The Greatest Showman

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"The first Friday in December ushered in a movie-watching boom! The broader market has regained the dawn of recovery!"

"Friday's box office hits the highest first week of December in eight years! 'Anti-Cancer Me' is on the rise!"

"It was born, and the low-cost high-profile comedy dominates the box office in the first Friday of December!"

"Surprise again, Seth Logan and Renly Hall have an amazing chemistry!"

"It's Renly Hall again, less than two months from the release of 'Crazy Love', and once again contributing a gratifying box office appeal!"

"Without strong competition, 'Anti-Cancer Me' dominates the North American market!"

"$11.7 million, 'I'm Fighting Cancer' hits an all-time high on Friday!"

...

All the media used the word "surprise" uniformly, such a situation was really unexpected before the release of "Anti-Cancer Me".

This time, the media cannot be blamed for underestimating the "cancer-fighting me".

Objectively speaking, Lionsgate has cut corners in publicity, which has made the early momentum of "Anti-Cancer Me" not good, and has always been a hot topic; as a unique fresh comedy, "Anti-Cancer Me"'s The trailer doesn't have the "Hangover" or "Bridesmaids" eye appeal; the biggest stunt of the whole movie is Seth Logan, and Renly Hall is just an extra in the realm of comedy .

From any point of view, "Anti-Cancer Me" does not have the energy to explode at the box office. Not to mention the media, even Lionsgate itself has a very conservative estimate for the box office of the premiere. With 2,687 theaters showing, their predicted opening weekend box office is only Eight million dollars.

In comparison, most media predict that the three-day weekend will yield around $9.5 million, which shows that the media even showed more confidence in the film.

Whether it is 8 million or 9.5 million, for an independent film with an investment cost of less than 8 million, for an unpopular work with a publicity cost of less than 3 million, this is an inconvenience. There is nothing to criticize about the vulgar grades. What's more, the first week of December is a period of ups and downs, and people really don't need to report too high expectations.

As of 2011, the December premiere record was held by "I Am Legend," which earned $77 million at the weekend box office when it was released in 2007; The runner-up is "Avatar", which also had a box office performance of 77 million in its premiere that year, occupying the second place in film history with a slight gap of 200,000. However, the two works were released in the second and third weeks of December, just before Christmas.

Focusing solely on the first week of December, the current box-office record for film openings was set in 2003 by "The Last Samurai" at $24 million.

The difference is clear at a glance. This also immediately showed the awkwardness and desertedness of the schedule in the first week of December.

But what about now? It's just Friday, and "I'm Fighting Cancer" grossed $11.7 million at the box office!

This is not only an easy breakthrough in the cost of the movie - even the superimposed data of the production cost and the publicity budget is still easily exceeded, which also means that it will enter the stage of book revenue on Saturday; even if the box office share is calculated separately, Lionsgate will also be profitable after its first week.

And it easily broke the box office results of the premiere predicted by Lionsgate and professional media. The problem is that they predicted the results of the premiere for three days, and this is only the box office on Friday. Breaking, it's a certainty, it's just... a miracle.

Is there a situation where the media predicts box office mistakes? Of course there is.

The most famous cases are "Titanic" and "Avatar." When the two films were released, the media both thought they would usher in a box-office Waterloo, and both works unexpectedly performed poorly in the opening weekend, confirming that The speculation of the media, which made all the media get down on James Cameron and booed everywhere. However, as everyone knew about the story later, these two works became the box office champion and runner-up in film history respectively.

But this is still a rare case. In particular, both production companies and professional media have experienced huge deviations in their predictions, which is even more commendable.

However, looking at the $11.7 million that "My Anti-Cancer Me" earned on Friday, apart from a wry smile, it seems that there is no reason for it.

Compared to "Twilight: Breaking Dawn Part 1" opening weekend of 138 million, compared to "I Am Legend" opening weekend of 77 million, 1,170 Wan's single-day box office results are naturally incomparable, and can't even be discussed on the same level. However, the production cost of "Anti-Cancer Me" is only 8 million, and the publicity cost is less than 3 million.

Also, this is an original comedy, not a sequel, not an adaptation, and it doesn't have star support.

So, this is the miracle! Shine the wonders of the 2011 December holiday season! It only took one Thursday and one Friday, and "I'm Anti-Cancer" became the second box office bomb in this year's holiday season. The gesture of smashing into the sight of the awards season.

