The Rebirth of the Male God Starts From Playing Games

  Chapter 108 107. The wind direction has changed! (5k word big chapter)

  The success of the Three Kingdoms online caused a major earthquake in the game industry.

  Many companies that were immersed in stand-alone machines, from the beginning they disapproved of the Stone Age, were awakened by the Three Kingdoms online, and raised their heads.

  At the beginning of this year, "The Legend of the Ancient Dragon and Heroes" sold well.

  Zhiguan game boss Wang Junbo had an ominous premonition in his heart, although several new stand-alone games have been opened for the production of "Initial Fantasy", "Why Not Home" and so on.

  But as a businessman, he smelled an extraordinary breath.

  He found the planners below and said to them, “I want to play online, I’m going to turn around quickly, it’s going to be deadly if it slows down.”

  Daewoo has begun to develop its own online games after the sales of Xuanyuan Jiantian’s Marks were mediocre.

  NetEase, a company far away in Guangzhou, suffered a tragic burst of the stock market bubble after being listed on the Nasdaq, and its stock price once fell to less than $1.

After consulting BBK’s boss Duan Yongping, the boss Ding Sanshi decisively pushed the company’s future onto the game and established the NetEase Game Division, and began to invest the first wave of manpower in the development of online games. The name of this game is tentatively set. For "A Westward Journey"

  Fuzhou NetDragon Co., Ltd. has made the first online game consulting website in China, named 17173, which means "together together".

  Moreover, the boss is already recruiting people to develop online games, the project name is "Phantom Ranger"

  The butterfly **** its wings, and the wind is surging.

  But the surface is still peaceful.

  In 2001, the leader of the domestic game industry was still Xishanju.

  It's just that this throne is a bit unstable, as if it's about to be shaken by a rising star, and the underground shakes terribly.

  And the name of this rising star is called Bomi.

  Bomi’s stand-alone game was released, which caused an industry earthquake. Now the Three Kingdoms online launch has once again caused an industry earthquake.

  Since this time, Qiu Xin, who is in charge of the legend of Moon Shadow at Xishanju, and Jinshan’s request, have not slept well.

  Aside from the game business, in fact, Kingsoft has other departments that can make money, such as Kingsoft anti-virus software, Kingsoft Ranger, and variable gear...

  However, the game industry has very high profits, and there is not much development cost. This is a piece of fat, and it is a pity to throw it away.

  Since the release of "Legend of Moon Shadow" in July, after a month, this game that carries the future of Xishanju still hasn't improved.

  It can be said that the results are extremely poor.

  The sales in the first week were only more than 3,000 sets.

  One month later, only less than 30,000 sets were sold.

  And there is a trend of getting worse and worse.

  According to Qiu Xin’s own judgment, if the single-player game has not sold in the first two months, the probability will stop here.

  This thing is just like a movie. It’s online, and the bulk of the box office sold is mainly in the first two months, and the later the box office will decrease.

Because many players are fresh in the picture, no one wants to be spoiled by the plot themselves, most diehards will choose to start at the first time, which means that the diehard team of Xishanju is shrinking, and people's enthusiasm for the game is not as good as before. Taller.

Oh no.

  Qiu Xin wore heavy dark circles under his eyes, and felt that the sky was spinning. He stretched out his hand to press his temples, and his stomach churned.

  To be precise, this group of fickle players has shifted their enthusiasm for the game, from a stand-alone game to an online game.

  In the past two days, Qiu Xin also took people to a meeting and summarized it.

  First of all, everyone has not attributed it to the online game, first look for the problem from yourself:

  Most of the employees, including Qiu Xin himself, said at the meeting--

  The game type of Xishanju is too single to meet the market demand that is in urgent need of growth.

What does that mean?

It is that since the success of the first Swordsman Love 1 series, Xishanju has been following this path for many years, continuously digging [martial arts] [love] [romance] [life and death], and has made this road of martial arts now. .

So compared to the previous success of Bomi King's Glory, Qiu Xin believes that the tastes of the players now have changed. They are not only satisfied with the [wuxia] flavor of sugar, but also want to eat more other flavors of sugar. For example, the [Urban Ability] created by King Glory, there may be more [Fantasy] games with [Science Fiction] and [Magic] in the future.

  So after the meeting yesterday, Qiu Xin took everyone to reorganize the future of Xishanju’s industrial lines, thinking that we can’t put all our eggs in one basket, and we need to require new changes to cater to this ever-changing world.

  But everyone’s morale was very low and they didn’t speak.

  Qiu Xin's remarks, everyone knows that it makes sense, and it seems to be the same thing, but it's not entirely right to think about it carefully.

  If the martial arts theme is outdated, how did the 1 million sets of swordsman love 2 sales come out?

  But if you want to say that the subject of martial arts is not outdated, how could the previous "Xuanyuan Sword: Trace of the Sky" be so bleak?

  There is one point, but everyone knew it well but didn’t mention it--

  Online games really have an impact on stand-alone games.

  This kind of influence is really not a little bit.

  There are so many users who can use computers in China, and there are so many users who like to use computers, and the plates are so big. Online games are a very domineering game form, which will occupy players' time and money for a long time.

