There is a Problem with This Online Game Planning

(The last chapter was blocked, probably the plot is to discuss the issue of IP authorization, I probably read it all, if I haven’t read it, wait until tomorrow, I guess it will be unblocked tomorrow, probably.)

In the big conference room.

After listening to Lin Yao's narration.

The staff on the product side looked excited, as if they couldn't wait.

Can't wait to start planning right away.

They rolled up their sleeves and excitedly kept proposing new characters based on the IP Easter eggs proposed by Lin Yao.

In ready contrast with them, it is the staff of the business department and the administrative department.

Xi Qianyu's face turned dark.

Listening to it, I couldn't help covering my forehead and sighing.

The look of wanting to crash to death in the conference room...

This can be regarded as a natural conflict between the product department and the business department.

Linmu Studio is actually pretty good.

Because of Lin Yao's existence, the main order of each department was very clear at the beginning of its establishment.

Whether it is internal administration or market-related, it must revolve around the product department.

Budgets, revenues, even announcements.

These matters that cause collisions and confrontations in most companies are often not a big deal in Linmu Studio.

the other side.

anyway.

No matter how much is invested, in the end the product department makes money...

Because it is really impossible and Lin Yao guarantees the bottom line.

This allows the entire system to have a healthy cycle, and also reduces the possibility of conflict to almost zero.

But it's almost zero, doesn't mean there's no more...

Like this moment.

Business negotiations, of course, do not need the staff of the product department to do it.

They only need to raise the demand, and then mix the authorized IP together to make a product.

Although this process is equally arduous, they are definitely not needed for business negotiations.

So when they heard Lin Yao's multimedia project "Ready Player One" and the linkage plan of several other games, their first feeling was that it was cool and they wanted to promote the project.

But for Xi Qianyu and others.

This is simply the sky falling...

More than 100 easter eggs, involving companies all over the world, which means countless negotiations and endless work...

Just don't say it.

Just thinking about it makes me cry.

At this time, Lin Yao, the helmsman, is needed to balance.

And Yao did notice the changes in the expressions of Xi Qianyu and the others, and she glared at Zhong Xiu, Qi Jianhua and others who talked the most.

Then after the two of them stopped talking, they said, "Stop!"

Hearing Lin Yao's words.

The other staff members finally stopped their brainstorming and turned to look at Lin Yao.

"I know that everyone has a lot of ideas, but we can't just focus on the works. Most of this series of IPs are not our own."

After stepping on the brakes, Lin Yao said helplessly, "If it's a fan work, we don't have to worry so much, but it's a serious commercial work, and obtaining IP authorization requires lengthy negotiations and a lot of money... You don't need to participate in the negotiation, it's hard to imagine the difficulty, so why don't you listen to what Xi Qianyu has to say before discussing it?"

Lin Yao just finished speaking.

The staff in the product department finally noticed Xi Qianyu and the others who had been ignored in the conference room, and looked at her one after another.

Xi Qianyu slowly put down the hand covering her forehead, then looked around at everyone present, and said directly:

"Destroy, I will die with you!"

Everyone: "..."

"do not!"

Zhong Xiu was the first to react, he quickly moved to the side, flatteringly said: "Director Xi, you can definitely do it."

"Go ahead."

Xi Qianyu pointed at the list on the projector angrily: "This series of works alone is enough, and you keep coming up with new works, do you really think we are iron men? Okay, I'll change with you! I'll go When Lin Yao's secretary is ready, you can take charge of the marketing department and the business department, and then you can discuss what authorization you need."

Say it.

She looked at the others again: "It's the same with you. If you think it's easy to run around the world, contact people all over the world, and negotiate with all kinds of old foxes, go and take care of it."

"Hey hey..."

Xi Qianyu was obviously angry.

Several core personnel in the product department could only laugh at her.

In fact, the staff in the product department are not unreasonable people. Internal harmony has always been one of the important factors for Linmu Studio to get to where it is today.

They also know the hard work of business negotiations, they were just too excited just now...

"So, the number of easter eggs must not increase."

Lin Yao said at the right time: "Not only can it not be added, but also find a way to simplify it. If you have a good idea, just look for a replaceable easter egg according to the story line I just said."

Xi Qianyu sighed.

Since Lin Yao said so, then this plan must be pushed forward.

