The Rebirth of the Male God Starts From Playing Games

  Chapter 397 394. How high a level of consciousness is this?

  The news quickly reached the senior executives of Lenovo Group.

   "What does this mean? To grab business?" Yana Chuanzhi frowned, feeling that this young man named Cao Yang is too ignorant of current affairs, right?

  Liu Chuanzhi, who was supposed to retire and stay at home, was blown back by a financial crisis and returned to Lenovo to take up the banner and assume the position of chairman of the group.

  Following his return, Yang Yuanqing also resumed his post as CEO to succeed William Amelio.

  It didn’t take long for me to return to the company and start getting familiar with the business. I received such a big news, which really made Yanagawa Zhi feel angry and funny.

  As the successor, Yang Yuanqing looked at his boss next to him, thinking in his heart, although Mr. Liu was calm on the surface, he obviously still cared a little.

  If it is an ordinary small company, even if some of the more famous Internet companies in China say that they want to end up making laptops, it is estimated that Mr. Liu does not care that much.

  The main reason is that Bomi is too popular now. A company has been doing it in 2000 and has become the world's largest Internet company with a market value of 200 billion US dollars. With such a large volume, Lenovo Group can't ignore it.

   What makes people even more annoying is--

  Cao Yang is really a rascal. He said that he would have to exceed Lenovo's income within 3 years. This is why Lenovo's pressure is very high.

   "The boss of Bomi is really young and energetic." Yanagawa Shi laughed.

  There are very few domestic Internet companies that dare to grab the notebook computer market.

  On the one hand, no one knows that Lenovo is the leader of domestic notebook computers. The domestic market alone accounts for more than 38%, and the rest are Dell, HP... these.

Although Shenzhou Computer is known for its low prices, its reputation is not very good. Many people would rather spend a little more money on Lenovo computers than buy a Shenzhou inferior product. The main reason is that there is no guarantee after sales.

  Why is Bomi company jumping like this now?

   "Hehe," Liu Chuanzhi smiled slightly, "It seems that Bomi just finished the IPO, and he was anxious to challenge us after taking 80 billion US dollars."

"It should be." Yang Yuanqing said, "Bomi currently has a lot of capital reserves, and it is estimated that it is thinking about expanding. From their perspective, it is estimated that it is also in the direction of the notebook computer business that it does games and the Internet. A choice."

  Yang Yuanqing looked at Mr. Liu silently next to him, wanting to ask what Lenovo should do now, but he couldn’t ask.

  Because of this matter, as the CEO, he should be his job, but Yang Yuanqing did not have too many ideas for a while.

  Now that Lenovo Group has been affected by the financial crisis, there have been some waves, and its performance is not very good. In the fourth quarter of this year, the net loss reached more than 52 million US dollars. It is conceivable how severe the situation is.

  2008 can be said to be an inflection point for Lenovo.

  Before the fourth quarter of 2007, Lenovo Group still maintained net profit growth, but by the end of 2007, everything has become a little different.

  For many IT companies, the winter of 2007 was extremely cold.

  The global financial crisis triggered by the subprime mortgage crisis in the United States continues to spread, and many international companies that have always been looked up are on the edge of bankruptcy.

  The international market is cold, and overseas demand is declining. All this has brought challenges to Chinese companies that have just embarked on the international stage.

  For Lenovo, this challenge is particularly severe.

  Due to the global economic slowdown, the global personal computer market has seen negative growth in sales. The overseas business acquired by Lenovo’s mergers and acquisitions is mainly corporate customers. When the financial crisis comes, commercial customers will first reduce IT spending.

Therefore, there is no doubt that Lenovo is facing a difficult time in this economic winter. Although Lenovo is still ahead of competitors in China and the global high-end commercial market and continues to gain market share, the huge impact of the global economic storm on these markets means that Lenovo, which has only four years of internationalization, will suffer even more damage.

  As a global company, it should have been stable. I didn't expect it to be so coincidental. The global financial crisis started this year, which directly caught Lenovo by surprise.

  In this case, Mr. Liu will return to the company and take over the related business.

  Liu Chuanzhi, an old man who is almost 70 years old, is still very respectful to come back under such circumstances.

