The Pioneer of the Rebirth Era

In the office of the Millennium Supermarket, Yang Dongxu and Hu Dashan sat on one side, while a gentleman wearing glasses sat opposite them. The man was wearing a slim-fit suit, but he didn't wear a tie, and two shirt buttons were unbuttoned inside, looking casual amid strict restrictions.

Looking at the man sitting across from him, Hu Dashan felt very contradictory. He realized long ago that as the ship of Millennium Supermarket became bigger and bigger, it became more and more difficult for him to control it.

But he still does his best. He spends more than half of the year on business trips across the country, trying to do the best he can.

But there are some things that can’t be achieved without hard work. The gap in talent, the accumulation of knowledge, and the narrow vision make him barely a half-brain worker, and the rest uses physical strength to make up for the lack of talent .

However, with the further development of the domestic economic environment, the industry in Yang Dongxu's hands has changed from a person who was steady and steady at the beginning, to a person who wants to stabilize the domestic market and enter the international market. The requirements for the ability of enterprise managers are also getting higher and higher.

It might be no problem to manage the traceable logistics with his ability, and then he will be in charge of the millennium, a big ship that is about to set sail. Even if Yang Dongxu guides the general direction, he will encounter difficulties and obstacles along the way and even touch the hidden reefs. ability to process.

"What do you think of the current situation in the Millennium Supermarket?" Yang Dongxu leaned back in his chair and looked at Zhang Tianming who was opposite him.

This is the talent that Li Ji selected for himself after thousands of selections. He is a graduate of the Economics Department of Oxford University, the former assistant to the president of Tesco, and later the general manager of the Hong Kong division.

Originally, Tesco was also optimistic about the domestic retail market and was preparing to enter the mainland. He was nominated as the president of the China division. As a result, Tesco, currently the world's third-largest retailer, has run into some problems.

Coupled with the fact that Carrefour is currently aggressively competing with China's local retail industry, the opportunity to enter the mainland market is now good, but the cost due to fierce competition has also increased rapidly.

Therefore, Tesco intends to delay its plan to aggressively attack the mainland, and asked Zhang Tianming to come out for an interview to open a few Tesco supermarkets in big cities in the mainland as a bridgehead.

So Zhang Tianming, the general manager of Tesco in Hong Kong, became the president of the China division with only two or three kittens under him. However, he is very optimistic about the mainland market, so he is full of fighting spirit rather than discouragement when everything is difficult at the beginning.

But just when he was gearing up to integrate the limited resources in his hands and prepare to stabilize first, Tesco executives changed a CEO. The other party was pessimistic about entering the mainland market, so they suggested canceling this plan at the shareholder meeting, and instead thought about entering into small Southeast Asian countries that giants such as Wal-Mart Carrefour have not noticed.

This proposal was supported by some shareholders, and the investment funds in Mainland China began to drop sharply. Then it happened that Zhang Tianming was transferred back to the headquarters to wait for other appointments.

Because the general manager of the Hong Kong division has already been appointed, he has no position for the time being after leaving Huaxia, so he can only be freed first.

After going back and forth like this, he lost the general manager of Hong Kong, the position of president of Huaxia division, and after decades of hard work, he was transferred back to the headquarters and became the assistant to the president. How could he bear this breath.

It just so happened that Li Ji discovered him when he was helping Yang Dongxu to find a unique talent in the retail industry. After in-depth understanding, he broke off the bargaining chip of Millennium Supermarket option shares with an annual salary of one million plus 1%.

Zhang Tianming has been in the Millennium Supermarket for a month now, but he has not officially taken up the post. Instead, he has been assigned a vice president position and travels all over the country to gain an in-depth understanding of everything about the Millennium Supermarket. market research and preparation, so today began to formally report to Yang Dongxu.

"The current situation of the Millennium Supermarket is very good. I feel a little wasteful." Zhang Tianming said while helping his glasses.

This is not a compliment, nor is it a bragging about your superiority when you come up. It's a statement of fact, because Millennium is doing surprisingly well.

He is also an old man in the retail industry. He is familiar with the methods and methods of retail market expansion. Whether it is looking for policy money from the local government, a spokesperson, or a franchisee, he is very familiar with these methods.

But how did Millennium Supermarket expand? All the facades of the supermarkets were bought, and there were no suitable facades in the investment area, and they directly cooperated with Hurricane Architecture to directly build them.

I have a lot of procurement contracts from suppliers, four long-term contracts for vegetable plantations of large-scale farmers, long-term procurement contracts for 10 pig farms across the country, plus some electrical appliances and daily necessities. seafood and so on.

The products that can be put on the shelves of Millennium Supermarket are abundant without any shortcomings, and all of them are first-hand sources, and the price has an absolute advantage.

However, with such a step-by-step step-by-step foundation, Millennium Supermarket's debt ratio did not exceed 10%. After seeing this statistic, he thought he was dazzled.

With such a foundation and such capital, Carrefour was thrown into a panic by a wave of shocks. This made him feel that the owner of the company was a pighead, not to mention that just playing price wars could ruin Carrefour.

Even if you don't play price wars, play with suppliers, play with logistics systems, and play with product cost performance, which one is not an advantage? What's more, Millennium Supermarket has a stable 3 million loyal members. You are fully armed with machine guns and cannons, but you can't beat a guy with a kitchen knife. Isn't that stupid or something?

It's not enough to wait for him to have a deeper understanding of the Millennium Supermarket, and then accidentally listen to Hu Dashan introduce the wealth and business of his big boss, he instantly changed from looking down to looking up and even respecting.

