The Rebirth of the Male God Starts From Playing Games

  Chapter 326 323. Good idea!

   "Okay." Cao Yang looked down and thought, and went through all the content that Li Lanyun had just described.

  Except for the new development plan of the Gun Girl team, there should be no major problems.

"I still hope that this team will continue to work in this direction," Cao Yang said. "The positioning of the Wangzhe studio group is quite clear. There is no need to disassemble it to support other projects, just see how to do the next similar. game.

  If they have any ideas they can put forward, if the company thinks it is good, they will definitely support it. "

  Now the company’s several large studio groups are actually positioned quite clearly:

The   Guofeng studio group mainly takes the national style route and makes something that fits the traditional Chinese culture.

The   Westward Journey studio group mainly uses the big IP of Westward Journey to continuously expand outwards. To a certain extent, it overlaps with the Guofeng studio group, but there are also certain differences.

  Cao Yang feels that we can look at the follow-up development and then determine the direction of the two studio groups. As far as the current situation is concerned, the degree of overlap is not particularly high.

  Western Fantasy Studio Group, now mainly doing Warcraft-related products, according to Cao Yang’s plan, after the Pandaren Mystery goes online, can we start to make other Warcraft products, such as Hearthstone?

  Or recruit the ice frog, and use the X2 engine to make a dota version with better picture quality, just like the previous dota2.

Now based on the war3 editor, the dota game has slowly circled a lot of players. Although this game has not yet formed a particularly large scale, the ice frog has joined the map production. I believe that in the near future, the Dota game will be swept. Start a wave of global 5v5 competition.

  At that time, DOTA will become a hot product.

It’s just that Cao Yang has no plans to develop in this direction. He needs to eat up the bonuses of war3 first, and then consider DOTA and the future glory of the king. Otherwise, if he does it now, the official propaganda will use Bomi’s influence and DOTA promotion. It takes only a few months to reach the world.

The price of    is—

  Bomi’s Mystery of Pandaren is no longer needed.

  So it is more appropriate to eat up the bonus of war3 first, and wait until DOTA takes over, and then develop the online version of the King of Glory Athletic.

  Previous life Dota can develop so fast, in addition to the high enough heat of war3 itself, there is also a very important point, because of the fiery world of Warcraft, players all over the world have learned about the product of Warcraft.

  Then relying on war3's core player base continues to expand, and the number of DOTA players also increases.

  Otherwise, without the power of war3, dota cannot be said to be unable to do it, but it takes at least a long time to reach a larger scale if it wants to spread.

  ...

Then there is the king studio group. The following products include the king series, audition and the current "Gun Girl". The routes are all more fashionable and avant-garde, or love-related games, and are similar to other studios in terms of positioning and style. The degree of difference is quite large.

  So Cao Yang definitely needs them to continue to make new games that meet the characteristics of the king studio group.

   "Yeah." Li Lanyun nodded.

  He continued to turn the PPT to the next page and said, “The animation of the Destiny series produced by the previous model month company was not broadcast on the island TV station?

Games and anime drove a fever of fate, so Xingyue at that time designed some peripheral products, such as figures, pillows, and gashapons. These sales were very good. It is said that it was only in the year of 2005, Fate Night’s The income of peripheral products is as high as 200 million soft sister coins. "

   Cao Yang still knew about this matter.

  Bomi Company started to develop peripheral products relatively late, and now there are basically not many manufacturers in the surrounding areas in China, mainly because the domestic cultural atmosphere has not yet been promoted.

  The best products are Daewoo's Xianjian peripheral products. There are some small accessories and related bookmark products. Compared with the game itself, the peripherals can't sell for a few dollars.

  But it’s different in the island country. Players and anime viewers in the island country have their love for the characters carved in their bones.

  It is not so much selling peripherals as it is selling IP.

  It's not so much selling IP as it is selling people's settings.

  Some large-scale IPs have better characters, and they can sell well around them. For example, the Destiny series of My King's figures have become so popular in the island country.

