There is a Problem with This Online Game Planning

Mou Feng thought that it was useless to arrange so many bells and whistles in Linmu Studio.

But for players, it's different.

Forest Studio's reputation is well known.

They just love all the bells and whistles that Woods Workshop does...

and.

Although the products announced by Linmu Studio at the e-sports festival this time are a bit miscellaneous, most of them are actually related.

Not to mention new games.

The music album can be regarded as a continuation of the carnival and e-sports festival, so there is this product.

Largely because players want it.

The music of the carnival was sung again at the e-sports festival, and the music of the two events was integrated into an album, which can be said to be what everyone expected.

As for the Switch e-sports festival linkage version, the "Call of Duty" e-sports festival special edition...

These are just commemorative versions. First of all, there is no purchase restriction. Secondly, it is true that the number of Switches in the e-sports festival linkage version is limited, but there is no essential difference between them and ordinary machines.

The same goes for games.

Buy the normal version to experience the full game.

To put it bluntly, these products are things that players who are not interested will not even look at, but players who are interested are in need.

Something is more important than nothing.

As for the just announced multimedia project "Resident Evil".

Then there is more to say.

"Breakout" is not only the first large-scale 3D game produced by Linmu Studio, but also the first large-scale 3D game that many domestic players come into contact with, with a huge player base.

And the first popular mode of this game is the first biochemical mode.

This mode has really left a deep impression on many players.

Although the game was subsequently updated, the fairer and more competitive blasting mode with event bonuses replaced this mode and became the most favored gameplay.

But this doesn't mean that the biochemical mode is uninterested.

In fact, from professional players to casual players, as long as they play the game "Breakout", they will play biochemical mode.

It's just that the length of time they play is different.

This is a model that has been popular and enduring since it was announced.

The first promotional CG that Qi Jianhua mentioned was not only impressive to himself, but also to the players.

The first video-level game promotional video, although it is not long, perfectly depicts the chaotic scenes of human beings in the face of emergencies and the oppressive force of zombies.

...Even if, most of the promotional videos do not see zombies.

But it also paved the way for the climax of the final act.

At the end of the promotional video, the security personnel rushed out of the laboratory, wearing OL suits, and the graceful young mature woman waited with a knife, and then the moment when zombies with bloody faces and strange postures surrounded them.

I don't know how many players shouted, "Now we are going to play the game"!

In fact.

After the launch of "Breakout", many players who watched the promotional video wanted to dig out the background story of the biochemical mode. Until now, there are still players trying.

But it's a pity.

At the beginning, Lin Yao didn't think so much at all...

The first promotional CG of "Breakout", and the last young mature woman, were actually added by Lin Yao as a gimmick, and the prototype was Mu Wanqing. The whole promotional film just explained the origin of the biochemical model.

She didn't think about the specific storyline at all.

In the follow-up, Lin Yao did not agree to the proposal to make Mu Wanqing a controllable character, which is equivalent to cutting off the story line.

Therefore, it is basically impossible for players to restore the background story.

Unless you make up your own mind.

This is also a pity for many players.

And just in this case.

"Breakout" game's most watched event site!

Qi Jianhua revisited the first promotional CG of "Breakout", and played a multi-media project with the same biochemical theme - "Resident Evil" on the spot!

One can imagine.

How well this will work.

Moreover, this time it's not just CG.

Although Qi Jianhua did not explicitly say that he will make a movie, he mentioned that players have always wanted Linmu Studio to make a movie, and at the same time confirmed that this is not a simple game, but the first multimedia project of Linmu Studio...

This is enough to make players daydream.

Coupled with the promotional video released on the spot, it is as if the old days have reappeared, the same biochemical theme, the same excellent atmosphere portrayal, the same abrupt end of the plot, and the same follow-up that people look forward to...

Only this time, unlike the previous "Breakout" promotional film, it only left room for the players to imagine, not the follow-up.

