they have touched some unspeakable taboo in some way.

To put it bluntly, it is to attribute the problem to the existence that one is unable to change.

It does feel better.

Because there are indeed many things in life that are beyond our capabilities.

And Tian Barrier now feels that it is his name that caused the "meal delivery" to be so unsatisfactory and full of obstacles.

Although his parents chose this name at the beginning, they didn't want to make his life rough, but just hoped that he could have a sheltered place of peace for his whole life.

But again, he needs to make himself feel better...

'Meal delivery' developed really smoothly at the beginning.

Tian Barrier followed the advice of Linmu Studio, and chose to promote "Meal Takeaway" on a large scale when the live broadcast battle was in full swing.

It worked out very well.

A few days ago, when he came to the company every day, the first thing he did was to ask how many new members and orders were added yesterday.

And hearing the sharply rising data every day can make him full of energy.

He even felt that the future he imagined was within reach.

but.

Just when he felt that he was about to touch the future he had imagined.

The number of users of "Meal Takeaway" finally reached an order of magnitude, the time difference advantage disappeared, and then a large number of ambitious competitors appeared.

Tian Barrier is not very old, and this is also his first start-up business. When he realized that food delivery might be able to be ordered online, he handed over a project proposal to the investment department of Linmu Studio with the mentality of giving it a try.

But he didn't expect his project to pass so smoothly, and Linmu Studio would give him so much support.

So when faced with fierce and unscrupulous competitors, he really panicked.

Even though Linmu Studio has repeatedly reminded him that sooner or later this field will usher in a tragic battle, which is even more tragic than the live broadcast war that happened some time ago.

But listening is listening, this is completely different from facing so many fierce competitors.

So when Tian Barrier faced this situation at first, he was really angry and... panicked.

Although he calmed down soon, and began to see and attack.

But he was still intimidated by the madness of those competitors.

The subsidy for 'Meal Takeaway' was already very high from the very beginning, even Tian Shun thought it was high, and he hesitated for a long time before finally making a decision.

Because he feels that some benefits are definitely needed for merchants and users to accept ordering food online.

But a competitor appeared and let him know what a high subsidy is.

The "meal takeaway" is just a voucher, which is about five yuan.

What about competitors?

It starts at 10 yuan, and there is no upper limit.

You can get a set meal at the original price of 40 yuan, a pizza at 60 yuan, or even more than ten yuan.

Don't talk about users.

Tian barrier wanted to place an order when he saw it.

And relying on such crazy subsidies, major competitors have grown rapidly.

The user growth rate is even faster than the "meal takeaway" that started a lot faster.

Tell the truth.

Seeing this scene, Tian Barrier's mood collapsed a bit.

Later, the "meal takeaway" was also forced to increase the subsidy.

But in doing so, a new problem emerged.

That is, the money is not enough to burn.

Tian Barrier hesitated for a long time, and finally decided to start financing, and Linmu Studio, who was an angel investor, readily agreed.

But this became the beginning of a painful journey...

"What do they think we are!? Idiots? The first round of investment wants to master the 'meal delivery', why not grab it!"

"If you want to dilute our equity like this now, what will you do after that? Get me out?"

"Linmu Studio tm can help us formulate strategies, provide consulting services, and guide us on how to solve the corruption problem of business personnel. What we want is not too much! They want everything for what they give! There are such good things in the world that make people I'll do it right!"

Seeing the request from the capital side, Tian Zhan lost his temper.

His classmate and one of the partners said helplessly: "It's so difficult to get money... Think about it, based on the current population and three meals a day, there are nearly 4 billion meals a day. As long as there are 10% comes from takeaway, and the average price per order is about 30 yuan, and the transaction volume can reach 12 billion yuan that day.”

"But the imagination of food delivery is far more than that, 12 billion yuan a day, such a big market, everyone wants a piece of the pie, wants the whole market.

Standing behind us is Linmu Studio. For many capitals, on the one hand, it represents temptation, but at the same time, it also represents danger... Maybe many people want to borrow money to kill us. "

Tian Barrier glanced at his classmates and choked, "So you also insist on agreeing to their bullshit conditions?"

"is not what it means."

The partner shook his head, then raised the document in his hand: "Maybe we can wait for a while, and then look at the suggestions given by Linmu Studio."

"suggestion?"