  At the same time, it also released a signal. After President Liu returns, he will control Lenovo's life and death. The people below only need to give advice.

  "We still follow Lenovo's old thinking," said Yanagawazhi, "after all, we have been here for so many years of strong winds and waves."

  Lenovo has a logic of "three elements of management", which is called——

   "Form a team, set a strategy, lead the team"

This set of models is also influenced by the simplicity of the people of Liu Chuanzhi’s time. Liu Chuanzhi has followed this way in many major decisions. Now Lenovo’s performance is not good, indicating that there is a problem with the current strategy. Then there will be some loopholes in the leadership team.

   “The top priority is to rebuild the leadership team and re-formulate the strategy,” said Yanagawa Zhi.

  What he said is not only a response to Bomi, but also a response to the financial crisis that will spread to the world in the future.

  After Liu Chuanzhi came back, reorganizing the leadership team was the first step.

  He is still very influential in the entire Internet industry. As long as he returns, he can boost morale and confidence.

   "My idea is to adopt a two-fist strategy."

   Yanagawa Shi clenched his fists and gestured.

"At the level of strategic defense, you must use your left fist to protect your head and heart, that is, to consolidate two core businesses: China business and global corporate customer business. These two businesses must maintain good profits in order to ensure the overall success of Lenovo. .

  At the strategic offensive level, it uses a right fist to attack and score points to seize the growth space of emerging markets and global transactional markets, including consumer business and SME business.

The new team and the re-defined global strategy have lived up to expectations. Lenovo's reform measures took effect within the first quarter. It was able to defend effectively in the Chinese and global corporate markets, further consolidate its leadership position and increase its share, and continue to expand in emerging markets and global consumer markets. increase. "

   "Then," Liu Chuanzhi gritted his teeth and said, "We cut the mobile phone department."

   "Huh?" Yang Yuanqing was taken aback.

  Now Bomi is going to attack our core business, and Lenovo’s mobile phone department has just begun to achieve some results. In this case, we should cut the mobile phone department?

"The stall is too big, not necessarily a good thing," Liu Chuanzhi said to himself and Yang Yuanqing, but also to Bomi, "Our company's mobile phone business department originally suffered the most losses. , Taking advantage of the cut now, it’s too late to stop the loss in time."

The implication is that Lenovo does not have a lot of business. In this case, it will be difficult to operate due to a financial crisis and the shrinking of the personal computer market, let alone a company like Bomi, which is too open. Both require money, and the breakdown of one of the links will easily affect the whole body, leading to all losses.

"The next two years will be very difficult," said Yana Chuanzhi. "I have consulted with friends from the US. The scope of the financial crisis is very large for you, and it should last for a long time. Now I can't see any signs of improvement. Omi has already started to release the water, but the stock market has not been boosted.

  Affected by the financial crisis, many people simply have no extra money to buy new laptops. "

  Liu Chuanzhi smiled and said, “Cao Yang and the others wanted to do it, so they let them do it. After the market shrinks, their money is probably going to be lost.

  Now we can only retreat and defend first, first grasp the customers in our hands, and wait for the financial crisis to pass, and the company's situation should be able to get better.

  It depends on the situation at that time if you want to do the mobile phone business back. "

"Okay." Yang Yuanqing nodded. President Liu's analysis is still very pertinent, and the amount of information he gets here is much more accurate and huge. After all, President Liu has friends all over the world and there are many related channels. According to him There shouldn't be any big problems with the strategy formulated.

   "I hope this financial crisis will pass soon, and it is better not to affect China..." Yang Yuanqing said with some anxiety.

  ……

  The return of Liu Chuanzhi and the reorganization of the Lenovo Group’s leadership team really boosted market confidence. The day after President Liu returned to Lenovo and announced the restructuring, Lenovo Group’s stock rose by 10%.

  This year can be said to be a miracle.

  At the same time, it also shows how great influence Mr. Liu has on the Internet industry, and how optimistic about them in the capital market.

  Lenovo’s change has been widely reported by the media, and many people see it as a strong response to Bomi’s entry into the personal notebook computer market.

