The Richest Man Yang Fei

Yang Fei said: "Meng Mountain? Is it the highest mountain that can be seen now?"

Su Changqing pointed out the window and said, "Yes, that's right there."

Yang Fei said: "It's okay to be farther away, it's nothing more than spending more money. As long as the water quality is really good. There's nothing left and right. How about, let's go to Mount Meng to see the water source now?"

Both Mingcai and Yang Yuying agreed to go up the mountain to play.

Tie Lianping said: "The mountain is so steep that ordinary people can't climb it. You city women, you have delicate skin and tender flesh, don't wear your feet down."

Yang Fei let them stay at home, took Tie Lianping them, and went up to Mount Meng.

Mount Meng didn't look very high, and it took more than an hour to climb to get there.

Climbing to the top of the peak, Tie Lianping praised: "Boss Yang, I can't tell, you have really good physical strength. It's the first time you climb such a high mountain, and you can't even breathe!"

Yang Fei chuckled: "I exercise every day because I am young. Tie Zhishu is old and can climb mountains, so my body is really good! Where is the water?"

Tie Lianping took Yang Fei to a green grass field.

Yang Fei thought that the water source here was a well, but he didn't expect that there was a large natural pool here!

The water in the pool is crystal clear, and the sky, clouds and shadows linger in the water, and the reflection is clear.

Brush the water with your hands, cool to the bone.

I took a sip of the water, it was cold and refreshing, with a strange sweetness!

People often say that real water has no fragrance, but it does not mean that water has no sweetness.

The water we drink every day contains more calcium and magnesium ions. It is these calcium and magnesium ions that make the water we drink feel astringent.

After the taste is used to this kind of water, the human body will produce a compensation mechanism, thinking that this slightly astringent water is tasteless.

Then, relatively speaking, if there is a kind of water with low calcium and magnesium ion content, when we drink it, it will produce a sweet taste.

The same water, after drinking too much, the human body will produce a new compensation mechanism, and there will be no sweet feeling.

Generally speaking,

The content of calcium and magnesium ions is lower than 50mg/L, and the taste will be a little sweet.

If there are more sulfates and chloride ions, the water will have a bitter taste.

When there are no minerals such as inorganic salts in the water, we drink it and feel softer than before.

Compared with the impact of minerals on the taste of water, the difference in temperature will have a greater impact. Under normal circumstances, refrigerated water will give people a sweeter feeling.

Yang Fei is a chemistry major, so of course he understands this truth.

After he drank a few handfuls of water, he felt completely cool from the inside out, and there was a sweet taste in his mouth.

"This is a godsend opportunity!" Yang Fei laughed, "If such a good water resource is not used, it would be a waste!"

Tie Lianping said cheerfully: "Boss Yang, do you also think that the water here is okay?"

Yang Fei said: "This water is more than good? It's the water of God!"

Tie Lianping smiled even more happily: "People in our area say this is divine water, and drinking it can prevent diseases."

Su Changqing said: "It is impossible to cure the disease. According to the legend, in ancient times, Sun Simiao, the king of medicine, once came here and lived by this pool for a while, so people spread this water as divine water."

Yang Fei said: "This is believable. The King of Medicine traveled across the land of China and tasted all kinds of herbs. Everywhere he went, he must teach the knowledge of medicine. Now many old Chinese doctors are apprentices of the King of Medicine. The "Thousands of Golden Prescriptions" he wrote "It was written through continuous accumulation of interviews because of the emphasis on folk medical experience."

Tie Lianping said: "Then get the water from here?"

Yang Fei said: "It would be a pity if such good water is only used as tap water."

Tie Lianping smiled and said, "Otherwise, what else can I do?"

Yang Fei said: "Sell it as mineral water!"

Tie Lianping and Su Changqing looked at each other: "Selling water?"

They live in the countryside and in the south of the Yangtze River. There is no shortage of water throughout the year. Sometimes there are floods in spring and summer. They think that this water is a disaster. How do they know that this water can be sold for money?

Yang Fei laughed and said, "You don't know that in the city, this water can be sold for money."

Tie Lianping said: "I know that people in the city have to pay for drinking water. Doesn't every household have running water?"

Yang Fei said: "The tap water in the city is actually river water, which is processed by bleaching and filtering in a water factory. Although it is not poisonous and can be drunk after boiling, it cannot be drunk directly. And this kind of mountain spring water is real mineral water. , you can drink it directly. This kind of water is not boiled, but it tastes sweeter."

Tie Lianping said, "Is there really anyone willing to buy this water?"

Yang Fei said: "Packed into bottled water, there must be people who buy it. Especially for people who are away from home, it is very inconvenient to drink water, just buy a bottle of mineral water."

Tie Lianping said: "This can also find business opportunities?"

Yang Fei said with a smile: "It's really profitable! If it's done well, it won't be a problem to sell tens of billions a year."

"Ah?" Tie Lianping was in a daze again.

Can a bottle of water sell for tens of billions a year?

What is this concept?

The problem is, this water is here every year, and people in the village come to drink it for free, and they think it is too difficult to climb the mountain! Just this water, how can it be sold for so much money?

Yang Fei was in high spirits. What made him happy was that although there were many domestic brands in the mineral water market this year, they did not form a strong competitive advantage.

Before 1977, the only bottled mineral water in my country was Laoshan mineral water in Qingdao. People at that time could not understand why they bottled water for drinking?

In the 1980s, mineral water developed rapidly.

After the state promulgated the "drinking natural mineral water" standard in 1987, the development and production of bottled mineral water in the country gradually took shape.

But drinking mineral water at that time was not as casual as it is now. Instead, drinking mineral water was regarded as a kind of nourishment, as if drinking it would immediately rejuvenate, just like people in later generations drinking Red Bull and Le Tiger.

In the 1990s, with the improvement of living standards, people's awareness of health care in daily drinking water began to awaken. There are more and more names of water, such as pure water, magnetized water, ionized water, natural water, and many new terms such as oxygen-enriched water, active water, weakly alkaline water, weakly acidic water, etc. make big money.

This year, Wahaha was still selling nutrient solution for children, and the owner of Nongfu Spring was still working as an agent for Wahaha in Qionghai and Guanxi provinces.

Mineral water brands on the market are relatively well-known in later generations, including Yibao and Jingtian.

Yibao is a state-owned enterprise and one of the earliest mineral water brands in my country.

Jingtian was established the year before last, and it is still a small company now.

This is a golden age of mineral water development.

Tie Lianping scratched his head in confusion: "Even if this water is sold for money, it's not expensive! How much can it be sold for?"

Yang Fei said: "The market price of a bottle of water is not cheap, but the water is actually not expensive, and the cost is almost negligible. Then where is the biggest cost of a bottle of mineral water? One is the profit that the retail store will earn. Part of the cost accounts for 30% of the selling price, followed by distribution costs for dealers and wholesalers, which account for 25% of the selling price, and then advertising and operating expenses, which account for 25% of the selling price. Fifteen percent, as the main components of mineral water, bottles, caps, and packaging account for about 10 percent, while the most important water hardly occupies any cost. The company can still make 20 percent of the profit. "

Tie Lianping said: "So, this water business can be done?"

Yang Fei said decisively: "It can be done, we will do it!"

Su Changqing said worriedly: "This mountain and this water do not belong to our Peach Blossom Village. Can they agree to let you sell water? This is their fairy water!"