The Richest Man Yang Fei

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Yang Fei was shocked by Li Juan's suggestion, but he didn't say anything, he just smiled.

Li Juan said, "Of course, we don't need to seize all the markets of domestic small and medium-sized brands. What we need is the profits of first- and second-tier cities. If we don't seize this part of the market, foreign brands will too."

Zhu Zhongnan chuckled, slapped the back of his hand, and said, "How about that? We advocated the establishment of the cosmetics alliance, and now we bite back? Isn't this a slap in the face? Who will believe in us in the future?"

Li Juan said, “We do this for the common development of domestic brands.”

Zhu Zhongnan couldn't help but smile.

It was not difficult for Yang Fei to understand his smile. He was laughing at Li Juan for stealing someone else's market and building a chastity memorial arch.

Li Juan said, "We only capture the market of small and medium-sized brands in big cities and mainstream channels. This part of the market is not outstanding for them, and they cannot compete with foreign brands. What is left to them should be residential, third, fourth, and Fifth-tier towns. Isn’t this arrangement the original intention of our alliance? Instead of spending time and money to compete with large enterprises, it is better to retreat and stay in the second place.

Yang Fei couldn't help but rein in the contemptuous attitude he had at the beginning and re-examine the strategy proposed by Li Juan.

Zhu Zhongnan said, "Small and medium-sized enterprises will not agree."

Li Juan said, "This is determined by the market. It's up to them to agree or disagree. There's no need to discuss it with them."

Yang Fei said, "How to operate it?"

Li Juan said, "We use the banner of alliance to sell our products together with their products. Whether it is quality or price, they have no advantage over us. It won't take long for them to be squeezed out. This is a The process of natural elimination does not require us to be evil.”

Yang Fei had to admit that although Li Juan was just a prostitute, her courage was above him.

Many times, it should be cut off as it should be.

It's like there is money on the ground. You see it first and want to pick it up, but you still worry about your face and other people's opinions. When you hesitate, someone with quick hands will get there first.

Of course Yang Fei understood the idea of ​​seizing the market, but he didn't want to do it when he thought about it.

Li Juan not only thought of it, but also did it, and she didn't care about anyone's opinion!

In her view, the core interests are the interests of the company.

As long as it's good for the company, you can do it.

"Okay, I'll do as you say." Yang Fei made the final decision and said to Zhu Zhongnan, "Mr. Zhu, there is no need to hesitate. The speed of this matter should be slowed down. After the Spring Festival, major brands will compete for the market, and we are taking advantage of it. Attack."

Zhu Zhongnan had no objection, and the three of them agreed on this.

Competition among cosmetics brands has quickly reached fever pitch.

The prices of gold shops in large shopping malls have been artificially raised to double or even triple the price of previous years!

The prime position not only represents more sales, but also represents the brand's image and strength.

When a consumer, no matter which shopping mall he walks into, can see the counter of a certain brand in the most conspicuous position, then he will take it for granted that this is a very good, powerful, and well-known brand, even if He doesn't know this brand yet, but he will have a preconception that it is a high-end brand, and he will be willing to learn more about it.

On the contrary, if a brand can only occupy a small position in the corner, or even have no place at all, how can it establish its own brand image?

Many brand flagship stores are opened in CBD centers where land is at a premium, and their annual operating expenses cost hundreds of thousands or even millions, but they still have to maintain it.

Because if you want to build a good brand, you cannot do without the image of this flagship store.

The flagship store is like the flag of an army. The flag must not fall until the last moment or until the entire army is annihilated!

Yang Fei is not short of money now, and his goal for Zhu Zhongnan is to win the golden C position in all shopping malls at any cost!

In this competition between domestic brands and foreign brands,

No one can retreat at all. Rather than holding on to the ropes and taking some corners, it is better to go all out, win the best position, and establish the best image of a domestic brand!

For domestic brands, Meili Group is a golden sign, the flagship of domestic cosmetics!

As long as the high-end image of Meili Group is established, other domestic brands will have the confidence to say that our domestic products are not bad!

After the Spring Festival, many large shopping mall counters have undergone a round of card rotation.

Domestic small and medium-sized enterprises did not occupy much position in the first place. After this major reshuffle, they were almost squeezed out of large shopping malls.

Several cosmetics brands under the Meili Group have entered major shopping malls at the same time. The main brand occupies the C position, and other sub-brands also occupy a place.

For Yang Fei, who is not short of money, he will use all his strength once the channel war starts.

This kind of competition and rent-gouging behavior will ultimately benefit the shopping malls.

But there is nothing that can be done about it.

There are only so many prime positions. If you don't grab them, others will.

There are even some shopping malls that were sold out by others at a high price before the lease period expired.

This kind of unfair competition

Small and medium-sized enterprises cannot afford the expensive admission fees and do not have the strength to compete with major brands. They can only withdraw from large shopping malls and move to small streets and residential areas.

Li Juan is right, this is the market's choice.

Even if Meili Group does not take action, small and medium-sized enterprises will have no room to survive under the attack of foreign brands.

As long as Beauty Group remains, the banner of domestic daily chemicals and cosmetics will never fall.

In a market economy, everything should be tested by the market.

Whether it is foreign or domestic, if your product can impress consumers and gain their recognition, people will naturally buy it.

In terms of brand strategy, some people focus on high quality and low price, while others take the high-end route. Each brand targets a different group of people.

Several cosmetics sub-brands under the Meili Group cover several consumption levels. They can not only satisfy the shopping mentality of wealthy people who only want the most expensive products regardless of good or bad, but also bring consumption within a hundred yuan to the working class.

In 2006, too many brands had no awareness of online marketing, or in other words, although they had related operations, they did not invest much in them.

Meili Group is different. The company itself has a complete network distribution system, which is unmatched by other brands.

With the rise of domestic shopping websites, online shopping is quietly changing people's consumption concepts and shopping methods.

The sales of Meili Online Mall are increasing exponentially every year.

Official production, official website, official distribution, official service!

Is there anything else you’re not satisfied with? What else is there to worry about?

The biggest obstacle to online shopping has disappeared with Meili Group!

In 2006, from the very beginning, Yang Fei achieved a lot and fought a beautiful sniper battle in the field of cosmetics!

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