The Rebirth of the Male God Starts From Playing Games

  Chapter 470 468. It's going to change!

   "It's bursting. The boss is bursting!"

   "What the hell?!"

   Cao Yang looked at the little secretary with a displeased expression, saying some strange things early in the morning.

   "Is it okay for the boss to burst?"

"No, the new game has exploded." Zhuang Yurou hurriedly remedied, "The boss emails me to forward you. The number of global players in the new game has exceeded 20 million, and the number of online users has also passed the 2 million mark. The numbers are a bit exaggerated."

"what?!"

  Cao Yang was a little bit daunted. We just had an internal demonstration a few days ago, but it was not on the shelves. Where did the 20 million users come from?

  But when he saw the new email, he realized that the new game the little secretary said was dota.

   "Fuck, scare me."

  Cao Yang patted his chest.

   “Isn’t it normal for the number of dota players to exceed 20 million? I thought that ghost blowing lights could break 20 million, and I could wake up with a smile in my dreams.”

  However, Cao Yang just regretted after speaking.

  Bah bah bah.

  Blizzard’s Diablo 3 can achieve 30 million sales results, why can’t the ghost blow the lights?

Although domestic players may not like this theme, players from other countries are quite interested, especially in Europe and the United States. They like this kind of game that is exploratory and interesting at the same time with a strong sense of action and camera. .

  Zhuang Yurou rolled her eyes, boss, what are you thinking about?

  Dota breaks 20 million before it is abnormal, okay?

  Up to now, apart from the 16 million users of World of Warcraft’s online games released by Bomi, basically no game can have more than tens of millions of users.

  Oh, of course, "Minecraft", an all-you-can-eat game for all people, has created more than 200 million sales. It has been a miracle so far, but in an accurate sense, Minecraft is not completely equivalent to online games.

  At least it can be played without internet connection.

  But dota, a game that has requirements on the number of people and operations, has a high barrier to use, and is not very friendly to novices and female players. It is really hard to imagine that it can exceed 20 million.

   "Don't be so fussy." Cao Yang smiled and said to Zhuang Yurou, "It would be strange if Dota didn't exceed 20 million. It is not surprising that we can have 300 to 400 million players in the future."

"what?!"

  The little secretary blinked in surprise.

   Although she instinctively expressed doubts about what the boss said, but since the last time "Minecraft" was beaten, her reason told her that she can still trust the flag set by the boss.

  I realized it accidentally.

The game   dota is not the same as other online games, because it is not commercialized by selling value. Now the main charging point is the hero skin, that is, various appearances.

  This part of the revenue depends on whether the user base is large enough.

  Cao Yang slightly turned over the revenue situation of the two months after dota went online, and couldn't help but frown.

  In the first month of February, the income was more than 27 million. If bandwidth, servers, various production costs and employee salaries were to be removed... then there would be a loss of almost 10 million.

  The second month was slightly better, with a relatively high increase in income, and almost a monthly turnover of more than 50 million, but the loss was still the same, almost a loss of about 10 million.

  This income situation is far worse than what Cao Yang imagined.

  The reason is obvious, because Dota, a moba-type game, has very high requirements on bandwidth, server, and operation. Even the impact of 5ms may cause the team battle to be destroyed.

  And dota has a large user base, but does not pay enough, which is obviously a loss.

Players’ desire to pay is not high. After all, skin is much less attractive than pure selling value. It can only wait until the user base continues to expand and everyone’s concept of skin consumption is also cultivated. It will get better.

Domestic players have been trained by game manufacturers for so many years. Everyone has no spare money. They are more willing to spend money on the blade, that is, on the numerical props that can make them stronger. Suddenly, there is a dota that does not The [absolutely fair] game that requires payment and does not have a numerical difference with other players, everyone is at a loss for a while.

  Many people's consumption concept still stays at——

  It is better to spend money to buy two pieces of clothes in reality than to spend money on skins.

  It can only be said that the first person to eat crabs will pay the price.

  I can wait now and wait for time to change everyone's consumption concept.

