The Director of Music Department

Liang Wendao wrote in "Common Sense": There is only one situation that can make a comment immortal, and that is that the things in the comment are always repeated.

Why those three public service announcements can detonate the topic? The reason why people give praise is because family love itself is something that everyone in this world has.

Some people may have lost it, but they must have had it.

And it is precisely because of this that it can resonate deep in people's hearts.

"Tsk, amazing!" Chen Hanming was amazed when he got the information.

Although it is said that in order to stir up the topic, Tang Kyushu spent a lot of publicity expenses, but he never thought that it would be so hot.

And for this effect, the little money spent was nothing at all, and he suddenly felt a little nervous.

Why? Because, the cooperation between Shengtang Kyushu and Wang Yifan is no longer as harmonious as before.

He didn't believe that Wang Yifan didn't know why the schedule of "Father" was changed, but Wang Yifan didn't say anything, did he really care?

Comparing his heart with his heart, he didn't think Wang Yifan would not care. Thinking in another way, is Wang Yifan really worse than Chen Hang? Perhaps Wang Yifan's current achievements cannot be compared with Chen Hang's, but the old saying goes, don't bully young people into poverty.

If you put this sentence on someone who has no ability, maybe everyone will just take it as a joke, but if you put it on someone like Wang Yifan who has already proven himself, then it is really not bullying the young and poor.

The key point is that this time, Shengtang Kyushu did not behave authentically, and it can even be said to be very contemptuous of Wang Yifan.

And he didn't even think about making amends. What he was worried about was whether Wang Yifan would switch to other companies after this time.

It's not whether he will, but he will definitely. Compared with Chen Hang, he is indeed a little worse, but the number one director of the new generation is not based on boasting, but based on real achievements.

However, Chen Hanming is a veteran minister of Kyushu, the so-called emperor and courtier in one dynasty, Kyushu in the prosperous Tang Dynasty, the prosperous Tang Dynasty came first, and Kyushu came after. His words are slight and can't change anything at all.

Don't look like Shengtang Kyushu Film and Television Investment Company has a big name, but in fact, it is just a special product after Shengtang merged Kyushu.

The largest core company of Shengtang is the current Shengtang Kyushu Cinema Management Company, which is Shengtang Film Industry, not Shengtang Kyushu Film and Television Investment Company.

In fact, Wang Yifan is really not a genius, but, he has more memories of another world, coupled with his previous success, he is full of confidence, he can't embarrass the time traveler, can he?

For example, short films of public service advertisements, which were brainstormed by advertising elites in previous lives and proved to be good works.

Sometimes, many things seem to be difficult, but if you do it, it is not difficult for those who know it.

The effect of the three short films is so good, of course we have to strike while the iron is hot.

The ultimate promotional trailer for "Father" comes a week after the release of three short films.

The "Father" movie trailer this time appeared in the form of an MV music video.

The male and female protagonists of the MV are naturally the former Li Junsheng, Yan Nini and Liu Anran.

During this time, Dai Xinyue has been paying close attention to Wang Yifan and the others. Dai Xinyue quickly found out that the previous three short public service advertisement videos were all produced by Wang Yifan.

This strengthened her determination to poach a corner. Of course, she still needs to see how valuable Wang Yifan is, and what price she and Times Light and Shadow should pay to win him over.

And "Father" is the best opportunity to understand Wang Yifan's ability.

Wang Yifan has potential, but the key is how high the upper limit of potential is.

The topic of the three short public service advertisements was so hot, and it was produced by Wang Yifan, so it was not difficult for her to guess that this was Wang Yifan's strategy to promote the movie.

But none of the previous three public service announcements was directly related to the movie "Father", so she guessed that there must be a follow-up.

Sure enough, she saw the follow-up soon.

"Father" MV teaser video!

The melody of the music sounded, and a photo album appeared on the screen.

Open the album, the first page is a photo of the father played by Li Junsheng hugging the daughter played by Yan Nini.

A finger appeared on the photo album, and a female voice said, "Dad, do you remember who this is?"

Then a wrinkled hand stroked the photo.

Wang Yifan's singing sounded: "I always ask you for it, but never say thank you..."

In the picture, the camera showed the father and daughter, but the old father's eyes were dull, but he touched the photo and said, "Nini."

"I didn't understand that it was not easy for you until I grew up!"

The photo was gradually enlarged, and then began to move.

"Every time I leave, I always pretend to be relaxed, smile and say go back, and turn around with tears in my eyes..."

Daughter was sent to school crying loudly for dad who turned around and wiped away tears.

"How much I want to be the same as before, holding your warm palm."

Bumpy, the young father, wearing a police uniform, riding a three-wheeled motorcycle, stopped in front of his little daughter, and shook his head to "get in the car"!

"But you are not by my side, I entrust Qingfeng to take you to Ankang..."

The screen turned, and a close-up of the running daughter's feet was shown.

It was in the hallway of the hospital.

"dad!"

The old father with gray temples was lying on the hospital bed.

"Slow down time, don't let you grow old anymore, I would like to use everything I have in exchange for your longevity..."

Dai Xinyue couldn't help but be moved by it, not because the trailer is so exciting, but because the lyrics are written in the hearts of every human and child.

Thinking of my father going home for dinner, my father was as happy as a child. Thinking of my young father, I don’t know when it started, his temples are already gray.

"Father who wants to be strong in his life, what can I do for you, accept the trivial concern..."

Sitting in front of the hospital bed, the daughter fed the old father with dull eyes spoon by spoon.

"Thank you for everything, supporting our home with both hands, always doing everything, giving me the best..."

The screen went black, and a line of subtitles appeared "If everything can be done again..."

The daughter with the red scarf turned her head and shouted, "Daddy!"

The daughter is eating watermelon, and the father is washing clothes aside...

The daughter fell asleep, and the father fanned the daughter with a fan...

"Am I your pride? Are you still worried about me?"

"Slap!" The father slapped his daughter, then hugged her and burst into tears.

"The child you care about! It's grown up!"

At the wedding scene, the daughter was wearing a white wedding dress, and the groom was about to put a ring on her, when suddenly, there was a "convex" engine sound.

There was also a voice: "Wait a minute!"

The screen went black and two big characters of father appeared, below it was written, on December 31, thank you for the release!