There will be a follow-up this time!

It doesn't matter if you say it has the bonus of feelings, or you say it has the bonus of the name of Linmu Studio.

In short.

Such a promotional video was played between the finals of "Breakout".

The effect is really good...

As soon as the multimedia project "Resident Evil" was revealed, the competition wasn't over yet.

The players took advantage of the rest of the time to go to the forum to brag.

They mainly want to tell everyone.

I am looking forward to such a thing.

As for what everyone replied, they didn't care at all.

This caused a bunch of new posts to appear in the major player communities in a short period of time.

The player complained to Linmu Studio, saying that he had taken off his pants, but the promotional video was cut at the most critical moment... At the same time, he asked Linmu Studio to hurry up! No matter what the multimedia project does! Hurry up!

The sudden bombardment of posts made forum administrators bald.

It also proves one thing.

There is indeed a difference in the perspective of players and peers when looking at problems...

certainly.

Mou Feng didn't know about this yet.

He was still working on too many bells and whistles at Linwood Workshop.

At the same time, he was thinking about what Lin Yao was doing! ? Is there something wrong with thinking! ? Is Linmu Studio optimistic about the future of mobile online games... Why hasn't any news been released yet?

...

That night, half past nine.

After two additional games, NO.1 defeated ASTRALIS, won the second championship in team history, won the trophy, and became the biggest winner of this year's "Breakout" event!

The moment the champion team was born.

domestic forum.

The players of "Breakout" felt like celebrating the new year. While enjoying double happiness, bragging about the teamwork ability that NO.1 is proud of, they were discussing the multimedia project "Resident Evil" announced by Linmu Studio during the game.

They partyed until midnight, leaving a pile of new posts before falling asleep contentedly.

And December 18th, 19th, 20th, and 21st.

The e-sports festival has entered the offseason.

The remaining events are all MOBA, which is very different from FPS events.

And these four days are the adjustment time left for the team.

At the same time, it is also the release time for the new game "Call of Duty: Modern Warfare 2" left by Linmu Studio...

During the offseason, probably because the finals of the "Breakout" project ended, most players were discussing events, new games, and multimedia plans on the 18th.

But when the time came to the 19th, with the announcement of "Call of Duty: Modern Warfare 2", it increased again, and put on an attitude of going to the last wave.

The unlocking time of the game is approaching quietly.

The focus of discussion among the players began to shift.

The "Breakout" event just ended.

Many players have not dissipated their enthusiasm for FPS.

And this year, the new works of Gilber Company and Dreamland have been postponed again.

"Call of Duty: Modern Warfare 2" is the only FPS masterpiece this month.

It has the excellent quality bonus of Modern Warfare 1 last year, and the bonus of the e-sports festival...

One can imagine how attractive this is to players who like this type of game!

Time passed day by day.

As the game's release date gets closer, the game's pre-order data does not move...

Because all players who should pre-order have pre-ordered.

So far, the pre-sale sales of the game "Call of Duty: Modern Warfare 2" are very gratifying.

The pre-sale sales alone have already exceeded 7 million!

When Lin Yao heard the news from the staff.

She had a hunch that this year's Linmu Studio would become the biggest winner in the entire gaming circle!

In the end, the sales of the game "Call of Duty: Modern Warfare 2" may also shock the jaws of many people...

Because the 7 million data is only pre-order data.

Players who choose to unlock the game before purchasing are not counted.

What's more, the special version of "Call of Duty: Modern Warfare 2" will be released in the early morning of the 20th because it is linked with the album.

Players who want this version probably haven't bought the game yet.

Therefore, Lin Yao estimates... the PC platform plus the three major console platforms, the final first-day sales plus pre-sale sales of the game will reach an astonishing 8.5 million or so!

According to this sales data, based on the North American currency of her previous life, the sales of the game will eventually reach a terrifying 450 million...

certainly.

This is only an estimate.

