The Greatest Showman

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On September 6th, an ordinary Monday, the whole of North America was calm.

Last Saturday, the Emmys just ended, and the new TV season is about to follow, but the media didn't even have time to take stock and rushed to Italy without stopping, because this year's Venice Film Festival starts in September. The one-day unveiling lasted until the 11th. This is the end of the three major European film festivals this year, and it also marks the outpost for the awards season in North America. Naturally, no media is willing to miss it.

Not only that, on September 9th, this Thursday, the Toronto Film Festival is about to kick off, and the works dedicated to this year's awards season will be unveiled, either in Venice or Toronto, and a small number of crews. With both film festivals coming, the busy holiday season is just getting started.

Therefore, this Monday, the US mainland is relatively quiet.

William Taylor is a little sad at this time. A few days ago, the Toronto Film Festival announced the shortlist of this year's competition films, and "Buried Alive" was on the list, which made William eager to go to Toronto to watch Renly's work for the first time.

However, he has just entered the university, and he is still in the adaptation stage, and he doesn't even know where the classroom is. If he starts to skip classes now, he will probably be in trouble in the future. trip? Otherwise, there will be no chance.

William scratched his head gloomily, it was so nerve-racking. With a long sigh, "Why isn't there a way to have the best of both worlds?" He drooped his head, turned on his mobile phone, clicked on the music subconsciously according to his habit, and flipped through the new song recommendations that are being pushed intelligently every day, and then saw a conspicuous name:

Renly-Hall.

William was startled, he jumped up, his head slammed into the bedpost, and rubbed his head with a grin, but he didn't have time to scream in pain. He looked at the screen of his mobile phone carefully. , "Ophelia - Renly - Hall", and then the fourth push is, "Cleopatra (arranged version) - Renly - Hall".

"Ah!" William couldn't contain his excitement, clenched his fists and screamed, this is definitely a surprise!

It's been a whole week since the Emmy Awards, and the discussion about "Ophelia" on YouTube has not only not calmed down, but it has also become more and more intense. The average daily hit rate is maintained at 700,000 , even better than the performance of "Cleopatra" during the broadcast of "War in the Pacific". It rose rapidly in the attitude of a small rocket, and for seven consecutive days, it was stable in the ranks of the top 20 single-day clicks on the tubing. , the repercussions far exceeded expectations.

As a ballad, "Ophelia" sparked far more discussion than anyone expected.

In the beginning, people only cared about this single because of the gimmick, whether it was a street performance after the Emmy Awards, or the performance of actors and singers, it was a good topic, plus the "Pacific War" "Breaking the cold and winning the visual emperor, this makes the fire of gossip blaze even more - who is this newcomer who jumped out of the crack in the stone?

Some people even speculate whether Renly is a relative or illegitimate child of a big boss, otherwise how could he have won so much attention as a newcomer, first with the opportunity to perform as a leading actor in "Pacific War", and then with Amy. The award took off the trophy, and then dominated the headlines with a street performance ballad?

Is it all too coincidental?

People began to dig into Renly's family background, but unfortunately, with little success. There is no facebook, no twitter, not even his YouTube account, Wikipedia and imdb pages, there is very little information, it seems that apart from "Pacific War" and "Cleopatra", There are no traces to be found - in this era of information explosion, netizens don't even know where Renly's hometown is? Is this normal? So abnormal!

Subsequently, "Buried Alive" quickly surfaced. Such a Spanish independent film with an investment cost of less than 3 million became the focus of attention in an instant, and all the working members of the entire crew were unknown. Even a layman knows that this work has no future - this is a contradiction. If Renly has a strong background, how could he star in such a three-nothing work?

Under such controversy, a voice appeared on the Internet, saying that those speculations about Renly were false, and he was just an ordinary actor without any so-called family background.

First of all, the reason why there is no actor information is not because no one pays attention to it at all? After the broadcast of "War in the Pacific", the HBO official did not update the relevant information about Renly. Obviously, they did not pay too much attention to Renly. Second, before the Emmy Awards, there was very little information about Renly, and it didn't look like a family at all. The background is propaganda and momentum, and the attitude of winning the award is determined, but the upset is the authoritative professional recognition of the judges.

