The Richest Man Yang Fei

Yang Fei looked at the crowd going to the shopping place in astonishment but joy, wondering if I said something wrong?

Yes, he said the word "snap up"!

Recalling the white natural soap powder press conference, Yang Fei said that the promotional products were limited, which also triggered a frantic panic buying, and finally transferred the goods temporarily to save the scene.

However, that is a few yuan a bag of washing powder.

And these are skin care products and cosmetics that cost hundreds of dollars!

Could it still trigger a rush to buy?

"Don't crowd, please line up, we have enough products!" Yang Fei shouted with a microphone.

Someone muttered: "There is a queue for makeup!"

Yang Fei said with a smile: "We have hired 20 beauty teachers. If not enough, we can transfer people to help. We are all civilized people and people who love beauty. Appearance is very important, but inner beauty is equally important. .Please be courteous and line up consciously.”

These words played a certain role. I heard that there were dozens of beauty teachers. The people in the front line were not so crowded. They spontaneously lined up into three rows, and the people behind them also formed a long queue.

Ma Feng and the others in the audience all cried out inwardly.

Originally thought that with the human wall composed of two security guards, no matter what, the order of the scene could be maintained, right?

Unexpectedly, when the crowd rushed, the security team was dispersed in an instant.

Fortunately, these people went shopping, not Yang Fei, otherwise, Ma Feng and the others would have no time to save the situation.

The press conference is here, come to an end.

Yang Fei stepped off the stage and said to Su Tong, who was in charge of the performance, "Senior Sister, wait until this wave of crowd subsides before officially singing."

Su Tong smiled and said, "Yang Fei, you are so charming. You see, the people in the queue are all women, all of whom were bewitched by you."

Yang Fei laughed and said: "The main reason is that our products are good, and the two spokespersons are also very good."

Su Tong said: "I guess the stock is too little, so I can bring in more stock now."

Yang Fei said: "Leave this matter to other people.

"

Cardamom and Beauty are two brand new brands.

For this purpose, Yang Fei hired two professional managers to be the bosses of Meiyan and Cardamom respectively.

These two bosses are both selected from the human resources department.

Yang Fei has long been laying out skin care products and beauty makeup, and the talent reserve has also begun.

The two branches have also been under intense preparation.

Yang Fei has a sense of urgency for the expansion of the company, but he will not be too radical.

As early as the end of 1993, he intended to enter the skin care and beauty cosmetics industry, but he has been holding back, first solidifying his basic skills, and then winning two cities in one go.

The development of the skin care industry is changing with each passing day.

Yang Fei just talked about the era of mineral oil and natural ingredients, as well as the era of pure natural cosmetics.

But in the next two decades, skin care products have actually gone through several eras.

One is the age of anti-oxidation.

While people are applauding the continuous discovery of various new natural ingredients, the skin is still prematurely aging, and the metabolic function is constantly degrading. The skin does not delay aging due to the continuous application of new raw materials.

Skin care experts were surprised to find that the root cause of skin aging is "skin oxidation"!

Only anti-oxidation can prevent skin aging.

At this time, skin care becomes the same as body care, requiring some functional effects rather than protection and maintenance.

The most famous theory in this era is the free radical theory. The most famous father of antioxidants is Dr. Ray Parker. He and a group of scientists created the theory of free radical oxidation, which has gradually been applied by many companies.

There are two types of anti-free radicals, one is carbon-based anti-oxidation, such as vitamin C, E, grape seed extract, lycopene, lutein, etc., while scavenging free radicals, secondary oxidation occurs, itself become weaker free radicals.

Another type is hydrogen-based antioxidants, such as solid negative hydrogen ions, represented by daily hydrogen, which can scavenge free radicals without secondary oxidation. The by-product is water, which has no side effects on the human body.

So this era is characterized by the combination of internal and external use.

The application of these high technologies in the skin care industry requires higher and more professional knowledge of consumers.

Slowly, the skin care industry has become as private and professional as doctors and lawyers.

Many people with financial ability in foreign countries will hire professional private nutritionists and private beauticians.

The era of anti-oxidation did not last long, and entered the era of zero burden.

After entering the new century, zero-burden products became popular in Europe, America and Taiwan.

In the past, too much pursuit of plants and natural skin care products. Because of the development of society, and in order to meet the special skin requirements of more people, there are more and more additives in skin care products. Therefore, many skin care products are natural but not necessarily natural. Many use natural ingredients. Due to the high content of mineral ingredients in the product, it caused unnecessary damage to the skin, even allergies, which sounded the alarm for the skin care industry.

At this time, zero-burden products came into being and became the most substantial change in the history of skin care development.

The future development trend is the genetic era.

With the complete deciphering of the 25,000 genes in the human body, of course, there are also genes related to skin and aging. The concept between skin care products and medicines is getting closer and closer. Many large pharmaceutical companies are involved in the skin care industry to guide a new generation round of change.

Yang Fei has a golden finger, so of course he wants to be at the forefront of the times.

After continuous research and experimentation, Yang Fei discovered that most of the skin care products on the market are still in the era of mixing mineral oil and natural ingredients.

In order to pursue low cost and high profit, skin care companies know that mineral oil is harmful to the skin, but they still produce it.

This phenomenon, even after more than twenty years, will not be eradicated.

Where there is demand and market, there will be products.

Many girls, because of professional needs, must skin care and make-up, but cannot afford expensive brands. After using low-priced and inferior skin care products, the smooth and supple skin becomes uncomfortable, resulting in erythema, macula and even dark spots.

After researching almost all brands of skin care and makeup products on the market, Yang Fei finally positioned his products on the index of pure natural.

The zero-burden era has not yet come, and Yang Fei can't bear the heavy burden alone.

The genetic era is not what Yang Fei wants, it has to be slowly transformed with the development and progress of science and technology.

After thinking about it, only the pure natural era can be created by yourself!

Therefore, Yang Fei's main concept is pure natural, pollution-free, residue-free, and non-carcinogenic.

He planted a large area of ​​raw materials in Jixi, which is for today's layout.

Finally, everything is in place and it is ripe.

Seeing the product being accepted and snapped up by people, Yang Fei was as happy as seeing his own child being appreciated.

Friends came forward one after another to congratulate Yang Fei.

Yang Fei smiled on his face, but couldn't relax in his heart.

He deeply understands that making a good product is only the first step for an enterprise!

Can the product sell well?

Will the market accept it?

Is the consumer response good?

How does marketing work?

These are the important signs that determine the success of a product!

Yang Fei was full of ambition, and smiled lightly, a new journey has begun again!