The Rebirth of the Male God Starts From Playing Games

  Chapter 175 173. Traffic is such a terrifying thing?

  On the Internet, Zou Jielun’s new album has been fired up:

  【Wow, have you listened to Zou Jielun's new album, especially the song "Nunchakus", it is really too high, and I am still humming in my brain. 】

  【Hahaha, who can say no? My god, this album is really amazing. It hasn't been a few days since it was released. I searched in the video store for a long time but couldn't find it. When I asked the boss, the boss said that it was sold out and I had to wait for the next purchase. 】

  [Compared this way, I think I am quite happy. I bought Zou Jielun’s new album, and now I listen to it 20 times a day. 】

  [You don’t know, although I didn’t buy it, but the guy in the dormitory bought it, and he was there every day. I was not brainwashed by Zou Jielun, I was brainwashed by my roommate. 】

  [It’s not working, it’s not working, I’m still shaking my legs uncontrollably after listening to this song, and I can’t calm down and learn at all]

  【Hahaha, ibid. I also shake the leg party. 】

  【My mother, my roommate, after listening to "Nunnuckles", went straight to buy a pair of nunchakus. This morning, he beat his back swollen. 】

  【Hahahaha, my god, is this too funny? 】

  ……

  Compared with the first release, Zou Jielun’s "Fantasy" can be described as hot this time.

One week after the release of the film, the album's sales on Baodao have exceeded 100,000, and it is even more exaggerated on the mainland. It has been advancing all the way to 500,000.

  Be aware that at the time, there were really very few artists who could publish more than 500,000 films in the first week.

  Anyone who can exceed 1 million is already considered a superstar in the music scene.

  Now Zou Jielun has the potential of a superstar.

The main reason, on the one hand, is that Zou Jielun himself is very talented, and the Fantasy album is also very classic. The two songs "Love in BC" and "Nunchakus" are simply not too hot and brainwashing. It has reached the point where people can hum a sentence or two even if they haven't bought his album.

On the other hand, since the first album in 2001, Jielun Zou has been relying on the album "jay" for a long time. Although the first album did not get a high sales volume, it has become a hot spot for the future. Base.

   People who didn't know R&B and didn't like R&B, gradually fell in love with the international music of Zou Jielun with Chinese style.

  At the same time, more and more people like his songs.

just because

  In ktv, more and more people click on Zou Jielun’s songs.

  If any KTV’s playlist does not contain the latest Fantasy’s hottest songs, then this KTV is not a qualified KTV.

  ……

   Brother Xian was furious when he heard this.

   Last year, Zou Jielun’s total album sales amounted to only 270,000, and it was able to sell 600,000 in the first week of this year.

  No one can predict this result.

Although Brother Xian Xian likes Zou Jielun's music very much, when he saw the results, he was a little doubtful whether Zou Jielun's song was a bit too ideal and not commercial enough.

  As a result, she was slapped in the face as soon as she was sold.

  Recall now, if you hold Zou Jielun for a long time, will you earn more than sell it?

  According to current trends, it should be sooner or later that Zou Jielun’s "Fantasy" album will exceed 1 million.

   Even if the profit is not 50 million, it still looks like 20 million.

  This is still the first album since it was acquired by Bomi, and the sales of future albums will probably be better.

  If Zou Jielun can continue to produce high-quality works, maybe it will bring a wave of Zou Jielun's enthusiasm in the future.

  But when people around asked, Brother Xian could only say, “Who can think of it. At that time, the entire Alpha was only made by Zou Jielun, and I didn’t want to sell it, but there was really no way.”

  ……

  In fact, Brother Xian probably has less.

  These are just the sales of Fantasy Discs, and a large part of it comes from KTV.

  In 2002, there was no sound collection association.

  Audio Collection Association, China Audiovisual Copyright Collective Management Association, referred to as China Audio Collection Association, the full English name is ChinaAudio-VideoCopyrightAssociation, abbreviated as CAVCA.

  Audio Collection Association was established in 2005. It is the only audiovisual collective management organization in my country officially approved by the National Copyright Administration. It implements collective management of the copyright of audiovisual programs and copyright-related rights in accordance with the law.

  After having the Sound Collection Association, they will entrust Tianhe Culture to collect karaoke copyright royalties.

  The Music Collection Association is responsible for authorization, and Tianhe Culture is responsible for charging. The two form a set of KTV song copyright charging system.

Then, if all ktv want to obtain the original license of the song, they have to find Tianhe Culture to buy it, or find the Music Collection Association to provide the authorization, otherwise it constitutes an illegal act. If caught, once the complaint is accurate, the compensation will be compensated. It's going to be bankrupt.

  So there was no sound collection association in 2002, so KTV can only buy authorization from record companies.

  Alpha Records has sold tens of millions of dollars just by selling KTV, which is another big income.

  In other words, in just over a month, Zou Jielun alone created at least 100 million in revenue for Alpha Records.

