There is a Problem with This Online Game Planning

"I use WeChat myself."

"I first learned about the movie "Resident Evil" from WeChat."

"But I have to admit that my impression of this movie was not very good at first, because watching the promotional video of this movie, I feel that the producer has cut all the wonderful shots into it."

"The whole promotional film is filled with a sense of urgency, as if trying to use a promotional film to attract all users into the theater, plus the category of CG movies, no one has ever tried it.

The movie was also titled "the first CG movie", and the producer was a game company. "

"So at one point I thought it was just a joke, or just a pure fan movie."

"I went to the theater today, and I was going to see two other popular movies, but both of them were not satisfactory... Finally, after dinner, I passed the theater again and saw the promotional image of "Resident Evil", and I remembered this movie again. movie, I plan to go see it."

"It doesn't matter at this point, I found out that I was wrong, very wrong."

"What kind of fan movie is this! It's like a textbook for domestic commercial horror thrillers!"

"I don't know why a game company is so proficient in creating a sci-fi horror atmosphere."

"But the final result is that they handed over an excellent answer sheet."

"Rare B-grade wind movies, Rainy Night Train and Leech Queen, the design is quite brilliant."

"The good narrative makes people forget the time. I believe that many viewers thought the movie was about to end when they saw the train stop. There is only one purpose, and that is to escape from the train."

"The cadre training center at the back has some flaws, mainly because there is no sense of urgency on the train in the middle, but the performance of the drama during the period is very good. The characters of the soldier Billy and the military doctor Rebecca are too pleasing, and the queen of leeches appears at the back. The sense of urgency was brought back again.

In the end, after the two fought side by side, they cherished each other, and the ending with a sour smell also echoed the whole movie very well. Generally speaking, the flaws are not concealed. "

"Of course, movies also have shortcomings, for example, some characters and plots are not clearly explained, but it can be seen from the final scene that this is not a movie, but a series, which is also normal.

I checked, and the series will launch games later, and it is estimated that the missing plot of the movie will be completed by then. This is sad news for me, because I still want to see this on the screen. s work.

However, considering the purpose of the producer, Linmu Studio, to launch the movie, I am relieved, their players will probably be very happy..."

"Although this movie didn't explain everything clearly in the end, it didn't blindly ignore ordinary audiences for the sake of publicity. Instead, it told a very good story, and the quality is extremely good, which is really surprising.

Individual practitioners in the country should take some time out, the 'game promotional video' made by a game company is better than the movie you made.

Don't you feel pressure? "

"..."

The well-known film critic not only gave "Resident Evil" a high evaluation on the title.

in the text.

Also highly rated.

As for the score of the final film, he also gave a high score of nine points.

This score is really a lot.

And most of the players who came to watch the film critics because of their fame also agreed with the film critic's statement.

This movie, whether it starts from the movie itself or from the game promotional video.

All excellent.

For players, it is a double enjoyment.

You can enjoy movies and look forward to games.

It's really... awesome.

At the same time, because of the movie, players are very enthusiastic about discussing the game.

The main focus is, of course, the plot and gameplay of the game.

This is really not comparable to an ordinary few-minute promotional film.

Just like Lin Yao's previous life.

That "Final Fantasy: Sword of the King", although the movie has a single plot.

But in the end, it greatly boosted the popularity of "Final Fantasy" IP.

Not only has fans' attention to the entire game series been greatly increased.

After watching the movie "Final Fantasy 15", many netizens felt that it was not bad, and immediately searched for information about "Final Fantasy" series 13 and 14 on the Internet, and specifically went to understand the overall world view of the IP.

Turning many fans who have never played the game into potential players of the game.

That's the beauty of game movies.

And "Resident Evil" is also going through this process.

but.

Because of the other two popular movies, this process is not so obvious in the early stage.

But the third day.

This trend began to gradually appear.

third day.

The film schedule of "Resident Evil" jumped to 15.4%.

Compared with yesterday, it did not continue to decrease, but suddenly increased.

This is because the fermentation of word of mouth also takes time.

The film review issued by the famous film critic is equivalent to a catalyst.

This catalyst, coupled with the deep impression left on the audience by the original announcement of WeChat, made more audiences enter the theater with the mentality of trying.

Then after they watched it, they found that it was good, which generated secondary transmission, and then more people walked into the theater.

Movie attendance is getting higher and higher.

Of course, the lineup is getting higher and higher.

And it's not over yet.

next.

"Resident Evil" film schedule has been steadily improving.

three days.

