The Director of Music Department

If it was the previous Wang Yifan, Chen Dahua refused and he refused. After all, although Wang Yifan was not bad at that time, to Chen Dahua, he was just a relatively inconspicuous director among the many directors he had worked with.

But it's different now, a billionaire director, even for a veteran actor like Chen Dahua, is definitely not offended.

Especially the current situation of Chen Dahua, although it is said that he has not been called box office poison, but obviously, his achievements and reputation are not worthy of the name.

This is a terrible thing. Some people say that a movie star has been in decline for three years. This is really not nonsense, at least Chen Dahua did feel this way after he was awarded the movie king title.

And it's okay to reject "Practicing Love". After all, although it is a film produced by Wang Yifan's company, the director is just a newcomer in the film industry. Before that, he made a TV series. In fact, it is even more difficult for such a director to be recognized.

Because the small screen turns to the big screen, in many cases, it is more risky than a pure newcomer making a movie.

Moreover, it's nothing for him to decline because he doesn't have a schedule, but now it's just an invitation for a song, if he refuses again, it will be unreasonable.

As the agent said, there are only three things, and even a person with a good temper has a three-point temper, let alone a big director like Wang Yifan who became famous at a young age. If you don't want to cooperate in the future, that's fine, but if you still want to have a chance to cooperate, then the third invitation must not be refused.

Moreover, directors, especially directors like Wang Yifan who have been successful all the time, are the veteran actors like Chen Dahua who pay more attention to them, because compared to Chen Dahua, people like Wang Yifan are the most scarce resources in the film industry.

Like Li Junsheng, in "The Story of Hachiko the Faithful Dog", in fact, Chen Dahua thought that if he acted by himself, he would definitely be no worse than Li Junsheng, but why, Wang Yifan didn't think of him that time?

Isn't it because Li Junsheng and Wang Yifan have collaborated on "Father"?

So, this is a network, this is a resource.

Chen Dahua sang two film and television theme songs next, which can be regarded as the last section for the five films that Xingmeng and Times Light and Shadow collaborated on.

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The advantage of the joint promotion of the five films is that it can build momentum, but it also has the disadvantage, that is, it will share the attention of the audience.

After all, for this reason, the opening ceremony of the five films this time must be meticulously crafted.

Soon, Times Light and Shadow and Xingmeng released the content of the joint opening ceremony of the five films on the official website.

The several million up-front publicity costs may seem like a lot, but in fact, it is really nothing. After all, if it is shared, the average cost of a movie is around one million.

Perhaps for several other low-budget films, this number is quite large, but for Wang Yifan's new film and films like "Dancing Out of My Life 2", it is a drop in the bucket.

It is the purpose of this joint launch conference to make up for the deficiency.

Of course, this is also because several movies are cooperative projects between Xingmeng and Times Light and Shadow, so this kind of linkage can go smoothly.

The content of this event will be carried out on the Internet, and the stars who participated in the show and the star who participated in the opening concert will send out invitations to fans and movie fans.

This five-movie launch concert will be held at the Zhonghai International Grand Theater. Apart from the hundreds of media invited, the remaining nearly 8,000 seats will be selected through a lottery.

It is very simple to qualify for the lottery. You only need to repost the content link of the event, or a poster, etc., to get a lottery code.

The organizer of this time will cooperate with Weibo, Weichat and other domestic social platforms to hold this event.

"Five movies are starting together? Are there concerts?" Many people were a little confused when they saw the news.

A movie is a movie, a concert is a concert, and few people will connect the two together.

And this time, five movies were launched at the same time, which is very novel to everyone.

The media have also reported on the unique promotional mode of Times Lighting and Xingmeng Entertainment this time.

"The opening ceremony of the movie + the concert, the director of the music department, Wang Yifan, will carry out the music to the end. Whether this novel publicity method can become a new publicity model, let us wait and see!"

"Is it sensationalism, or a new way of publicity and marketing?"

"The luxurious lineup is comparable to an awards ceremony, Times Light and Shadow has joined hands with Wang Yifan to create a brand new film promotion model!"

Etc., etc.

And for those fans of movie fans and celebrities, as well as ordinary people who eat melons, this is also a very novel experience.

In particular, this concert is already very special, and with the addition of the performers of this concert, it can be said that this concert is no less than some TV stations' New Year's Eve concerts.

The point is, it's free!

Although it is difficult for most people to be the lucky one, after all, the free tickets are limited, but at least everyone has a chance, right?

And just forward it, there is a chance, and the probability of getting the chance is not too low, after all, there are more than 8,000 free chances.

Therefore, for a while, people forwarded news about the five movies one after another.

If spending millions of dollars in the previous publicity is considered a big deal, then the free tickets for the opening ceremony and concert are the real big deal.

You know, if you sell tickets, you can earn at least millions or even tens of millions from this concert, but it's all free. Don't care what the media says about grandstanding, don't care how bad everyone thinks it is, but at least, the benefit is The real deal.

Especially when the performers of the opening concerts of the five films were announced, it aroused great enthusiasm from the public.

Veteran actor Chen Dahua!

The Queen of Folk Songs: Zhang Zirong

Great singer Liang Xiqiong!

Heavenly King Singer: Su Tianci

TIPS combination! BOY combination!

PINK GIRL combination, TWIN3S combination!

Popular niche: Xu Xiaotian.

Popular film and television star: Chen Bu!

Wait, it can be said that this lineup is absolutely luxurious.

The appearance fees alone are at least no worse than those TV stations' New Year's Eve parties.

Such a lineup and such a publicity model are unique.

Of course, it is unavoidable for Times Light and Shadow and Xingmeng to jointly invest a huge amount of money. Just for this opening concert alone, tens of millions of dollars were spent.

And the publicity effect is also excellent. On the Internet, you can see promotional posters about these movies, related content about these movies, links about the content of this event, and so on.

After the event started, in just a few days, more than one million entries were forwarded!

This shows the enthusiasm of the public!

Of course, this is also because the threshold for participation is low, but the probability of winning the lottery is not low.

It's much more reliable than those 0 yuan lottery draws where hundreds of thousands of people draw a mobile phone together.

For free things, the public usually has little resistance.

What's interesting is that when the first batch of 1,000 concert tickets were drawn, the concert tickets were sold at sky-high prices on the black market.

To apply a lyric, that is, what is not available is always in turmoil.

Because you can't buy these tickets if you have money, you can only get them through lottery and transfer.

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