Tian Barrier was a little curious, and immediately took the document from his partner and read it carefully.

Then when he saw the first point, he immediately raised his head, as if he had taken a reassurance, and said in surprise: "Leadership!?"

"Well, continue to look behind."

The partner motioned him to continue reading.

Tian Barrier could only temporarily suppress his excitement and continue reading. After a while, he raised his head and said thoughtfully: "Burning money is not a long-term solution... Optimizing the user experience to be ahead of other competitors... …Strategic Choice……"

"This is a normal investor..."

Tian Barrier couldn't help heaving a sigh of relief, and then said, "Look at Lin Mu Studio! How can there be such a request for investment!"

"I have explained the reason just now, and Linmu Studio is actually abnormal... But forget it, I suggest that we can follow the proposal of Linmu Studio. Now that the competition is fierce, the competition in the first-tier big cities will only increase in the future. The more intense it is, we already have a wide user base in first-tier big cities, so it doesn’t make much sense to keep burning money with competitors in big cities.

Why don't big cities maintain the current pace of development first? Let's focus on third- and fourth-tier cities first.

At the same time, a team was established to optimize the experience from order placement to delivery. "

Tian Barrier stood up, feeling suddenly enlightened, and said: "Well, we will do this!"

"Wait, you can prepare now, but there is no rush."

The partner stopped him and added, "We still need to wait."

Tian Barrier was a little curious: "What are you waiting for?"

"Wait for this."

The partner handed him another document: "This is the second thing that Linmu Studio mentioned. I strongly suggest to follow it completely, and then let the client's front-end developers do their best to cooperate."

Tian Barrier took the information in surprise, and after reading it, his eyes widened suddenly: "...Weixin wallet life service section? Future S2 desktop widget!?"

...

Although Tian Zong's classmate and partner asked the former to do exactly that, and asked his developers to fully cooperate.

But time waits for no one.

It is impossible for the WeChat team of Linmu Studio headquarters to delay the update of WeChat for them, so in the end, they did not let them develop slowly, but let "An Xin Takeaway" open all the ports, and then handled the transplant of the takeaway software by themselves. .

Extremely fast.

'Meal delivery' is still negotiating financing.

Over there, the new version of WeChat is online.

The launch of the new version of WeChat this time has an equally huge impact.

Because all food delivery software has been in operation for less than three months, but WeChat has been dominating for two years.

The number of registered users of WeChat has exceeded 200 million, and after the opening of the red envelope game, the number is almost 300 million.

300 million users!

Many people may have no idea, but they just think that everyone around them uses WeChat for chatting software, and everyone must install WeChat when buying a mobile phone.

But most practitioners are too conceptual.

This software is currently the king of software in China. Apart from WeChat, there is no other software with such a large volume in China.

And now.

This software has newly added a life service section. No one knows how Linmu Studio thought of such a function. Anyway, the fact is that the first software to log into the life service section of WeChat is "Meal Delivery" and "Travel with Peace of Mind".

And this is a devastating blow to competitors in the two fields of food delivery and taxi-hailing!

tm's 300 million.

The 300 million existing users can place orders directly through WeChat, which means that the two softwares of "Meal Delivery" and "Travel with Peace of Mind" have suddenly increased by 300 million users.

how to spell! ?

You tell me how to fight! ?

Yes, continued high subsidies can continue to attract users.

But now the nature has changed.

Now competitors have to face not only the two softwares of "meal delivery" and "travel with peace of mind".

Still have to face WeChat...

More seriously.

In addition to WeChat, there is no alternative traffic portal in China. Tianhu chat is barely counted, but their registered users are still hovering at the tens of millions level.

Damn it! How to fight this!

At the same time that WeChat updated the life service section, all the companies that wanted to do food delivery and taxi hailing were holding together and scolding their mothers.

As for the investment institutions that invested in "Dinner" and "Now Arrived" in the early stage, they are about to collapse.

During the live broadcast battle, Linmu Studio did not end, giving them an illusion that the competition in the capital market was about to return to normal.

But now it turns out.

Normal shit!

As soon as Lin Mu Studio takes the stage, it will be abnormal!

Dawn Capital.

Shang Zhuang held his mobile phone, and after watching the update, he was shocked and said: "This is too much... How can you bring out a belt when a child fights, everyone is just playing around."

