The Greatest Showman

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In the past, Renly, who had always been under the radar of the media, looked refreshed and content. Obviously, the noise and noise here in North America did not affect Renly's good holiday mood at all. With that, the smile on the corner of Matthew's mouth rose slightly.

"Have you unpacked this box yet?" Matthew glanced at the box on the coffee table in the hall, then walked towards the kitchen. Every time Renly started to organize things or start cleaning the house, The whole space looked like a tornado passing by, and it was horrible to watch, and today was no exception. He really couldn't stand it anymore.

"What is that?" Renly then asked, but looking at Matthew who came over to take over, he turned his attention back and complained gloomily, "I finally want to do it myself, you are What's the meaning?"

Matthew rolled his eyes and didn't say much, but one look was enough: Are you sure? If you do it, good things will become disasters.

This made Renly choked, but there was no way to refute it. In the end, he could only put the coffee beans in his hand on the stove, picked up the cherries next to them, and threw them into his mouth one by one. As if venting. Unfortunately, Matthew was unmoved, but started to get busy neatly. Renly made a fuss and walked towards the hall with the cherry in his hand.

Hearing Renly's footsteps, Matthew explained loudly, "That was sent by Nathan last week for your album."

album?

Renly reacted for half a second before he realized it, his first album! The recording was completed before the official launch of "Separate", and the signing of the contract was also completed. The relevant contract was also handled by Matthew himself. Eleven Studio officially became Renly's record company and distribution company. It's just that he completely forgot about it.

"The album was released so quickly?" Renly was a little surprised, but when you think about it, the music market is extremely mature now. After the studio work is completed, it can be quickly listed in just a week, both physical and digital. in this way. It has now been more than two months, and it is not unusual for the album to be released.

"Well, it will be officially released on August 29." Nathan was away, but Matthew knew it well. "After the listing, Eleven Studio will give you a box as a gift that you can give to your friends."

Renly put the cherries aside and started unpacking, "I thought this box was for publicity." He had never eaten pork, at least he had seen pigs run.

After the singers launch their publicity, whether it is a TV program or a radio program, including some party occasions involving work, they need to continue to distribute their own albums, hoping that more music critics, more music hosts, more More magazine editors and more music journalists will hear their albums, and only in this way can publicity spread.

Naturally, these free albums have to be calculated as part of the publicity expenses.

"Eleventh Studio was originally a small workshop, and the publicity fee was not much. It was stated in the original contract." Matthew knows the contract he has handled well and has a vivid memory, "It is estimated that the albums used for free promotion will be distributed by themselves. . Although I am skeptical. This time your album is released, it is almost silent."

"Ha." Renly laughed and said nonchalantly, "Isn't this good? It was meant to be an experimental album, and I didn't plan on being on the radio or making a music video. It is released quietly like this, and people who like it will naturally buy it back through various channels; people who don’t like it, then there is no need to hype it up.”

When a singer from a large record company releases a new album, it is bound to be a bang. First, the music video clips are released, then the 30-second audition of the sound source is released, and then the cover or inner page is released in line with the promotion of TV and radio. Finally, when it is officially released, It also has to cooperate with fan meetings, album signing events and other activities, and it will kick off in a mighty manner.

Under such a publicity campaign, the album's first-week sales exploded to hundreds of thousands or even millions, pushing word-of-mouth and popularity to the top in one go. Even when the overall market is sluggish, there are still a few singers who can achieve good results.

This time around, though, Renly's album didn't move at all.

Eleven Studio is only on August 29th, through its own sales channels, in major chain record stores, supermarket shelves like Walmart, online platforms like Amazon, and finally spotify and itunes Online digital audio platforms like this, officially put the album on the shelves, that's all.

There was no publicity, no announcements, no hints, not even the official press release, which fully brought the style of independent singers and independent music to the extreme.

Looking at the noise in the past two weeks, even though the media has focused a lot of attention on Renly, so far, no media has reported this.

Matthew strongly doubts: Does anyone know about this?

However, from the reaction of Renly, it seems that this is their original intention: this is an album that is out of the mainstream of the market, this is an album dedicated to making music, this is an album that goes its own way and has a unique style. It is an album that insists on refusing to compromise, an album that deviates from market demand, and an experimental album that music lovers have devoted countless efforts to.

