The Richest Man Yang Fei

Yang Fei returned to the venue and continued to participate in the next advertising bidding as if nothing had happened.

Most of the advertisements that follow are in the form of open bidding, that is, the bidding model.

When Yang Fei sat down, there was a time advertisement at 7:00 p.m.

This is a period no less than that of Biaowang advertisements.

But many people in China do not watch news broadcasts, but they will definitely listen to the weather forecast, especially those who watch the weather and go to work, as well as the vast number of farmers. They pay more attention to the weather than to the news.

In this era when information is not very smooth, CCTV's weather forecast has become the most effective means for people to obtain future weather, and it is also the most accurate authority.

Many family TVs will watch series of other TV stations when the news is broadcast, but when it is almost 7:30, they will switch over and wait for the weather forecast, for fear of missing it.

This habit, after more than 20 years, is still maintained by many families.

The host of the weather forecast is often a hot topic among Chinese people.

The beautiful, exquisite, elegant and dignified hostess in a short skirt with charming hair has become an indelible memory for a generation.

Therefore, the value of Biaowang is still irreplaceable.

Companies that have missed the mark can only compete for other advertising slots.

The time advertisement at 7 o'clock in the evening has also become the target of competition.

Generally speaking, these prime-time advertisements are one-third to half of the standard advertisements.

When Yang Fei came in, the price had already reached more than 18 million.

To be honest, more than 10 million advertisements are already very expensive.

Many companies may not even be able to afford this advertising fee, and they are just gambling blindly, that is, taking out a year's profit and betting on the effect of advertising. If they succeed, they will earn a big brand, and if they fail, they will lose money and make money.

Yang Fei had instructed Su Tong and Wei Xinyuan to take down this hourly advertisement.

Wei Xinyuan was in charge of holding the placard.

No matter how much others bid, Wei Xinyuan just raised his placard calmly.

The steadfastness shown by the white laundry detergent surprised other companies secretly, and many companies with less competitiveness automatically chose to quit.

Just a joke, is it okay to compete with Biaowang Enterprise without any strength?

The price quickly rose past the 20 million mark.

The rest of the bidders are all big companies.

Procter \u0026 Gamble and Unilever, after losing the bid king, naturally insisted on this gold advertisement, and they also raised the price.

To everyone's surprise, White Laundry Detergent has been holding up placards!

Could it be that Yang Fei is crazy?

Is it not enough for you to win the bid?

Want to win the 7:00 p.m. newspaper ad?

If you have money, you can't spend it like this, right?

Is it possible that all the money you earn will be given to CCTV?

"Boss, do you want to continue? It's 25 million!" Procter \u0026 Gamble representative asked in a low voice, "I see clean white laundry detergent, and I have no intention of giving up at all. I raised my card without any hesitation."

"Hehe, keep following!"

"Made, Yang Fei is trying to monopolize CCTV's advertising resources?"

"Yes, that's what he thought. We wanted to monopolize high-quality advertising resources, and he thought of that too!"

Meanwhile, representatives of Unilever were debating:

"If we can't get good advertising resources, then our sales next year will be a problem. Keep following!"

"Why don't you get a five-second ad for the Queen? That's only so much money."

"No matter, compete for this first!"

As a result, prices soared.

Approaching the 30 million mark!

Yang Fei said in a deep voice, "A direct offer of 30 million yuan!"

Wei Xinyuan hesitated for a moment, and without asking a word, he raised the sign and shouted: "30 million!"

The atmosphere of the venue was like a powder keg on fire.

Everyone cast strange glances at Yang Fei.

This guy is really rich!

Just won a bid king, and spent tens of millions to compete for a prime-time advertisement!

If this is an ordinary enterprise, how can it stand it?

These two ads together,

That's 100 million advertising fees!

How much money does Yang Fei have to earn a year to afford the huge advertising fee?

The indomitable momentum of pure white laundry detergent scares away other companies.

Only Procter \u0026 Gamble and Unilever are still on.

"Thirty-one million!" Su Tong's voice trembled, "Yang Fei, this advertisement is really not worth so much money. It's better to spend it on other things."

Yang Fei said calmly: "Another one million more!"

The people sitting next to him looked at each other when they heard Yang Fei's words.

One million, one million markups!

Speaking such a large number from Yang Fei's mouth is as casual as saying one hundred or two hundred dollars!

Wei Xinyuan has long been familiar with the boss's temper, and he has never let go of what he wants.

So, he raised his sign without hesitation.

Procter \u0026 Gamble and Lianhua continued to follow.

This is where the big business competes!

Small businesses can only stand aside and be a booing audience.

When the representative of Procter \u0026 Gamble raised his hand, he was already hesitant. Every time he raised his hand, he had to consult the boss first.

The boss's face is not as firm as before.

More than 30 million!

Still, the top line hasn't been reached yet.

"Continue! If you reach 35 million, stop following!"

"Boss, it's really not worth buying this advertisement for 35 million yuan."

"I know it's not cost-effective, but this is advertising investment, which is a necessary means to maintain the brand's continuous attention! Especially next year, it is very important to us. Maxi Shampoo won the bid. Our Head \u0026 Shoulders, if If you can’t even win this ad, how can you compete with Meisi Shampoo?”

"Yang Fei had this idea in mind, so he used several brands to occupy these advertising positions!"

"I guess, they don't plan to make money at all next year. They only plan to use advertising campaigns to make the brand famous first. Even if they lose money, they have to make the brand first! We must not let them do what they want! Moreover, even if we don't want this Advertising, we have to raise the price, we can't let them succeed so easily!"

"Yes, raise the price and let Yang Fei suffer!"

On this issue, Unilever's representative's thoughts are surprisingly consistent with those of Procter \u0026 Gamble's representative.

The happiest person in the audience was Ms. Tan.

The higher the advertising bid, the higher the revenue of CCTV!

Even if the bid reaches 50 million, CCTV will still be the biggest winner.

Ms. Tan looked at Yang Fei.

Yang Fei also happened to look at her.

The two smiled tacitly.

Ms. Tan made a gesture to him, a gesture that only Yang Fei could understand.

Yang Fei nodded, expressing his sense of propriety.

The bidding was fierce again, and the three major daily chemical manufacturers were not letting go.

"Thirty-five million!" Procter \u0026 Gamble representative shouted out the latest bid.

The whole audience was silent, all of them were stunned by this higher bid!

Domestic companies are all crazy about advertising.

And behind this madness is the infinite desire for success!

Everyone is waiting for the price increase of white laundry detergent!

The boss of Procter \u0026 Gamble said in a deep voice: "If they increase the price, we will give up! This price is too high, we raise the price to this high, Yang Fei wants to be taken advantage of, let him do it!"

However, to everyone's surprise, Wei Xinyuan did not raise his placard for a long time.

Could it be that the white washing powder has given up?

Everyone looked at Yang Fei and Wei Xinyuan, and saw that they were discussing with each other by whispering their ears! 8)