The pre-sale sales of games are unlikely to increase significantly these days.

This year's e-sports festival attracted a lot of players who usually don't pay attention to the game. During the period, the "Call of Duty: Modern Warfare 2" advertisement was broadcast for so long. Those players who were not interested in the special version basically pre-ordered the game.

As for the players who have to wait until the game is unlocked to buy the game, there must be, but it is estimated that there are not as many as one million.

so.

Lin Yao thinks that the biggest growth point of game sales will be the special edition of "Call of Duty: Modern Warfare 2" for the e-sports festival...

"Then we'll see how useful these fancy things are."

Lin Yao put down the data sheet in her hand, turned her head to look at Mu Wanqing, and said with a smile: "The game will be unlocked on the 20th, and the pre-sale sales of the game are estimated to climb to about 7.5 million. The rest will depend on how many players buy that day. , and how many players are willing to buy the special version of the e-sports festival... Whether you can make up 8 million or not depends on that day!"

...

December 19th.

There are still 18 hours left until "Call of Duty: Modern Warfare 2" is unlocked.

And there are still 6 hours left before the release of the "Linmu Studio Game Music Album".

Not to mention the game first.

This has nothing to do with music platforms.

But this "Linmu Studio Game Music Album" is really not a very important cooperation for Sizhu Yueting music platform...

Because the album of Linmu Studio has basically nothing to do with Sizhu Yueting music platform, the album is produced by Linmu Studio and a third-party music studio.

The work undertaken by the music platform is just to put this album on the shelves.

As for the digital album... it is still in the experimental period and the promotion period.

There is no real meaning to become an absolute mainstream.

In addition, there are no well-known artists in the "Linmu Studio Game Music Album". Most of the songs in it have been sung at the carnival, and even now you can find live videos...

The positioning is indeed a bit embarrassing, it is hard to say that this album is 'heavy'.

Jia Zhang, the music director of Sizhu Yueting platform, admitted that the songs in the album are very good, and they are all excellent works.

Excellent works are the main reason why he is willing to promote this cooperation.

But it is indeed an obvious fact that the "Linmu Studio Game Music Album" does not go up or down...

"The recommended position on the shelf..."

Jia Zhang took the application submitted by his subordinates, thought for a while, and replied: "There is no need to put it on the wonderful recommendation on the homepage, but on... the new disc recommendation column! It's just right. As for the soaring list, artificially pushed It’s even more unnecessary to be on the list, so cancel this one too.”

After finishing speaking, he handed back the report in his hand.

the other side.

Han Jing received the application form, hesitant to speak.

The current music platform here is actually quite old.

After all, big data has not yet become popular.

So the effect of the recommended position is very large.

And he originally applied for the 'Linmu Studio Game Music Album', and they were all the best recommendations.

For example, the wonderful recommendation on the homepage is the most prominent position on the platform.

But just now his immediate boss directly rejected it, and put the others on the new disc recommendation column.

How should I say this recommended position...it's pretty conspicuous.

But compared to the wonderful recommendations on the homepage, that's a younger brother... because ten albums released during this period will appear in this recommendation slot at the same time.

The user first needs to scroll down, and then needs to find the 'Linmu Studio Game Music Album' from the ten albums.

This is two more steps.

It means losing two users.

in addition.

The list plan that can attract the most traffic has also been rejected.

This is indeed a bit difficult for Han Jing, a fan of the old forest studio, to accept.

He also likes games, and because he is engaged in music-related work, he also likes the music at the two activities of Linmu Studio very much.

"No matter how good the music of that game company is, you don't have to worry about it."

Seeing the expression on his subordinate's face, Jia Zhang guessed something, and said with a smile: "Although the other party is not listed, but in terms of market value, they can beat 20 Sizhu Yueting, and our entire company is not enough in front of them... …

Such a behemoth, I don't care about this album, and I didn't ask for a recommendation, so it's not your turn to worry about it.