"I know it's hard work."

Lin Yao turned her head to look at Xi Qianyu, and explained: "Actually, Ms. Mu and I have also evaluated the difficulty of obtaining these IP authorizations during this time, and most of them are not easy... I am very clear about this, so we first Let's start with the easy part.

For some IPs that are often authorized, or that are not strictly controlled by IP authorization, we can discuss them first. "

"On the other hand, UMedia Technology will conduct discussion B financing."

Lin Yao paused, and said another plan that he thought of to reduce the difficulty of IP acquisition: "When the time comes, Youmedia will also cooperate, intentionally leaning towards investment institutions with greater influence, and then use this as a springboard to lead Bridge the line to obtain some difficult-to-obtain authorizations.

Even if you can't figure it out in the end, you should be able to open a window to make it easier for you to work... In addition, I will do my best to cooperate with you, and I should be considered to have some influence. If you need me to come forward, you can directly mention it. "

"..."

Xi Qianyu was shocked when she heard Lin Yao's words, her red lips parted slightly.

After a few seconds.

She came back to her senses and said with a little blushing: "Boss, there is no need to do this. Although the negotiation is indeed difficult, we can talk slowly. I just complain..."

Tell the truth.

She was a little bit intimidated.

UMedia Technology.

Now the rising star, the tempting cake that all investment institutions want to take a bite of.

All such chips were taken out.

Lin Yao also said that she would do her best to cooperate...

This is just to reduce my burden, and to be honest, I don't even value it.

It's all kind of scary...

So Xi Qianyu's first reaction was to refuse.

No matter how difficult business negotiations are, they are not as important as UMedia Technology.

"It's just a tendency. It is impossible for UMedia Technology to make concessions that are detrimental to its own interests."

Lin Yao seemed to know what Xi Qianyu was thinking, and explained with a smile: "According to the current development momentum of UMedia Technology, no matter how harsh the conditions are, investment institutions that want to enter the game can still compete for the top, so don't worry."

"But it's too exaggerated. In fact, I really want to see this plan come out."

Seeing Lin Yao's expression, Xi Qianyu waved her hand in embarrassment, and then said firmly: "We will work hard! There are more than one hundred IPs in the area, which is not worth mentioning..."

"..."

next to her.

Zhong Xiu's eyes widened, he looked at Lin Yao, then at Xi Qianyu.

This is just over a hundred IPs?

What about the momentum just now?

What about the momentum that just gave way?

Xi Qianyu noticed his gaze, glared at him, and said coquettishly, "How? What are you looking at!?"

Zhong Xiu: "..."

Lin Yao laughed a little and said: "Okay, don't make me PUA like you... You can start talking about the simple part first, and it's settled like this. I will try my best to cooperate with you, and UMedia Technology will also contribute. Now, let's talk about where to start."

After being comforted by Lin Yao.

The product department and the business department represented by Xi Qianyu have reached a consensus.

Both sides calmed down again.

Based on the list given by Lin Yao, we started to discuss alternative options and the difficulty of obtaining each IP.

And the final conclusion.

Not surprisingly.

"Japanese animation IP...?" Qi Jianhua asked softly.

"right."

Lin Yao nodded: "Japanese animation is very good at building star brands. Every well-known work has its own peripheral brand, whether it is manga or animation, just like a physical product manufacturer.

Moreover, their animation brand will also adopt various forms to attack the market, such as comics, TV animation, OVA, movies, games... and will also hold limited events with various restaurants and coffee shops to launch food and drinks related to the theme of the work wait. "

"Their business model can often bring a high daily exposure rate, allowing the work to remain in the memory of fans and the public for a long time, and the IP viscosity is extremely high."

"At the same time, because the distance is close enough, the influence of related works in our country is quite large, and it is relatively easy to obtain relevant authorizations. After all, their own projects are very pursuing exposure...according to the current scale of Linmu Studio , it is still very easy to obtain relevant copyrights.”

"Of course, there is another aspect. The two-dimensional style really fits "The Day of Reincarnation"."

"We can test the waters in this mobile game first."

"There really isn't a better option than this."

Lin Yao explained.

Most of the people present in the conference room are young people.

It was understood almost instantly.

And Xi Qianyu also nodded, and then looked at the Japanese anime-related IP on the projector, showing a thoughtful expression.