  An exquisite workmanship, almost 20 centimeters, can be sold for 30,000 yen, which is more than 1,000 yuan in soft sister coins.

  According to the normal manual specifications, generally there are 1/2.5, 1/4, 1/5, 1/6, 1/7, 1/8, 1/10, 1/24.

  20 cm is almost 1/8 size.

   are all scaled according to the actual ratio of the cartoon characters.

The ratio of   1/8 is the most common and also the most sold. Generally, the larger the ratio, the higher the price, and the fineness of production is also affected.

  A 1 to 1 hand made by our king, with fine workmanship, it is estimated to be able to buy 20,000 yuan.

  Currently, Xingyue’s game figures are basically packaged to ALTER, also known as A company, which is a figure manufacturer for production.

  A company is a hand-run factory that was just established last year, but because the craftsmanship is better, it is very popular with players. The company finds them to cooperate, and it is actually quite cost-effective.

  A company was known for its super high quality when it opened its factory. In just one year, it is now recognized as one of the best quality hand-run manufacturers.

   Together with the two companies GSC established in 2001 and MF established in 1987, it is known as the island country’s hand-made Yusan.

  In other words, the quality of the figures produced by these three figures is recognized as the highest, and the others are of a lower grade.

  Except for the hand-made hand to be produced by Company A, the other models are designed by the company’s own art, and then contracted to Chinese outsourcers for production.

  This will save a lot of costs.

  Madeinchina is not a joke. In addition to the figures, made in China can be said to be cheap and fast, with fine workmanship and good quality.

  Now A company still plans to set up a branch in China for hand-made production, so as to reduce their costs.

  ...

  There are several different ways to share with hand-runners. The first is to sell copyright money:

For example, if company A wants to produce characters in the Xingyue Destiny series, then it can pay Xingyue a high amount of copyright money and buy it out in one package. After that, the products produced by A company will be responsible for its own profits and losses, and how much money it earns. The company has nothing to do with the month.

  The advantage of this situation is that regardless of the sales performance, the monthly company will definitely make a profit, and it can make a lot of money in advance. The specific amount can be determined by the results of the discussion.

  The other way is to talk about sharing. For example, the model month can be free of copyright, but the sales revenue of the figure produced later needs to be distributed to the model month company in a certain proportion.

  Of course, there is a third method, which is the combined share of copyright monies, but because you have already collected a sum of copyright monies, the subsequent share ratio will be less.

  The last type is to give money to company A by Xingyue, which is equivalent to treating company A as an OEM. The hand-made goods processed by Xingyue are sold by Xingyue, and the amount sold has nothing to do with company A.

  Now Xingyue is cooperating with Company A and signed the third mode of copyright premium sharing.

Mainly A company knows that Xingyue's Destiny series is a big IP, not only the sales and influence of the game is amazing, but also because the animation adapted from the game was broadcast on the major TV stations in the East Island, it became the 2005 ratings champion. Therefore, A company believes that the figure figure made of this product will definitely be liked by users and achieve good sales results.

  So the two sides talked for a long time, and it was decided that company A would cooperate with Xingyue by paying royalties and sharing.

  Facts have proved that A company is very foresighted. The sales of this piece alone last year reached nearly 2.1 billion yen, which is close to 130 million soft sister coins.

  It is conceivable that the destiny and the glory of the king have much influence on the otakus of the island country.

  My king’s figure went crazy directly.

In addition to my king, other characters in the Destiny series, such as Wei Gong, Rin, Sakura, and Jin Shining...all the characters have achieved good results, but the combined sales of these figures are not as good as my king. That's it.

  Only the 1/8 authentic hand made by the king, the sales volume reached 50,000 last year, which means that this product alone contributed more than 50 million soft sister coins.

  The spending power of otaku is really amazing.

  No wonder some people say that the otaku has a wall and a suite in the Imperial Capital. Figures are much more expensive than games. It is indeed too much money to gather together.