And don't you quite like their games? Can't you see it? The purpose of the "Linmu Studio Game Music Album" they launched is for their game called "Call of Duty", not for ordinary users. That being the case, why should we waste publicity resources? "

In the gift of the special edition of "Call of Duty: Modern Warfare 2" e-sports festival, in addition to the OST that comes with the game, there will also be a redemption code.

This redemption code can be exchanged for a music platform version album for free on Sizhu Yueting platform.

After all, players buy albums to listen to.

Therefore, when signing the contract with the Sizhu Yueting platform, Linmu Studio specially added corresponding clauses.

It also promises that every redemption code used by the player will give the corresponding share to the music platform, which will be deducted at the time of settlement.

That sounds convoluted.

But the logic is simple.

To put it simply, it is equivalent to bundling games and albums together for sale.

Players who like to listen to music locally can listen to the attached OST directly, and if they want to go to the music platform, then go to the music platform to redeem the album.

Redeeming an album is equivalent to selling an album, and you need to give the platform a share.

And this is why Jia Zhang is unwilling to recommend a seat to Tai Hao.

After all, it seems that Linmu Studio is entirely for game services...

But it's normal to think about it...their company can grow so big, it doesn't depend on music.

I can only say that I can understand.

"It's not a worry... I really think this album is good."

the other side.

Hearing Jia Zhang's words, Han Jing subconsciously argued: "Boss, didn't you think it was good at the beginning? And this album is really conscientious. In addition to the music from the carnival and e-sports festival, there are dozens of game theme songs. symphony. In addition, some of the songs in it have been trending on social media!"

"First of all, the song is very good, and some of the songs have indeed been trending, but this is an album rather than a single song. How many people do you think will buy an album because of the trending search? Secondly, almost all the songs in this album Music can be found on live streaming sites and video sites.”

Jia Zhang glanced at his watch, stood up, and continued: "And this means that the commercial value is small, and the album has no well-known artists, and their strategic focus is not the album, but the game...so we don't have to go to the special Publicity, because it’s useless, even if we give you the best recommendation, such an album will not sell well, and ordinary users will not be interested. You players can basically find music sources on video sites, and you may not be willing to buy them. .

The biggest role of this album is to sell games. "

"That's not necessarily..." Han Jing muttered.

"I can assure you with eleven years of my career that this album will not sell too well."

Jia Zhang patted the other party's shoulder with a smile, and said confidently: "Go and submit the application form, I'm off work."

Say it.

He turned around and left.

"..."

Han Jing stood at the same place, and after watching the other party leave, he still seemed a little unconvinced, and muttered: "Then I will also guarantee you as a ten-year-old player, this album will definitely be popular...you don't know at all How many gamers are there in Linmu Studio now..."

...

That day, at eight o'clock in the evening.

"Linmu Studio Game Music Album" is officially launched.

The whole album has a total of 43 songs.

In addition to all the songs from the Forest E-sports Festival and the Carnival, the album also contains the symphony version theme songs of all the current games of Forest Studio.

The price of the album is twenty yuan.

This price, whether it is high or not, is not low.

If you consider the amount of content, it can be said to be a great value.

But if you consider that the songs on the album are basically performed live, it seems a bit of a loss...

Anyway.

The album is online.

The first time it went online, how many people actually bought the album.

Because it was night, and Jia Zhang didn't care too much, so no one knows yet...

but.

The first batch of users to buy has indeed appeared.

capital.

Sanlitun.

A record store named Fogg opened in the depths of the alley, brightly lit, and faintly singing voices could be heard inside.

In the record store, the front desk.

A boss who looked to be in his thirties, with a ponytail and full of artistic atmosphere sat in front of the computer, found the music he wanted with a smile, set random playback, and clicked start.

Then he stood up and began to organize his vinyl collection while listening to the music that reverberated in the store.

Record stores are still open.

But because of the location and time, there were no guests at all...

