The Richest Man Yang Fei

Yang Fei glanced left and right, looked at everyone's face, and said, "If you want to defeat a product, what do you think is the most useful trick?"

"That depends on the company's products." Zhu Zhongnan said, "For a company as huge as Procter \u0026 Gamble, it's not easy to shake their position."

Wei Xinyuan said: "Unless there are major flaws in their production line."

Yang Fei smiled slightly, thinking that Wei Xinyuan knew better about market strategies, and said, "That's right, unless there are problems with their products, otherwise, a Fortune 500 company like Procter \u0026 Gamble cannot be defeated just by defeating it."

Zhu Zhongnan said: "With Procter \u0026 Gamble's popularity, it's impossible for them to ignore the quality, right? We have studied their shampoos, and they are all good in terms of raw materials, formulas, and craftsmanship."

Yang Fei said: "What we want to fight is an asymmetrical war. Our local daily chemical companies may be able to win every battle, but in the end it is difficult to win the whole war. Whether the war can be won, we will not decide Whatever it is, what we have to do now is to take every battle seriously!"

When Zhu Zhongnan and others heard this, they all felt a tragic atmosphere.

Yes, although local daily chemical companies are fighting at home, they cannot compare with powerful foreign companies in terms of capital, strength, technology and popularity.

Yang Fei entered the industry early, and he wisely chose the washing powder industry, which is not valued by foreign companies. Taking advantage of the vacuum period in the layout of foreign companies, he successfully made the clean white washing powder brand the industry's leader, and successfully earned the first place. pot of gold.

With such a family background, he then entered the shampoo industry, which at least solved the big problem of capital needs.

And the "Difficult to Break the Ship" he invested in also had a good harvest, which gave him enough funds to expand.

Along the way, Yang Fei took one step at a time, taking one steady step first, and then taking the next step, absolutely not blindly expanding.

How many enterprises have fallen on the road of no return of blind expansion.

Su Tong is a person who understands Yang Fei. He smiled and said, "Did you find the shortcomings in their products?"

Yang Fei nodded: "Do you still remember when we developed the formula? I have repeatedly told you that there is absolutely no way to contain dioxane in the product!"

Everyone nodded.

those present,

Most of them are majors in chemistry or related majors, and they are no strangers to dioxane.

Dioxane is an organic compound, also known as dioxane. Colorless liquid with a slight fragrance. It is slightly toxic, irritating to the skin, eyes and respiratory system, and may cause damage to the liver, kidney and nervous system, and may cause death in acute poisoning.

And this chemical component with a very ugly name is indispensable in many chemical products, mainly used as solvents, emulsifiers, detergents, etc.

Dioxane is used as a solvent, reaction medium, and extractant in the manufacture of special fine chemicals such as medicine, cosmetics, and spices, as well as in scientific research.

In addition, dioxane has a wide range of uses.

Dioxane is used as a solvent for cellulose acetate, resin, vegetable oil, mineral oil, soluble dyes, etc. It is also used to make spray paint, varnish, plasticizer, lubricant, etc.

It can also be used as a solvent for chromatographic analysis reagents, cellulose acetate and its derivatives, and as a solvent for cellulose acetate, vegetable oil, mineral oil, and soluble dyes.

Dioxane has the general characteristics of ethers. It is also commonly used as extractant in medicine and organic synthesis, as well as paint stripper, dye solvent and dispersant, and replaces tetrahydrofuran in polyurethane synthetic leather.

Dioxane contained in cosmetics is a by-product of the main surfactant in body wash and shampoo.

In shower gels and shampoos, the by-products brought in during the alkylation of the main surfactants during the manufacturing process are contained in most rinse-off cosmetics.

However, in my country's cosmetics regulations, there are no regulations on dioxane brought in by by-products, whether it is raw materials or products.

Not only in my country, but even in the EU, ASEAN or island countries, the current cosmetics management has no regulations on dioxane, a by-product of cosmetic raw materials, and there is no regulation on the introduction of dioxane into cosmetic raw materials.

Therefore, all surfactants produced by ethylene oxide addition process on the market contain different amounts of dioxane, and cosmetics using such raw materials also contain different amounts of dioxane.

Generally speaking, rinse-off cosmetics made of raw materials with polyoxyethylene ether structure contain dioxane.

The existing technology can also easily realize cosmetics without dioxane, but many manufacturers have not paid attention to this point, because there is no regulation in the law!

The dioxane contained in the raw materials of our commonly used washing shampoo and shower gel is actually brought from the raw material alkyl ether.

Until 2007, the "Hygienic Standards for Cosmetics" issued by the Ministry of Health required that dioxane was a prohibited substance in cosmetics.

Before that, the shampoos and shower gels we used contained more or less dioxane.

In retrospect, it was a horrific experience.

You should know that dioxane is very harmful, it contains anesthesia and stimulation, and it accumulates in the body. Can cause liver, skin damage, and even uremia, and carcinogenic.

Yang Fei brought up the term "dioxane", which did not attract everyone's attention.

Zhu Zhongnan pondered: "Boss, cosmetic regulations, there is no relevant regulation that dioxane cannot be used. Moreover, many foods we usually eat contain this kind of substance to a greater or lesser extent. Such as sea fish, roast chicken, meat Products, tomatoes, ketchup, pepper, coffee, etc., all have dioxane levels of 10 to 100 ppm."

Yang Fei nodded: "The law is also constantly being improved. There is no regulation in the law because we haven't realized the harm and importance of this point. As Chinese chemists and entrepreneurs in the daily chemical industry, for the sake of the general consumption We should take the lead in proposing this concept and bring it to the attention of the general public.”

Su Tong couldn't help but pursed his lips and smiled when he heard this, Yang Fei is so smart, he obviously wanted to attack other brands, but when he said it out of his mouth, he immediately became tall and famous!

Yang Feidao: "Our products do not contain dioxane, which can withstand the testing of any organization! Then, we have the obligation to tell customers and let them have the right to know. In the end, do they choose products containing dioxane? Or do we have a dioxane-free product? That’s up to them.”

Wei Xinyuan showed a knowing smile. He has followed Yang Fei for more than two years, and he has long understood that the most powerful thing about Yang Fei is his head and mouth!

Zhu Zhongnan said: "Boss, what do you mean, we use dioxane as a gap to launch an attack on Procter \u0026 Gamble?"

Yang Fei said in a deep voice: "We don't target a certain brand! We target all shampoos and shower gels containing dioxane, and even all cosmetics and skin care products!"