The Director of Music Department

Generally speaking, the publication of a novel takes a long time.

Moreover, the first edition of the first printing will be more conservative.

But obviously "Midnight Ring" is not within the category of ordinary novels.

Just kidding, during the period of "Midnight Ring", Toei spent a lot of money to promote it, and in addition, it was Wang Yifan's work.

The news that the movie might really scare people to death, along with the frightened video of everyone in Toei watching the clip, began to spread widely in the island country.

A movie so scary that it can scare people to death... Great, looking forward to this movie.

It's like, a movie, a bad movie, and someone suddenly said that Temiao's bad movie has been selling meat and has no content at all, but what will happen in the end? The result is that in the dead of night, many people will secretly buy tickets to watch.

In the same way, a horror movie can be so scary that it might scare people to death. The so-called curiosity can kill a cat. There is no reason not to watch it because it might scare people to death.

On the contrary, horror movies, the scarier they are, the more scared you are, the more you will watch them, because no one wants to be called a coward.

It's a pity that the movie version of "Midnight Ring" is at least two months away from its release. At this time, it is not useless to arouse the audience's expectations and curiosity. If you can't see the movie, you can read the novel first Satisfy your hunger!

So on the day the novel "Midnight Ring" went on sale, early in the morning, there were long queues at the entrances of the major bookstores in the island country.

In order to make "Midnight Ring" attract more people's attention, although an online sales channel has also been opened, it is sold in limited quantities.

As a result, that bit of fiction simply wasn't enough for horror movie fans to snag.

The key point is that if you buy online, you need to wait for the express delivery, but you can read it directly when you buy it in a physical bookstore.

Therefore, at the door of many bookstores, there was a news that the novel "Midnight Ring" was on the shelves. On the sales day, many movie fans came to queue early in the morning.

In China, e-commerce has long been one of the mainstream ways of shopping, but in island countries, you will find that many islanders prefer to visit physical stores.

In terms of books, there is also a completely different approach to treatment.

In China, except for those state-run bookstores, it is difficult to see large-scale physical bookstores now, because the national conditions are different.

In China, people are becoming more and more accustomed to digital reading instead of physical book reading.

But in the island country, the market of physical bookstores is quite good.

Of course, the life pressure of ordinary people in the island country is very high, and the same is true for shopkeepers.

Especially in a city like Tokyo!

Igarashi Bookstore is an old store, and the owner Shizuka Igarashi is the third generation of this old store.

Earlier, Igarashi Bookstore was operating well. At that time, there was no Internet, or mobile Internet, and there were not so many entertainment items available, so the physical bookstore was better.

The competitive pressure is not as great, but it is different now.

Although islanders prefer to read physical books, it doesn't mean they won't shop online. Moreover, bookstores often have relatively meager profits.

Especially for an independent old store like Igarashi Bookstore, it is naturally impossible to compare with those large chain bookstores.

Of course, Igarashi Bookstore also has its own strengths, that is, it has a long history!

Although it is said that there is no huge profit in the bookstore business, it is relatively stable, but the same does not mean that there is no risk.

For example, when a new work is on the market, it is risky for bookstores to stock up. There are generally two modes of book wholesale: underwriting and warehouse guarantee.

Underwriting is to pay for the delivery, no refunds or exchanges, and slow sales. Generally, the purchase price of this kind of goods will be slightly lower than the price of Kubao. Of course, some books from some publishing houses are very cheating, and the discounts are very high. In terms of warehouse guarantee, it means how many percentages can be returned within the agreed time period, and the whole warehouse guarantee refers to how much is left and how much is refunded. There are not many such policies. Generally, there is such a policy during the promotion period of new magazines, and most of them are proportional warehouse guarantees.

"Midnight Ring" is a novel published by Toei's Jiyuansha Publishing House.

Toei itself is a behemoth in the cultural industry of the island country, and its publishing house Ji Yuansha is naturally relatively strong.

In addition, "Midnight Ring" is the hottest topic in the island country recently, so the Natural Era Society is even more powerful.

There is only one mode for Ji Yuan Society to launch "Midnight Ring", and that is the exclusive sales mode!

That is to say, how much you buy, you will pay for the delivery, no refunds or exchanges, and unsalable goods will be taken care of by yourself.

Ji Yuan Society has this capital, and so does "Midnight Ring".

Igarashi Shizuka is very melancholy! Because of illness, she temporarily handed over the management of the bookstore to her son Igarashi Shunta.

In the end, Shunta Igarashi gave her a big adventure.

Ordered 10,000 copies of "Midnight Ring" from Jiyuanshe at one time!

Because the amount of funds involved was too large, Shizuka Igarashi was alarmed.

"Shunta, you're really self-willed, 10,000 books, and a one-time payment, do you want Igarashi Bookstore to close down?" Igarashi Shizuka said angrily.

"Kassan, you are too conservative. That is "Midnight Ring", the famous Light of Asia, the novel of the same name directed by Wang Yifan, and the promotion is very strong. I only got so many shares with the help of my friends. Yes, Kassan, please believe me, I will not let you down! Please!" Junta Igarashi bowed.

"But 10,000 copies is too much!" Of course Shizuka Igarashi knew the name of "Midnight Ring", but she still felt that it was too risky.

"Kassan, this is the end of the matter, please support me, because once the contract is broken, Jigensha and Toei will be offended, and I believe that "Midnight Ring" will never let you down. It is said that the first edition only printed five copies. One hundred thousand copies, with the current popularity of "Midnight Ring", I believe, this number is definitely too small, so, by then, only other bookstores "Midnight Ring" will be sold out, only our Igarashi Bookstore can buy it , Kasan, at that time, our Igarashi Bookstore will usher in the dawn!" Igarashi Shunta said confidently.

"The matter has come to this, I can only hope that your judgment is right!" Igarashi Shizuka sighed.

In fact, the figure of 500,000 copies for the first edition is indeed conservative, but this is actually a strategy. How much money can you make by selling books?

Certainly not comparable to the movie.

The reason why only 500,000 copies were printed is also out of consideration for the movie.

the next day!

A long queue lined up at the entrance of Igarashi Bookstore early, and when Shizuka Igarashi and Shunta Igarashi came to the bookstore, Junta Igarashi looked extremely proud.

Shizuka Igarashi was also a little surprised that "The Ring" has such a great charm.

After all, no matter how you say it, Wang Yifan is actually a director, not a best-selling author.

A director is a director, a writer is a writer, and the two simply cannot be confused.

But she still underestimated the power of the name Wang Yifan and the popularity of "Midnight Ring".

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