The Greatest Showman

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As a small-budget independent comedy, Lionsgate has lowered its hopes, lowered its profile, and always kept a low profile from the very beginning, which has also brought more joy and happiness to the sudden emergence of "Anti-Cancer Me". The most beautiful scenery at the turn of the New Year.

However, none of this is the credit of Lionsgate. Strictly speaking, Lionsgate's sabotage has also sparked a lot of controversy, and many insiders are seriously discussing: if Lionsgate is serious about promoting propaganda, instead of hoping for opportunistic Is it possible for the North American box office of "My Cancer" to exceed 200 million? It sounds bizarre, but it is true that people are considering the possibility.

In fact, Lionsgate did not put too much effort into the distribution and promotion not only in the North American market, but also in overseas markets. Instead, it cooperated with local distributors in the form of packaged and sold distribution rights. Naturally, "Anti-Cancer Me" has not received much attention in overseas markets. Not only did the main creators not go to various places to promote it, but also the local publishers did not pay too much attention. 4" and other popular works are highly sought after in overseas markets, all of which have affected the overseas box office of "Anti-Cancer Me".

Despite this, Lionsgate made a small profit through the cooperation of distribution rights. Before the official release in North America, the "Anti-Cancer Me" was actually profitable. As for the North American box office harvest, it was a surprise.

In the end, "Anti-Cancer Me" was only released in 25 countries and regions. Compared with those commercial blockbusters that moved in 60 or 70 countries and regions, such a release scale can be said to be the level of art films. These include major markets such as the United Kingdom, France, Germany, Italy, Japan, Australia, Argentina, Mexico, etc., but major markets such as Brazil, New Zealand, Spain, South Korea, and China are all absent.

The overseas box office trend of "Anti-Cancer Me" is completely predictable. As the base of Renly, the United Kingdom has once again become the largest box office in the overseas box office. The total box office of 10 million US dollars is also the only film in the overseas market to exceed 10 million. The countries and regions at the border; Germany, Argentina, and France also performed very well at the box office, each exceeding 5 million, which is rare for art films.

Compared with the big explosion in the North American market, the overseas market is tepid. There is no chemical reaction caused by the accident of the premiere, and there is no chain discussion effect caused by the "Don Quixote" album. , "Anti-cancer me" seems to have been beaten back to its original shape overnight, and the box-office plundering attitude of swallowing mountains and rivers has disappeared.

However, this is only the conclusion drawn from comparing the North American box office. Objectively speaking, in 25 countries and regions, "Anti-Cancer Me" has successfully harvested a box office data of 32 million US dollars, which is still a surprise achievement to celebrate, not only because the production cost is only 8 million, It is also because the film itself lacks the core power to detonate the market.

Perhaps, the overseas box office is the true portrayal of the "anti-cancer me": excellent, outstanding, appropriate, with the ability to get the box office, but not the potential to become a box office giant. 32 million overseas results, a small surprise, but not too outrageous, everything is within a reasonable range, but it is acceptable with peace of mind. As for the North American box office, that is the data leaked by evil spirits.

When "I Fight Cancer" ended its screenings worldwide, the work grossed $208 million at the box office. For comparison, "Crazy" grossed $227 million worldwide.

In the North American market, the outstanding performance of "Crazy Love" laid the foundation for the miraculous journey of "Anti-Cancer Me"; in the overseas market, Focus Pictures and Lionsgate have completely different visions, methods, methods and strategies. This eventually led to a huge gap in the treatment of the two works. It can be seen that the gap between the two film companies is not just capital and scale.

Despite this, the investment of 8 million eventually brought in 208 million at the global box office. After deducting dividends, deducting publicity, and deducting costs, Lionsgate Pictures earned at least 70 million from this work. Dollar! Such data has not yet calculated the profit after the release of DVD and Blu-ray disc!

Such achievements are enough to make those super commercial blockbusters feel ashamed, even exceeding the revenue ratio of popular works such as "Pirates of the Caribbean 4" and "Harry Potter and the Deathly Hallows (Part 2)".

Of course, for such commercial blockbusters, the real money-making part is never above the box office. The profits from theme parks, peripheral development and copyright reuse are the real big money. In comparison, the box office income is only a drop in the bucket. That's all, and these are the parts that "Anti-Cancer Me" and similar types of works cannot have.

However, "Me Against Cancer" also has an advantage that super commercial blockbusters don't have: awards season!