  This is the biggest squeeze for single-player games.

   But Qiu Xin said so, the people below can only agree.

  This feeling is similar to Stockholm syndrome, why the victim will fall in love with the perpetrator, because if you suffer a strong setback, frustration, and don’t make an excuse for your failure, then it’s really cruel to yourself.

  Everyone knows, and Qiu Xin knows too, so they didn’t explain the matter.

  After the meeting, Xishanju plans to develop two new game types, one is the urban ability that Bomi has walked through before, and the other is a galgame with a campus theme.

  The subject matter that was once scorned by them has now become a life-saving straw for Xishanju.

  ……

  But on this evening, an email caused an uproar inside Xishanju:

  Qiu Xin, one of the three swordsmen living in the West Mountain, Qiu Xia, after the Moon Shadow Legend was completed, was supposed to send a private email to the Qiu Bo army, but accidentally clicked on the group post.

  In this email, Qiu Xia wrote that there is no hope for the king to continue doing this. Online games may be the reason for the development.

  The King of Heaven is another stand-alone game currently being developed by Xishanju, which is still a martial arts theme.

This game, like Lunar Shadow Legend, is based on the real-time route. At that time, Xishanju used it as a key project to produce, not to mention the best team, and also purchased the 3D engine developed by the American company LtthTech. , The well-known action game "No One Lives Forever" also uses this game engine.

  LithTechengine was rated as one of the leading 3D engine tools across the centuries by a well-known game magazine in the United States, and is as famous as Unreal and other famous engines.

  Sishanju has made a lot of innovations and improvements after getting LithTechengine. It should be said that the use and mastery of 3D technology in "The King of Heaven" has reached the international level, which is enough to generate dazzling game effects for players.

  Furthermore, at the time Qiu Xin sent an e-mail, "The King of Heaven" had been developed for nearly a year. At this time, saying that the King of Heaven was not good was tantamount to pouring cold water on the production staff of Xishanju.

  What's more, Qiu Xin poured the cold water.

  The three swordsmen in Xishanju have left one, and only Qiu Xinhe and Luo Xiaoyin who make music are left.

  Qiu Xin is the brain of the team, and the brain cannot betray.

  The content of the email is very short, and the sum of it may not exceed a hundred words.

  When Qiu Xin realized this and wanted to withdraw, he realized that it was too late.

  ……

Qiu Bojun attaches great importance to this matter, and immediately replied to the email to stabilize the military's mind. The effect is that although the momentum of domestic online games is booming, it does not mean that the market for single-player games will decline. .

  We have the best domestic technology, and the level of research and development is also at the forefront of the world. We have accumulated so many years and have a group of loyal users, so we should not give up halfway.

   To be honest, this time to give up "The King of Heaven", the sunk cost is too high. (Sunk costs refer to expenses that occurred in the past but have nothing to do with the current decision. However, many decision makers may be affected by sunk costs. You have invested 10 million in it, and giving up means that you can’t make a penny. Come back, so don't you feel bad?)

  After sending the email, I asked Bo Jun to bring Qiu Xin to the office for a long conversation.

   "You, you."

   Seeking Bojun’s love and responsibility, looking at Qiu Xin, I don’t know what to say.

  "Did you know that when you were in the Three Kingdoms, your behavior was meant to force me to shed tears."

  Qiu Xindi pulled his head, and the momentum he had always lost.

  If it was not for being too anxious during this period, it would not have been so careless to commit the wrong email.

   "Please, my fault, I am willing to bear it, you can completely fire me." Qiu Xin said while sitting in a chair, lowering his head.

   "I..." Qiu Bojun sighed, "Don't be silly, now is not the time to pursue the blame. I ask you, is what you said in the email is true?"

  Qiu Xin choked, and nodded silently after two seconds.

   "It's okay. Tell me, why do you think online games are the future?" Qiu Bojun didn't mind, he pulled a chair and sat in front of him.

  Only by sorting out the problem, can we find a solution.

  So Qiu Xin had the courage to share his thoughts and analysis on future online games.

  Some things are on the bright surface, visible to the naked eye.

  For example, some time before the Stone Age, pets were sold through official sales. In just one day, they sold 10 million. It is necessary to know that Xishanju's game can only earn 30 million after two years of development.

  And people made such a huge profit in one day.

  It is false to say that it is not jealous.

  Not to mention the recent launch of Bomi’s Three Kingdoms online, which strengthens Qiu Xin’s ideas.

Online games come with fast money and high viscosity. They double squeeze users' time and money, and the social attributes in it are not available in stand-alone games. Various signs indicate that although this thing has not been born for a long time, it has a broad scope. market expectation.

  Qing Bo Jun listened to him and thought about it for a long time.

   "So online games will replace stand-alone in the future?"

  "Replacement is not enough," Qiu Xin said, "but the market size of online games, at least domestically, will far exceed that of stand-alone games."

"Um……"

Qiu Bojun frowned, "But the king of heaven has been developing for almost a year now, and I am really reluctant to cut it off."

   "Seeking general, I didn't say that long-term pain is worse than short-term pain." Qiu Xin himself struggled for a long time. I don't know why, but when facing Qiu Bojun, he calmed down. At this time, he figured out a lot.

