The Director of Music Department

"How?" Wang Yifan raised his head and looked at Chen Anping with a smile.

"Worthy of being Director Wang, as expected, there is no one worthy of his reputation, amazing!" Chen Anping said in admiration.

"This is just a copywriting. If you want to make the best use of this copywriting, you still need to see Chairman Chen." Wang Yifan smiled and said something that made Chen Anping extremely puzzled.

"Me?" Chen Anping was puzzled.

"That's right. Since this copywriting is called "I Speak for Myself", then Director Chen will definitely be in the scene, and he will be the absolute protagonist. But he is not the only protagonist." Wang Yifan said.

Chen Anping nodded. It can be said that the most important thing in this copywriting is the last sentence, otherwise, the preceding foreshadowing will lose its meaning.

After all, this is an advertising copy, not a TV series, or a movie or something like that, it's for publicity.

It is not so easy to realize any advertising idea and to play it out perfectly.

"The core theme of this advertising idea is how to deal with doubts and ridicules. It is the young generation's counterattack in the face of the general environment and catharsis!" Wang Yifan continued.

"We, Deep Blue, are fully cooperating with Director Wang. Then, Director Wang, you can ask for any conditions." Chen Anping is not a fool, otherwise he would not be able to reach the current level.

Naturally, you know what you have to give to get what you want.

So, obviously, the 100 million Chinese coins is not enough to invite Wang Yifan.

It's not that Wang Yifan's salary is really so high, but because of Wang Yifan's status, he doesn't need to accept this kind of order at all.

A very simple example, such as Jobs in his previous life, his fame can be said to be greater than that of many Uranus superstars, but have you ever seen him endorse or stand for any non-Apple brand?

In the same way, Wang Yifan is not only the director, but also a shareholder of Huaxin, worth tens of billions.

His reputation is also not low, even in other words, as long as it is spread that Wang Yifan is Deep Blue and Chen Anping is making a blockbuster commercial for him, this news alone is enough to attract the attention of countless people.

Because, his name is Wang Yifan, in itself, this is worth tens of thousands of gold!

"It's not without conditions, but it's a good thing for Chen Dong and Deep Blue. I believe Chen Dong is no stranger to placing advertisements?" Wang Yifan said with a smile.

Chen Anping nodded, and then his eyes lit up and said: "Director Wang means..."

"Yes, I hope that Deep Blue can reach a strategic partnership with Huaxin and related film and television companies. In the future, I hope to deepen cooperation with Deep Blue in terms of placing advertisements for related products in the films produced by Huaxin and related companies." Wang Yifan said with a smile.

Chen Anping was very excited in his heart.

Because as Wang Yifan said, this is definitely a good thing, although the price Deep Blue has to pay is definitely not low, and even spends hundreds of millions of implantation fees and sponsorship fees every year.

But at the same time, the advertising effect it brings is definitely worth the money.

In fact, the reason why Wang Yifan made this request is also because he never underestimated the effect that an advertisement can bring.

In the same way, Wang Yifan has also learned about the Shenlan Group, which has a very good reputation in China, especially the Shenlan Home Appliances, which are not known for their fashionable appearance, but for their quality.

Perhaps, fashionable appearance design can indeed make a brand a temporary trend, but in the home appliance industry, quality is the long-term way for an enterprise to survive.

Although it is said that Wang Yifan's movies don't have to worry about advertising placement at all, it doesn't mean that Huaxin and Xinxing's related companies' movies, TV series, etc. don't have to worry about these things.

Being able to introduce a fixed partner is of great benefit to both parties.

In the short term, what Wang Yifan valued was the benefit and reputation that "I Speak for Myself" could bring to Deep Blue. In the long run, it was Wang Yifan who brought Huaxin and related companies a stable cash flow channel.

Ad placement itself is a monetization channel in the entertainment industry.

For a movie like Wang Yifan, if he wants, he can even recover the cost directly before shooting, and even generate profits.

Because everyone knows that his name, Wang Yifan, is the guarantee of a movie's box office.

But not necessarily others.

Of course, Wang Yifan didn't take advantage of Chen Anping, not because he didn't want to, but because it was unnecessary. Any cooperation can only last for a long time if it is a win-win situation.

Naturally, Chen Anping would not treat Wang Yifan badly if he reciprocated, especially the advertisement of "I speak for myself", he was looking forward to it too much.

He also hopes that Wang Yifan can personally direct the "I Speak for Myself" commercial.

To this, Wang Yifan did not refuse either, Left and Right was just a short commercial.

Some people may say that it's just an advertisement for "I Speak for Myself". As for making Chen Anping pay such a high price?

The creative remuneration of 100 million Chinese dollars is not all. If Wang Yifan is invited to direct the commercial, he must also pay a director's salary. The same cost of producing the commercial must also be paid by Deep Blue.

The price is not small.

But the advertising industry is actually like this. Is it true that the cost of those commercials that are hailed as classics is very low?

Yes, the production cost is indeed not high, but creativity is the key.

A classic advertising idea, sometimes, can even turn decay into magic.

In the melatonin advertisement back then, it seemed that some people would sneer and say, can that be considered creative?

But actually? What is Melatonin? What is that, who doesn't know?

Really have such a good effect? In fact, it is not so, but why has it become a miracle in health care products?

Of course, the success of melatonin is far more than just an advertisement, there is still a lot of work behind it, but it is undeniable that the brainwashing advertisement definitely played a vital role.

Similarly, the value of "I Speak for Myself" cannot be viewed with just one advertisement.

Brand image is an unquantifiable value.

 …

After reaching a cooperation agreement with Wang Yifan, Chen Anping couldn't wait to let Deep Blue's official Weibo release the news.

"The sky-high price advertising creative, finally the dust has settled, and Wang Yifan, the No. 1 movie box office in Huaguo, officially took over the sky-high price advertising case of Deep Blue!"

"Director Wang Yifan defeated the world's advertising elite and won Deep Blue's 100 million yuan advertising idea. Let us wait and see what kind of idea is worth such a sky-high price!"

"Director Wang Yifan taught a lesson to the global advertising elite!"

 …

Not only that, Chen Anping also specially accepted a media interview for this. During the interview, Chen Anping was full of praise for Wang Yifan's tailor-made advertisement for him and Deep Blue, and even claimed that the reward of 100 million was not worthy of This ad creative!

This makes this yet-to-be-baked ad idea even more eye-catching.

Everyone is wondering what kind of advertising creativity is actually worth such a high price!

And the key is to make the bidder willing to pay for it!