The Richest Man Yang Fei

It's time for CCTV advertising bidding again.

Last year's Biaowang, clean white washing powder, with the blessing of Biaowang's halo, sales have soared all the way, making many manufacturers have a stronger interest in this year's Biaowang.

And this bidding meeting became the first competition between Yang Fei and Procter \u0026 Gamble in the field of shampoo.

Before the official bidding meeting, Yang Fei's bottom line for this year's bidding was only known to him. Even Su Tong kept it secret. He only knew that he was bound to win, but he didn't know exactly how much he wanted to invest.

No matter who asks Yang Fei, Yang Fei always answers like this: "It depends on the situation."

There is nothing wrong with these words, business wars, the situation changes rapidly, until that moment, there is no way to know how much money to invest.

In an interview with a CCTV reporter, when the reporter asked whether Jiebai intended to win the title of Wang Guiguan again this year, Yang Fei's answer was also unpredictable: "It depends on the situation."

On the contrary, Procter \u0026 Gamble was very high-profile in the interview.

A high-level boss said: "I heard a sentence, I didn't say it, I forgot the original sentence, the general idea is this: There are only two kinds of shampoos, one is produced by Procter \u0026 Gamble, and the other is called other non-brand shampoos. This year , we will increase investment in advertising and use more advertising resources to build a shampoo kingdom, our shampoo is not afraid of any brand challenge!"

Yang Fei couldn't help but smile slightly when he heard the dialogue during the interview.

There is no doubt that the words of P\u0026G executives are aimed at the beauty silk shampoo.

For Procter \u0026 Gamble, Maxi is just another brand, just a miscellaneous brand!

Yang Fei listened, but just laughed it off.

This year's advertising bidding event, Yang Fei is still present in person.

This is a gluttonous feast in the business world!

Anyone with lofty ideals will not easily miss it.

After successfully operating the first Biaowang brand, CCTV also tasted the sweetness of commercial operation.

A few seconds of advertising can earn tens of millions!

Before the bidding meeting, CCTV widely distributed hero posts, inviting domestic business elites to come and compete.

Clean white washing powder, as the winner of the last bid,

Nature has become the focus of the audience.

The washing powder business is mainly hosted by Wei Xinyuan, and Yang Fei arranges for Wei Xinyuan to attend all interviews and activities related to this.

Those who are interested have noticed that among the entourage that Yang Fei brought over this year, there are two very unfamiliar people.

These two people, one is a middle-aged man in his forties, wearing gold-rimmed glasses, elegant, white and fat, very friendly, and the other is a middle-aged woman with short, lean hair and a thin body She is slender, but her face is bright, her eyes are not big, but she is flexible and changeable. If you don't look carefully, you may think she is a little girl!

Probably only a few people know that this man's name is Zhu Zhongnan, the general manager of Meisi Shampoo Factory, and the lady's name is Xie Guiyan, who is the general manager of Cleansing Body Wash Factory.

These two people are at the helm of Yang Fei's new product.

Zhu Zhongnan graduated from Cambridge Business School and previously held an important position in a famous daily chemical factory in the United States. This time, he was lured back to China with a high salary.

After Xie Guiyan came back from studying in Australia, she worked as the manager of a certain brand soap factory in China. She was hired by Director Jiang Wanxia of the Human Resources Department of Meili Group.

After the interview, Yang Fei decided to hire two people as the bosses of the new factory.

In today's bidding meeting, it was the first time that Yang Fei brought the two of them to appear in public.

Zhu Zhongnan and Xie Guiyan have completely different personalities. The latter is like a chirping little swallow, while he is like a calm and simple big bell, which only rings once it is bumped.

After entering the arena, Yang Fei and his group found their seats and sat down, their voices became quieter, and others noticed it, as if they were discussing some important secrets.

Procter \u0026 Gamble's executives were sitting not far from Yang Fei, and they glanced at Yang Fei's side from time to time.

"Boss, we have inquired many times, but we still haven't found any useful information." The vice president reported to the boss, "I don't know if Jiebai will win the bid this year, and I don't know what their bottom line is. They keep their business secrets very carefully." strict."

"We have already been instructed by the headquarters to increase advertising efforts in the Huaxia District, and strive to win a larger market share." The boss murmured, "Don't worry about them, we will be bidding soon, and we will quickly negotiate a bid. "

"Sixty-three million, right? Sixty-three million is relatively fair. Last year it was only a little over thirty million! Even if it doubles this year, that's the amount. I don't think anyone will bid more than ours. high."

Since the second Bidding King Conference still adopts the hidden bid mode, the representatives of each manufacturer are in urgent consultations, how much should they vote for?

In fact, the manufacturers already knew this number well before they came to the meeting.

But at the scene, seeing so many powerful opponents, and hearing CCTV's sensational rhetoric, people feel that no matter how much money is spent to win the bid, it is worth it!

As a result, everyone had to re-examine their bidding prices.

If you really want to win this year's bidding champion, then you must do a good job in terms of the bidding amount.

If the bid is too high and the quotation overflows, it is a waste.

There were too few votes. Like last year, the second place was only 70,000 yuan short of Yang Fei, which is even more regrettable!

November 8th, Media Center, is destined to be a day of wealth carnival.

When the host announced that there will be a bidding for the time slot of the king's advertisement, the whole audience erupted.

Only one chance!

After the number is filled in, it can be changed again, but once it is submitted, it can only obey the arrangement of fate.

Therefore, manufacturers are considering and bidding very carefully.

Without the slightest hesitation, Yang Fei picked up the pen, rustled it, wrote down a number, folded the bidding paper, and handed it to Zhu Zhongnan.

Zhu Zhongnan didn't know how much the boss had written, so he really wanted to open the paper and take a look.

But his reason overcame his curiosity.

Today, this number is the biggest commercial secret.

Since Yang Fei didn't discuss it with him in advance, it's enough to show that it's better for him not to know before the official announcement.

Zhu Zhongnan handed over the note and said, "Bid for Meisi Shampoo Factory."

"Beauty Shampoo?" The staff was stunned for a moment, and immediately realized, "Understood, it is last year's Biaowang, a brother brand of white laundry detergent!"

"Yes." Zhu Zhongnan nodded seriously.

"Did you change your brand for the rankings this year? Are you no longer using white laundry detergent to compete for the top spot?"

"Yes." Zhu Zhongnan said seriously.

"Well, I wish you luck and win the bid."

"Thanks."

At the end of the bidding, before the bid was sung, the owners of several liquor factories immediately began to talk loudly, and a broken gong yelled: "I have already voted, 66.66 million! Grandma, bear, if this year is still If I don’t win, I won’t come next year! More than 66 million, let me see who else bids higher than me!”

As he spoke, he glanced at Yang Fei inadvertently.

Yang Fei chuckled, it turned out that this is the boss of the Confucian Banquet, who was defeated last year.