"Resident Evil" attracted 840,000 people to watch the movie, and the box office also exceeded 50 million, reaching 66.2 million.

As for the film schedule, it also gradually increased with the fermentation of word of mouth, and finally stabilized at more than 20%.

It's already an absolute hit.

Of course, the extra films were squeezed out. As for where they came from... Of course, those two popular movies.

Now "Resident Evil" is undoubtedly the most popular movie in this schedule.

The number of films has increased, and word-of-mouth has fermented.

The movie itself is of high quality.

WeChat has left a deep impression on tens of millions of users.

These add up.

It directly made "Resident Evil" snowball.

The dark horse is full of posture.

this schedule.

No one thought of it.

Will suddenly kill such a Cheng Yaojin...

Many film practitioners watched "Resident Evil" break through 50 million box office on the third day.

Then the fourth day.

one day.

The box office of the movie directly exceeded 100 million!

And, the momentum is getting stronger and stronger!

He could only smile wryly and shake his head.

Lin Mu Studio and Qi Jianhua became famous in one battle!

And Lu Xiu, who voiced the protagonist, also became popular again because of Rebecca's character design.

Her manager directly hugged Lu Xiu and walked around.

He kept muttering: "I know that it is good to cooperate with Linmu Studio."

certainly.

The most shocked people were those who had been paying attention to the announcement of "Resident Evil" on Weixin.

On the second day after the film was released, the film schedule decreased. At that time, they still felt that the WeChat bonus was not very obvious.

Now it seems...it doesn't seem to be the case.

But you said that this is all due to WeChat, it seems that it is not.

But you can say that this is not due to the credit of Weixin, and it doesn't seem to make sense.

It's just... confusing.

But it's not that complicated.

The publicity of WeChat must have been effective, at least it left a deep impression on many users.

This is also the basis for the box office of "Resident Evil" to soar rapidly after the word-of-mouth fermentation of "Resident Evil".

But all of this is based on the quality of the movie itself.

Otherwise, no matter how you announce it, it will be useless.

and.

The power of WeChat has not yet been fully demonstrated...

The role of the WeChat app is not propaganda.

This, they will soon find out.

The movie was released for a week.

The box office of "Resident Evil" has reached nearly 200 million.

And the power of movies has also begun to emerge.

On the first day of the movie, the search engine index of "Resident Evil" was only over 6,000.

A week after its release.

This number soared to forty thousand!

What do netizens search for?

One is the promotional information for the release of the movie, and the other...is the news about the game "Resident Evil"!

From a pan-entertainment point of view, this movie is really successful.

Because of the launch of the movie, it has successfully mobilized the enthusiasm of players and the attention of movie fans.

This has greatly increased the popularity of the IP "Resident Evil", and also laid a fan base and popular promotion for subsequent game releases.

Forest Studio did not miss the opportunity.

Take advantage of the days when the audience's enthusiasm is the highest.

Again on WeChat and on the Vaporwave gaming platform.

The trailer for the game has been released!

Also in the most conspicuous position.

A promotional image for the game Resident Evil.

Another S.T.A.R.S team stood at position C.

On the publicity map, there are characters who have not appeared in the movie.

For example, Jill Valentine and Chris Redfield, the absolute protagonists of these two follow-up games.

Of course, there are also characters that appear in the movie, such as Albert Wesker in sunglasses and... Rebecca, the heroine of the movie.

This lineup appeared on the same screen.

Movies have been hot recently.

How can users not click in.

And after clicking in.

You can immediately see the game promotional video that is almost in line with the movie promotional video.

In the jungle.

Helicopters roared past.

The deep voice of the narrator sounded immediately.

"The Alpha team is currently hovering over the forest northwest of Raccoon City. We are searching for the helicopters of the companion Bravo team. They disappeared during the mission."

"Recently, bizarre killings have continued to occur in Raccoon City."

"According to reports, a house was attacked by a group of about ten people, and there were obvious bites on the victim's body."

"The Bravo team was sent to the local area to investigate, but lost contact halfway..."

Start with a few sentences.

directly connected to the movie.

And directly let the audience who have seen the movie enter the play.

Because audiences who have watched the movie know what the Bravo team went through...

And the promo.

Still going on.

Alpha Team finds Bravo Team's crashed helicopter.

But only one member of Bravo's team remains.

The other players disappeared.

In order to find other players.

Alpha Squad breaks up and begins searching for the rest of the team.

However, they broke through the fog, walked out of the dense forest, and what appeared in front of them was a gorgeous western-style mansion...

then.