Is Eleven Studio looking forward to making a profit? Expectation is expectation without hope; does George Slender expect recognition? Expectation is expectation, but not

Any hope; is Renly Hall expecting a big hit? No, he doesn't expect it.

For Eleven Studio and George, they both hope that such pure, sincere and excellent music can be more recognized, listened to by more people, appreciated by more professional fans, and be able to support lifeless music. The market injects a clear stream, but the wish is beautiful, but the reality is cruel.

Therefore, instead of shouting loudly, it is better to calm down and spend every ounce of the already small publicity budget on the blade, so that those true die-hard fans can get access to this album. Therefore, Eleven Studio chose such a low-key, so silent and so simple distribution method.

In the era when Jiuxiang was afraid of deep alleys, they chose to stay in the deep alleys and focus on their professions in obscurity. Is this stupid or brave?

When he opened the box, Renly saw the albums of the other party neatly, spread out word by word, not the mainstream over-plastic smooth surface packaging, but the retro paper packaging of vinyl records, thick dark-grained paper, starting with a A sense of vicissitudes and simplicity of the era, it is easy to get dirty, easy to tear up, and inconvenient to save, but people who really like it will keep it carefully, and after the passage of time, the memories deposited on that dark textured paper, It leaves a vivid and profound imprint, recording every moment in life.

The cover is black on the bottom, and there is a Bulgari photo that takes up most of the space on the cover. Above the photo is a stage. After the performance, the stage is lonely and lonely.

There was a small bench in the center, a bunch of cream-yellow lights fell down, the microphone fell on the ground, and there was an acoustic guitar next to it; the dark red curtain behind it had turned white, and the brick-yellow wooden floor on the ground was also Mottled, next to the stage, there are messy and messy connecting lines, and even some sundries on the other side.

It doesn't look formal at all, and it also shows a sense of desperation.

This is the pioneer village through the lens of Renly. The stage that has undergone half a century of washing and precipitation, the stage that has fallen behind the times but has never died, the stage that can hardly find a living space in the huge New York, the stage that still reveals loneliness and loneliness under the joyful singing and dancing. stage.

Finally, on the slanted lower corner of the bench, a black handwritten letter reads, "Don Quixote." It seems that this is the name of the performer, the name of the stage, or the name of this era.

No singer's name, no superfluous embellishment, no additional explanation, just such a retro photo full of history, that's what the album is all about. But if you look carefully, behind the photo curtain, you can see a small downed blackboard that reads tonight's performance program, "9:00 to 9:30, Renly Hall; 9:30 to 10:00 o'clock, Renly-Hall; ten to ten-thirty, anonymous."

The singer of the album is not without a name, but like the decadent stage, submerged in the dust, and also submerged in the urgency and irritability of the fast food era.

Turning over to the back reveals two columns of handwritten lists of songs, eight on the left and eight on the right, all written by him.

The ones on the left are all aligned to the left, namely "Cleopatra", "Ophelia", "Budapest", "My Hands", "Believe in My Faith", "Go Forward", "Time (time)" ", "Beasts".

The ones on the right, all aligned right, are "Your Bones", "Charlie Boy", "Los Angeles", "Collide", "Old Pines", "Old Friends", "simple-life" ", "A Piece of Nothingness".

The back cover is a dark night sky, which is in the same vein as the cover, but the Big Dipper can be vaguely seen above the track. Not a photo, but drawn with a moon-white brush. It was as if in the boundless dark night, nothing could be seen or touched, so the unrealistic dreamer painted the starlight on the night sky, looking forward to being able to guide him forward.

Don Quixote is like that.

Renly thought he would not be excited or sigh, all his emotions had been vented in the studio. But when I actually saw the album, the words fell silent, replaced by a slight ups and downs in my chest. Not because of his own music creation condensed into an album, but because of George's dream, the persistence of Eleven Studio, as well as his thoughts and soul, all recorded between the notes and lyrics of the staff.

This is what a dream looks like. The light one seems to be unable to carry the weight of the heart at all; the heavy one seems to break the law of gravity.

Note: simple life (simple-life - young-rising-sons); time (time - mikky-ekko); collide (collide - howie-day).

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