The Richest Man Yang Fei

Chapter 287: The Double-Edged Sword

The label of national industry is good for the short-term profit of the product, but it is not a good thing for the long-term development of the enterprise, because the national things, in the eyes of more people, are actually more or less narrow in nature.

Too many enterprises, after being labeled as a national industry, have risen rapidly and then decayed rapidly.

Sanzhu oral liquid is also playing the card of the concept of national industry, and the booming VCD manufacturers are also carrying the banner of national industry, and domestic color TVs are also playing the slogan of national industry without exception.

These companies all declined quickly, and none of them went abroad and sold well all over the world.

It's not that the label of the national industry is bad, nor is it that the label is poisonous.

It's that this label has been played badly.

All enterprises, no matter they are assembled or original, all use such a banner to win the sympathy and favor of patriots. To put it bluntly, they sell patriotism.

The better your feelings are sold, the more people will beat you up when the relevant negative news comes out, they will call you shit, and you will be crushed when you step on the ground.

And which company dares to assert that its own company, employees, and products will not have any negative news for decades?

Therefore, when the three oral liquids were brought to court, they fell from the clouds to the bottom in a few days. After the domestic color TV price war, many brands were scolded by consumers because of quality problems, and finally had to close down.

The concept of national industry is a double-edged sword. If you use it well, it will help you go straight to the sky, but if you don’t use it well, it will stab you into your heart.

Yang Fei felt that he was unable to control it well, and would rather abandon it.

Now that we are talking about globalization, the world's major brands will not deliberately label themselves as nationalities, or even downplay countries and nations, and strive to be liked by people all over the world.

Economic globalization is one of the important features of the contemporary world economy, and it is also an important trend in the development of the world economy.

World economic activities will transcend national borders, interdependence and interconnection through foreign trade, capital flow, technology transfer, and service provision, and the flow of production factors such as goods, technology, information, services, currency, personnel, capital, and management experience across borders and regions It will also become more and more normalized.

Yang Fei said that as long as the company becomes bigger and stronger and becomes the world's number one big company,

But the root of an enterprise is still in the country, so this enterprise is both global and national.

After listening to Yang Fei's explanation, although Su Tong still had some doubts about his judgment, she always believed in Yang Fei. Although she had doubts in her heart, she didn't raise them anymore, and asked, "Then what should I do? The heat has already ignited .”

Yang Fei smiled and said: "Don't worry about it, as long as we don't put this label on our faces. The heat will fade after a while. China is so big, the most indispensable thing is heat."

In the era when the Internet is not popular, there is very little spread of heat in a large area, unless it is a major event such as the Spring Festival travel, the National Football Team, and the Olympics.

The short-term popularity will promote the sales of Jiebai, and it will also make Chinese people realize that Jiebai is a national brand, and it has gone abroad to make money in island countries!

It is enough to leave such an impression.

After going abroad, Yang Fei's perspective on things has been broadened again.

He has more brand-new ideas about the operation of the enterprise.

Su Tong talked with him about beautiful daily chemicals.

At the beginning, Yang Fei said that investing 100 million yuan in Peach Blossom Factory was just an investment intention and goal. It was not a one-step investment of 100 million yuan, but a gradual investment. One factory, two factories, three factories, four factories, factories The more it opened, the greater the investment, and gradually formed an industrial park.

The fourth-phase factory of Meili Daily Chemical Co., Ltd. was officially put into operation. Including the Nanhua factory, there are already five factories, but the supply of products is still in short supply.

In particular, the sales of white natural soap powder in cities are increasing day by day. According to the current growth rate, the existing production will no longer be able to meet the sales volume in the second half of the year at most, and the sales of plain powder are also increasing. It is conservatively estimated that in the second half of the year orders will more than double.

All of this was within Yang Fei's expectation.

Fortunately, he has five daily chemical factories operating at full capacity, and the profits generated are enough for him to open new factories.

There are three main industries that Yang Fei invests in.

The first is the daily chemical industry, the second is the retail industry based on large comprehensive shopping malls, and the third is the Huafu and Huayi entertainment industries invested in the island country.

These three main businesses, Yang Fei intends to operate independently and calculate separately.

The advantage of this is that even if there is a crisis in one industry, it will not drag down other industries.

Don't put all your eggs in one basket, this is the iron law of businessmen.

The once smashing giant group had 38 wholly-owned subsidiaries at its peak, with an output value of 5 billion in the mid-1990s, but was dragged down by a building.

The reason for its failure is that the Giant Group hoped to go hand in hand, which eventually resulted in a situation of multi-line warfare. After setting the strategic goal of industrial transfer, they did not manage the assets and management of the relevant subsidiaries and the building projects that had already started. stripping.

The result of fighting on multiple fronts and losing all is a complete defeat.

Anyone who has watched the movie "Apocalypse" probably remembers a plot. After the Mayan warrior commander caught the sacrificer, he connected the hands of the person with a bamboo pole. A bamboo pole pressed several people to walk together. If you fall off the mountain, everyone connected with you will be taken down.

Yang Fei also wanted to fight on multiple fronts, but each front was required to be independent.

The money earned by the daily chemical factory is invested in the expansion of the daily chemical industry.

666's profits are used to continue operations and open additional stores.

Huafu and Huayi's profits are used to invest in new entertainment.

Even the loaned funds for the building to be built in the southern provincial capital are mortgaged by Yang Fei's credit, the main body of the building, and the future profits of the building.

Unless a major accident occurs in a certain industry, Yang Fei will not easily use the foundation of other industries.

Yang Fei told Su Tong that the location of the new factory would not be discussed until he came back.

In fact, Yang Fei has another plan in mind, which is to acquire Vitality Factory.

After the negotiation with Akio Takeda fell through this time, Yang Fei became firm in his belief in the acquisition.

Akio Takeda has narrow nationalism. Like some islanders, he only wants to make money from the Chinese, but he doesn't want the Chinese to take their money away.

This is also one of the reasons why Akio Takeda restricted Yang Fei everywhere and refused to cooperate readily.

After Yang Fei saw this through, he completely gave up on this possible collaborator.

If the vitality factory can be successfully acquired, the production of white washing powder will be doubled immediately, which can meet the market demand within the next year.

However, the acquisition of Vitality Factory is only Yang Fei's idea, and it is a commercial secret, which cannot be disclosed to the opponent casually.

In order to turn this vision into reality, Yang Fei is ready to do something.

As Yang Fei expected, most of the islanders were not interested in the so-called white clothes and safflower incident. Once the heat passed, they naturally forgot about it.

Yang Fei lifted the weight as if it were light, and deftly resolved the crisis.

After Sato Ryuichi heard the news, he admired Yang Fei's business wisdom even more.

Yang Fei made an appointment with Sao Asami to meet alone.

The meeting place was the tea room where I had tea with Sato Ryuichi the day before yesterday.

Whether the vitality factory can be acquired depends on Sao Asami.

Yang Fei made up his mind today that he must take down this glamorous woman.

.. m.

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