  No matter what, Xingyue's figures sell well, which is a good thing for Cao Yang.

   "Then many players on the Internet called for it," Li Lanyun continued, "Let's publish the related surroundings of "Gun Girl" as soon as possible. At that time, Lai Yuling came to tell me about this. I think it is a good proposal."

   "Huh? Very good," Cao Yang nodded, "I support. It is best to improve this industry chain, and the entire game ecology will become better in the future."

  It is a good idea to sell a wave of peripheral products.

  In the island country, this is a very mature industrial chain. The well-known game IP can be adapted into animation, and then the animation will bring a wave of popularity, and then the peripheral products will be launched.

  At the same time, it drives the downstream companies around it.

  Expand more channels to obtain more income, which will feed back to the next product.

  This is a virtuous circle.

  It’s just that although the Chinese have a large population, there are still too few people who really play figures. In 2006, there were almost 150,000 young people playing figures in the island country.

  It is estimated that there are less than 30,000 in China.

  The main reason is also very simple—

  Hands are too expensive.

  This is not something ordinary children can afford. A figure is several times or even dozens of times more expensive than a game. Who can stand it?

  Only when the country’s economy takes off in the future, the income of the Chinese people increases, and the consumption level rises, can this hand-made thing be slowly sold.

  Now it is more appropriate to regard island countries as the main figure market.

  ...

   But peripheral products are not just hand-made.

  The PPT displayed by Li Lanyun is lined with a lot of pictures to illustrate the content of the peripheral products that "Gun Girl" can make:

  "Hand-made, we are going to entrust it to Xingyue, and contract to A company for production. The specific contract method is our plan to adopt the method of copyright + share.

  It is said that A company is very interested in our "Girl with Guns", so when we talk about it, either we can collect a large amount of copyright money, or we will take a relatively high share in the share ratio.

  The specific content will not be known until after Xing Yue finishes talking with them. "

   "Hmm." Cao Yang nodded. He was not very worried about this. Since everyone has been cooperating for more than a year, it is actually much easier to continue the in-depth cooperation.

   is originally a win-win thing.

   "In addition to the figures, there are also special gashapon products." Li Lanyun continued to point to a gashapon pattern on the picture and said.

  Gacha is a kind of transparent round egg capsule with small toys.

  Generally, you can find capsule vending machines at the entrance of island toy stores or convenience stores.

You can clearly know which toy is on sale according to the promotional card in front of the vending machine. As long as you put in a coin, it is usually between 100 yen and 400 yen, which is about 5 yuan soft sister coin to 20 yuan. .

  The price is clearly marked on the gashapon machine, because the more coins you put in, the better the quality of the gashapon in this machine.

  Twist the front mechanism after putting in enough coins, and the sales opportunity will drop out of the round egg capsule from the lower exit. The capsule contains one of the illustrated ones.

  However, there is a 1:1 type egg written on the promotional card in front of the vending machine on the market, which means that the original style in the vending machine is added with the same proportion of other types of toys, which reduces the chance of getting the original style.

  If everyone wants to draw a set, a lot of money may be spent, and there is a chance of duplicate toys.

Does    sound familiar?

  This is the source of the famous [Drawing Card Game].

  A black-faced person can't get the gashapon he wants if he smokes tens of thousands of dollars.

  The stimulation of gashapon is very strong, and it will make you continue to produce—

  The next one will definitely be her illusion.

  This is also a typical gambler's psychology, just like spinning a big turntable or a slot machine.

  ...

  "Then other peripherals, our plan here is to make T-shirts, backpacks, pendants, water cups, mouse pads, pillows..."

  On the PPT, Li Lanyun listed many peripheral products related to Mechanic Girls.

  Accurately speaking, the PPT content on this page was compiled by Lai Yuling, and the design of T-shirts, backpacks and pendants are mainly the spontaneous actions of the artists of "Gun Girls".

