The Richest Man Yang Fei

Yang Fei's strategy for the second battle was to use the market judgments of P\u0026G's internal senior managers to guide their decisions in another direction.

In the other direction, it may be full of flowers, or it may be an abyss.

The top executives of Head \u0026 Shoulders used their international experience to frame the Chinese market, but found that they had taken a detour.

However, they do not feel that this strategy is wrong.

It is very difficult for a person to clearly recognize his own mistakes.

They feel that if a product needs to change its function, it needs to re-adapt to the market, so they increased their investment. On the one hand, they developed the hairdressing function of Head \u0026 Shoulders shampoo, and on the other hand, they used advertisements to promote the new concept of hairdressing.

Whether they admit it or not, it is a fact that Head \u0026 Shoulders' market share has been declining.

In stark contrast, Meisi Anti-Dandruff Shampoo is going smoothly, the flag is flying high, and the market share is soaring!

One month later, Meisi Shampoo accounted for one-third of the anti-dandruff shampoo market, and also had a 15% market share in the country's overall shampoo field!

This result greatly exceeded the goal set by Yang Fei!

In an interview with the media, Yang Fei said: "We are not interested in the scale at all, I am only interested in whether the beauty silk shampoo is favored by customers. Our goal is to create a leading brand in the daily chemical industry."

This sentence was published in the original text by the media, and was dubbed "the most pretentious sentence of the year" by fans.

While Meisi Anti-Dandruff Shampoo is selling well, Meili Group launched two new brands, Meifang Smooth Shampoo and Feiyang Men's Shampoo.

As the name suggests, Meifang Softening Shampoo, the main functional concept is softness, and it is mainly aimed at female consumers.

Feiyang men's shampoo is a new product specially developed for male friends.

Men and women are different, shampoo should also be different.

For the first time, the concept of men's exclusive use was introduced into the field of shampoo by Beauty Group, and it immediately gained widespread attention from the society.

So far, Meili Group has three brands of shampoo, Meisi focuses on anti-dandruff, Meifang focuses on softness, and Feiyang targets the male consumer market.

Just like Bawang shampoo, it specializes in one point of the market, and it turns out to be a big success.

Yang Fei's positioning of the three brands is also a reference to Bawang's marketing strategy.

Intensive advertising, a dazzling array of new products, new packaging, refreshing curve molds and printing, bring people a new and unique experience.

People have a herd mentality. When they see the advertisement of Beauty Silk shampoo so loudly, they will buy it back and try it out. It turned out that this shampoo is really easy to use, and it is of high quality and low price. , word of mouth spread quickly.

Procter \u0026 Gamble lost half of the anti-dandruff shampoo because of strategic mistakes.

But that doesn't mean they failed.

The total sales volume of shampoos of multiple brands under Procter \u0026 Gamble in the domestic market is still far ahead.

When the Lunar New Year is approaching, Procter \u0026 Gamble decided to launch a big promotion. The Head \u0026 Shoulders products were cut by 20% in order to cope with the sluggish market, as well as the Beauty Silk shampoo.

Procter \u0026 Gamble vowed to use this Spring Festival promotion campaign to regain the lost territory and regain the peak of the anti-dandruff market.

In order to meet the challenge, Yang Fei had to make a comprehensive deployment.

This year's Spring Festival, he did not go home to celebrate the New Year, but stayed in Beijin to direct the New Year's Eve war.

At the request of his mother, Wu Suying, Yang Fei has already purchased a garden villa in the capital city of the southern province. It is just outside the second ring road, close to the Nancheng Market, and only ten minutes' drive from home.

The construction of two large markets in the provincial capital is coming to an end and is expected to be put into use next spring.

This year, Yang Fei was supposed to spend the new year with his family in the new villa in the provincial capital.

But in order to cope with Procter \u0026 Gamble's New Year's promotion, Yang Fei had to work with many subordinates to

Meet the P\u0026G challenge.

Wu Suying sat in a luxuriously decorated villa, talked with Yang Fei on the phone, scolded him softly, and didn't go home during the Chinese New Year. Are you so busy? I bought a big house, but you don’t come home, so what’s the use of me living in this big house? It's better to live in a small house than before, you all come back!

Yang Fei explained a few words with a smile, and promised to go home on the third day of the Lunar New Year.

Wu Suying complained a few words, and her mind was quickly attracted by her newborn grandson.

Yang Jun and Xiao Yujuan gave birth to a fat boy who weighed eight pounds and seven pounds. The pain caused Xiao Yujuan to collapse several times, and she almost had to have a caesarean section.

Yang Jun insisted on having a natural delivery and encouraged his wife to persist for a while. The doctor also said that the baby's fetal position is very upright and can be delivered naturally, but he couldn't bear the pain and had a caesarean section.

Fortunately, the natural delivery was successful and Yang Xiaojun was born.

Regarding the name of his great-grandson, Mr. Yang Mingyi thinks that young people are too casual. Your name is Yang Jun, so you name your child Yang Xiaojun? Then Yang Fei's future son may not be called Yang Xiaofei?

Yang Liyuan smiled and enlightened the old father, saying that the name is just a title, whether it is Yang Xiaojun or Yang Xiaofei, they are both good and sound very kind.

Yang Mingyi went to a private school when he was young, and he is a bit old-fashioned, but he still has a grudge about the name.

The eldest grandson was disobedient, so he pinned his hopes on the younger grandson, and for this reason, he called Yang Fei specifically to discuss the matter.

Unexpectedly, Yang Fei laughed as soon as he heard it, and said that if he had a child in the future, he would call him Yang Xiaofei, so you don't have to worry about thinking about the name.

Yang Mingyi was so angry that he didn't sleep well for three nights.

Yang Mingyi was taken to live in the big villa of Yang Fei's family. When he first came, he was not used to it. Without those old friends who nagged and played chess, he felt that his life had changed.

Later, he learned how to grow flowers and plants, raised fish and birds, and his life became more fulfilling. In a nearby small park, he found a group of uncles and aunts who had the same hobbies. They were all retired workers, and everyone got along happily. , and soon became one, and he stopped talking about moving back to the county town.

In the big villa of the Yang family, there was an endless stream of guests who came to pay New Year's greetings.

However, Yang Fei seemed much calmer in Beijin.

The school was on holiday, and Chen Mo, Ning Xin and others all went home.

Su Tong's mother was still ill, and Yang Fei suggested that she go home to accompany her parents. Although she was reluctant to part with Yang Fei, she couldn't let go of her mother, so she went home for the New Year.

Yang Fei simply took Su Yingying on vacation, and only brought Jiang Wanxia, ​​Mouse, and Sayang Qianjian with her.

The Spring Festival in the island country is different from the Spring Festival in our country. Sao Asami does not need to return to her country.

On the day of Chinese New Year, after Yang Fei finished dealing with the company's affairs, he suddenly thought of Shi Si, she should be celebrating the New Year in the capital, right?

After Yang Fei came to the capital, he didn't get along with Shi Si for a while, and he didn't even make phone calls.

Human feelings are like this, often contact is always there.

But for some people, even if you don't contact her for a few years, her position in your heart will not change easily.

This is the relationship between Yang Fei and Shi Si, not being in touch doesn't mean not missing them.

Yang Fei called her phone, the phone kept ringing, and it took a long time for someone to answer it, but it was a male voice who asked very calmly: "Hello, who is it? Oh, I'm looking for Shi Si, she is taking a bath, Who are you?"

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