However, the boss didn't show any worry on his face, on the contrary, he enjoyed the environment quite a bit.

After all, you can't die from hunger.

This store is in the third ring road, and the real estate is his own...

It's perfectly fine to live together...

"Ding dong—"

The boss was thinking about the absence of guests.

Sudden.

The door of the store was pushed open, and a middle-aged man with a tired look walked in with the soft sound of a bell.

The boss looked back and found that he was a regular customer, so he greeted casually: "Get off work?"

"Um."

The middle-aged man nodded, and went directly to the audition area without exchanging pleasantries, preparing to find a vinyl record he liked to relieve the fatigue of the day.

After the boss said hello, he didn't ask too much.

The two passed by.

The middle-aged man walked past the small shelves with vinyl records on both sides, thinking about what to listen to today, but suddenly found out as he walked.

I have never heard of the music in the store today.

"symphony?"

The middle-aged man paused, then listened carefully for a while, slightly surprised.

The owner of this record store usually listens to those few songs every time, why did he change his temper today?

He was a little curious, and while listening to the music reverberating in the store, he continued to look for the record he wanted to hear.

but.

It went in a big circle.

He couldn't decide what to listen to today.

On the contrary, because of the music in the store, I stopped frequently.

Because the symphony being played in the store is completely different from the traditional symphony.

And the different tracks are very different.

The only thing they have in common is that they all sound nice.

Going around in a big circle.

The middle-aged man returned to the place where he entered the door, and looked at the boss who was gently shaking his head to the music, and couldn't help but ask, "What's the name of the symphony that's playing now?"

"Um?"

The boss who was tidying up turned his head, and after a moment of silence, he smiled and said, "The theme song of The Legend of Zelda."

"...Huh? Zelda?" The middle-aged man was stunned because he had never heard of it.

"Um."

And the effort of the two talking.

The theme song of The Legend of Zelda just came to an end.

The next song starts playing.

The prelude to the Proof of Heroes sounded, with a strong momentum and shocking force, which made people feel excited...

The middle-aged man was stunned listening to the symphony with a completely different style, and then he was not in a hurry to continue asking the boss.

He stood quietly, and after listening for a long time, he asked, "What's the name of this song?"

"Monster Hunter theme song 'Proof of a Hero.'"

The boss replied casually again.

"..."

The middle-aged man was a little confused and didn't know what song it was.

This is very strange.

How can he be considered a senior fan?

And just when he was in a daze.

The Proof of Heroes has also been broadcast to the end.

The next song will not be a symphony.

It's Another One Bites the Dust.

The song was amazing from the beginning.

Bass solo melody.

There is such a clear bass sound...

And the soundtrack of this song is actually very single, and the main theme is also single, but the vigorous rhythm runs through the whole song, as if it can arouse the joyful resonance in the depths of people's emotions...

The middle-aged man stood where he was, and couldn't help shaking his legs lightly to the beat.

Then after listening to the full song in its entirety.

He couldn't help but smiled softly, and the tiredness on his face disappeared a lot.

"What is this song?"

"The ending song of the closing ceremony of the Forest Carnival, "Another One Bites the Dust"."

The boss also tidied up the shelves at this time, turned around, and replied with a smile.

"..."

The middle-aged man still hadn't heard it, but he didn't bother to ask any more. He just thought it was a newly discovered record by the boss, and said directly: "I want to buy a copy, can I try it alone for a while?"

"You want to buy?"

The boss had a strange expression, as if he thought it was a little funny.

"Yes." The middle-aged man nodded.

The boss said narrowly: "Sorry, I don't have a physical record here. If you want to buy it, go to the Sizhu Yueting platform and search for 'Linmu Studio Game Music Album' to find it. This is an album just released by a certain game company. Two Ten yuan a piece, much cheaper than vinyl records..."

Middle-aged man: "......???"

game company? ? ?

Ask for a monthly pass at the beginning of the month...