...

Forest Studio's first meeting after the new year.

extremely long.

It went on for a whole afternoon.

Even dinner is eaten in the meeting room.

But everyone was not impatient, mainly because the process was quite interesting.

After the primary goal of the business negotiation is confirmed, apart from Xi Qianyu's preparations, the product department can't just watch.

Because Lin Yao said that she would test the waters in the "Day of Reincarnation".

So after the goal is confirmed, the game has to start preparations.

So in the second half of the meeting, Lin Yao and the staff of the product department discussed how to design characters and card pools around those famous animation IPs.

This is the strength and interest of product people.

And the time came to the next day.

The business department headed by Xi Qianyu started to act.

In fact.

As Lin Yao expected.

The business negotiation of Japanese animation IP is not difficult.

Because the other party is relatively open to IP authorization.

At least not to reject people thousands of miles away from the beginning.

That's a good start.

certainly.

The work that Linmu Studio needs to do after its opening is far more than this.

Other matters were also on the agenda.

The first is WeChat.

The second day of construction of Linmu Studio, as many colleagues wished.

Linmu Studio announced that the red envelope game has been changed to permanent...

That means.

It's not just the Spring Festival anymore.

In the next three hundred and sixty days of the year, the red envelope game will become available.

In this Spring Festival, users who have thoroughly experienced the benefits of the red envelope game immediately rejoiced.

And affected by this.

There are even many users who missed the peak of New Year’s Eve and Spring Festival, had no access to the red envelope game, and didn’t hear about it until they went to work.

Immediately ran to WeChat.

For them, if they missed the red envelope game, they missed it. Although it is a pity, there is no way.

But now WeChat will make the red envelope game permanent.

Then there is one more reason to download WeChat...

And the result of this is.

After the beginning of the year, the download data of WeChat has increased sharply again.

It reached its peak around New Year's Eve.

The main source of user growth, of course, comes from Jiaming Alliance.

Future S1 users, since they choose to buy this phone, must have some understanding of its ecology.

But the users of Jiaming Alliance are different.

For various reasons and concerns.

Although the number of downloads of WeChat in the Jiaming Union app store is equally terrifying, there are still many fish that slip through the net.

And now.

Linmu Studio caught all these fish that slipped through the net...

During the entire Spring Festival, Jiaming Alliance almost watched WeChat go viral in its app store...

Never believe it, it’s okay to go to this tm, and come back again! ?

Mental journey.

It can be called a bull...

On the one hand, the mobile phone market is preempted, so forget it.

Now in the application market, they have to be killed by the other party's applications.

But they could only watch helplessly.

can't do anything...

This is really too frustrating.

In fact, during the period, some members of the Jiaming Alliance suggested that we should simply take WeChat off the shelves.

Even if they bear the infamy, they can no longer make wedding dresses for them.

But no agreement can be reached every time.

In addition, during the Chinese New Year, many people's minds are not on work.

Then.

Dally and dawdly.

The best golden hour is over.

On New Year's Eve, the Weixin Red Envelope game became very popular as soon as it was released, and countless users chose to download Weixin.

At that time, I thought about removing WeChat.

That is to stand on the opposite side of users who want to send red envelopes.

And Future S1 is still eyeing...

No one dares to cut off a strong man's wrist.

As for now, I can't stop thinking about it.

According to Jiaming Alliance's own statistics, the WeChat on their app store has been downloaded nearly 80 million times...

Take it off now?

That's no different than hanging yourself.

at last.

Yu Tianbo could only look up to the sky and sigh, sighing - tm shouldn't have allowed their apps to be listed in his own app store in the first place!

I really regret it!

And the twentieth day of the first month.

It's all settled.

In terms of games, "Day of Reincarnation" became the biggest winner, while the third-party payment institution, WeChat became the biggest winner.

Everybody knows.

Linmu Studio won numbly.

But exactly how much he won is somewhat controversial.

However, these controversies soon disappeared.

Because on this day.

Linmu Studio released a simple briefing, which is equivalent to summarizing the entire Spring Festival, adding fire to squeeze the last value of Jiaming Alliance.

And the information disclosed in the briefing.

For the entire industry.

It's like an earthquake...

