The Director of Music Department

601. Gunpowder in the Spring Festival

This year's Spring Festival stalls, it can be said that most of them are Wang Yifan's "acquaintances", or "old rivals".

Hong Kong Island director Cao Meng, this time finally came to make a big splash.

In fact, in the past few years, the Hong Kong Island film and television industry has been underrepresented, and Cao Meng is already a relatively strong director on Hong Kong Island.

Don't look at the speculation all the time, but they really didn't lose much, although they didn't have any big sales.

But this year is different. This time Cao Meng can also be said to be ambitious. Although the group of filmmakers on Hong Kong Island is smaller, they are indeed very united.

In other words, they are very good at taking care of their "own people".

This year, the movies brought by Cao Meng can be said to include several Hong Kong superstars, including Cheng Hu, Chen Dahua, Ou Ming, Li Xiao and other Hong Kong superstars.

In addition, there are also four beauties from Hong Kong Island, old, middle-aged and young, who will spend 200 million Hong Kong dollars to create a blockbuster super-cop action blockbuster "Rage to the Sky", which will come to this year's Spring Festival.

Then there is Wu Han, Wu Han who used to compete with Wang Yifan for the first person of the younger generation, but in fact, he is much older than Wang Yifan.

In the past few years, Wu Han has been ups and downs and made many detours, but it has to be said that Wu Han still has strength.

This year Wu Han made a comeback and returned to commercial production.

Moreover, Wu Han's eyes were very precisely aimed at the tomb robbery movie, and the first pirated series blockbuster "Undersea Lost Cave" adapted from the famous online "Mo Jin Xiaowei" is also scheduled for the Spring Festival.

It is said that in order to make this movie well, Wu Han took the camera team and the leading actors to play deep sea diving for more than half a year.

Obviously also ambitious, wanting to be a blockbuster during the Spring Festival.

Then there is the new movie of the sci-fi director Chen Hang, "Blood Planet of the Apes".

Compared with these three major productions, the movie "Sunshine Sisters" released by Huaxin this year can be said to be really not enough to watch.

In fact, at the beginning, Huaxin had certain doubts and worries about the schedule of "Sunshine Sisters". After all, "Sunshine Sisters" is really not competitive enough compared to the previous three movies.

There is only one Yan Lingxuan who can fight, and she is also a female star, which is incomparable to the beauties who include three generations of old, middle-aged and young people in Hong Kong Island, let alone a few superstars joining her.

The latter two, Chen Hang's films, are as huge as ever.

Wu Han's movie is also an adaptation of the hugely popular IP. It can be said that "Sunshine Sisters" does not seem to have any advantages at all.

But in the end it was Wang Yifan who insisted that "Sunshine Sisters" be released during the Spring Festival.

No one else, because looking at the previous three movies, it is true that they are all big productions, action movies, and science fiction blockbusters, but because of this, although "Sunshine Sisters" is facing a lot of competition, the same is not without any advantage.

After all, "Sunshine Sisters Amoy" can be said to be a movie without any hostility compared to the previous ones.

Turnips and greens have their own preferences. If it were in other schedules, "Sunshine Sisters" might be severely suppressed, but the Spring Festival is different, because the potential audience is too large for this schedule.

And this year's Spring Festival files are all big productions with blockbuster special effects. On the contrary, there is only one small and fresh movie like "Sunshine Sisters Amoy".

Lin's comedy movie, which comes out every year, originally had a place this year, but because Lin Tao, the core character of Lin's comedy movie, was injured and admitted to the hospital during filming this year, so in the end, he couldn't catch up with this year's Spring Festival.

In fact, the reason why Huaxin's distribution department finally agreed to release "Sunshine Sisters" in the Spring Festival file is also because Huaxin really can't produce any movies to compete in the Spring Festival file this year.

Moreover, the investment in "Sunshine Sisters" is not large. In terms of box office expectations, neither Wang Yifan nor Li Mingjuan have high expectations.

Because this movie itself is not a super blockbuster, and the investment cost is not high enough, so as long as it can get 200 million box office, it will basically pay off.

After all, "Sunshine Sisters Amoy" is a movie from Bangzi Kingdom in the previous life. In China, when Wang Yifan passed through it, there were rumors that it would be made into a domestic version, but Wang Yifan didn't know exactly what it would look like.

But there is no doubt that the story is still very good.

Of course, for this kind of movie, if you expect it to reach one billion two billion, it is basically impossible.

The Spring Festival stalls are coming.

Several blockbuster films for the Spring Festival have also opened the curtain of promotion.

Propaganda is not just about promoting your own movies, but also suppressing other competitors.

Of course, movies with a small cast like "Sunshine Sisters" are not among the suppression of several major movies.

Although "Sunshine Sisters" may not be able to replicate the miracle of "Hitchhiking" in the eyes of some people, most people still don't think much of this movie.

It's not that this movie has no fighting power, but in comparison, obviously, the competition among the other big productions will be more intense.

This can be seen from the scheduled filming.

This year's Spring Festival, "Sunshine Sisters Amoy" even with Huaxin's support, but the film schedule is still not high.

Therefore, several major movies can be said to have fought fiercely from the beginning of their promotion. Today, "Rage Rising to the Sky" here broke the news that "Deep Sea Labyrinth" is selling dog meat.

Tomorrow's "Deep Sea Lost Cave" retaliates with an eye for an eye, laughing at the fact that "Rage to the Sky" is still an old Hong Kong movie routine.

The day after tomorrow, "Blood Planet" broke the news about the golf incident of a Hong Kong actress, "Deep Sea Cave" was bombarded by the original author and so on.

Then, "Blood Planet of the Apes" was questioned again, and it was another "Martian Battlefield" and so on.

Anyway, you come and go, you pour me dirty water, and I smear your shit and fart.

This is also the fun of the people who eat melons in popular schedules.

For movie producers, it's the same, throwing a lot of money down, regardless of whether it's true or not, anyway, it just doesn't make it easy for the opponent.

This is also a routine commonly used in the film market.

Wang Yifan has also used it a lot, and has been targeted a lot.

Li Mingjuan can be said to be relatively lucky, because although she is well-known, after all, "Sunshine Sisters" itself is relatively weak this year, and Huaxin has not frantically supported this aspect, so the other companies will naturally not take the initiative to find fault .

After all, it's not for your own film anyway, who is it?

As for the Spring Festival file, when it is released on the first day, it can basically be said that the film schedule is the same for everyone, because word-of-mouth has not fermented, and everyone is on the same starting line, so the number of films scheduled becomes the magic weapon for success.

Of course, compared to the overwhelming publicity of those companies, "Sunshine Sisters" is much more low-key, and the publicity is relatively conventional.

The main ones are Yan Lingxuan and Dong Xianer.

Although "Sunshine Sisters" is a female movie, this movie is actually a comedy movie, so the target audience is not just female audiences.

So during the promotion, although it was about women's movies, the two beauties, Yan Lingxuan and Dong Xian'er, were themselves a promotion aimed at male audiences.

After all, opposites attract!

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like