The Richest Man Yang Fei

Procter \u0026 Gamble is coming aggressively, and wants to occupy China's laundry detergent field from the three markets of high, middle and low.

They first acquired the national brand Panda laundry detergent, then launched soap powder, and then introduced the Tide brand.

Panda washing powder brand, like many domestic brands, was ruined and disabled immediately after marrying a foreign capitalist, and then came back after being hidden. As expected, it encountered a cold snap and was already half dead.

As for soap powder, because of the lawsuits and the Ma Zhixia incident, Procter \u0026 Gamble directly gave up the competition in this category.

Introducing the Tide brand, I thought it would be a turnaround. Unexpectedly, as soon as I entered the country, I would encounter dissatisfaction with the environment. I wanted to give the clean white brand a shot, but I didn't expect to taste the Chinese people's shot.

Tide, which was priced at three yuan, was defeated by Maicheng. Procter \u0026 Gamble quickly adjusted the price, and immediately dropped it to a low level, selling it at a loss, and selling it for only one yuan and nine.

The price has risen and fallen sharply, and the Chinese people still don't catch a cold.

In a short period of time, Procter \u0026 Gamble lost 30 million yuan!

Thirty million is not a lot for Procter \u0026 Gamble, but it is definitely not a small amount. It is equivalent to the value of half of the vitality factory, the value of a Nanhua factory, and one third of the value of the beautiful daily chemical factory!

However, the domestic laundry detergent brands seem to have formed a front alliance by coincidence, and they ignored the price war of Procter \u0026 Gamble.

He descended and let him descend, and the breeze blew the hills.

The price of Jiebai and Diaopai has not been reduced. The two pillars of domestic washing powder, the price is still strong, and the sales volume is also very impressive.

Procter \u0026 Gamble was forced to help, and after experiencing huge losses, it finally announced a price increase.

After Tide resumed its price, it became a mediocre brand with embarrassing positioning, embarrassing price, and embarrassing brand.

Procter \u0026 Gamble’s trip to China has always been smooth and smooth, but they did not expect to encounter Waterloo on the Tide brand. This made their executives start to re-examine the China laundry detergent market, and dispatched a professional team to deal with the clean white and Diaopai. Laundry powder companies have conducted in-depth research.

Of course, Procter \u0026 Gamble will not easily let go of the hundreds of billions of Huaxia laundry detergent market, let alone admit defeat and withdraw.

After some research, Procter \u0026 Gamble made an amazing decision: Acquisition!

Acquisition!

This is the most commonly used method by foreign companies.

Whichever local company does well and is strong, I will buy you!

This is capital advantage.

When the capital is strong enough, it can do whatever it wants, and even dominate the rivers and lakes.

Among the bats of later generations, which one didn't keep acquiring many subsidiaries and becoming the best of the best?

Procter \u0026 Gamble first approached Nice to negotiate.

Lishui Wuqi Chemical Factory has just completed the shareholding system reform. Diaopai laundry detergent is a low-end route. Like white laundry detergent, it is priced at 2 yuan a bag, and it has gradually occupied a large share.

Facing the giant crocodile's acquisition proposal, Nice's executives were not dazzled by capital. They rationally realized that the other party did not come to help Nice Company, but wanted to use Diaopai's reputation and channels to complete the layout of the washing powder market in China.

Therefore, Nice rejected the acquisition.

Procter \u0026 Gamble failed to acquire Nice, and instead invested in another giant, Meili Daily Chemical Factory.

In a short period of time, Tide caused P\u0026G to lose 30 million yuan!

Therefore, as long as it can occupy China's fast-moving consumer goods market, Procter \u0026 Gamble will not hesitate to spend a lot of money.

They sent a negotiating team to Beijin to talk to Yang Fei about the acquisition.

At this moment, the pointer of time has turned to mid-November in 1994.

In the autumn of Beijin, before we had time to stay too much, it entered the severe winter of howling north wind.

November is a very busy month for Yang Feilai.

Yang Fei will hold the 2nd Distributor Conference, and will also participate in CCTV's annual advertising bidding conference.

This day, Yang Fei came out of school, and was stopped by a boy as soon as he reached the door.

"President Yang! Can we chat?" The boy's face was full of heroism, his eyes were full of arrogance.

"You are—Hu Zewen?" Yang Fei thought for a while, remembered his name, and asked, "What's the matter?"

"Where's the business plan I gave you last time? Have you read it?"

"Oh, I've seen it."

"Do you have any idea?"

"Your plan, I gave it to Ma Kai, and asked him to return it to you. Haven't you looked for him?"

"What do I need Ma Kai for? You are the boss of Jiebai and the president of the Entrepreneurial Club."

"Hehe, that's right. Hu Zewen, your idea is very good, but it's not suitable for our company. So, I can only say thank you and sorry, I can't adopt it."

"President Yang, can you be more specific? What is wrong?"

"I'm sorry, I have forgotten the content of your plan." Yang Fei shook his head, "But I believe my decision at the time was correct. Let me give you a suggestion. You should write about your own business plan like other students. No matter how weird or unbelievable the idea is, I will seriously consider it.”

"Hehe, you didn't look carefully at all, did you?" Hu Zewen sneered, "In your eyes, we are just students and nothing!"

Yang Fei said indifferently: "Since the establishment of the Entrepreneurship Club, we have supported ten entrepreneurial plans. These ten students are now starting their own businesses while studying, and their small businesses are also doing well. You can learn from them. Maybe there is no such thing at this stage. They don’t make money, but I believe that as long as they persevere, they will succeed one day. Especially the computer technology companies founded by a few students from the Department of Computer Science, I think they are very promising.”

Hu Zewen said: "The strategies I proposed are all the problems existing in Meili Daily Chemical Factory..."

Yang Fei waved his hand: "I am in charge of my business. Whom do I need to discuss strategic issues with, and I will naturally go to them. Student Hu, I have something else to do, excuse me."

Hu Zewen said in a deep voice: "Don't you think that you are too arrogant? Do you think that what you think and do must be correct? You are too young to listen to other people's suggestions!"

Yang Fei said: "Hu Zewen, with my position today, being willing to stand here and talk so much with you, and to show you a clear way, is enough to prove that I am not arrogant. If you stand in my position, you will definitely You are a hundred times more arrogant than me. When you have my achievements, let's talk on an equal footing!"

After finishing speaking, Yang Fei Shi Shiran left.

Hu Zewen raised his thick eyebrows, and snorted heavily: "What's so great about being self-righteous!"

Yang Fei turned around slowly, looked at him and said, "I'm great, and you can't appreciate it. But I understand what you think and think. You pretend to be amazing, but you want to get my appreciation. One step at a time Take the top position and become an executive of the clean white brand. Unfortunately, my company does not need a talent like you."

Hu Zewen choked on Yang Fei's words.

At this time, he saw a few men and women in fashionable and elegant clothes entering the school gate. Among them was a man whom Hu Zewen knew. That man was Luo Hongcai. Procter \u0026 Gamble, one of the top 100 companies, is said to have become an executive in a short period of time, with a monthly salary of more than 3,000. It is a role model for many juniors to follow.

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