"...?"

not far away.

The subordinates were speechless when they heard his words.

What is a joke?

Everyone in the food delivery market and the taxi market is about to punch out their brains...

But he thought about it again, judging from the number of registered users of food delivery and taxi-hailing software, they are really a joke compared with WeChat... After all, WeChat is now a well-deserved unicorn in the chat market.

Think about it.

He didn't get entangled anymore, and asked, "Mr. Shang, what should we do next? After the WeChat traffic portal is opened, it will have a great impact on the war.

Next, as long as they succeed in financing and increase the subsidy, I believe that most users will choose the "meal delivery" and "travel with peace of mind" that can be placed directly through WeChat..."

"How else can I choose? It's nothing more than choosing to be the head of the chicken or the tail of the wind."

Shang Zhuang put down his phone, and said helplessly: "You can either bet on 'meal delivery' and 'travel with peace of mind', maybe you don't have that much say, after all, Linmu Studio is here, but these two software are likely to occupy the vast majority of the market.

Or just bet on other software, such as "eating" and "now", the right to speak will be great, but it is basically impossible to be the first, and can only be willing to be the second like the current Tianhu.

It also depends on the bet that Linmu Studio does not dare to pierce the window paper of anti-monopoly... If they operate better, they can achieve the de facto number one without forming a monopoly. "

subordinate:"……"

"So how do you think you should choose?" Shang Zhuang asked back.

"Choose the first one."

The subordinate hesitated for a moment, and replied: "Because from the standpoint of 'eating' and 'arriving', even if Linmu Studio does not hinder my development, I still feel nervous and have no chance of winning... For example, this time the new WeChat Did you say that the increased life service hindered the development of peers? No, they just borrowed a traffic portal for 'meal delivery' and 'travel with peace of mind'.

But for competitors, this does not hinder their own development, but directly lifts their opponents to the highway... Who knows what surprises will come later. "

"right."

Shang Zhuang sighed, then turned his chair and looked out the window: "After WeChat's life service section is launched, everyone probably thinks so."

at the same time.

The location of the 'Meal Takeaway' team.

Tian Barrier was also holding his mobile phone, he opened the WeChat wallet, and then clicked on 'Meal Delivery' in the life service section below.

When you see the familiar ordering page.

And after completing an order in person.

He finally couldn't help it, and laughed loudly: "Hahaha, awesome!!!"

Really don't blame him for being happy.

This is really awesome.

WeChat has become a traffic portal!

Who else in the industry can do it! ?

"At present, Linmu Studio does not recommend that we forcefully remind users to download our software, or to put it bluntly, it has never been recommended."

beside.

His partner also smiled, and continued: "The suggestion they gave is that after users are completely accustomed to using 'meal takeaway' to place an order, they will send exclusive large red envelopes through the client to attract users to actively download a separate client.

It not only gives users preferential treatment, but also avoids disgusting users to the greatest extent. "

"Okay, I have no problem with that."

Tian Barrier agreed directly.

WeChat has become a traffic portal!

What kind of bike is this?

"in addition."

The partner suppressed a smile and continued: "All investment institutions have contacted us again, have they contacted you too? They want to reformulate some details."

"Contacted, just hung up the phone."

Tian Zhan sneered: "It's so fast to turn the rudder when you see the wind. I was a little brother before, but now I'm Mr. Tian... The shameless **** even started to get close."

"Don't bring personal feelings." The partner reminded, and then said: "In addition, with a traffic portal like WeChat, our sinking market strategy can also be officially implemented."

"Well, as for personal feelings, don't worry, I'm not that stupid."

Tian Barrier shook his head, then laughed and said, "But it's not their request, it's our turn!"

The partner was also a little emotional when he heard the words, and couldn't help laughing.

He looked down at the wechat message on his phone, and secretly shouted awesome.

Some things really have to experience it before you know how convenient and amazing it is.

For example... join the ecological circle of Linmu Studio!

...

at the same time.

Forest studio.

Lin Yao didn't know Tian Barrier's experience, although she was good at business, she could barely understand Tian Barrier's mood.

But after all, she has more experience, and Linmu Studio has experienced so much, she is used to many things.

Even know.

Maybe just a smile.

As for what she's doing...

She was discussing the ending of "Modern Scrolls" with Zhong Xiu.

