The Pioneer of the Rebirth Era

Today, the city center of Jianggan District, Hangzhou is extremely lively, because there are two large supermarkets opening at the same time, and more importantly, the two large supermarkets are facing each other. , many onlookers were overjoyed.

The rush to buy in the supermarket and the traffic jam outside the supermarket, in addition to the supermarket security guards, also need the traffic police to clear the road, which makes many people who come to buy things talk about it.

Until it closed at nine o'clock in the evening, the square in front of the supermarket was still crowded with people, as if all the citizens of Hangzhou City had come running over.

After closing, many shelves have become empty, and even some home appliances that are not usually sold well on the second floor have been sold out, and many brands are sold out.

Looking at the tired salesman, Yang Dongxu clapped his hands to attract everyone's attention: "Everyone worked hard today, but we also made a good start. Today, all staff's salary is doubled."

"Oh, long live the boss!" The exhausted sales staff who had been tired for a day suddenly became excited.

The salary of Millennium Supermarket is generally higher than that of other retail employees, and the benefits are also good. And those who come out to work are all to make money, so no one doesn't like to get double salary after a tiring day.

"However, before receiving wages, everyone needs to stand on the last shift, and the truck will arrive at the back door of the supermarket in a while. Today, everyone is off work, and first clean up the garbage inside the supermarket, especially the vegetable leaves on the shelves in the vegetable section. clean up.

The salespersons in the commodity area manage overtime to put new product codes on the shelves. The salespersons in the vegetable area clear the shelves and leave work early, but you have to arrive an hour earlier before opening tomorrow to put tomorrow's fresh vegetables on the shelves. Don't worry, whether you leave late or arrive early, you will be paid double overtime. "

Originally, when they heard that they had to work overtime and arrive early and clean up, many employees frowned a little, but they heard that the double company. There were more smiling faces in an instant, and one by one began to actively work on the things in hand.

"Has the turnover statistics been figured out?" After a brief mobilization meeting, Yang Dongxu came to the cash register. Due to the limited area of ​​the store, there is no special office in this supermarket, so it is a few accountants to audit and calculate the accounts. The supermarket security guard stood by to prevent accidents.

"I haven't figured out the specifics yet, but it should be around 700,000, of which electrical appliances account for a large part because today's discounts on electrical appliances are heavy. Whether it is VCD or TV sets, not only in the store, but also in the warehouse. One-third. But."

Speaking of this, Hu Dashan paused, Yang Dongxu nodded, and the two of them walked towards the door. Walking to the door, Hu Dashan handed Yang Dongxu a cigarette, and he didn't refuse. The two of them lit up and smoked one puff at a time.

"Adding the double salary of today's employees, the transportation fee we lost when the goods were sold at almost the original price, and the cost of the lottery prizes, it is roughly estimated that we lost about 100,000 yuan today, and this is not counting the rent of our supermarket and water and electricity. fee or something."

If only one supermarket is open, it will make money even if it is a promotion, because the profit model of small profits but quick turnover can be adopted without too much discount.

However, the two large supermarkets are obviously competing for customer flow in the form of a ring, and the selling price is basically at a loss, so Yang Dongxu is the best preparation for losing money when he chooses to open on the same day, but he did not expect to lose so much in one day .

Even though he is a billionaire now, 100,000 yuan is only ninety-nine cents to him, but this is a protracted battle. Carrefour, which has just entered the country, is aggressive and wants to dominate the world.

The opening of Dachai Arena today is just the beginning, and Carrefour plans to open at least 40 stores today. Although Millennium has already laid out almost the whole country.

But when Carrefour opened a big bargain, some old stores must also do some discount activities in order to keep old customers. So don't say that a supermarket pays 10 a day, even if it only pays 50,000.

40 stores lost 2 million in a day, and this is just the beginning of fighting against the money lost in a day. The price war in the retail industry is undoubtedly a protracted war, ranging from a few months to a year. Although there will be no price wars every day, the loss of traffic earned by any family during the holidays will be 2 million a day, and the estimated loss for the half-year period should be at least 50 million.

This is just a conservative estimate. If it is really popular, if it is like this every day, it will not take half a year, or even a month to burn out the 50 million.

"If you don't have enough money, I've prepared in advance. Even if the Millennium Supermarket is not profitable or even at a loss this year, we must suppress the momentum of our opponents.

In the retail industry, as long as the other party has a firm foothold, it will be difficult to regain the market in the future, so we must attack head-on and block their throats before they have a firm foothold. "Yang Dongxu reached out and patted Hu Dashan on the shoulder.

At the same time, he also expressed his determination. We must know that when Millennium Supermarket expanded fiercely last year, when the profit of one store was used to open the next store, the annual profit was also 320 million.