[During the Spring Festival, the number of registered users of WeChat officially exceeded 120 million, of which users bound to bank cards accounted for 59%, a year-on-year increase of 17%. 】

[During the Spring Festival, the total number of people participating in WeChat red envelope activities reached 11.82 million, and at the peak, tens of thousands of red envelopes were opened every minute]

[The number of daily active users of "Day of Reincarnation" has exceeded five million. 】

[In addition, as of the end of the month, after the game's Spring Festival event was launched, the monthly turnover during the entire Spring Festival exceeded 1.6 billion. 】

The whole briefing is very simple.

It can even be said to be amateur.

After all, Linmu Studio does not need to disclose financial reports.

The biggest purpose of publishing the briefing is to add fire and create momentum.

For example, the monthly flow of "The Day of Reincarnation" can be completely disclosed.

But considering the upcoming linkage gameplay.

It was finally added.

But even if it is added, there is only one sentence.

but.

For Linmu Studio, this is just a word, sending out a number.

But for other peers, even players, it's just... a horror story.

WeChat registered users exceeded 100 million...

Tens of millions of users participated in the distribution of red envelopes...

Even more outrageous.

The monthly flow of "The Day of Reincarnation" exceeds 1.6 billion!

one month!

a game!

Even if it is the stand-alone game that is popular in Linmu Studio, the stand-alone game that costs a lot of money, and the stand-alone game that is bought and sold with one hammer, it is not that exaggerated! ?

This tm is still a long-term online game!

one month!

1.6 billion turnover! ?

[Fuck! I do not believe! This tm is too exaggerated! Mobile games are so exaggerated! ? Most of these end games can't even see the exhaust! 1.6 billion a month! ? 】

Player forum, "Day of Reincarnation" zone.

soon.

Some players made such a post.

And probably because of that briefing, the impression left on people was really too deep.

Players will reply soon.

"I didn't believe it at first, but I looked at my spending records, and I think it's really possible... I spent nearly 3,000 yuan [support amount] during the Spring Festival"

"Me too...Miss Sacrifice is so cute, and thinking about celebrating the New Year, I rewarded myself..."

"Fuck!? Are you real or fake? You guys are so rich? And don't you need to recharge the money? Why do you need to spend money? I didn't recharge much, just recharged 30 yuan, and then relied on the bonus Jingshi, the entire Spring Festival has been gathered eleven times and ten times..."

"That's true, you can play without recharging, and you can also draw cards, but you know, when you are in a hurry, it is common to grab a few yuan in red envelopes, and then add a few hundred yuan..."

"Actually, ordinary players are fine. You see, those wealthy players are the most exaggerated..."

"The local tyrant is on the one hand, and the buddy upstairs who charged 30 yuan is also on the other hand. Don't underestimate the 30 yuan. Even if most players only charge that little, it is a very scary statistic."

"Red envelopes, games... Lin Yao, you have done all kinds of bad things!!! (Although I didn't recharge the money)"

"It's all because Linmu Studio drew the young lady so cute. [Crying]"

"..."

Players are very different.

If the conditions are better, the recharge may be more.

But Lin Chong, the leopard head, also has a lot of players.

After discussing it, they came to the same conclusion.

That is.

This game is really sucking money...

And even players have such insights, let alone colleagues with team research.

They know it better than any player.

How lucrative is this game...

only.

Neither did they.

This game will attract money to this extent.

this moment.

All domestic counterparts were silent.

even.

night.

This news spread across oceans and seas, and reached the heads of several large factories that have not been affected by mobile games for the time being...

"Are you sure!? One month!? Three hundred million?"

Frank from Gilbert's company stared wide-eyed, looked at the person in charge of his company's marketing department, and asked in shock, "What are you kidding?"

The person in charge of the marketing department firmly said: "I guarantee in the name of God, this is the fact, whether it is the data they announced themselves or the forecast of a third-party agency, this is the number!"

Frank was silent for a moment, then asked, "Just a mobile game?"

"Yes! Just a mobile game."

The person in charge of the marketing department nodded, then changed the topic and explained: "Of course, this may also be related to their festivals. They celebrated the Spring Festival last month, similar to our Black Friday, which is the peak of user spending. Expect……"

"..."

When Frank heard this, he immediately breathed a sigh of relief: "...I see, I thought the world was crazy."