The Rebirth of the Male God Starts From Playing Games

Chapter 148: 146. Do you know what viral marketing is?

Chapter 148 146. Do you know what viral marketing is?

Who is wrong?

Cao Yang himself was a little skeptical of life, so that after he got home, he didn't sleep well all night.

Now Pei Siqing’s belly is getting bigger day by day, and Cao Yang is worried about her being affected by sleeping next to her, so she sleeps in the guest room, which is convenient for office work.

He stood in front of the window sill, looking at the busy traffic below, thinking carefully—

Where is it not doing well this time?

But after thinking for a long time, Cao Yang stroked all the links, but still had no answer.

The sales performance this time is equivalent to pouring a pot of cold water for Cao Yang.

He originally wanted to take this opportunity to successfully enter the East Island market. In the future, if the domestic stand-alone game market is sluggish, he can only take the overseas route.

I thought that with my vision beyond the times and a lot of game experience accumulated in the previous life, there is no reason to be unsuccessful, and I didn’t expect it to be so slapped in the end.

The defeat of this battle, if it is attributable in the end, then Cao Yang can only think that it is——

The exclusivity of islanders is too strong.

As a Chinese company, it is difficult to rely on cultural products to open the market in the island country, unless it is completely handed over to Xinyue for production in the future, and Bomi’s name is not mentioned in all the games, Bomi is just lying in the back to make money.

In this way, there is so little possibility.

However, this is far from the original intention of Cao Yang.

He originally wanted to make Bomi a world brand, surpassing Nintendo’s.

Now, my heart is cold.

……

This is not the coolest. Next, the sales of the Japanese version of Honor of Kings 2 in the island country is also declining, as if walking the old path of Honor of Kings 1.

The first week has passed, and the sales volume has been fixed at 5000.

This can basically be declared a failure.

In the island industry, many people are concerned about this matter.

For example, the key agency, at first they thought that this galgame called the glory of the king might become their strong enemy, but after seeing the results, their mentality became much calmer.

Key is a well-known galgame manufacturer in the industry. The most famous masterpiece in the previous life was Clannad and air.

On June 4, 1999, the key agency released the company’s first galgame——

"Kanon".

"Snow is falling down on the street of my memories", with the theme of "miracle" and "promise", a work about memories and longings, a story entangled between the past and reality, between lightness , Exuding bursts of sadness, it is a kind of touch that can directly reach people's hearts, making players leave sincere tears without warning, and it is difficult to calm down for a long time, although it is a happy ending, but that share The feeling of grief has long been lingering in the hearts of players.

"Kanon" set a miracle in the industry. The first work of the newly established company broke the monthly sales record of 100,000 sets. From then on, people who are deeply involved in the "Kanon complex" will always remember KEY forever. The name.

Key club pays attention to the glory of the king, also because the glory of the king is a galgame, and the style is good, the story is also very good, so when it was released, they were a little worried that this game might set off a new storm.

I just didn’t expect the final result to be so bleak.

"In my opinion, this game is obviously very promising, why is the result not very satisfactory?" The Great Demon King Machi said doubtfully.

He is the main core member of the key club, a person who is as famous as the old Xu, and a terrible script master who exists only to abuse players.

"Who knows? There are some friends around me who think this game is good when I play it, but few people buy it." Another colleague said.

"Because everyone has no habit of trying new things, right?"

"But this is okay? One less competitor in the future. I was a little afraid of Nasu mushrooms and said that his previous Tsukihime did a pretty good job."

"Yeah, I really don't know what Xingyue thinks, how could he think of being acquired by a Chinese company?"

Sega’s side, Sakura Wars team:

"Hello, have any of you played the latest game where you can see ads all over the street?"

"Are you talking about the glory of the king? I played."

"How is it? Feeling."

"With respectable reviews, I think it's pretty good. It may be the same group of users as our newly released game."

Sakura Wars is considered Sega’s veteran IP game. From the initial release in 1996, there have been 3 generations so far this year.

At the beginning of the year, Sega’s Sakura Wars 3 also sold 100,000 copies.

Now the team is working hard to produce Sakura Wars 4, which is expected to be launched at the beginning of 2002.

"But I don't know why the sales of King Glory are not good. I thought it would be our rival."

DMM's president Keiji Kameyama saw the achievement of the King's Glory and disapproved.

"It can only be said that the Chinese think about our market too simply. This is an expected result."

"Yes, yes." The subordinates echoed.

Keji Kameyama did not care about this matter anymore, and continued to work on his work.

……

In order to pursue the truth, Cao Yang asked Xingyue Company to commission local pushers to conduct interview-style investigations. Part of the samples were from players who bought the glory of the king, and part from players who had heard of it but did not buy it.

This is a habit that Cao Yang developed when he worked at Penguin in his previous life. If you find that the data deviates from what you expected, then the best way is not to deliberate, but to directly ask your research object——

is the player himself.

After ten days, more than 3,000 questionnaire surveys were done, and Xinyue provided a very detailed analysis report.

In the report, more than 3000 questionnaires were appended to the back, and then several very important conclusions were drawn:

First, the players who buy the glory of the king have a high evaluation of the glory of the king, and they think that this game is of first-class level from the style to the voice actors to the story.

And they have played for a lot of time, many people have to clear all the if lines until they are enjoying the process of playing King of Glory 1.

So many players who bought Honor of Kings 1 will basically buy Honor of Kings 2.

From the data point of view, the same is true. The sales volume of Honor of Kings 1 is less than that of 2, and many of the core players of Honor of Kings 2 are actually people who have played 1 before.

As for why they don’t recommend to friends?

Islanders answered like this:

Player 1: "Huh? I thought this game was selling well. The streets are full of advertisements. I don't need me to recommend it at all, right?"

