The Richest Man Yang Fei

A stone stirs up a thousand waves.

The speeches attacking pure water that appeared in the newspapers immediately aroused the mass of pure water manufacturers to attack.

Before, they just hid behind their backs, engaged in a war of words without naming or revealing their surnames. With the escalation of the "water war", the two sides gradually surfaced and adopted various methods and means to attack each other.

In the beginning, the two sides were only engaged in an ideological tug-of-war.

You say pure water is bad, I say mineral water is unhygienic.

Yang Fei conducted a pure water experiment in the chemistry laboratory of Tsinghua University.

Pure water refers to water purified by filtration, heating, distillation, etc., without additives, but using ordinary source water.

Moreover, in the process of processing and distillation, 60% of the source water cannot be used.

That is to say, one kilogram of source water can only produce about 0.4 kilograms of pure water, and the other 0.6 kilograms cannot be used for drinking, but can only be used for other purposes. This practice has caused an extreme waste of source water .

After conducting a pH test, Yang Fei found that the pH of pure water is acidic. Drinking too much of this kind of water will cause the pH of human body fluids to become sour?

In addition, according to scientific research, minerals in water are in an ionic state and are easily absorbed by the human body, and are absorbed faster than minerals in food. Minerals in water can be distributed to various parts of the body after entering the human body for 20 minutes.

Therefore, minerals in water are indispensable to human life and health, and the role of minerals in water cannot be completely replaced by minerals in food.

Most of the minerals in pure water are lost.

The higher the purity of the water, the greater the loss of components.

These experiments have all proved from the side that highly purified water is indeed not beneficial to the human body.

The experimental report of Tsinghua University's Department of Chemistry was reprinted by Youth Daily and broadcast on CCTV's science program.

Authoritative experiment report from a famous university!

People who read this report, of course, believed it.

For a time, there was a lot of turmoil about purified water, and sales plummeted.

And correspondingly,

White mineral water is very popular and is liked and purchased by more consumers.

Yang Fei's counterattack succeeded!

Many people accused him of not talking about business ethics and relying on hype to make profits.

In this regard, Yang Fei believes that no one in the world can say that a good advertisement can sell something, and the product itself is the only "killer weapon" that determines the market.

Yang Fei launched a new mineral water advertisement: "We do not produce water, we are just porters of nature. Every drop of pure white mineral water comes from the purest water source in the world."

At the same time, Yang Fei shot a new set of advertising videos for mineral water.

An old farmer with a coir raincoat on his back and an old buffalo, and a granddaughter with a toothless smile, drank the sweet mountain spring water while grazing cattle in the mountains. After drinking, he showed a sweet and comfortable smile.

This is a set of advertisements with extremely strong rural imagery.

In the vast rural areas, farmers do drink well water and mountain spring water, and they can drink directly without any processing or boiling.

The old farmer in the advertisement is Tie Lianping, the Party Secretary of Taohua Village, and his granddaughter is of course Jiang Xiaojia.

After this group of advertisements was broadcast, it received a great response. Many people came from the countryside or had been to the countryside. They all felt that the real good water is the mineral water from nature.

As long as the water source is good and has not been polluted, there is no need for excessive processing and purification.

The hot sale of pure white natural mineral water is beyond Yang Fei's expectations. The water source of Mengshan and the water plant in Taohua Village are already in short supply.

Yang Fei traveled all over the country to find better water sources, established branch factories in water resource protection areas such as Changbai Mountain, Luofu Mountain, and Qiandao Lake, and signed a 20-year water resource development contract with the local government.

For the local government, it only needs to sell water to attract investment and promote the development of the local economy.

Every time Yang Fei signs a contract with a water source, he will make a big splash, so that the world will know that the water source of pure white natural mineral water is a very pure mountain spring mountain, which comes from a water source protected by the state.

This move caused strong repercussions. Urban consumers are paying more and more attention to health. With the increasing incidence of cancer, citizens also have a higher pursuit of the quality of drinking water.

Many families with conditions no longer only buy bottled water when they go out, but also buy pure white mineral water for cooking and boiling water at home.

Yang Fei didn't do it, and went to Danjiangkou, Wanlu Lake, Manas in Tianshan, Mount Emei, and Wuling Mountain to find high-quality water source bases.

So far, Yang Fei has signed nine high-quality water source bases all over the country, all over the country.

The cost of mineral water is mainly in transportation.

The cost of a bottle of water doesn't cost much, but it costs more than two yuan to transport it from Tianshan to Shanghai.

The water war is not over here, but just the beginning.

Yang Fei's victory stimulated the other water plants even more, and they launched a round of fierce counterattack.

A local TV station broadcast an interview in the news, saying that a few members of a family, after drinking a certain brand of mineral water, experienced vomiting and diarrhea, and found green plants in the bottled water.

The TV screen did not code the bottle body. Although it did not shoot the brand on the bottle body, people with discerning eyes could tell that the bottle was pure white natural mineral water.

The news from the local TV station did not cause much reaction, after all, the audience was too small.

Soon, this news was published by several newspapers and sold all over the country. There was also a picture on the page of the news. The picture was a bottle of pure white natural mineral water.

A crusade against natural mineral water once again set off a huge wave in the media.

Coincidentally, news broke out in a certain place, saying that someone had found a few small bugs in the cap of a pure white natural mineral water bottle.

Consumers suddenly exploded, even if you have plants, you still have bugs?

What you make is drinking water, do you think you sell cooked vegetables, there are vegetarian dishes and meat dishes?

At this time, it was May of 1995, and summer was about to enter, which was the golden sales season for bottled water.

Yang Fei has put into operation nine large-scale water plants in each of the nine major water sources in the country, and has encountered such a big problem of consumer complaints!

For this reason, Yang Fei stayed up all night, personally supervised the battle, asked the water resources area where the accident occurred to conduct a thorough investigation, removed all bottled water on sale, and asked them to send the bottled water with relevant approval to the National Quality Inspection Center to test.

At three o'clock in the middle of the night, there was still a phone call looking for Yang Fei.

Everyone thought that the boss must have fallen asleep so late, but the matter was really serious and they dared not report it, so they tried to make a call.

Unexpectedly, a call was made and someone answered the call.

Moreover, the person who answered the phone was Yang Fei himself.

The manager below had a serious look on his face, thinking that the boss hadn't slept so late!

"What's the matter?" Yang Fei asked in a deep voice.

"Boss, it's nothing serious, and I dare not disturb you." The manager hurriedly reported.