The promotional video is here, and it stops abruptly.

The name of the game appeared - "Resident Evil 1"!

Compared with other game promotional videos of Linmu Studio.

This "Resident Evil 1" promotional video.

Obviously ineligible.

There is no obvious burst point.

At first glance.

Even confusing.

but.

The existence of the movie makes the players feel full of anticipation after watching this promotional video!

Because as long as players are interested in this type of game, they have basically watched movies one after another this week.

for them.

This game promotional video is the best gift.

The trailer has almost just been released.

became a hot topic.

"I knew it, the last movie is for the game!!!"

"Rebecca's story should be equivalent to the origin, the same location, two locations... Linmu Studio really knows how to play."

"This is probably the meaning of multimedia planning. But I thought at first that movies and games would share a set of characters. I didn't expect to use the setting of two teams. It's interesting [excited]!"

"When will the game be released? I can't wait! The movie is really great! The game shouldn't be bad either!"

"Albert Wesker is an insider, right? What will happen in the future? I'm looking forward to it..."

"I want to see the follow-up story! Release the game! Release the game quickly!!!"

"This is really eating two fish. The movie was a big success, and the game performance will definitely not be bad now..."

"..."

The player is right in saying something.

Linmu Studio is indeed eating two fish.

Because it was the day the game trailer was released.

A hot search quietly appeared on the list - [When will the game "Resident Evil" be released? 】

This is not a gaming community.

It's social media.

Therefore, most of the participants in the discussion are ordinary users.

These people may usually just play online games.

Now I am starting to pay attention to the release time of a stand-alone game.

this moment.

The power of film is fully revealed.

The high quality and high discussion of the movie began to feed back the game.

The role of WeChat has also been revealed.

Different promos.

the same channel.

the same audience.

Plus WeChat has its own useful functions.

There was a wonderful chemical reaction...

...

sky fox.

Mou Feng opened his WeChat, and then glanced at Moments.

really.

Many friends talked about the recent popular "Resident Evil" movie on Moments, and posted the ticket stubs, telling their feelings after watching the movie.

certainly.

Some people are talking about games.

[Just after watching the movie, I immediately saw the promotional video of the game, which is pretty good. 】

[Interesting, it can still be announced like this. 】

[The movie is so good that it makes me want to play games. 】

【…】

Mou Feng slid all the way down.

Saw a lot of similar comments.

His friends are very mixed, some are friends in the game circle, some are classmates who have nothing to do with games, some are middle-aged men, and some are young people.

But these people seem to know the "Resident Evil" movies and games.

Because even those who didn't talk about "Resident Evil" gave others likes.

"..."

After reading his circle of friends during this period, Mou Feng fell silent.

beside.

Li Guangsheng was also silent.

Although he doesn't look at his circle of friends now.

But also watched it not long ago.

The situation is similar to that of Mou Feng's circle of friends.

After a long time.

Mou Feng finally came to his senses, sighed, and said helplessly: "Tianhu chatting is really too far away. This is... a closed loop of information dissemination!"

"WeChat is used to announce and distribute movies. It's nothing. There are enough Tianhu chat users to do it. But... WeChat chat, WeChat circle of friends, and the recent WeChat official account, all of these add up, plus Lin Mu The studio's excellent production ability...

It can allow users to live in a closed-loop information bombardment... It can even make popular searches for stand-alone games appear on platforms that are dominated by users who don't play stand-alone games. We can't do this at all. "

"It's not unreasonable that the movie "Resident Evil" became popular, it has nothing to do with the announcement of Weixin, but has a lot to do with Weixin!

The final results of the game "Resident Evil 1" will definitely be very dazzling. There is no doubt about this, just look at the trending searches on Moments and social media. "

Yes.

Mou Feng finally figured it out.

At first.

There are hot searches for the game "Resident Evil 1" on social media.

He also felt a little puzzled.

Because movies belong to movies, and games belong to games.

Take care.

No matter how popular movies are, games won't be on the top of the list, right?

but.

After reading my circle of friends.

he understands...

WeChat has built a network.

A web called information bombing...

"what to do?"

Hearing Mou Feng's helpless words, Li Guangsheng didn't agree, but anxiously asked for his opinion.

Originally, he came to ask for a solution.

He actually understands the truth.

Mou Feng led Tianhu to success in the field of mobile games.

Li Guangsheng has already regarded Mou Feng as the omnipotent Jingle cat.

"I……"

Faced with Li Guangsheng's question, Mou Feng opened his mouth, but didn't know what to say.

Because he really can't help it.