  During this period, Bomi’s coping method is also very simple——

  Let more up owners try their best to wear official cool skins to attract audiences when conducting dota commentary and live broadcasts. At the same time, they should also be told that buying skins in games is a very normal consumer behavior.

  Good-looking is not defined in reality. In the virtual world, personality and fashion are also needed.

  After all, now dota can only be regarded as a money-burning machine, just like the early QQ, it has to burn for a while to make money.

  Fortunately, Cao Yang now has enough patience, and Bomi also has enough capital reserves to cope with the changes in time, so that it will not be as nervous as when he first bought the penguin.

  The little secretary looked at the numbers behind, and looked up at his boss.

   Cao Yang frowned now, Zhuang Yurou sensibly lowered her head to do her own affairs, and did not dare to ask more.

  It seems that the boss is not in a good mood.

  Obviously with such a large user base, how come it turns out to be a loss?

  The little secretary was puzzled.

  ……

  Cao Yang looked at the mail while tapping his finger on the table, suddenly remembering something.

   "By the way, Yu Rou, please help me to make an appointment with Li Lanyun and the person in charge of the dota project. I have important things to arrange."

   "Oh, okay, boss."

  ……

  Dota is really an amazing game.

  Before the rally was flat, but when he got into Bomi's hand, he actually soared.

In fact, this is not surprising. If LOL had not encountered penguins in the previous life, it would not have risen astonishingly. Take the same chicken-eating game as an example, NetEase’s Wilderness Action and Penguin’s exciting battlefield (later renamed as Peace Elite), Without the blessing of Penguin, the number of users of Wilderness Operation is estimated to be fixed at about 20 million.

NetEase also burned a lot of money in it, but it didn’t burn as much as Penguin. In the end, Penguin relied on its vast resources to make the peace elite a household game, thus gaining more than 300 million user groups. If you replace it with Other companies will definitely not reach this level.

Then there are also moba-type games. NetEase’s Heroes of the Three Kingdoms and Dream of the Three Kingdoms games came out very early, earlier than LOL, but the operating expenses are only several million per month, and the more do not exceed tens of millions of levels. The same is true. It failed to operate and became a national level game.

If   dota was to operate for Penguin at the beginning, it might become the first generation of LOL and the game king from 2006 to 2009.

Unfortunately……

The   dota game is excellent, but there is no good operator, especially in China, the country with the largest user base, there is no king-level game company to operate.

The current situation is completely different. Bomi has long surpassed the penguin in the previous life. Now it is not only the largest game manufacturer and operator in China, but also the world’s largest gaming platform. Bomi can say in terms of games. It is one of the best and the world leader.

  Bomi, which has a wide range of promotion channels and enough publicity expenses, to promote dota, a super explosive game, is naturally a combination of kings and bombs.

  So after the dota game was remade and launched by Bomi, it climbed up with a terrible explosive force, and the number of users was steadily increasing, which has far exceeded the imagination of the industry.

  The last such a perverted game was "Minecraft" from Bomi

   However, when everyone resumed the game, they always felt that a large part of the factors were related to the general situation of the Olympic Games at that time.

  It seems that there is no such a big opportunity now, it can only show that the dota game itself is really good enough.

  ……

The number of players in   dota has skyrocketed, causing a major earthquake in the industry.

  Although it is not the first earthquake, what is different from the past is——

  The earthquake this time has left many game company bosses out of their heads.

  It's not because dota is not fun enough, but everyone doesn't understand what Cao Boss means when launching such a game.

  This game seems to have a large number of players, but Bomi does not seem to make a lot of money.

   just rolled up for no reason.

  The number of players in other games has begun to decline, and there are more than one or two.

  Even Bomi’s own Audition, World of Warcraft and other games have been affected.

  "Dota games are more attractive to players. Many colleagues in our department are very popular. When I go back from get off work at night, they will make appointments to play a few games on the Internet. Sometimes a dozen is a night.

  This phenomenon is more common among college students. "Said Guo Weiwei, the chief planner of Jianwang III.