  They originally wanted to take advantage of the huge sales of the game, raise funds from their own project team or ask the boss to apply for a wave of funds to make related t-shirts, so that they can be worn out and look good and personalized enough.

  For this, they also designed more than 40 different T-shirt styles, drew all the gun girls in the game, and there are many permutations and combinations.

  Now Cao Yangguang looks at the ppt, and feels that the design is very good, and even he himself has an urge to come one.

  "The colleagues in the "Gun Girls" project team said, can the company pay for the package and then send them one as a t-shirt?" Li Lanyun said with a smile.

   "Sure." Cao Yang was a little shocked.

  What is shocked is not whether it is possible or not, but [Why do you even ask me for this kind of welfare for employees]?

  "It is absolutely possible. In the future, we will meet the demands of employees like this. As long as we are in the cultural surroundings under 1,000 yuan, we can do it."

   "Thank you boss." Li Lanyun smiled with joy.

  In fact, he also wanted one.

  The pattern of the girl with guns is really beautiful, and the colleagues in the game department designed it very well.

"Just as shown in this PPT, give the employees of the "Gun Girls" project team a family bucket." Cao Yang laughed, "Let them choose one of each product, such as more than 40 kinds. For different T-shirts, they choose one, then the backpack and the water cup... This is the legitimate welfare of the employees and should be supported."

   "Yeah." Li Lanyun smiled and bloomed.

  All of China, it is estimated that Boss Cao alone can say the word "legitimate welfare".

  "How much are these costs? What is our proposed sales price?" Cao Yang asked.

"In fact, it's not expensive," Li Lanyun said, pointing to a T-shirt designed by the project team with a twin gun girl pattern. It's not like that.

  But if we sell it, it must be more expensive. After all, it is the company's cultural surroundings. The pattern of "Girl with Guns" is so beautiful.

  So the reference price given by Lai Yuling is 35 yuan a piece. "

  "Ok" Cao Yang nodded.

  35 yuan is actually not expensive, in 2006 it was a price that ordinary people could afford.

  What's more, this T-shirt is different from other T-shirts on the market. This is the T-shirt of "Girl with Guns".

  "These cheap peripheral products should be able to sell better in China, and we can make more of them at that time." Cao Yang said.

   "Okay." Li Lanyun felt the same way.

  If the figure of 1,000 yuan is too extravagant for Chinese players, then the T-shirt of 35 yuan should be considered a normal consumption level.

   is even cheaper than some big-brand T-shirts on the market today.

  For example, Nike, Adidas...their T-shirts are basically 50+, and some can sell for more than 100 yuan.

  In fact, in terms of workmanship and fabrics used, they are not necessarily much better than domestic products.

  In other words, many big-brand products were originally produced by Chinese OEMs.

  Madeinchina has covered all walks of life, because China's production is cheap, it can keep costs down, and the quality is high.

  So sometimes Li Lanyun also finds it difficult to understand why young people nowadays always want to pursue big names. Isn't it good to find some products made by China? The quality is not bad, and many styles imitating the design are also quite new and fashionable.

   "By the way, this pillow," Cao Yang raised a finger and pointed to the picture of the pillow made by the twins Chuyu and Chuxue respectively. He asked curiously, "How much do we plan to sell this pillow?"

"This?" Li Lanyun turned on the computer and checked it. "We contacted the outsourcer. They said that if the pillow is made of better materials, the production cost is about 20 yuan, and our proposed price is 68 yuan a piece. "

  Mom!

  68 yuan?

  Is it so cheap?

   Cao Yang looked at it for a while, the corners of his mouth raised slightly, revealing a wicked smile.

   "68 is good, I don't know how many otakus will go crazy for 68 yuan."

  The pillow is not the same as other peripheral meanings. It is something that can really make boys impulsive.

  Think about it, how happy it is to be able to sleep with the girl you like at night and leave a pool of saliva on it in the morning?

   "I think now," Cao Yang said with a smile, "It was really wise for us to be twins. We can sell two for this sale."