Thirdly, before appearing in "Buried Alive", Renly had a blank period of half a year. If it was traced back to the completion of "Pacific War", then the blank period was more than nine months, and it didn't look like he had a family background. People are completely helpless little actors; fourthly, the casualness of street performances is the most realistic proof, and those with wealth backgrounds do not need street performances.

This voice has been supported by many netizens, and it seems to have the upper hand in this minor controversy.

Originally, I only paid attention to the video of "Ophelia" because of gossip, but soon real folk fans began to follow one after another.

Emerging, they remembered the previous recommendation of "Mixer", which was undoubtedly the best affirmation of Renly's strength. First "Cleopatra" and then "Ophelia", the two ballads are of the same origin and are of outstanding quality, easily touching the hearts of many fans.

Meanwhile, Billboard's official magazine has produced a feature in this issue, listing new folk singles worth listening to over the past year, including "Cleopatra" ". Reporter Jordin-Nicole commented, "This is an eye-catching song. The flowing melody bursts out with powerful power in the poetic lyrics. The light sadness and regret are like cold spring water. Like, into the heart. A newcomer to watch."

This article recommends a total of twelve ballads, "Cleopatra" is just one of them. Nonetheless, this once again brought attention to "Ophelia". First "Mixer", then "Bulletin Board" and that's enough!

Word of mouth began to spread gradually, even those fans who had no interest in folk songs listened to this song by chance and expressed their praises, but unfortunately, they could not download this song! This is really disappointing!

People have a mentality that what is rare is more expensive, even if it is a common thing, but it becomes a limited edition or out of print, the value will immediately increase exponentially. If you can't get it, you will want it more. . This also gave birth to the famous "Hungry Marketing" in the marketing industry. Now, inadvertently, "Ophelia" has become the object of desire.

Why can't I download it? Why only one video was uploaded? Why is there no full version of the song? Why not spread the word? Why is there even an uncomposed version of "Cleopatra"? What the hell is going on here? What kind of medicine was sold in Renly's gourd?

Under the curiosity, "Ophelia" not only maintained a strong click rate and discussion on the YouTube, but the cover video gradually began to increase, and even cover singers specially re-arranged and performed their own version. The "Ophelia" of YouTube; and a strong attention broke out among the enthusiastic netizens - some netizens actually deducted the audio track from the YouTube video, repaired it, and then used it as a sound source on the Internet. shared.

This is indeed rare in the United States, where copyright protection is extremely strict. After the audio source was shared, it was deleted in less than 12 hours. In the United States, it is illegal to share and distribute such files - of course, hacking websites are another matter.

But even so, the popularity of "Ophelia" remains high, and this is just a small side.

Everyone is hotly discussing, when will Renly release the single, and what tricks Renly is playing with if he delays uploading the single, and even many people are speculating that this is a long-planned promotion. Events, from street performances after the Emmys - winning or not, it's a gimmick, to the "Ophelia" video upload, it's a publicity plan, and then there's a good chance that Renly will do it again The third single is released, or it may cooperate with a certain radio station to further attract the appetite of the public. After the curiosity reaches the peak, he will debut as a singer.

At this juncture, the single "Ophelia" was uploaded without warning, so low-key that it was almost silent, without any publicity, without any news, not even any movement, just so blandly Uploaded it, overturned all the conspiracy theories speculation, and calmly killed all suspense and all expectations, as if all the previous preparations came to an abrupt end here. People are a little embarrassed-

If you let the craze ferment for another two to three weeks to maximize the effect of hunger marketing, and then release a single, the effect is bound to be better. But it's only been a week at this time, and it can't wait to release it. It can be said that it falls short.

However, this is the best news for true music lovers. They can finally enjoy the music they like. It has nothing to do with gossip or controversy, just pure music. Like William.

William couldn't wait to click to download, not only "Ophelia," but "Cleopatra (arranged version)," each for just ninety-nine cents. After clicking to play, the wonderful sound quality made William smile a lot - maybe, not being able to go to Toronto doesn't seem to be such a bad thing.

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