Including this new store opened today, the total number of stores opened by Millennium Supermarket across the country has reached 136, basically completing the national layout, and opening new stores quickly without tightening the belt. Therefore, it is conservatively estimated that this year's profit can also be doubled.

That is at least 620 million in revenue, and this number is not much more. Taking so much money to fight, and preparing to transfer more funds to join at any time, shows Yang Dongxu's determination to keep the domestic retail industry.

"I'm afraid of the top." Hu Dashan pointed at the night sky with a cigarette in his finger.

He has no doubts about Yang Dongxu's financial resources, not to mention that just a part of Haina's annual income is enough for Millennium Supermarket, and it is said that Yang Dongxu has other industries in his hands.

He is not at all afraid of price wars in the firm, especially after Yang Dongxu gave him the guarantee that he can lose money. And since there is no problem with the capital chain, the only thing that can change the outcome is the policy.

We must know that from the perspective of the general trend, the country can be said to have opened up most of the domestic market in order to introduce foreign capital, and has offered many preferential policies. At this time, Millennium is fighting with Carrefour with its head on its head, and even wants to squeeze Wal-Mart, the world's largest retail giant, which may not be liked by the higher-ups.

"As long as I don't break the law, why should I let go of the market I have already occupied? Just do your own thing. If it's really bad, I'll go directly to the imperial court and point to those people's noses and ask Mingming's national brand to do it. You are doing very well, why should you cooperate with them to betray the country?" Yang Dongxu sneered, showing his snow-white teeth.

If the two retail giants saw the future fatness of the cake in the Chinese market, they competed with him for the market regardless of the cost. After that period of time, each other may not be able to bear it, and Yang Dongxu may accept the possibility of sitting down with each other and having a peaceful talk.

But if it is because the other party puts pressure on the government, it will intervene at the political level. He didn't mind embarrassing some of the people who spoke out.

Originally, due to the introduction of foreign capital, Millennium Supermarket was weaker than these foreign-funded enterprises in terms of taxes and various subsidies. It was able to survive because it had enough funds in its hands, and now it had a prototype logistics advantage.

We didn't ask the country for help to protect the area, so we are already striving for self-improvement. As one of his own people, he wanted to turn his elbows outside if he didn't help. If he didn't believe it, he couldn't find a sensible leader to help him speak out.

The reason why the state allows foreign capital to enter the country is to develop the economy, not to let China's market economy be completely dominated by foreign capital. It's okay for those who are incapable to swallow their anger. Who makes us inferior to others?

If you have an advantage, you will turn it into a non-advantage, and you will turn around and help outsiders bully your own people? Yang Dongxu just wanted to give those brainless people two words: Hehe!

"The supermarket membership card technology and system of Tunghsu Technology has basically been developed, and the final debugging is in progress, and it can be fully installed in the Millennium Supermarket within half a month at most.

So for half a month, you don’t have to worry about anything to the end, and you can’t let a single customer. After half a month, when the membership card system goes online, we will directly collect the customers who apply for the membership card into our basket. He gritted his teeth and insisted on talking about other things. "

"Okay." Hu Dashan nodded.

Having been in the retail industry for so many years, he is full of expectations for the membership card system that will be launched soon. This kind of membership card system can be processed for free without any fees, and every time you buy the same consumption, you must store excess points, and the points can be exchanged. Product design. Just thinking about it can predict the level of hype that has been rolled out.

And when a customer has more and more points in the membership card, and then buys products of the same value, their first inclination must be the supermarket that handles the membership card, because they can buy what they want with the same money. , and points can be obtained.

"Employees try their best to recruit family members of martyrs, whether active or retired, and how is the implementation of the family members of disabled police officers?" Yang Dongxu asked.

This regulation was set when Millennium Supermarket first opened. Millennium Supermarket has been expanding rapidly for so many years, and it is still expanding with loans, so it is smooth sailing. I have to say that this decision has played a very good auxiliary role.

"At present, four out of five employees in the Millennium Supermarket are recruited from citizens within the scope of this regulation, and the supermarket conducts inventory every month.

For some products that are about to expire, in addition to selling at a discount, they will also give benefits to employees at a discount, or donate directly to orphanages and nursing homes for the elderly. "Hearing this rule, Hu Dashan couldn't help but take a deep look at Yang Dongxu.

When Yang Dongxu proposed this regulation at the beginning, Hu Dashan thought that Yang Dongxu was flattering the country in order to obtain more benefits.

But since the establishment of Millennium Supermarket, this regulation has been consistently implemented. And spend more profits for charitable aid every year, and never take the initiative to let the media report to gain a good reputation. This approach seems to be grandstanding at first, but after you persist, you have to admire it from the bottom of your heart.

"This item must be done well, and tell me in time if there are any difficulties that cannot be solved. The establishment of a corporate brand is not only a matter of product quality and service, but also a sense of social responsibility. Well, I can add a lot of points."