The Rebirth of the Male God Starts From Playing Games

  Chapter 150 148. Textbook-like marketing case

  Xingyue’s viral marketing this time can be written into textbooks. It is a very classic marketing case.

  It not only succeeded in bringing two unsalable games back to life, it also created a miracle in the history of East Island sales.

  It should be understood that the population of island countries is relatively small. Although the market is more developed than China, the ceiling is not very high due to population restrictions.

  With a limited game population, game companies can only increase the selling prices of games to earn enough profits to maintain the company’s operations.

  A game must have a sales volume of at least 10,000 to protect the cost and maintain the normal development of the next game.

  If it is more than 20,000, it can be said to be a small profit.

  50,000 or more is a big sale.

   can sell to more than 100,000, basically it can stabilize the sales champion of the year.

  Last year’s sales king was Sega’s Sakura Wars 3, which only sold more than 110,000 sales.

But……

  The two products of King Glory have broken through this number.

   not only broke through this number, but also left it far behind.

  After a month or so, the sales volume of Honor of Kings 1 has reached a terrifying 512,496 copies.

  And King of Glory 2 followed closely, reaching a terrible 491456.

  On the one hand, it is affected by viral marketing. On the other hand, due to the high quality of Honor of Kings 1, many players still have a lot of thoughts after playing King of Glory 1, so they continue to buy King of 2.

  Many players in East Island are philatelic controllers.

   is the same series of products. If they are the type they like, then they have to find a way to buy all the products in this series.

  Some more abnormal players will buy 3 copies of the same version of the disc.

  One for playing, one for collection (the kind that will never be opened), and one for preaching.

  This time, Bomi’s viral marketing saves even the opportunity for players to preach.

  【Nani, this is too cruel, right? I want to buy it to preach to a friend, but is the official mission of Xingyue okay? 】

   [Really, not only can I not preach, but I was preached. Yesterday I was about to recommend this game to my classmates, but she sent an activation code directly. 】

  [How can it be repaired, I envy it upstairs, there was a female friend who sent the activation code, and I was surrounded by a group of boys]

  [How can it be repaired, the official mission is really too much, but the activation code is really a good thing, it successfully made me talk to the girl I like, and she invited me to my home to guide her to play games tonight]

  【How can it be repaired, why do you want to show affection here upstairs? Cine Cine Cine...】

  【This is too cruel, right? Actually let girls come to play galgame, I can already see the Shura field that will happen in the future, what a terrible scene is a real girlfriend playing with the girlfriend in the game in front of you? 】

  【Hahahaha... the upstairs is simply a ghost, I have a sense of the picture at once. 】

  ……

  In short, because viral marketing spreads exponentially, the results of this operation are very surprising.

  According to the book, the price of the monthly game was 6,000 yen, but because of the viral marketing strategy, they actually gave in, and sold a part of the price profit in exchange for a larger market.

  This trick is obviously very effective.

  But the final calculated profit is definitely not as high as the book.

  According to Xingyue’s own estimate, the overall profit will probably be discounted in half.

   is about 3 billion yen.

  The equivalent soft sister coin is about 174 million.

  This is already a pretty scary number.

  This sales result formed a strong earthquake in the industry.

  No galgame will break this record for many years to come.

  As for Nintendo’s all-age-oriented perverted games, those with sales of millions or even tens of millions are not included in this list.

   "Huh? Nonsense? Maki's?!" When the key demon king Ma Zhi Zhun heard that the King of Moon's Glory has set a super data of 500,000, the whole person was frightened.

  The reason why the Great Devil is called the Great Devil is that besides he likes to abuse players and audiences by relying on healing works, what is more important is that this person is indeed a creative ghost, and the sales of each work are super strong.

   But no matter how powerful it is, the kanon of the key company only achieved a sales volume of 100,000.

  Of course, if you calculate according to the price, the sales volume of 100,000 can be about twice as much as the monthly activity.

  After all, Kanon is also a galgame, and the price is about 6000 yen.

  The King of Glory of Xingyue seems to be priced at 6,000 yen. In fact, because of the profit, it cannot reach this level at all.

  In this conversion, the staff of the key agency is a little more balanced.

but……

  Ma Zhizhun turned his head and thought about it, thinking that it is a matter of course that the glory of the king can achieve this result?

  At that time, he experienced it himself, and his first feeling was--

  The quality of this game is quite high, the creativity is amazing, the world view is magnificent, and the quality of the story script is also very good, which can be regarded as a clear stream in the galgame game.

Glory of Kings is different from other galgame games on the market. Although this game is also a love element, the love line is not the main line at all. The story of Glory of Kings has reached a very high level. It can be immersed through text. It's really amazing to enter this weird and splendid world of heroic spirits.

  Other types of galgame, the story will appear relatively scattered, or rather unorganized.

   is more focused on feelings and delicate daily manufacturing.