Player 2: "I thought other people were also playing this game. Am I in the minority?"

Player three: "Isn't galgame a process of experiencing alone? Why do you ask others if they have played it? Naturally they will play if they like it."

……

The players who bought the glory of the king gave the two games high scores of 9.5 and 9.0 respectively.

Second, a survey of players who know the glory of the king but do not buy:

40% of people said they were not interested after seeing advertisements and posters.

30% of people expressed interest, but hope to wait and observe for a period of time. If the friends around you think it’s good, start with it.

55% of players guessed that this game might be interesting, but they didn’t have confidence in the Chinese producers, so they didn’t dare to start.

Other players:...

The total value of is greater than 1, because there is a high degree of overlap between the 2 and 3 players.

For players who neither know the glory of the king nor have played, there is no need to investigate.

"Fuck... this is actually the case."

After reading the report, Cao Yang was almost crying in the toilet.

It turned out not that they were not doing well enough.

Just because of the unique humanistic environment of the island country, coupled with the attribute that they like to play galgame alone, it is difficult for this thing to spread even if it has a good reputation.

Many people are waiting to wait and see, but those players who have experienced it and feel that the quality is good, but because they think other people already know the fun of this game, they do not recommend it.

In addition, the island people themselves do not like to trouble others, and do not want others to trouble their own creatures, so the subsequent spread effect becomes abnormally low.

This is really beyond Cao Yang's expectation.

In this case, it is like the glory of the king is a very infectious virus, but the infected people have been quarantined one after another, and the masks are also well worn, which prevents it from spreading.

"How could this be?" Cao Yang covered his face in pain.

However, Ai Xiaomi looked at this report and also had a headache, “We don’t have any good solutions. This is a cultural difference. You can’t use a gun at others to buy, right?”

"Eh?"

Cao Yang suddenly jumped up from his chair.

surprised Ai Xiaomi.

"Hmm... Boss, you scared me to death..."

"Xiaomi, you are really my lucky general!" Cao Yang said, holding her shoulder.

"Huh? Really, really?" Ai Xiaomi looked at the boss's handsome face, and couldn't help being flustered, "So what should we do next? Do you really point the gun at someone else to buy?"

"Of course not." Cao Yang thought, "You know, besides guns, there is another thing that is very useful."

"What?" Ai Xiaomi asked suspiciously.

She really can’t figure it out.

Cao Yang smiled slightly and spit out a word——

"money."

"what?"

At this moment, Ai Xiaomi suddenly doubted life.

Boss, is this crazy?

You obviously want to make other people's money, but now you actually want to give other people money?

Yes, that's what Cao Yang thinks.

In my previous life, there was a very violent game marketing method called——

Buy volume.

What does that mean?

For example, through testing, you find that your game’s krypton gold is deep enough, and people’s desire to pay is very strong. Maybe the number of players is very core, and only a small number of players will choose to stay, but they can contribute high value to the game. .

It may be 50 yuan per capita.

Then the game company will use the way of buying, hire players to come in and play the game by spending money, and then continue to roll up the plate.

There may be 10 yuan for a player, or 20 yuan for a player, and out of 100 players, there may be less than 10 people left. These ten people can spend 100 yuan for the game, or even higher.

Then the overall result is -

Although the game company spent a certain amount of money to buy a group of players to play, but because the core players survived and they contributed the amount spent on the purchase, the game company still makes money.

What to do afterwards is very simple——

That is to keep throwing money out to change more players in, until the plate is expanded enough, it is difficult to find players who have not bought the amount on the market.

At that time, Ali Beibei’s "Three Kingdoms: Strategic Edition" could still be made under the premise that "Situo Beach" occupied the market, and it was this way.

Although the game is very small and the core is very few players, the game is made by constantly buying and expanding the plate, and finally by absorbing the blood of the players.

There are two prerequisites for buying volume marketing:

First: The game’s core-to-user viscosity is high or the quality is good enough to attract remaining players to pay.

Second: The money earned is more than the amount purchased, and the average head contribution value is higher than the cost value. This is easy to understand. If you can’t make ends meet, you will lose money when you buy. The more you buy, the more you lose.

If you use the same model to set it, first of all, the quality of King Glory is now excellent, and players have a good reputation for it.

The price of the two glory of kings is 6,000 yen, which is equivalent to 350 yuan in soft sister coins.

Throw away the cost, at least 200 yuan, which is almost 3,500 to 4,000 yen operating space.

As for how it works, Cao Yang hasn’t really figured it out yet.

There is one biggest difference between stand-alone games and online games——

Single machine is a one-shot deal, and the pit will tell you plainly.

Online games are a long stream of water, and the depth of the paid pit is not bottomed.

You can ask the player to play an online game for 20 yuan, and then guide it to pay more than 20 yuan in the game, but it is difficult for you to take out 20 yuan and ask a player to buy a single-player game disc for 60 yuan.

This is not much different from direct price cuts or discounts.

Limited-time discounts are a means of promotion, but what Cao Yang needs is [spread]

Ai Xiaomi stood there, watching the contemplating boss, not daring to move.

She was not sure if Cao Yang, who was lying on the chair with his eyes closed, still needed her, or that it was a hint——

Let her leave here because I want to be quiet?

Ai Xiaomi's heart is very tangled.

Until 2 minutes later, Cao Yang suddenly opened his eyes.

Ai Xiaomi was so frightened that she took a big step to the side.

"Fuck, boss, you always scare me like this, I'm very courageous."

Cao Yang smiled calmly, "Let’s have a meeting, call the person with the last model month, we will have a conference call."

……

At 2 pm, after communicating with Xingyue, Ai Xiaomi organized a meeting.