   "According to my thoughts, we should turn early. If the turn is slow, this cake will be gone."

  Qiu Bo Jun did not speak, but lay in a chair, curled up, like an old man.

  But he is only 35 years old now, which is the golden age and heyday of life.

  Qiu Xin looked at him with scorching eyes, waiting patiently for a general answer.

  After a long time, Qiu Bo Jun nodded, "Turn it around, you can take control of this matter."

   "Good for the general." Qiu Xinxi smiled.

  I don’t know why. He was out of breath as if he was strangled by a rope before. After this communication, he suddenly felt relieved.

  He stood up and was about to leave Qiubojun’s office, only hearing the voice asking for generality from behind.

   "Hey? One thing I didn't figure out," Qiu Bojun tilted his head, his brows twisted like twists, "How long does it take to develop an online game? It can't be shorter than a stand-alone game, right?

  How did Bomi manage to make online games in a few months? "

"this……"

  If it weren't for Qiu Bojun's reminder, Qiu Xin really didn't realize this.

  He calculated the time silently, indeed...

  Bomi’s action this time is too weird. You can’t be the "Three Kingdoms Online" that you started developing a year ago, right?

  If that were the case, it would be too scary.

this means--

  Before online games entered China, Cao Yang had already foreseen today, and started to prepare for the layout early, so that it is possible to have today's results.

  Qiu Xin was stunned on the spot and was overwhelmed by his inner thoughts.

  After a while, he moved his eyes slowly.

   "There is a possibility. I think that many of the art resources of the Three Kingdoms online are similar to "Zhao Yun Biography". Could it be changed with "Zhao Yun Biography" after the Stone Age went online?"

  But as soon as the words were spoken, Qiu Xin denied his thoughts.

  The possibility of the Three Kingdoms online through Zhao Yun’s transformation is very high.

  But it is impossible to pass Zhao Yun to change it after the Stone Age goes online.

  In terms of production time——

   too late.

  Unless Bomi uses advanced technology and advanced development methods that Xishan Residence does not have, this time will be too short.

  Qiu always put his chin on, and fell into contemplation.

  "Bomi’s President Cao, can he predict the future?"

  ……

Cao Yang didn’t know that due to the butterfly effect he had brought, Qiu Xin, who would have left Xishanju, stayed behind, and Xishanju’s first online game "Jianxia Love Online", which would have been delayed until 2003, is ahead of schedule. Was put on the development agenda by Qiu Bojun.

  Although he didn't respond much to others, Cao Yang's heart trembled after seeing NetEase's news on the [development of online games].

  You should know that NetEase will grow into the largest game developer in China in the future. Before Tencent entered the market, it once surpassed Shanda and Giant to become an industry giant.

  Boss Ding Sanshi was elected as the richest man in China for a while, in fact, relying on his game division.

  Now there is a good opportunity in front of Cao Yang——

  NetEase can be said to be a low fortune. It was listed on the Nasdaq last year. As soon as it went public, it encountered a stock market crash. The stock price did not rise but fell. It once fell below $1.

  Moreover, Ding Sanshi, the owner of NetEase, has also been questioned of fraud. Now it is caught in a financial turmoil, and NetEase is basically at a dangerous juncture to suspend trading.

  If you buy NetEase at this time, it can bring you hundreds of times in the future.

  Forget the valuation, it doesn't seem to be very expensive. Now NetEase is supported by portals and emails, and the valuation is probably less than 100 million.

  He thought for a long time before gritting his teeth.

   "Hey, forget it, chicken ribs, chicken ribs, it's a pity that the food is tasteless, and our product line will completely crush NetEase in the future. Why do you buy it?"

  Yes, Cao Yang pondered it for a long time.

  NetEase’s most profitable game department, he is already doing it now, and in the future, the big cows in the industry can only go to Bomi in Cao Yang’s [Poisonous Vision] and [Talent Recruitment Plan].

  NetEase lost the game, and only the portal website and e-mail were left.

  Penguin is already developing a portal website. In terms of email, Cao Yang also has his own goals.

  In other words, the core of NetEase can be completely replaced by the existing industry.

  So in this case, it seems a bit unwise to buy NetEase. A company that will be swallowed up by itself sooner or later, why do you buy it?

   "Forget it, let's save money to buy Blizzard." Cao Yang shook his head.

  The little secretary on the side raised her head, glanced at him and continued to do her own thing.

  The boss is saying something strange again.

  ……

  ————————————————————————————————

  Seeking collection, investment, rewards, recommended tickets, monthly tickets

See you tomorrow.

  Thank you all.

  　Qiu Xin’s wrong emails are true in history, but he accidentally forwarded the private email to another colleague named Qu Yingxiong. The transcript of this article is almost Qiu Xin’s original words, so there should be no exaggeration.

  　　 Xishanju was originally the Three Musketeers, Qiu Xin left not long after sending a private email, and Li Lanyun also left a year ago, and only Luo Xiaoyin still persisted.

  　　 When I talk about this history in the industry, I can’t help but feel a little sigh

  (End of this chapter)