  The Glory of the King is a wonderful thing in galgame.

   "What? How could it be so powerful?" Sega had the same idea.

The production team of   Sakura Wars directly exclaimed:

   "Gosh, thankfully we went up early, otherwise, why would it be terrible?"

  Sakura Wars 3 was released in March this year, and it has achieved 110,000 copies.

  I did not expect to be overtaken so quickly, it is indeed somewhat unexpected.

   What is more terrifying is that——

The two Glory of the Kings released by   type month had only a dismal 2000 first week results before.

  Looking back now, I think this product is the same as it has been opened.

   "Who can believe that a month ago, these two games were on the verge of death?"

  "Who said it was on the verge of death? According to normal sales data, it is already cool, okay?"

  "Great. Fortunately, we released it early and didn't stay with them. Otherwise, it would be too miserable for players to compare it."

   "Yeah, hahaha, is it similar to a public sentence?"

  ……

  DMM president’s office, Kameyama Keiji saw a message in today’s magazine——

【Big event! Two games of Glory of Kings exceeded 500,000 sales. 】

  After he spent a few minutes reading, a suspicion flashed in his eyes.

   "Huh? Why is the name of this game so familiar?"

  "President, have you forgotten? This game company also came to us before and wanted to talk about co-publishing." The assistant next to him reminded.

   "Huh?" Kameyama Keiji was slightly surprised, "Really? Why don't we cooperate? I think the results are pretty good."

  Although it is not as big as the big DMM, Kameyama Keiji thinks that the game can earn 3 billion yen in a month, and this gold absorption rate is really amazing.

  Although he doesn't understand games, Keiji Kameyama understands business.

The assistant next to    opened his mouth, not knowing how to speak——

  President, isn’t this what you refused?

  At that time, you told the front desk to send others away without even reading the plan.

  What's the point of looking at others now?

   But having said that, suppose this time the island issuer is not a model month, but has become a DMM with strong capital and a broad mass base. I am afraid that will not be the case.

  With the influence and appeal of DMM, Cao Yang believes that most of them will not embark on the path of viral marketing, and may still make public announcements step by step, relying on local advertising to pull people.

  And DMM itself is a Seqing industry company, even for this reason, as long as it releases galgame, it will inevitably make players think about it.

  The results should be very good, at least better than other local game companies.

  As for whether there is a better way to operate through viral marketing, that is an unknown.

  The past is already an established fact, and it is difficult to get a definite answer through constant repetition.

can only say--

  This wave was full of surprises, and finally won.

  Cao Yang himself is very pleased.

  ……

  "Mom! Boss, you are really amazing."

In the boss’s office, Ai Xiaomi gave him a thumbs up, “Boss, this is simply a classic marketing case that can be written in a textbook. Boss, you are really a ghost, no, all-rounder, what else is in this world? Won't you?"

   "No, no, Xiaomi, you are a little bit fake like this, you have to converge a little bit." Cao Yang laughed, unable to restrain his inner joy at all.

   "Okay, it's mainly because you are so good boss, I can't take it anymore."

   "Ai Xiaomi, you are really a fancier. It is really a pity not to go to Deyun to talk about cross talk." Cao Yang and her entered the commercial mutual praise mode, and the two laughed together.

   looked at the little secretary on the side dumbfounded.

  She curled her lips in disgust.

  Is this the so-called gathering of people together?

   Ai Xiaomi cleared her throat, letting her flattering smile a little bit.

  "By the way, the boss, now that the development of King of Glory 2 has been completed, the 18th version should be completed soon, what should we do next?"

  King 2 takes on the plot of 1, and it has now come to an end. It can be regarded as a relatively successful plot ending in this series.

  If Akko is used as the main hero of the hero in the future, one is the aesthetic fatigue of the player, and the other is that he will fall into the predicament of the tauren.

  This is a painful comprehension. Cao Yang has stepped on the pit once and does not want to step on it a second time.

  No player wants his wife to be the wife of the next generation of male protagonists. This sense of substitution is very strange.

  So in the next Glory of the Kings series, all the protagonists have to be replaced.

  "King series will continue, I want to make it a big IP." Cao Yang gave Ai Xiaomi's task.

  "King of Glory 3?" Ai Xiaomi looked a little excited.

"Open two more projects. In addition to the King series, find a way to incubate a new IP." Cao Yang smiled. "You are also a studio anyway. Don't limit your eyes to one project. Is it?"

  "Huh?" Ai Xiaomi blinked her eyes, and she didn't quite understand what Cao Yang meant. "What about opening one more project?"

   "Look at what you want to do." Cao Yang said, "A good producer must know how to suggest his own ideas to the boss. Can't every game be a project by the boss?"

   "What am I..."

   Ai Xiaomi wants to speak but stops.

  Thinking about it, this life is really weird, right?