Is this planned? Some think yes, some think no. But it is undeniable that Lionsgate Pictures was overjoyed, and the "Anti-Cancer Me" brought too many surprises.

What's more, this is obviously just the beginning.

After the gratifying box office figures were handed over on Friday, "Anti-Cancer Me" once again stunned the entire North American market on the following Saturday, with a single-day box office drop of only 4.7%. The splendid performance of US$11.1 million is simply stunning. The ultra-low decline once again injected a boost into the sluggish schedule, triggering a wave of heated discussions.

Exclamations, shouts, and admiration are endless, and all the media are boiling. From a series of chaos after the premiere to a series of breakthroughs after the official release, "I am anti-cancer" has shown an amazing situation. Qi Juechen really makes people unable to keep up with the progress, and can only follow the footsteps of this movie blankly with two eyes, and follow behind in amazement.

In the face of such a phenomenal box-office counterattack, the morning news program "Today Show" firmly grasped the hot spots and interviewed passersby on the streets of Manhattan for the first time, asking them what they thought of the "Anti-Cancer Me" film. view of the work.

As expected, the accident of the premiere, the starring of Seth, and the joining of Renly, are the main reasons why "The Cancer-fighting Me" has entered the audience's attention, especially the news events after the premiere, Detonated the Internet hotspot, which made many viewers who had no plans to watch the movie heard of this work.

Unexpectedly, the quality of the film was unanimously affirmed - perhaps this is not an accident. Many viewers said that they were just curious or to pass the time before entering the cinema, and they were even a little resistant because they heard that this is a movie about cancer. But after watching the movie, they felt a rare warmth and joy, which undoubtedly became the most important element in the holiday season.

"Tear-jerking at the same time, but also hilarious", this is the most frequently mentioned keyword by the audience. Some have watched the movie in person, while others have recounted it when a friend recommended it.

After the interview, the "Today Show" also conducted an incomplete sampling survey. After watching "Anti-Cancer Me", the proportion of viewers who took the initiative to call their family members was as high as 73%. Incredible numbers.

You know, Thanksgiving has just ended. For most ordinary people, the "family farce" of Thanksgiving is enough. Now is the moment when they most want to draw a line from their families; but the fact is that the dogs who have experienced Thanksgiving After the blood and drama, in the case of physical and mental exhaustion, the "anti-cancer me" has reawakened their different cognitions of life and different understandings of family warmth.

Thus, the reverse miracle was born.

It can be guessed that these calls back have extended the movie watching frenzy of "Anti-Cancer Me" from both sides of the Taiwan Strait to the central part, and spread from the younger generation to the middle-aged and the elderly, which created the "anti-cancer me". I" box office is rising. In fact, those speculations were quickly confirmed, as Sunday's box office hits followed suit.

After two consecutive days of astonishing box office figures, "Anti-Cancer Me" ushered in a 25% drop on Sunday, and once again grossed $8.3 million in a single-day box office. The amazing performance was once again There was a sound of breathlessness, which also made the cumulative box office of the movie over the three days of the weekend break through 30 million in one go, and finally collected 31 million US dollars!

31 million, the premiere weekend of "Anti-Cancer Me" actually swept the box office of 30 million in a frenzy, and this data even steadily surpassed the "Bridesmaids" that shocked the entire North American market this summer-the latter premiered The box office was only 26 million, but under the blessing of the sky-defying word of mouth, it walked out of the magic curve. In the end, the North American box office reached 169 million, and the global box office reached 288 million.

It's like a combination of Juno and Bridesmaids. The former is an art film, which started with point screenings, and finally achieved outstanding results of 140 million in North America, and entered the decisive stage of the Oscars; the latter is a commercial film, which started with a public release, completed the counterattack with word-of-mouth, and sprinted all the way. , rushing towards the awards season with full force, trying to replicate the feat of the "Hangover" that dominated the Golden Globes that year.

"Anti-Cancer Me" is an artistic independent film, but it is positioned as a commercial box-office work. Lionsgate has arranged for the release in more than 2,600 theaters, expecting to get good box-office results, and at the same time to award the award Season strikes. Now, Lionsgate has made it!

In the first week of December, "Anti-Cancer" earned $31 million at the opening weekend box office, not only setting a new box office record for the same period in film history, but also crowning the North American box office champion this week without any suspense!

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