Unless you copy WeChat.

But this is not a cure for the symptoms.

Linmu Studio took the lead, and the number of registered users of WeChat is already far ahead.

At this time, imitation is meaningless, and players will still choose WeChat.

"..."

When Li Guangsheng discovered Mou Feng, he said the word 'I', and there was no further text.

Although understandable, although mentally prepared.

But still can't hide the disappointment.

There is really no way...

He sighed, then looked out of the window, towards the location of Lin Mu's studio.

Lin Mu Workshop... is really too difficult to deal with.

You said, why did Linmu Studio come out in China!

Every time... tm's dimensionality reduction blow!

...

"Resident Evil" was screened for half a month.

The box office exceeded 300 million.

Continue to lead the schedule.

The game version of "Resident Evil", which was approved at the same time, also attracted much attention.

soon.

Not only Mou Feng.

Other peers and competitors have also noticed the real power of WeChat.

Envious?

Very envious.

But just like Mou Feng, in the face of this opponent who seized the opportunity and was able to launch whimsical functions one step faster every time.

They really can't help it...

It's really a dimensionality reduction blow.

next.

It should be that they announced the release of the game.

Then there will be another wave of game sales and box office blooming, a game of eating two fish.

Many colleagues sighed, and then made sufficient mental preparations.

Get ready for this future.

Meet the crit of Woods Workshop.

but.

Forest Studio didn't do that...

They didn't immediately announce a release date for the game.

Although the store page of the "Resident Evil 1" game is already online.

But the pre-sale button is dark.

The player was itchy and thought it was a bug at first.

But the pre-sale button never lights up...

And just when players, colleagues, and even many investors are at a loss.

WeChat, official website.

Suddenly an announcement was made.

WeChat will usher in an update again.

This update doesn't have much content.

In addition to the usual BUG fixes.

The only important update, just one point.

That is - Weixin adds wallet and payment functions!

this function.

very simple.

Players can recharge their wallets, and then pay with WeChat to directly purchase first-party games on the Vaporwave game platform.

as well as.

Any product under the banner of Linmu Studio!

Including in-game purchases, point cards, and even mobile phones.

At present, it is only limited to the first-party products of Linmu Studio, and after recharging, it cannot be refunded for the time being.

but.

If you use WeChat Pay to purchase the game, you will enjoy a 5% discount if you purchase the first-party game of Linmu Studio.

Includes new games.

The recent high-profile "Resident Evil", if you pay with WeChat Wallet, you can enjoy a 15% discount.

Nearly three hundred games.

Will be dozens of dollars cheaper.

Once this announcement is made.

Ordinary users don't feel anything.

After all, many users who use Future S1 mobile phones may not play the games of Linmu Studio.

Now Linmu Studio does not make paid mobile games.

There is only one Hearthstone.

but.

For the players.

This is no small news.

Especially for players interested in "Resident Evil 1".

It is a good thing to be able to play games after saving dozens of dollars.

so.

The update announcement just went out.

The news broke out.

There are many players who choose to update WeChat.

but.

Most of the players, the colleagues of Linmu Studio, actually don't quite understand the purpose of Linmu Studio's sudden launch of the wallet function.

Give benefits?

Token?

Or is there another purpose?

But some people.

It took almost an instant to react...

...

sky fox.

Mou Feng chatted with Li Guangsheng about the development direction of chatfox chat again this day.

Then, I just went back to my office.

turn on computer.

He saw the discussion of WeChat updating the "wallet" function.

He froze for a moment, then found the announcement and read it carefully.

Then.

Watched it again.

Finally, after making sure that I read it correctly.

Mou Feng froze in place, staring blankly at the computer.

A few words such as payment, mobile, wallet, and chat software began to linger in his mind.

Then.

some moment.

bang.

It was as if something had exploded in my mind.

Suddenly, a chill came from Mou Feng's tailbone, all the way up, straight to his forehead!

bang.

Mou Feng stood up abruptly.

Because of the excessive force, the chair was pushed aside and hit the wall.

But he forgot about the chair.

"Wallet...mobile payment...the ambition of Linmu Studio...it's so big!"

He muttered something to himself.

Then in the next second, he ran away, opened the door of his office, and immediately shouted: "Li Guangsheng!!!!"

It looks like a lunatic, attracting countless eyes.

This is a literary novel, I must at least write clearly about the connection between movies and games.

As I said last time, I have to write the plot before I can write the player's reaction.

if.

You have a similar book, you can blow it directly without writing the content of the work, and you can push it to me to learn.