  It’s just that the media reports did not reveal many details related to Lenovo’s future grand strategy.

  This makes Cao Yang uncomfortable.

   "The heat is going up," Liu Zhiping said to Cao Yang after seeing relevant media reports and discussions among netizens, "But then we will be playing famous brands."

   "If the card is revealed," Cao Yang said with a smile, "It just happens to be clear, so we have nothing to hide."

  In fact, Cao Yang would like to take the opportunity to see the attitude of Lenovo's senior executives and whether they will adjust the existing notebook business in the future.

   But it's almost as he imagined--

  Lenovo really hasn’t made any big moves, what to do and how to do it, maybe they are waiting for Bomi to make a move.

  Or maybe Lenovo still adheres to the [stable] policy.

  However, Cao Yang guessed that Lenovo’s final big move that may be used to restrict Bomi is not on Lenovo’s side, but on the side of their allies—

  Relevant supply chain, as far as possible, do not supply Bomi Company, or increase the corresponding supply price.

  But everyone opens the door to do business,

  Bomi also has many solid partners of its own, so Cao Yang is not very worried about this.

Lenovo Group lacks its own hardware and software R&D technology. Their biggest competitive advantage now is the [global supply chain]. If they can make a breakthrough in this link, Bomi’s own design capabilities and software and hardware capabilities will definitely be able to Beat them.

  In the coming days, I will find relevant suppliers to talk one by one.

  ……

  On January 11, 2008, just as the global financial crisis approached quietly and the world was shrouded in winter...

  Bomi Company’s annual meeting is in full swing. It is the largest annual meeting of Bomi Company since its establishment for so many years.

  The annual meeting is held in the Gongti, and the audience can accommodate more than 5,000 people.

  Only there are more than 500 banquet tables on site.

  But even on such a large scale, it is impossible to fit the entire Bomi company's employees.

  It should be known that the total number of global employees of Bomi has now exceeded 70,000.

  There are already more than 60,000 in China alone.

  Others are scattered in different countries in the world. In addition to R&D personnel, operation and sales personnel account for a large proportion of the number.

For employees outside of China, Cao Yang doesn’t think about it. After all, even if the company is willing to reimburse the toll, it would be too fussy to let others travel a long distance from the United States and take a flight around half the earth to participate in a Bomi annual meeting that takes less than 4 hours. NS.

  When the time comes, they will hold their own separate parties, and Bomi Miguo and Xingyue Company will hold its own annual meeting.

  Also, foreigners are not a set of Chinese customs, so it doesn’t matter to them.

  Bomi Miguo Hexingyue Company had already held an annual meeting at the end of December.

  ……

Due to the limitation of the number of people at the scene, Bomi Company adopted the method of drawing lots. In reality, Deng Peiqiang made a [lottery software] with 3000 tickets. If there is nothing to want on the night of January 11 Employees who go to the company's annual meeting can use the link of the lottery software on Bomi's corporate QQ platform to draw a lottery.

  Colleagues who get tickets can go to the scene.

  The remaining 2000 tickets are distributed among various departments, and each department has a certain fixed quota, which is reported by colleagues to the leaders, and colleagues are issued by the department leaders.

  Afterwards, broadcast the annual meeting on-site to all Bomi employees through webcast.

  The company's annual meeting has been held in 2003, and it is the sixth annual meeting within Bomi.

  Annual meeting culture is part of the company’s celebration.

  Cao Yang has participated in many company's annual meetings in his previous life, but they are all the same.

  The company holds the annual meeting, mainly for several purposes:

1. Reward employees, this is what Cao Yang values ​​the most. Everyone has worked so hard for a year. In addition to the usual bonuses for successful projects, the employees deserve the bonus. The purpose of holding the annual meeting is to get everyone together. Together, let everyone have a pleasant experience, and at the same time reward the employees through this annual meeting, let them enjoy the atmosphere of the year before, and at the same time can draw a lottery at the annual meeting.

  2. To enhance the company's image, there will be a certain element of show in the year, but the large scale and style can also enhance the company's image, let people see the company's humanistic care for employees, and show the company's strength by the way.