   After deducting distribution and production costs, as well as tax deductions, the company has at least more than 30 million net profits.

  This is already a considerable income for the record company.

In the beginning, when Fantasy came out, few KTV bought the copyright of Alpha, but gradually, when KTV found out that young people now came in, they always asked if there were any songs by Zou Jielun. The bosses can't sit still.

   has formed such a phenomenon in the industry:

  If your KTV does not have Zou Jielun’s song, then you are already out of date.

  If your KTV does not have Zou Jielun’s song, it means that you will lose competitiveness in the industry, at least in this street.

  And your customer base will become less and less, and in the end you will find that they all go to the next door.

  Because there is a song by Zou Jielun next door.

  So in the end, everyone had to buy a license from Alpha Music.

  This is a kind of involution.

  Fortunately, many KTVs are chain stores, and only the parent company needs to purchase a set of song library, then all chain stores can use it, which saves a lot of costs.

  Of course, there are also people who do not buy the authorization to pirate directly. This kind of KTV is illegal. As long as the music company sue it, then KTV will lose a lot of money.

  ……

  In September, Zou Jielun’s sales exceeded the 700,000 mark. If this goes all the way, the distance of 1 million should not be a dream.

  Yang Junrong reported the good news to Cao Yang, and he smiled happily on the phone.

   "Thanks to Mr. Cao’s strong support, we can have such a strong momentum for the release of the film. Fortunately, Jielun’s results are very good, which is considered to be a return to the company."

Cao Yang rolled his eyes in his heart.

   Is this more than a reward?

  This is a profit, right?

  However, this result is relative to the record industry. Compared with the game, the profit of the record is still a little thin, and the profit is far less than that of the game.

   "We are now preparing for Zou Jielun's concert at the end of the year. By then, it should be able to sell well." Yang Junrong said.

   "Okay, you can decide." Cao Yang still believed in Yang Junrong's ability.

  Zou Jielun would not grow so fast without Yang Junrong in his previous life.

  It can be said that Brother Xian is Zou Jielun’s Bole, and Yang Junrong is Zou Jielun’s mentor. It is Yang Junrong who really discovered the strength of Zou Jielun and successfully helped him build him into a dazzling superstar.

  A large part of the singer's income comes from album sales, and the other big part is concerts.

  A concert is equivalent to a gold-absorbing tornado. In the previous life, the lowest price of Zou Jielun’s concert tickets was directly fired to tens of thousands of yuan. It can be said that the venue is full and it is difficult to find a ticket.

  After a concert, it is not a problem to make tens of millions.

  Making hundreds of millions a year is simply commonplace.

   "By the way, Brother Yang, the album has almost reached its bottleneck period, right?" Cao Yang asked on the phone.

  Records are similar to stand-alone games. They are big heads in the first few months, but there are also cases where singers have a good reputation, and the long tail effect brings higher profits.

   "Well, it's almost there. After this month, sales should decrease a lot, and the number of albums sold will decrease in the future, and finally stabilize within a range." Yang Junrong said.

   "Then I am going to launch QQ Music on the Internet next month, so that users can listen to it through this software, and it should be able to give a boost at that time." Cao Yang said.

   "Good Mr. Cao."

  ……

  QQ Music has now been developed and passed several rounds of testing. There should be no problems with the functions.

  If it is launched, then this software will become the first online music listening software in China.

  Users can also download songs to the local for playback through QQ Music.

  For traffic, Cao Yang will make some of the songs free, so that the user's spread will be higher and the popularity will be wider at the same time.

  Of course, for some popular songs, Cao Yang still adopts a fee system, just like the future QQ music.

  First part of the VIP opening.

  For particularly popular ones, you need to pay for downloading.

  In this way, although many users can use some of the songs in Zou Jielun’s album, if they want to listen to them all, they have to open vip or download them for a fee.

  For example, the two songs "Love in BC" and "Nunnchaku" have to be paid to listen, and only paid to download.

  ……

  On September 27th, Penguin QQ launched a new software:

  QQ Music.

  Cao Yang now likes to release new products on the 27th, because 27 sounds like a homophony of love in it.

  This is a very romantic thing for young people after cracking the digital code.

   can also be said to be Cao Yang's own hidden egg poking.

  After QQ Music came out, it quickly swept the Internet.

  Before this, users used the audio player that comes with windows, and the card is not easy to use, and the quality is still poor.

  Now that QQ Music comes out, people have discovered that this software is much easier to use than mediaplayer, the sound quality has been improved a lot, and it sounds very interesting.

  More importantly, this software can actually support online downloading and playing music.

  In view of the Internet speed in 2002, it is quite difficult to achieve smooth playback.

  Although the music is compressed extremely small, it can be said to be degrading the sound quality, but for the netizens at that time, there is nothing to lose in the sound quality. The most important thing is that the playback is not stuck, and the general 256k network can listen smoothly.

  If you want to listen to higher sound quality, users can choose to download.

