The Director of Music Department

The film schedule of "I'm Not the God of Medicine" has increased, and 10% can actually be said to be a very good increase.

After all, although "Six Realms" has a poor reputation and its attendance rate has declined, the thin camel is bigger than a horse, and reducing the film schedule of "Six Realms" may not be a bad thing for itself.

At least, after reducing the film schedule, there may still be a chance for the attendance rate to pick up.

The box office of "I'm Not the God of Medicine" on the third day, without any surprises, successfully reached the top, blowing out "Six Realms".

With a box office of 232 million, "I'm Not the God of Medicine" took the lead and topped the daily box office list on July 11.

Including the box office of the previous two days and the box office accumulated from large-scale screenings, "I'm Not the God of Medicine" was released for 3 days, with a total box office of 780 million.

This kind of box office made Huaxin laugh and laugh, because, as you can imagine, it only takes 4 days for "I'm Not the God of Medicine" to break the 1 billion box office.

On the other hand, "Six Worlds" is a bit miserable. The film schedule has dropped, negative word-of-mouth has fermented, and news of overseas releases at the box office has come back, which can be said to be even worse.

Although "Six Realms" is still ranked second, its single-day box office receipts are only 136 million, which can be said to have fallen too hard.

And this is not the scariest thing, the scariest thing is that this represents a trend. After the film schedule of "Six Realms" has dropped, the attendance rate has also decreased. This also means that the box office of "Six Realms" will continue to rise. Continue to fall.

For other movies, the daily box office of 136 million may be a very remarkable achievement, but for "Six Realms", it was a complete failure and lost all money!

Because of the production cost of "Six Worlds" plus the high publicity and distribution costs, the total cost has exceeded 2 billion Chinese dollars. Overseas may eventually recover some profit sharing, but it will definitely not be too much. In China, according to the current The box office trend of "Six Worlds", in the end, 1.5 billion is enough.

Some people may say that the box office of "Six Realms" has already exceeded 500 million, and it has only been released for three days. Why can't it break 1.5 billion?

However, the laws of the film market are originally like this, and the situation of driving high and going low actually happens more in such large-scale productions.

Big productions must be very powerful in publicity and distribution, but generally speaking, if the reputation of big productions is not good, then the audience who were deceived because of ignorance at the beginning will be harvested once at the box office, and then it will take a sharp turn for the worse. "This is the current situation.

And even if you get a box office of 1.5 billion, the final box office share will actually be less than 500 million, so here comes the problem, less than 500 million plus overseas box office revenue, and some other domestic revenues. In the end, "Six Realms" will lose at least half of the profits from the copyright, exceeding 1 billion.

Don't look at several domestic film and television giants, each with a market value of tens of billions, but in fact, the market value is the market value, and the working capital is the working capital. The market value is tens of billions, and it may not be able to have billions of cash.

In fact, according to the current situation, the major investment film and television giants lost more than the investment in the movie "Six Worlds".

Normally, several giants invest in the production and distribution of movies themselves, and provide one-stop service. If the movie finally sells well, it will not only be the movie, but also the theaters that will make a profit.

But now?

The film is not good, and because the theater chain is invested by its parent company, it is forced to arrange more films in violation of market rules, so the loss is naturally the revenue of the theater chain.

Therefore, this is a double-edged sword. It's good to win anything, but everything is fine if you lose!

At this point, in fact, there is not much room for maneuvering. It can be said that "I'm Not the God of Medicine" already has the advantage of crushing all the way. What Wang Yifan and the others need to do now is to push the boat along the way and continue to maintain this advantage go down.

Under the ebb and flow, this year's summer schedule, this July schedule, "I'm Not the God of Medicine" can already be said to have no rivals.

As for "Six Realms", Chen Hang is of course not reconciled, but the sponsors behind several companies are no longer willing to continue throwing money away. Without him, there is no hope, and throwing money will only cause more losses.

And Chen Hang's bragging earlier has also become the main material for many media to add insult to injury.

The main reason is that "Six Realms" failed miserably this time.

The cost of "I'm Not the God of Medicine" is not even a fraction of that of "Six Realms", but the box office has already surpassed "Six Realms". What's more ironic is that Chen Hang's rhetoric failed to be realized. Wang Yifan, who was low-key, almost realized more than half of it.

With the current trend, "I'm Not the God of Medicine" surpasses the box office record of Chinese-language movies created by Yang Long's "No Regrets", and it's only a matter of time.

So has "I'm Not the God of Medicine" subverted Chinese movies?

In fact, there are, because "I'm Not the God of Medicine" can be said to have taught many domestic filmmakers a hard lesson. Realistic films have always been difficult to achieve commercial success, which is recognized by the Huaguo film circle.

Movies with realistic themes are actually not uncommon, but they rarely perform well.

On the one hand, it is difficult to control a scale problem because of realistic themes. In addition, most of these movies are currently low-to-medium-cost movies. The box office record is actually a realistic theme.

Therefore, "I'm Not the God of Medicine" has indeed played a subversive role to a certain extent.

This kind of subversion tells everyone that there are only good movies without bad themes.

Any film made well can achieve good results.

In the early days of "I'm Not the God of Medicine", it can be said that no one was optimistic that he could compete with "Six Realms", because the advantages of "Six Realms" are all-round and crushing.

But now, the facts are in front of us, "I'm Not the God of Medicine" has been rated by more than 50,000 people on the audio-visual website, but the score is still higher than 9 points. This can be said to be the best movie in the past few years.

The original "The Story of Hachiko" was not as popular as "I'm Not the God of Medicine", but the key point is that these two Chinese-language movies with the highest ratings on the audio-visual website are both made by Wang Yifan, which is very scary up.

Then on July 12, the lineup of "I'm Not the God of Medicine" increased again, and this time the increase was very violent. It can be said that it directly switched places with "Six Realms".

"I'm Not the God of Medicine" is as high as 51%, compared to "Six Worlds" due to poor attendance, so the film schedule has been reduced to 38%.