The Richest Man Yang Fei

Chapter 462 Responding to the price war and shifting the battlefield

No matter in terms of scale or its own strength, Procter \u0026 Gamble is not afraid of domestic daily chemical companies.

The usual way for foreign-funded enterprises to enter the Chinese market is to acquire a local leading company, then quickly launch their own brand, use channels and resources to build up the reputation of their own brand, or use price wars to seize the market, monopolize it and then raise prices for sales.

Procter \u0026 Gamble still uses this old method, first lowering prices to seize the market, and then selling at higher prices after monopolizing.

After Yang Fei heard the news, he was spending time with Su Tong in Beijin's new house!

Putting down the phone, Yang Fei laughed and said, "Tide's price has been reduced to 1.9 yuan, are you angry?"

Su Tong chuckled: "Angry! Then you still laugh?"

Yang Fei spread his hands helplessly, and said, "I just think it's funny! Such a big international company, a mighty Fortune 500 company, is playing such a low-end price war!"

To be honest, when Yang Fei heard it, he was almost in a cold sweat!

But he calmed down quickly, because this day was already in his expectation.

He is even looking forward to this day!

Su Tong said seriously: "Do you think this is low-end? The price war is like cavalry on the plains, charging forward and invincible. Fortunately, they only dropped to one nine dollars, and we can keep up!"

Yang Fei pondered and said: "They used to set the price at three yuan, but now they jumped off the building and dropped it by one yuan. Do you think their profit is so big? A pack of washing powder, packed by the catty, can earn two yuan? It's possible ?"

Su Tong also realized the problem: "What did you think of?"

Yang Feidao: "I think that if a large company has problems with its cost control or its research and development costs are too high, it must transfer these costs to the end products so as to recover its profits."

Su Tong said: "Of course, the more you invest, the more expensive the product will be."

Yang Feidao: "The average wages of Beijin and Huacheng are much higher than ours in Taohua Village. This means that their production costs are also higher than ours. Coupled with the premium of the brand, they can't make money from a bag of washing powder So much money, so they are selling at a loss now that they have reduced it to one nine dollars?"

Su Tong said: "No way? We can make money if we sell it for two yuan, but they will lose money if they sell it for one yuan and nine yuan?"

Yang Fei laughed and said, "Their sales network is different from ours.

Moreover, they are now in the initial stage of creating the market, and they have invested much more than us in all aspects. I can say with certainty that they are definitely losing money! "

Su Tong said: "Then how are we going to deal with Procter \u0026 Gamble?"

Yang Fei thought for a while, and said, "Our general fans sell for two yuan, and the agent's profit is already very low, and it can't be lowered any further. Let's just move the battlefield!"

Su Tong smiled and said, "They pester Pufan, so we just sell soap powder?"

Yang Feidao: "We produce a new product, a new generation of washing powder that doesn't hurt your hands! It has a new formula, a new experience, and is suitable for washing by machine. We sell the new washing powder for two yuan and five. In fact, the cost is comparable to that of ordinary powder. The ratio is not much higher, but the profit has increased.”

Su Tong said: "Are you planning to use a formula laundry detergent that doesn't hurt your hands instead of regular powder?"

Yang Feidao: "Powder powder can never be replaced. There will always be a market for this kind of cheap laundry detergent. But we can compress the market for general powder and give consumers a better choice at a relatively low price. It only costs 50 cents a bag, but you can choose a better new generation of washing powder, and it really doesn’t hurt your clothes or your hands. Under such a premise, which one would you choose?”

Su Tong smiled and said, "Of course it's a washing powder that doesn't hurt your hands. After all, Xiao Nei Nei still has to wash it by hand. I used to wash it with soap, because washing powder really hurts my hands, especially the kind that grips the hands." There is a burning laundry detergent in my hands, and after washing, my hands are deformed."

Yang Fei said: "So, this is called transferring the battlefield. Don't confront Procter \u0026 Gamble head-on!"

"Just now?" Su Tong said, "What do you mean?"

Yang Fei said: "It's head-to-head, just!"

Su Tong pursed his lips and said with a smile: "You come up with some new words from time to time—it's quite interesting. Then we don't care about Procter \u0026 Gamble's price reduction?"

Yang Fei said: "I can't control it. They are such a big company, and they have conditions to lower prices. Even if they lose money, they can afford it. We can't afford it."

Su Tong said: "The marketing boss of Procter \u0026 Gamble must be crying angrily. He punched him out, and we were already behind him."

Yang Fei said: "Your metaphor is really good, well, I want to be behind you today..."

Su Tong sighed softly: "Well, I miss you too."

Xiao Biesheng was newlywed, and Yang Fei played tirelessly for over an hour before the two of them stopped.

"My mother called you and asked if I have a girlfriend?"

"En." Su Tong's heart heaved sharply, his body was as soft as a flower petal, and he had no strength left.

"Then why don't you say I have a girlfriend? It's you!"

"I dare not say."

"Why?"

"I'm afraid that my aunt will be angry, and then I won't even have the right to be by your side."

"What are you worried about?"

"I'm afraid I'm not good enough for you." Su Tong's long eyelashes fluttered gently, "I listen to Auntie's tone, she has very high demands on your future wife."

Yang Fei held her face in his hands and said with a smile: "You are stupid, my wife, I am the master."

Su Tong closed his eyes weakly: "Then tell me now, how does Auntie think of me? Tell the truth."

Yang Fei froze, then smiled and said: "She said, to find a wife is to look for someone like you, the education should not be too high, and you can't be a state employee, so you don't have to wait for you to study for a few more years to get together, and you don't have to." Go to work at a fixed time every day, and you can follow me."

"Really?" Su Tong opened his eyes, his black and white pupils were as clear as a pond of water in heaven, "Don't lie to me."

"I'm not kidding you. If you agree, we will register with our ID card tomorrow."

"How old are you! Just registered! Comrades from the Civil Affairs Bureau, will you open this back door for you?"

"What are you afraid of? We have money! Give the comrade who applied for the certificate a flat and see if he can help."

"Hey, do you really think money is everything?"

Yang Fei smiled and said: "I know it's not omnipotent, isn't this just to make you happy?"

Su Tong also laughed, and said: "By the way, I really want to see how you feel when you throw money and houses at others. Isn't that very cool? Then I see you being rejected by others with righteous words, then I see it even more Cool!"

Yang Fei said: "When you mentioned the house, I thought of a good idea to make my mother accept you."

Su Tong said in a daze, "What do you mean? You mean, your mother doesn't accept me at all now? Are you just coaxing me?"

Yang Fei wanted to slap himself twice, and quickly coaxed her: "I'm not lying to you, she doesn't know our relationship yet, but I have a way to let her know. You don't have to say it, and I don't have to say it. Just let She understands by herself. My mother is that old-fashioned, once she knows that you and I have cooked raw rice, even if we want to separate, she will not agree. "

"You want to separate from me?"

"How can I have it!"

"You just said it clearly."

"My God! I meant if, if!"

"Anyway, you said it! Oh, you, still, come on..."

Yang Fei knew that saying a thousand words and ten thousand at this moment would not be as effective as doing it!

So, he gagged her mouth, and then fucked her.

( = )

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