"Isn't it? A game like dota takes only half an hour to an hour, and you can have fun without spending money. If you lose, you want to win. If you win, you will win one more time. Killing is also very cool. Everyone likes it." Said Huang Kai, the chief curator of "Kunlun".

  Kunlun is an IP just bought by Jinshan, mainly derived from the novel "Kunlun" written by Feng Ge

However, Xishanju bought it to explore another way, that is, to follow the routine of the ARPG stand-alone masterpiece of Bomi’s Assassin’s Soul. It is also regarded as Jinshan’s word-of-mouth work. The project began in the second half of last year and has just opened. A head.

"The most important thing is that games like dota take too much time for players. Players only have 24 hours a day. Except for eating, drinking, sleeping, working and studying, there is not much time left for games. Dota games are preempting players. With the user's time, they naturally have no extra time and energy to play other games.

  That’s why the online time of our Jianwangsan users has declined in the last month. "

Although   Jianwang III’s users’ online time has declined, their income has not significantly decreased. The biggest possibility at present is that players have [sunk costs] in it.

  Many players have paid enough time and money in the game, and naturally they are not willing to leave the game.

   But in the long run, when players spend less and less time in Jianwang III, the viscosity will naturally decrease. Finally, it is normal to leave this game and switch to others.

  Originally, the life span of a game is limited, just like falling in love. When the love period is over, there is no freshness, and it is easy to devote yourself to new beautiful girls.

  After all, every player is a scumbag/scumbag.

  How can anyone in this world who only play the same game in their entire life?

   "It's not weird that you said, it seems that dota was in 2007 or did it exist some time ago, why did it suddenly break out now?"

"What's so strange about this. I can only say that the operating department of Bomi is very good. People are operating well, and the quality of dota has been significantly improved after they were remade. In a word, Bomi is great. If It’s not Bomi. I don’t think Dota is so explosive."

   "emmm...this is true."

  "The problem is that Bomi has not made any money."

  “So what kind of operation is Boss Cao’s killing eight hundred and self-defeating one thousand?” Xishanju’s game tycoons sat together in a meeting to study the [dota phenomenon], but everyone was confused.

  Who would have thought that this game released more than two months ago would have such an impact on the industry?

  The atmosphere in the meeting room condenses.

  Everyone is looking sad when holding their hands.

  In my heart, I don’t know that Bomi has been scolded hundreds of times.

   "Do you think this is a proper act of malicious competition? Isn't free-to-play a monopoly and then a fee-based model?" said Guo Weiwei.

"Um……"

   But what can be done?

  The law does not stipulate that free games cannot be released. Moreover, dota is not completely free. There are still paid content in it, such as skins, avatar frames, appearances, special effects...

Qiu Xin of Jinshan smelled an ominous breath.

  The last time I felt this way was World of Warcraft.

  The last time Bomi’s AIR game platform shined.

  Last time...

  Now Dota's situation is really too similar to before, and it is so similar that he has a wonderful sense of sight.

  When this feeling comes, it shows that the industry is once again facing a new round of changes.

   "Damn, Bomi's trick is a bit ruthless."

   "It's totally not giving others a way to survive."

  360 suddenly emerged, relying on free anti-virus to successfully circle a large number of users.

  Now Bomi also comes to this set.

  Sure enough,【free】is really murderous.

The problem is that everyone doesn’t know what dota’s revenue status is on Bomi’s side, because dota has just been online and hasn’t been a few months away. Apart from its brutal expansion like a black hole, it continues to consume players’ time and number of players. To this game has any positive impact on the industry.

  The meeting room is terribly quiet.

   "I feel that the game industry is going to change again." Qiu Xin frowned and said.

  All the changes before, Jinshan has actually made real-time adjustments and can follow them every time.

  Now dota makes them feel that they don’t know where to start if they want to follow.

  This is the most terrible thing.

  ……

  ————————————————————————————————————

  No updates tonight

  Thank you all

See you tomorrow

  (End of this chapter)