The Richest Man Yang Fei

"It's also a foreign company, but another company is involved in lawsuits, and sales have dropped sharply. But P\u0026G has survived the crisis without pain?" Su Tong sat opposite Yang Fei, a little resentful and helpless.

Yang Fei laughed and said, "If Procter \u0026 Gamble was so easily defeated, it wouldn't be as big as it is today."

Even after more than 20 years, Procter \u0026 Gamble's market share has declined, but in the daily chemical industry, it is still a big-name existence.

The appearance of Yang Fei may change the pattern of the daily chemical industry, but it will not happen overnight to completely shake the status of an enterprise like Procter \u0026 Gamble.

In fact, he didn't expect to defeat Procter \u0026 Gamble by relying on this battle, it was impossible.

Yang Fei said: "We didn't suffer a loss either. It not only diverted the attention of P\u0026G, but also took the opportunity to win the shampoo sales market."

Su Tong smiled and said, "That's true. Many sales channels, who were originally unwilling to cooperate with us, have recently called and asked our shampoo to enter their shopping malls."

Yang Fei hummed: "This is a good start!"

Su Tong said: "It's mainly due to the effect of the Biaowang advertisement. After seeing the advertisement, many people will ask about this shampoo when they go to the supermarket. If they find that a certain mall does not sell it, they will think that this mall is too low-end. They don’t even have to sell Biaowang products!”

Yang Fei laughed and said, "This is the effect of Biaowang! A Santana is driven into CCTV every day, and the money must be well spent."

Su Tong said: "Procter \u0026 Gamble is really powerful, almost monopolizing the anti-dandruff shampoo market! If we want to succeed, I'm afraid it's not that simple."

Yang Feidao: "Monopolists seem to be strong, but even a company with a market share close to 100% can be defeated by others. The premise is that we must find out their weaknesses."

Su Tong said: "Just like the iron shirt and golden bell cover in martial arts novels, even if the whole body is invulnerable, there will always be a gate of life that can break through his body defense."

Yang Fei said: "Hey, senior sister, I can't tell, you still read martial arts novels?"

"You boys are allowed to read it? We girls are not allowed to read it?" Su Tong pursed his lips and smiled.

Yang Fei said: "Then you should know that in martial arts novels, there are generally two types of moves, one is offensive moves, and the other is defensive moves."

"Well. And then?"

"Do you know the Wall Street Journal?"

"heard about it,

What's wrong? "

"The Wall Street Journal, with a circulation of more than 2 million copies, is the largest newspaper in the United States. Its advertising volume also exceeds that of all print media. The advertising revenue alone can reach 200-300 million a year. They are talking about US dollars. One page of advertisement costs seventy to eighty thousand dollars."

"My God, so much money? A newspaper? Doesn't anyone compete with it?"

"Yes. There used to be a newspaper that invested 100 million U.S. dollars and published a Business Times. Their content, similar to that of the Wall Street Journal, was positioned in the two major sections of the Business Times and the Business News Daily. They attacked across the board and wanted to snatch it. advertising market."

"Then he must have failed. Otherwise you wouldn't have told me the story."

"Hehe, you're so smart. The Wall Street Journal spent more money, maybe hundreds of millions of dollars, to drive this paper out."

"Wealthy and powerful."

"In this business war, if the Wall Street Journal wants to hold on to its existing market, it can only strangle its opponents. In order to survive, the opponents can only launch a war of snatching."

Su Tong thought about it: "You want to say that Procter \u0026 Gamble is the Wall Street Journal? We are that new business newspaper?"

Yang Fei said: "It's almost the same reason!"

Su Tong said nervously: "Then how will Procter \u0026 Gamble deal with us? Will they spare no effort to drive us to extinction? Just like the Wall Street Journal treats its enemies?"

Yang Fei nodded solemnly: "Sure."

Su Tong said: "Yang Fei, the water in this shopping mall is too deep. I can see it through this battle of dioxane."

Yang Fei said: "We have no way out, we can only move forward."

Su Tong hummed: "Have you thought about how to deal with it? You say, shouldn't we compete with Procter \u0026 Gamble in the anti-dandruff shampoo market? This is their strongest site."

Yang Fei said: "We are already attacking their flanks. Think about it, the anti-dandruff shampoo we launched is mainly aimed at young people. The packaging is fashionable and the design is beautiful. Young people like it at first glance. This is the same as Head \u0026 Shoulders The positioning is different."

Su Tong said: "But, our main recommendation is anti-dandruff shampoo. This is a positive confrontation with Procter \u0026 Gamble!"

Yang Feidao: "If a company has five products, three of which are very popular, and two are unsalable, and you are a senior manager of the company, which product will you spend your time and energy on?"

Su Tong said: "Of course it's a slow-selling product! We should try our best to find a way to increase its sales."

Yang Fei shook his head slightly: "No, the correct approach is exactly the opposite of what you said. We should get rid of unsalable products and invest all resources in best-selling products."

Su Tong was startled, thought for a while, and felt that what Yang Fei said made sense.

Yang Feidao: "This is the same principle as the gold rush in the stock market. It is necessary to have the courage to break one's wrists, give up losing stocks, and add profitable stocks."

Su Tong smiled and said, "This is the secret of your fortune?"

Yang Fei said: "Why can anti-dandruff shampoo become the pillar of Procter \u0026 Gamble's shampoo? It is because the market is huge, which also means that the profit of the anti-dandruff market is very considerable. Of course, we must invest all our resources in this best product." share."

Su Tong said: "In real life, many companies look at problems from an emotional rather than an economic point of view. Most of them will ignore future development and use all corporate resources to recover the strategic mistakes they have made."

Yang Fei said with emotion: "This is exactly what we should avoid!"

Su Yingying walked in and said, "Boss, Procter \u0026 Gamble has sent a representative here and wants to have a private interview with you."

Yang Fei chuckled: "Please come in."

Su Tong stood up and said, "I'll leave first."

Yang Fei waved his hand: "It's okay, they said to have a private interview, so I'm going to have a private interview with him?"

Su Tong smiled pretty and sat down again.

Su Yingying went out for a while, and invited two young people, a man and a woman, to come in.

As soon as Yang Fei looked at the person, he smiled faintly: "Luo Hongcai, is there no one from P\u0026G? Why did they send you here?"

Luo Hongcai's expression changed, he pushed his glasses, and frowned inadvertently.

Yang Fei couldn't sit still, and pointed to the sofa: "Sit down!"

Luo Hongcai sat down and suddenly thought, why should I sit when he told me to? I'm not his little brother!

Yang Fei asked: "You came to me, what's the matter? If you want to acquire the Meisi brand, then you don't have to say anything, you can leave now."