Super commercial blockbusters adapted from comics, animations, and theme parks have an innate advantage in peripheral development, but the stars are bleak during the awards season. "Batman: The Dark Knight" won the Oscar for Heath Ledger The best supporting actor statue is the pinnacle of work, and "Pirates of the Caribbean" won an Oscar nomination for Johnny Depp, which is also an accident. However, until 217, such films had never won a Best Picture Oscar nomination, not even "The Dark Knight".

This is the inherent weakness of genre films. On the other hand, "Anti-Cancer Me" has inherent advantages: independent works with high artistic cost have certain commercial attributes, but still maintain their own exploration and research in themes, art, etc., then, the excellent performance of the box office market It is an important catalyst for the college's public relations.

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"Little Sunshine", "Juno", "127 Hours", "Weak Points", "Chicago", etc., are all representative of such films. The same is true for "Me Against Cancer".

During this year's awards season, the "Anti-Cancer Me", which had little momentum in the early stage, appeared in the public eye with its outstanding box office performance in December, and the film's excellent professional reputation won him more attention.

So far, critics and industry insiders have focused on Best Picture, Best Original Screenplay and Best Actor.

Will-Risel's script is highly completed and has been praised unanimously. Although the description of the supporting role is not as good as that of "Little Sunshine", the perfect combination of laughter and tears is comparable to that of "Juno". The witty and self-deprecating lines left a lasting impression; while Renly Hall's first comedy performance of his career stunned the big screen with a free-flowing, lifelike performance for the 22-year-old. The young actor has won high praise, and even many people believe that this performance is no less than "Buried Alive".

If you have to choose, the most promising award for "Anti-Cancer Me" is undoubtedly the best actor!

Don't forget, in addition to "Anti-Cancer Me", there is also a "Love Crazy", which also broke 100 million at the North American box office, and also received crazy praise. The Sri Lankan Film Festival has received numerous requests. Throughout the entire 211 years, it has sprinted towards the awards season in a mighty manner. Not only did the pace not feel tired and weak, but it gradually accelerated and rushed towards the Oscars with all-out efforts.

For "Love Crazy", film critics believe that it has the hope of competing in the categories of Best Picture, Best Actor, Best Actress, Best Supporting Actress, Best Original Screenplay and so on.

It can be seen from this detail alone that the industry evaluation of "Crazy Love" is slightly ahead of "The Cancer-fighting Me", not because of the quality of the work, but because of the balance of the characters in the script. The main point of "Crazy Love" is The role has been given more room to play, and at the same time, more possibilities have been deduced.

Objectively speaking, just like last year's "Blue Valentine's Day", under the circumstance of rave reviews, it finally received only one Best Actress nomination at the Oscars. The limitations of romantic drama movies are obvious, but this time, film critics are full of confidence in the leading actors of "Crazy Love", especially the best actor.

In other words, the best actor again.

Purely in terms of the difficulty of the performance, "Anti-Cancer Me" is undoubtedly superior; however, in terms of performance level and completion quality, "Crazy Love" has won the love of many film critics.

In this work, Renly's performance is delicate and real, deep and wonderful. The spirituality between the eyebrows endows Jacob with an unparalleled charm. At the same time, it also completes the interpretation of the core sublimation of the theme of the story. Renly is hearty and vivid. He showed his acting talent, solid basic skills, agile camera sense, delicate emotional interpretation, and turbulent post-view reflection.

"Village Voice"'s James Bernard believes that "two works deserve two nominations, and he is undoubtedly the most charismatic and charismatic actor since Marlon Brando."

In the comments, James said that he would not be surprised if Renly became the first actor in film history to win a double Oscar nomination for Best Actor; he was even more worried that because of the difficulty in choosing, people would not Knowing whether to choose "Crazy in Love" or "I'm Anti-Cancer" leads to a lack of votes and lets Renly pass the nomination, which is the biggest embarrassment.

In December, the awards season kicked off, with awards ceremonies such as the Boston Film Critics Association, the National Critics Association Awards, and the San Francisco Film Critics Association Awards. "Anti-Cancer Me" has both become the representatives of independent films in this year's awards season, and they have begun to grab people's attention.

This year, after last year, Renly is in the spotlight again this year: Can Renly win an Oscar nomination for the second year in a row? Can Renly break the shackles of age and go one step further? What are Renly's prospects for awards season? Are the prospects for this year's awards season brighter or bleaker for Renly?

At such a moment, the Hollywood Foreign Press Association just announced the nomination list for the 69th Golden Globe Awards.

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