  In QQ Music, most of the music on the market can be auditioned or downloaded.

  Only a small number of particularly popular songs need to be paid.

  But it’s definitely worth the money. Some songs can only be heard on QQ Music.

  ……

  【Fuck, QQ actually launched such a useful software? 】

  [Yes, yes, this software is easy to use, basically all music on the market can be downloaded, and music that is not on the market can also be searched. 】

[Yes, I also found out that before I wanted to listen to songs, I could only spend money to buy CDs, but now I can listen to the electronic version directly, saving a lot of space, and more importantly, it can be played online, although the sound quality is not so good, but I am quite satisfied. 】

  [This new feature developed by Penguin is really good. I also bought an MP3 specifically for listening to songs, and I am going to download my favorite songs, and then import them. 】

  [Wow, rich man, I also want to buy an MP3, but my parents don’t allow it]

   [Hahaha, I should buy an MP3, I feel that there is an MP3 plus QQ music, it is really perfect. But in this way, I feel that the CDs I bought before are all in vain. 】

   [Yeah, I really feel that the albums I bought before are all in vain. Now only one MP3 is needed, which can store more than 50 songs, and another QQ music can be used to get most of the favorite songs directly. There is no need to spend money to buy discs. 】

   [It's different, as a favorite fan, I still buy a CD for collection. What if the price will rise in ten years? And even if it is not for sale, I like it. It is mainly used for collection because I like it and it is very memorable. 】

  【Actually, it’s not a free purchase. Didn’t you find out that there are a lot of very nice songs that you have to pay to listen to and download them. I also want to download Zou Jielun's latest "Nunchakus" for free, but when I saw it, good guy, he actually wanted to charge me 2 yuan. 】

   [Yes, you buy more, and you will find that it costs more than buying an album. 】

  【Don't even think about it, are they not as good as you in doing business? A set is already set up and waiting for you to drill. Although it is claimed to be free, people will not lose money. 】

  【Hey, but well, I think that for people like me, just listening to those free songs is enough for me to cycle for several years. 】

  【He! tui! Are you pursuing this? 】

  ……

  In fact, before Penguin launched this feature, there was also a lot of controversy outside, and the controversial points mainly came from——

  Whether free is a good strategy and whether it will cause substantial damage to the music company.

  Many record companies are cooperating with Alpha, but they dare not license their songs under the box to Yang Junrong and others. Some companies only agreed to license them just for collecting a high amount of copyright money.

  More companies maintain a skeptical and wait-and-see attitude.

  Universal Records refused to authorize Alpha at first, and their idea is very simple——

  After opening free online, what about my offline albums?

   affects offline sales, isn’t this a loss? Although Alpha Music promises to pay royalties or share it through traffic, who knows how much revenue this traffic can bring?

  And how much can I get?

   However, when QQ Music was actually made, Universal Music found that many music companies that cooperated with Alpha had not only not reduced the sales of their previous albums, but also increased.

  Especially some relatively unpopular but unsalable records, once played, they actually captured many diehard fans.

  As a result, the sales of offline physical records have been promoted.

  ……

  This phenomenon is actually easy to understand.

  Originally, the circle of the music circle was not large. Maybe the entire mainland area plus the treasure island would only have a market of hundreds of thousands of people.

  In this market, there are various subdivisions, such as those who like classical music, those who like rock, those who like R&B...

  Like soft lyrical songs...

  Then it will be further subdivided according to the singer.

  So it will cause many singers, although their songs are very good, but because they are too niche, record sales are not very high.

The biggest advantage of   QQ Music is that it is deeply bound with QQ, and it has a strong user base.

  Even people who did not listen to songs or rarely listened to songs at the beginning, in order to better integrate into their social circle, they will follow the trend and listen to some.

  Over time, this circle has naturally expanded.

Originally, the number of fans of this singer may be less than 10,000, but because of the existence of QQ music, users gradually share and spread the singer’s songs through audition and communication. As a result, they will find that the number of fans has risen from 1w to 10w. Then this Naturally, there are some diehard fans among the newly added numbers, and they will go offline to buy CDs to support the singers.

  In this way, as the entire market is expanded, the benefits in the industry will become higher and higher.

  ……

  So when this phenomenon occurred, Universal Music hurried to find someone to conduct a wave of analysis. When the conclusion was reached, the top executives were shocked——

   "It turns out that traffic is such a powerful thing!?"

  Now the senior intestines of Universal Music are all regretful.

  When they looked back and wanted to find Alpha Records again, they found that the price was not the same as the original one, and it had risen a lot from the original basis.

  ……

  For Cao Yang, all this is just the beginning.

  Zou Jielun’s music is selling big, QQ Music is released, the two promote each other, and the number of mutual users has increased by a big wave.

  Of course, all of this is related to each other in preparation for other plans in the future.

  When the preparatory work is almost done, Bomi will be able to launch "Audition" this big killer.

  ……

  ————————————————————————————————

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  (End of this chapter)