Yes.

Linmu Studio's second open world game has changed its name due to force majeure.

But it's just a name change.

Whether it's called 'Give Him Love' or 'Grand Theft Auto' doesn't affect the content of the game.

The game is currently in the finishing touches.

"Is this the ending song for the third ending?"

Zhong Xiu glanced at the A4 paper that Lin Yao handed over, and asked curiously, "But it's too watery, right?"

To sum up the whole song, it is basically an infinite repetition of the phrase 'Oh it's a setup it's a setup (Oh, this is a trap)'.

"Also, is this mocking the players who chose the first two endings?"

Zhong Xiu continued to ask: "This is a trap... Can it be understood that the previous two endings are traps?"

"You can also understand it as mocking the idiot rich man who was stuffed in the trunk of the car, it depends on how you think."

Lin Yao smiled, but did not give a definite answer: "This is just to increase the atmosphere and let the subtitle time not be boring."

"Then what is the official ending in your mind?"

Zhong Xiu became more interested when he heard Lin Yao's words, and asked persistently.

In Modern Scroll 5, there are three endings in total, and the decision is in the hands of the youngest Franklin.

Either choose to kill the unstable madman in the team because of the threat of FIB.

Either because of the threat of an idiot rich man, he chooses to kill his mentor, who is also a teacher and a father.

Or, the three of them cooperate to eliminate the existence that threatens the three of them.

Which of the three endings is the official ending? Lin Yao remembers arguing in her previous life when the game was first released.

The quarrel didn't subside until the dlc on the follow-up line went online.

"Then which one do you think is the official ending?" Lin Yao asked rhetorically.

Zhong Xiu thought about it for a while, and then replied: "From the emotional level, I will choose the third one, but after thinking about it seriously, from the reality, the first ending is the most likely to happen."

"yes."

Lin Yao nodded, and then changed the topic: "But if we really want to proceed from reality, these three people should be damned. Think about what they have done? Di Santa betrayed his teammates for the sake of his family. If Xiaofu told him to kill them together Old Cui, he would agree to assist without hesitation, and chose to betray for the second time, because although Old Cui was loyal, he was really too unstable.

As for Lao Cui, although he is loyal to his brothers and has many shining points in him, he is very attractive, but if you put it in a little bit, would you want to meet this kind of person in reality? I guess the first reaction is to call the police? He is a complete lunatic, he will rashly break into other people's homes, and then choose to send the original owner of the house to God because they drove him away.

As for Xiaofu, he is a member of a gang, and it can be said that he has done everything that modern laws prohibit him from doing. "

Zhong Xiu: "..."

"The first ending is called a wise move, because Old Cui is indeed an unstable factor."

"The second ending is called a karmic cycle. Di Santa once betrayed him, and now his younger brother, whom he regards as his son, betrays him. This is a karmic cycle."

"And the third ending is called Death Wish, or the third way. They want three people to fight against several big forces, and then they have to retreat completely. If it is true, this is even more unrealistic."

"so."

Lin Yao spread her hands: "This is just a game. Isn't it good to show the cruel side to the players and at the same time leave the players with emotionally satisfying choices? Every player can make their own choices, so why limit yourself to the official ones?" word.

This is just a game, not where we live, so why take it so seriously. "

Say it.

She smiled, waved her hand, and left.

Zhong Xiu bowed his head and meditated, and after a while, he nodded in agreement,

But soon.

He realized it was wrong.

etc.

How can I say that? After this game is released, how can the players not be serious? It is estimated that there will be an uproar immediately...

He looked up sharply.

But Lin Yao has already run away...

the other side.

After closing the office door, Lin Yao stretched and smiled slightly.

Finally fooled it.

The official ending... It's really hard for her to say.

When she first played the game, she felt that the first ending was the most reasonable, just like what Mike said - 'To live is to win, and everything else is bullshit'.

but.

Later, as the game got more and more played, she preferred the third ending.

So, she chose not to speak.

After all, Linmu Studio is going to be independent, so she won't continue to give the 'correct answer'.

This should be left to the staff of Linmu Studio and Zhong Xiu to think about it.

"Then... the next step is the mobile phone launch event, and writing the plan for the last game, and then the project launch... There are still many things to do."

Lin Yao put down her hands, took a deep breath, and walked to her place.