  Li Lanyun also laughed, his smile gradually distorted...

is not that right?

  For boys, being able to sleep with twins is something only in a dream, so if someone wants to buy a twin pillow, they will definitely not only buy one.

  Will you only buy a rem pillow instead of a Ram?

  Do you have the heart to make your wife incomplete?

  Do you have the heart to let your wives separate?

  You can’t bear it.

  According to Cao Yang’s own estimation, Bomi’s "Gun Girls" will definitely sell well this time, and even attract many players who have never played a game.

  Because the character design of the girls with guns is so good-looking, fashionable and avant-garde, full of beauty and sense of technology.

  Even players who have not played games before, will they be tempted by these exquisite peripherals?

  Girls might like these surroundings too.

  Cao Yang took a look and felt that those gun girl pendants, such as the sniper rifle pendant full of technological sense, you wear it on your chest, it looks exquisite and wild, making your whole person very full of personal charm.

  Just like many young girls like skull pendants.

  Fashion, publicity, and personalization are the pursuit of these people now.

  Cooperating with their killer style, it's really cool.

  The kind that can be stopped by the traffic police uncle while riding a motorcycle on the road.

  Don't sell too well then.

  ...

  After finishing the surroundings, Li Lanyun almost finished the content of the company's mutual entertainment products.

"The last one is our game platform." Li Lanyun said, "Our game platform is functioning well and has a strong upward momentum. So far, the total registered users have exceeded 150 million, and it is still developing at a high speed. The number of new users this year has increased by 220% compared to the same period last year."

  220% This is an exaggerated figure, and this level is only available in the early stages of market development.

  Now Bomi’s AIR game platform is a bit like the development of Penguin that year. The rate of user growth is amazing, and it will rise all the way until the user ceiling at the current point in time is explored.

  "The game platform last year, the total revenue brought to us was 22 billion soft sister coins."

  A happy smile appeared on the corner of Cao Yang's mouth. He had known this number for a long time. Cao Yang would care about the annual financial report and carefully read every transaction. So boss Cao knows how much revenue the game platform has.

   Only when Li Lanyun announced it again, Cao Yang still had a little pride in his heart.

  When Li Lanyun saw this number for the first time, he was shocked.

  With such a large-scale AIR game platform, why do you want to make your own games?

   Lie down and wait for the money to come to your door.

  The revenue of the platform is 22 billion. It is conceivable that how much money is sold for the game products on it?

  AIR game platform is only a certain amount of rake from it, and the proportion of rake is still small.

  One is that the number of products on the shelves is enough, and the other is that many of the products on the shelves are made by big merchants, so we can achieve such gratifying results.

  How prescient was the plan to launch the game platform.

  Now Li Lanyun recalled, there was a deep tremor in his heart.

  It can only be said that Boss Cao’s vision is too vicious. He has seen the market outlook five years later. With this alone, the world cannot find a second person.

  ...

   "All right." Cao Yang stretched out and stood up.

  His meeting with Li Lanyun has been long enough.

   "If there is nothing else to report, let's stop here today. I have noted all the problems in the meeting just now, and I will find a solution."

  Cao Yang said that he was about to leave the meeting room.

   "Right boss." At this moment, Li Lanyun stopped him.

   "Huh? What's the matter?" Cao Yang turned around.

   "There is a game reported by a colleague from the game platform department. It is a game developed by a small company in China. I don't know if the platform should be approved."

"Um?"

   Cao Yang was taken aback for a moment, and there was such a thing, "What game?"

  Generally speaking, the review of game platforms will not encounter this kind of problem. Everyone has clear moral and legal boundaries. As long as the platform is over the line, the platform is not acceptable.

  Li Lanyun can ask this question, it means that this game is in a fuzzy area.

  Cao Yang was very puzzled—

  Do we have such a fuzzy zone?

  ...

  —————————————

  There is no update today.

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  Thank you all

See you tomorrow

  (End of this chapter)