  She is a screenwriter who graduated from the Department of Directing. She was supposed to be active in the film industry as a behind-the-scenes screenwriter. She might be able to write one or two outstanding scripts, but she became a game producer in such a game company inexplicably.

  Ai Xiaomi has a bitter face.

  I don’t want to be promoted, so I just want to be a small screenwriter with peace of mind. Isn’t it good?

   "Okay boss, I'll go back and think about it."

   "Yeah." Cao Yang nodded, didn't care about her, and pondered for a moment, "By the way, what happened to Deng Peiqiang's game engine?"

  ……

  "Boss, according to your requirements, most of the rendering functions and AI parts have almost been developed." Deng Peiqiang demonstrated to Cao Yang the latest results produced by their engine group:

  On the screen, a 3D character model is walking in the desert.

  The scene is constantly changing with the light, rapidly changing from day to night.

  Sand is shining in the distance, and the shadows of the characters have also changed.

  Although it looks boring, this is not a game demonstration. This effect is mainly to show you the lighting and scene rendering.

  Now Deng Peiqiang is showing a real-time light effect change.

  What is real-time light?

  In 2001, most of the games, including the relatively hot Tomb Raider and Resident Evil series, in order to maintain the smooth running of the game, the scenes were basically static lighting.

  For example, when you go down to the dungeon with the key, the dim light around is reflected on the ground, it looks like there is a shadow, in fact, this is a static picture, and it will not change with the movement of the light source.

  This situation will continue until almost Unreal 3 comes out before there is a more powerful real-time light rendering effect.

  Now, what Deng Peiqiang demonstrates is a scene effect that changes with the light source.

  Although it seems far from the fineness and comfort of Cao Yang's time, rendering is not very efficient, but it is already a relatively advanced 3D rendering engine in this era.

  "The lighting rendering is good, what about the performance?" Cao Yang asked him.

  Deng Peiqiang showed some embarrassment on his face, "This aspect is not very ideal, and the load on the cpu and graphics card is relatively large."

The machine used for demonstration now is the best home machine that can be bought in 2001, and all configurations are the highest. It costs more than 40,000 yuan for almost a complete set, which can already catch up with the best server level of Bomi. .

  Deng Peiqiang loads two light sources into the scene, holding a flashlight in the hand of the walking character.

  The surrounding environment began to change.

   So there were some lags and abnormal light and shadow performance.

   Cao Yang couldn't help but frowned, it seemed that this was the limit.

   "It's okay, let's continue to optimize." Cao Yang smiled, "I have done quite well now."

   "Yeah." Deng Peiqiang nodded.

  Game engine cannot be completed overnight. Although it has been developed for more than half a year, many functions are still imperfect, but this is normal.

  It is common to develop better game engines for three or four years.

  Mihayo is also through ten years of engine research and development, so that their game engine is leading the world, becoming the only super weapon that can perform 3 rendering 2 cartoon rendering.

  Now that this level can be achieved, Cao Yang is full of confidence in Deng Peiqiang's team.

  "Is there anything else I need to demonstrate?" Cao Yang continued to ask, "If not..."

   "Mr. Cao, you can take a look at our skeletal animation technology."

  Cao Yang was about to leave the meeting, but Deng Peiqiang was still unfulfilled.

   Hearing about the skeletal animation technology, Cao Yang was no longer sleepy.

  This thing is a good thing. When I started the game, I really couldn’t do without it if I wanted to complete the authenticity of the 3D model.

  However, the skeletal animation in the game is exactly the opposite of the human physiological structure in reality-

  In reality, all human actions are driven by muscles. For example, turning the arm is the tightening of the muscles, while the operation drives the corresponding bones to cross-rotate.

  The opposite is true in the game——

   is to bind a set of adapted bones to the game model in advance, and then the art will adjust the movements of the bones, and then the various points of the character model will move according to the algorithm.

  In layman's terms, bones drive action.

  If this set can be done well, then there is hope for the development of 3A action games in the future.

"We have introduced motion capture devices and related motion capture technology from the United States. First, performers wear specific clothes to perform actions, then perform motion capture, and then project them into the game according to the algorithm to form corresponding skeletal actions. , So it looks more real."

  In the screen, Deng Peiqiang is demonstrating a female swordsman dancing with a sword.

  Although the sword is somewhat wearable, the clothes of the characters will not physically move with the action, but the overall action is still very smooth.

   can reach the level of real-life sports.

   "Well, very good." Cao Yang applauded.

  Although it is a bit worse than the previous 3D engine, it is already very impressive to be able to achieve this level. Cao Yang can almost imagine how this game engine can develop in a year or two.

  Deng Peiqiang was relieved to be praised by the boss.

  At least the hard work of the past six months has not been in vain.

  Now we can achieve leading-edge 3D rendering, plus 3D motion generation...

  Emmm……

  Cao Yang already had some preliminary ideas in his brain.

  ……

  (End of this chapter)