The Director of Music Department

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"King Kong" can be regarded as a good start for the Lunar New Year file.

However, the most interesting schedule this year is the Spring Festival.

The trend of female-led films brought about by "Super Body" has caused several giants to start their own feminist films.

"The Era of Beijing Beauty", "Legend of the Empress", "Mulan" and so on will all be released during this year's Spring Festival.

Even after the schedule was announced, some media claimed that this year's Spring Festival schedule is a feminist schedule.

"Jingmei Era" tells the magnificent entrepreneurial history of Xu Jing, the founder of Jingmei Electric.

"Legend of the Empress" tells the life of a generation of empress Wu Zetian.

"Mulan" the heroine who joined the army instead of her father!

And not only the big productions of heroine movies launched by these giants, but also several movies are also released during the Spring Festival, whether it is intentional or unintentional.

One of them is "The Female General of the Yang Family", and to some extent, this is also a film that can be classified as a feminist film.

However, what makes many media and people who eat melons feel unfinished is that there are no films released by Heroine Films and Huaxin this year during the Spring Festival.

Have to say, this is a pity.

Of course, for several giants, this is very good news.

 …

In fact, Heroine Films and Television originally had a movie to be released on this schedule, but it was stopped by Wang Yifan in the end.

"The feminist movies in the Spring Festival, although the proportion of female audiences has increased, but not everyone likes this kind of movie. In fact, I don't understand why several giants are in the same schedule. Are they not afraid that the audience will get bored with such a homogeneous movie?" Wang Yifan said speechlessly.

"No way, there are only a few popular schedules in a year. For this kind of big production, the Lunar New Year schedule is occupied by "King Kong". The Spring Festival schedule is undoubtedly the most suitable schedule for them. Do you have to wait until next year's summer vacation? Come to compete with your new movie?" Chen Hanming said with a smile.

"But in the same period, there are four films with female protagonists. They don't take the audience too seriously, or they don't take the male audience too seriously." Wang Yifan shook his head.

"Do you think there will be problems?" Chen Hanming asked.

"For sure, there are too many homogeneous movies. The biggest problem is that the audience has no choice, and the Spring Festival is a very special time. Many viewers may watch more than one movie during this time. That's why the Spring Festival is created. It’s very hot, but the problem now is obvious, if the movies they watch consecutively are all the same type of movies, do you think they will choose to watch them again?” Wang Yifan said disapprovingly.

Why does the Spring Festival file become the most explosive time?

First of all, because the Spring Festival is a national holiday, everyone has time, so it is only natural to watch movies for entertainment.

The difference between the Spring Festival schedule and other schedules is that during this schedule, audiences generally have money and leisure, so usually many people who choose to go to the movies will not just watch one movie.

Because the Spring Festival file has a seven-day holiday.

This is why many times, the Spring Festival stalls can accommodate many blockbuster movies.

But in the same way, if you watch "Legend of the Empress" and then watch "The Era of Beijing Beauty", it may be acceptable to female audiences, but not necessarily to male audiences.

After all, this kind of movies are all heroine movies. It's okay for a man to watch a movie with a woman. Even if he doesn't like it, he can watch it with him. But watching two movies is different.

It will make the viewing experience of male audiences worse!

"So, you asked Heroine to postpone the sequel of "Sunshine Sisters Amoy"?" Chen Hanming asked.

Wang Yifan nodded and said, "That's right, there are a lot of screenings, fighting each other, just wait and see, this year's Spring Festival, I'm afraid the box office will hit a record low."

"Isn't it?" Chen Hanming felt a little exaggerated.

Just look at it and you'll find out.

In fact, the Spring Festival stalls are not only packed with blockbuster films, but also fiercely competitive in publicity. Colorful Chinese

Many movies, in fact, start out with propaganda.

Especially in the same period, blockbuster movies get together, everyone has a star and a big cast, it can be said that they are evenly matched in this respect.

Then it seems that the film has not passed the market test, and the competition can only be publicity.

In terms of the light and shadow of the times, "Jingmei Times" has the sponsorship of Jingmei Electric, so the publicity can be said to be overwhelming.

Even the founder of Jingmei Electric, Xu Jing, started to promote the film platform.

The media even said that this is the best movie that combines advertisements and movies, because although "The Times of Beijing Beauty" tells the story of Xu Jing, it is inevitable that there will be a lot of stories about Jingmei Electric in this movie. Graphics, which in itself is a huge publicity stunt.

But to lie to you, you can't say that this is a commercial, because this is an autobiographical film, and it was shot based on Xu Jing.

And the thousands of stores across the country of "Beijing Beauty Era" are promoting the movie online and offline, which is difficult for other companies to spend money on.

In terms of strength, Tang Kyushu is undoubtedly the strongest.

The promotion of "Legend of the Empress" also cost a lot of money.

Shengtang Kyushu holds offline activities in many commercial plazas across the country, Shengtang Clothes Show.

And generously placed a trailer and so on in the largest building elevator advertisement in the country.

Online, various awards events are held.

The promotion of "Legend of the Empress" in this regard is also spared no effort.

Even reached a strategic cooperation agreement with a number of brands to launch Shengtang series and Empress series products.

However, the rest of the publicity for "Mulan" took a different approach. Offline, the Heroine Contest was held across the country.

The content of the contest is to dress up as a man.

This somewhat weird match turned out to be quite popular.

There are also many neutral players who have gained high popularity in one fell swoop.

It can be seen that the beauty of neutrality has always had a market.

The theme of Hua Mulan is the story of joining the army in place of her father, and in this story, the woman disguised as a man is obviously the most important thing in it.

On the online front, "Mulan" has also launched a raging topical activity.

For example, when a woman disguises herself as a man, what should be the most important thing?

How do you spot a man disguised as a man?

What's the easiest thing to spot if you're disguised as a man?

Etc., etc.

For a while, the smoke of the Spring Festival stalls filled the air, and several blockbuster movies were ready to go!

Who can win the final box office champion and become the biggest winner of the Spring Festival stalls?

And several film and television giants also have their own unique tricks.

For example, Wang Yifan was also pulled in, there was no other way, the hospitality was hard to turn down.

And although there is competition among giants, there is also cooperation.

Wang Yifan's films usually need the support of theaters across the country, so some face is still to be given.

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