It's not that my big boss is too stupid, but that my big boss doesn't have much time to pay attention to the retail business. He has big things to do.

In his opinion, the Millennium Supermarket, which can rectify the domestic market and enter the world retail industry, is not ranked in the top three among the companies owned by the big boss. What else can he say besides offering his knees?

"What do you think of the menacing Carrefour?" Yang Dongxu asked.

"Just draw the bottom line." Zhang Tianming said firmly.

"Oh?" Yang Dongxu looked at him with a half-smile, as if willing to hear more about it.

"Price war!" Zhang Tianming said.

"There are hints from the above, and I don't want to leave a bad impression on foreign companies in this regard." Hu Dashan said.

"It's just a hint, isn't it? The hint means that we understand and can do it if we want. If we don't understand, we don't know. If we don't know what to do, we can do it, right?"

"This." Hu Dashan frowned. The words were a bit rascal. If they were placed elsewhere, he would feel nothing. But playing rogue with the government, he felt that Zhang Tianming was a fool.

In other words, although this foreign monk is good at chanting scriptures in front of the big boss, he doesn't understand the domestic situation at all. In China, if you make the government unhappy, you will have good fruit to eat.

"Continue." Yang Dongxu said without changing his expression.

"According to my survey, the country actually supports local companies, and even some policies are very supportive. Not only are there discounts for foreign companies, but also for domestic private companies. And if you have a relationship, you can get even bigger discounts.

It's just that domestic companies are being squeezed by foreign companies, and it seems that the country is giving preferential treatment to foreign companies, but not to domestic companies.

It is because of the problems of domestic enterprises themselves, whether it is technology, management, or development prospects. There is not even a slight difference between domestic companies and foreign companies, but the state still supports local companies and is even willing to borrow money for development.

From this point, it can be seen that the state still supports local enterprises. Otherwise, no tariffs will be enacted to protect local products.

So this hint is just that some leaders don't have a clear understanding of Millennium Supermarket. In the past, in their impression, local enterprises were low-tech enterprises, and they could only earn a wave of coolie money. They were not as direct as foreign capital in terms of political performance or long-term planning.

But this does not apply to Millennium Supermarket. Although Millennium Supermarket is only a domestic retail industry, it has not yet entered the international market. But our capital, management, and applicable technology are no worse than the international retail industry.

So of course we can dominate the retail market, why ignore those hints that we didn't see clearly and cut off our arms? The price war in the retail market is the most direct and effective method. We have strong capital and can lose money for a year or two. But whether it is Carrefour or Wal-Mart, as a multinational company, their stocks will fall after a quarter of losses. "

"Tell me about your specific method." Yang Dongxu nodded, although the price war is a move that hurts the enemy one thousand and self-damages eight hundred.

But I have to say that this trick is very useful now. The foundation of the Millennium Supermarket is so good. If you lose a wave of blood, you will lose weight at most. But if Carrefour loses a wave, it will collapse if it is not corrected. So if this trick is used well, it can be said to be a nirvana.

Of course, it would be a different matter if Carrefour gritted its teeth and used its strong capital and Millennium's toughness. After all, as the world's second largest retail giant, Millennium would not be able to survive if it launched a ruthless attack. But even if Qianxi doesn't become his own big boss, he still has abundant capital, so Zhang Tianming is confident of winning this battle.

And more importantly, as he said, Millennium Supermarket will have a hard time at most if it loses for a year or two. However, if Carrefour loses a quarter, the valuation will drop after the financial statement has been published. Losing money for six months in a row, not to mention the stock market crash, Carrefour will not be better off than having to adjust its strategic focus to let shareholders see hope.

"National brand!" Zhang Tianming said a little excitedly.

"Huh?" Yang Dongxu was stunned for a moment, and then he figured out a taste.

"First hold a press conference, let Millennium Supermarket invest in the acquisition of the Hong Kong-owned part of the equity. Change Millennium Supermarket from a joint venture to a sole proprietorship, and then raise the banner of a national brand to occupy Dayi first.

At this time, whether it is the hint above or those who want to find fault, they will stand on the opposite side of the nation. The advantages of foreign-funded enterprises have become disadvantages. "

"Your idea is really true." Yang Dongxu looked at the gentle Zhang Tianming, and the more he looked, the more he felt that there was a rogue soul hidden under the gentle appearance in front of him.

First is the price war of the big rogues, and then the morality is bound. This kind of method is undoubtedly a bit indiscriminate, but you have to say that this kind of method is very useful, and Yang Dongxu himself can't help being a little excited.

I just like how you can't understand me and can't get rid of me. Doesn't foreign capital increase the halo above your head? Do you have to bring in to suppress local companies that already have capital for the sake of the halo?

That's fine, I will turn this halo into a black light for you. As a local enterprise, if you do not have an advantage, you must set up the banner of a national brand, so you must give support policies and fully support it. What's more, Millennium Supermarket has strong capital, which is no worse than foreign capital.

At this time, if you want to get close to foreign capital and suppress millennials, that is a traitor. How do you let the people see you, how do you let your leaders see you? If you want to promote your leader, do you have to consider your reputation? You are a traitor. If I promote you, am I also in the same boat as you?

In short, when this signboard is set up, it is tough to ignore it, not to mention that Millennium is still standing up. So this attention is very rogue, but very useful, directly put on the red and blue BUFF and diamond body protection for Qianxi.