The Director of Music Department

Haixi Century Capital Hotel.

"Hitch the Wrong Car" box office broke the 1 billion celebration banquet held here.

In fact, the celebration banquet, most of the time, is also a social dinner.

Of course, it is also a reward banquet.

The reason why it was held in Haixi City was that it couldn't resist the official invitation of Haixi City.

At the same time, Li Mingjuan truly returned home this time.

After all, before this, although Li Mingjuan was considered a relatively well-known director from Haixi City, his weight was still a bit low.

But now, "Hit the Wrong Car" has a box office of over one billion, and Li Mingjuan's status is different again.

It can be said that she is definitely the most accomplished director in Haixi City going out now!

The success of "Hitch the Wrong Car" has actually become the subject of heated discussions in the circle.

It's not that everyone doesn't like this movie, it's just that a mid- to low-cost feature film like "Hit the Wrong Car" can rake in a box office of one billion yuan, which is far beyond everyone's expectations.

"Director He, you said that the movie "Hitch the Wrong Car" actually won a box office of one billion. It is really unexpected. You are an old expert in movies. What do you think is the key point?" Vice President, but he is naturally inferior to He Jun, a great director, when it comes to movies.

"The movie "Hit the Wrong Car", if it is just a script, is actually an extended version of the first story in "Grateful Heart", and to be honest, when this movie was filmed, Director Li Mingjuan still used It's a little rusty, so I can only say that it's quite satisfactory." He Jun shook his head and said.

"Yeah, everyone knows that it's old wine in new bottles, but it's just such a movie that broke out a billion at the box office. Is it really based on those songs and dances as analyzed by the outside world?" Lian Jun sighed.

"Actually, old wine in new bottles is not a big deal. There are also many films adapted from old movies in the past. In fact, I felt that the most successful thing about "Hit the Wrong Car" was not just the singing and dancing, but the wonderful combination of publicity and marketing. singing and dancing." He Jun said.

At this time, Dai Xinyue of Times Light and Shadow walked over with a middle-aged man.

"President Lian, Director He! You didn't interrupt the two of you chatting, did you?" Dai Xinyue greeted with a smile.

"Mr. Dai! Coincidentally, Mr. Dai has worked with director Wang Yifan for a long time, and we just have some questions that we would like to ask Mr. Dai for advice." Lian Jun said with a smile.

Suspicion flashed in Dai Xinyue's eyes, but he still smiled bitterly and said, "Could Mr. Lian be mocking me?"

"Mr. Dai misunderstood. Just now Director He and I were wondering why "Hitch the Wrong Car" is obviously just old wine in a new bottle, but why it managed to earn more than one billion box office unexpectedly. The two of us are also puzzled." Lian Jun said.

"I see, you two, let me introduce you, this is director Mi Huayuan..." Dai Xinyue introduced the middle-aged man beside him to Lian Jun and He Jun.

Hearing Dai Xinyue's introduction, Lian Jun and He Jun were a little surprised. Although they were not familiar with this Mi Huayuan, they had heard of his name.

Mi Huayuan, a Chinese-American, previously worked for the NBC TV network in North America, and has directed several American dramas that are also popular in North America.

Especially good at military and action dramas.

Although TV and movies are two different things, in Hollywood, TV series may not really be inferior to movies.

In North America, many big directors will even direct some TV series, of course, usually just direct the opening part.

Moreover, the investment of many American dramas far exceeds that of movies, and even the cost of an episode of tens of millions of dollars is quite a lot.

Therefore, although Mi Huayuan is only a TV drama director, neither He Jun nor Lian Jun intends to underestimate him.

"I have admired your name for a long time, Director Mi!" What Lian Jun said was really true.

Because there are really not many Chinese-Americans who make their way in Hollywood in North America, Mi Huayuan is considered to be a relatively famous one.

The reason why Mi Huayuan returned to China for development is actually very simple, because in North America, especially in Hollywood, Chinese and even Asians are the most discriminated against. For example, Mi Huayuan, regardless of whether he is a director, has directed several films. The popular American TV series, but in fact, in North America, the producer is in charge of the system. Most of the time, the directors are not top-notch, and they are basically just tool people.

Even so, Mi Huayuan had already hit the ceiling.

The four of them chatted politely, and then they chatted about the movie "Hitch the Wrong Car".

Mi Huayuan smiled and said: "During my return to China, I also went to see this movie. To be honest, the filming of this movie can only be regarded as mediocre, but the singing and dancing are very exciting."

"In fact, things like old wine in new bottles are more popular in North America. It is often difficult for original works to win the favor of those big companies. Innovation means risk. Therefore, Hollywood has been remaking or filming for the past few years. There are fewer and fewer original big productions."

"The reason why "The Wrong Car" was able to break out, I personally think there are three aspects, first of all, the script of this film tells a complete story, at least there is no mystery, and "The Wrong Car" is a feature film, and It seems that it is a bit literary, but in fact, the structure is the model of a commercial film, but many explosive nodes follow the model of tragedy."

"As for the song and dance of "Hitch the Wrong Car", to be honest, it's really wonderful. This is the second and third, but I have to say that the promotion of this film is very good."

"I've heard of Wang Yifan, the director of the music department. In fact, many films in North America, the soundtrack albums are selling very well, and some of the revenue even exceeds the box office profit of the film itself. The reason why the film "Hitch the Wrong Car" can be Such a good result, the most important thing is that the other party combined the story of the song and the film and carried out alternative marketing. The short video platform wants to make a song that is good in itself popular, the fastest is because the song itself It only takes a few tens of seconds or a few minutes to read the lyrics. For a long film, it can only be an episode, but for a short video, each line of the lyrics can be analyzed with the video screen to maximize the effect. The speed of information transmission made those songs quickly become popular, which in turn turned into movie box office..." Mi Huayuan analyzed.

Lian Jun and the others also nodded.

In fact, some things are separated by a layer of paper, and they can be seen through at a little bit.

But although the principle is simple, it is not so easy to actually operate it.

First of all, you have to have a good song, and it is a good song that fits the story of the movie very well. Secondly, this song needs to have elements that can be widely spread and sung in a short period of time.

Such as family affection, such as love, such as feelings and so on.

Moreover, it also requires a lot of money to do the initial hype.

For example, for a short video, at the beginning, it was definitely not the UP masters who spontaneously made a short video of this song, so at this time, it will cost money.

And high-quality short videos also require a low cost...

Then there is the formation of a scale effect. It is impossible to spend money to produce such short videos all the time. People need to see the benefits of such short videos, and then spontaneously produce such short videos.

Finally, the goal of making the song popular in the shortest possible time is achieved.