3. Improve publicity. Same as above. Now that the annual meeting culture is becoming more and more popular, the annual meeting of many companies has also become a part of competition and private contest, which can make many college students and social people yearn for a good corporate culture. , To facilitate the recruitment work in the future.

  4. Form a corporate culture and enhance corporate cohesion. Each company has its own corporate culture, which can also be seen at the annual meeting:

  For example, some companies like to invite some exposed female stars, or even three-level stars to live up the atmosphere and play some large-scale games for men and women...

  Some companies are very serious...

  Bomi is a relatively innovative company, so the annual meeting is more about high-tech, novel, healthy, Chinese trend culture... these things.

  So it can be regarded as a benchmark in the industry.

  This is also inseparable from the boss’s personal concept. Boss Cao himself has a very decent life style and has always promoted positive energy, so he rarely makes messy things.

  The company still has no girl executives, and the era of equal rights for men and women, so there will be many programs and guests that girls like at the annual meeting.

  In general, Bomi’s annual meeting culture is in the same line as the company’s culture, which requires innovation and sufficient positive energy.

5. Of course, there is also a part of the reason. When the company is facing a cold winter in the market and the year-end bonus for employees will shrink, hold an annual meeting and use a lottery to make up for it, and at the same time make a community at the annual meeting. Difficult mobilization.

  For example, in 19 years in his previous life, Cao Yang encountered it once.

  The leader said that the current game market environment is not good, so everyone’s year-end awards this year may be a little less, hoping to be able to see the moonlight.

  At that time, Cao Yang had ten thousand grass and mud horses in his heart.

  As a former worker, the current boss Cao Yang can understand the feelings of the employees, so of course the main purpose of the annual meeting is to reward the employees.

  ……

  In the annual meeting, Bomi will draw 10 rounds of rewards.

  The fourth prize is a ps3 Hong Kong version game console, worth 2,400 yuan.

  The third prize is a 16G smartphone with a value of 3,999 produced by Bomi.

  Fa's own products are quite self-produced and sold.

  It’s not because Boss Cao is stingy, but mainly because there is only one type of smartphone that can be used in China.

  Employees do not dislike their own mobile phones at all, because it is really good enough, and it is not necessarily available on the market.

  When Pei Siqing promised to fulfill the Bomi company’s own smart phone, the company had fewer than 20,000 employees. Now there are many employees who have not bought Bomi phones.

  So in the future, Cao Yang will also develop a new model of self-production and self-sales——

  On the employee welfare table, every employee who is on the job or who has not bought a Bomi smartphone can apply to purchase a Bomi smartphone at a cost price. After shipment, it will be given priority internally.

  The second prize is an Apple laptop worth 16,800.

  Who let Bomi’s personal notebooks not come out, so now I can only issue Apple laptops [with Bomi’s shareholding] first.

  In addition to not being used to the operating system, Apple laptops are excellent in appearance and performance.

  The first prize will be given by Boss Cao himself, a big red envelope of 28888 yuan.

  There is no WeChat red envelope in this year, so after winning, it will be directly found out.

  And each department will hold a small annual meeting of a separate department after the company-level annual meeting is over.

  After the department’s small annual meeting is over, the individual project team will hold another smaller annual meeting.

  In other words, starting from this year, the employees of the project team can participate in three rounds of annual meetings by the end of the year.

  The winning rate also increases as the scope becomes smaller and smaller.

  ……

  In order for everyone to have a chance to win the prize, the ID of the employees who did not go to the scene has been entered into the lottery database on the scene, which means that even if you are not on the scene, you still have a chance to win the prize.

  So this evening, the company's internal staff gathered together to watch the large-scale annual meeting of Bomi.

   "I don't think I am greedy, as long as I win a third prize is enough." said a planner of the Guofeng studio group.

   "What are you thinking about? Is the third prize so good?"

  I don’t know why, maybe Bomi employees are treated too well and their salaries are too high. They actually look down on those Apple laptops and 28,888 yuan red envelopes. They want a Bomi smartphone.

  If Boss Cao hears about it, I don’t know how to complain about them.

  How much love does the employees of your company have to have such a high level of consciousness?

  ……

  (End of this chapter)