The Director of Music Department

Take the initiative to reduce the box office share, and the theaters can get more share, so they will naturally be more willing to arrange your film.

But the truth is this, but this kind of competition is obviously breaking the established rules, and it will definitely be criticized by then.

Of course, they are not worried about this, because the main investors of "Six Realms" this time are from several giants, that is to say, they don't have to care about it at all.

But the crux of the problem is that this kind of thing is really disgusting and offending.

And after making such a bad start, if others follow suit, it will not only be unfair competition, but will disrupt the market. Not to mention anything else, it is estimated that Huaying may directly enter the market if there is a big trouble.

In Huaguo, don't fight anyone but don't fight with the officials. If you annoy the cake maker, you don't want to eat it.

Although it is a market economy, there is no rule without rules.

And for Chen Hang, this is definitely a huge damage to his reputation.

In the movies of great directors, only the theaters compromise, how can anyone actively compromise?

I, Director Chen, don't want to lose face? Isn't it a disguised admission that I'm afraid of Wang Yifan?

Well, in fact, of course not so serious, the key to the problem lies in the interests.

Don't underestimate one or two dots, a box office of 1 billion, 1 dot is 10 million, which is really a lot.

As for whether the theater will agree to increase the number of films? This is inevitable, at least in the early days.

Because the movie theater itself is an asset-heavy industry, its profitability is actually very limited, and it is not a huge profit industry, so don’t underestimate the one or two profit margins of this kind of big production. For the theater chain, it is really a lot.

"Then let's talk! The filming must be crushed!" Chen Hang gritted his teeth and said.

Seeing that Chen Hang nodded, the others also agreed. In fact, for them, the most important thing is the box office of the movie. If the domestic box office is shared, to be honest, no matter how high the sales are, it will be the same. , especially in North America, but spent a lot of publicity costs.

Moreover, the cost of publicity and distribution has been spent so much, which is not less than tens of millions. If it can really crush "I'm Not the God of Medicine" to death, it will be too much money.

There is no impenetrable wall in the world. Naturally, the news of "Six Realms" lowering the box office share in order to win more film schedules quickly spread to Huaxin.

"Shameless!" Lin Husheng scolded with a livid face.

He really didn't expect that the people from "Six Realms" and Kyushu in the prosperous Tang Dynasty would use such a trick.

Originally, "I'm Not the God of Medicine" was weaker than "Six Realms", and after a lot of effort, the word-of-mouth was heated up with the help of large-scale screenings. As a result, the other party actually came up with such a trick to hurt people.

"It's nothing more than expected." Wang Yifan was very calm. In Lin Husheng's view, this kind of thing was a bit shameless. It was breaking the rules, but in fact, to put it bluntly, this kind of tactic was really the most effective.

"But in this way, our film schedule will definitely be compressed. Without a film schedule, no matter how good the reputation is, it will be useless." Lin Husheng said unwillingly.

"Why don't we talk to the cinema too? Make a profit or two?" Lin Husheng looked at Wang Yifan and asked.

But Wang Yifan shook his head and said: "It's not necessary, it's useless to talk about it. Although movies are commodities, price wars are really useless. Besides, if we talk about it now, we are already one step behind. Maybe they have already prepared the contract Signed, and at most it can affect the first few days before the release."

"I heard that "Six Worlds" has a good reputation in screenings, but it's actually not very good?" Wang Yifan said with a smile again.

"That's right. However, they have done a good job of controlling the reviews, and there has been no related negative news." Lin Husheng nodded.

"Why don't you make it clear that they are making profit?" Chen Hanming said suddenly.

Lin Husheng's eyes lit up, but Wang Yifan said hastily: "Don't do it! Everyone who should know about what they did, but now we're going to clarify this matter, it's hard to say that the theater won't target us because of it. It’s better not to make extravagances, our general trend has been achieved, even if the film schedule is suppressed at the beginning, as long as the attendance rate of "Six Worlds" is not as good as ours, then their profit sharing will lose the greatest effect. After all, the box office share of theaters has never been greater Not their most important profit point."

It seems that sharing profits can increase the number of films in theaters, but in fact, it also depends on the target.

If there is no such a popular movie "I'm Not the God of Medicine" in the same period, then there really won't be any problems with the filming of "Six Realms", but the problem now lies in "I'm Not the God of Medicine". What is clear is that it is a well-known masterpiece. This kind of movie, people in theaters and theater managers will not be unaware that this movie will explode no matter how much they press, it just depends on the time and extent of the explosion.

In the beginning, "Six Worlds" relied on their ultra-high publicity, and the attendance rate will definitely not be too low. After all, it is a super blockbuster, and the huge investment is not for nothing, but as long as the follow-up word-of-mouth cannot keep up, then "I Am Not" "The God of Medicine" will become a contrast.

Theaters really don’t rely on box office revenue to survive. If many domestic theaters really depended on movie box office revenue, they would probably have closed down long ago.

Why do many large urban complexes have a cinema? Is it because movie theaters make a lot of money?

In fact, it is not, but because movie theaters can bring in passenger traffic, and the profit point of movie theaters actually comes from humble drinks and popcorn.

If a movie ticket is calculated at 100 yuan, the movie theater can get about 45 yuan, which may seem like a lot, but the movie theater itself is an asset-heavy industry, and the cost is also high.

According to statistics, the gross profit of movie theaters is even lower than 5 points, so what does movie theaters rely on to make money?

One is advertising. The profit is almost 100%. However, the income from advertising is limited and basically stable. On the contrary, the biggest profit point is the release commission of theaters and selling products.

So how can we sell more products, such as drinks and popcorn.

Naturally, it depends on the flow of passengers. At this time, the attendance rate is particularly critical, because there are more people, and the sales of the products will naturally be higher.

In addition, the fixed hardware costs are the same for movie theaters depending on the attendance rate, so a one or two profit margin is really good, but if the attendance rate is not high enough, it will actually affect the movie theater. The real benefit, and the reduction in this benefit is much higher than the benefit of that one or two points.

At this time, profit sharing is useless at all, because if you can’t attract audiences, the attendance rate will be low, not only the movie box office revenue will be low, but also the sales of products will also decrease due to the decrease in passenger flow.